Marketing & BrandingMarketing & BrandingOur Community Project

The University DistrictThe University District

“…a bold vision and plan to attract a critical …a bold vision and plan to attract a critical mass of top students, staff and faculty, cutting-edge researchers, and creative entrepreneurs–all of which are the catalysts for increased commercialization of technology, growth in

h lth i d t d ll i our health care industry, and overall economic prosperity for the region.”

Materials List:Materials List:

Physical SpaceCommunity VisionLocal PartnershipsL i l ti S tLegislative SupportPublic EngagementMarketing ExpertiseMarketing Expertise

1970’s

1970’s Expo ’741970 s- Expo 74

1980’s- ‘Momentum’

1990’s- Riverpoint Campus

2000’s University District2000 s- University District

Local PartnershipsLocal Partnerships

$30k $25kIn‐InKind

Local Partnerships• Avista

A i N h

• Inland Northwest Health

Kiemle & Hagood Company

Local Partnerships

• Asuris Northwest

•Baker Construction

• Community Colleges of Spokane

• Kiemle & Hagood Company

• McKinstry

• Providence Health Care Services

• Community Health Services

•Contract Design Associates

• Cowles Publishing

• Schade Tower

• Sirti Foundation

• STCUCowles Publishing

• Eastern Washington University

• The Globe Building

G U i i

• Spokane Transit Authority

• Washington State University

• Whitworth University• Gonzaga University • Whitworth University

• Inland Northwest Health Services

City-West, Powers, Verner City West, Powers, Verner Spokane County State- Brown Marr Ormsby Parker State Brown, Marr, Ormsby, Parker Federal- Murray, Cantwell, McMorris-Rogers

Downtown Spokane Partnership

Professional Level ExpertiseProfessional Level Expertise Marketing to the Partnership Marketing to the Private Sector Marketing to the Private Sector

Marketing to the Partnership

Fruits of Stakeholder Investments

Marketing to the Partnership

• Organizational Growth• Stakeholder CollaborationStakeholder Collaboration• University District Branding• Executive Level Civic Leadership

Strategic Economic Development• Strategic Economic Development• Smart Growth Opportunities• Municipal Oversight• $$ Leveraging Opportunities

Marketing to the Private SectorMarketing to the Private Sector1.Identified Audience(Developers Business Residents Students etc )(Developers, Business, Residents, Students, etc.)

2. Appropriate Media( b i i l i l l i l )(Web, print, social, commercial, event, multiple)

3. Consistent Message(priorities, language, leadership)

4. Professional Touch(Logos, graphics, fonts, photos, etc.)

Website, newsletter, facebook, printed Website, newsletter, facebook, printed outreach materials/welcome packets, coffee label, professional photography, media outreach/press releases, event advertisements, email networks, University Di t i t M th A l E t bli District Month, Annual Event, public meetings, appropriate logo distribution, and moreand more…

Spokane’s University DistrictSpokane s University District