marketing brand role in buying behaviour of youth

7/27/2019 Marketing Brand Role in Buying Behaviour of Youth

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SUMMER TRAINIG REPORT

ON

MARKETING BRAND ROLE IN BUYING

BEHAVIOUR OF YOUTH

Submitted in Partial Fulfillment for the Award of DegreeMASTER IN BUSSINESS ADMNISTRATION

Corporate Guide:-

Suresh Behera

Head of Sales

Faculty Guide:-

Mr. Prakash Chandra Dash

BIMIT, Bhuanes!ar

Submitted by: - Rajendranath BeheraRegd no:-0706275024


2/61

D"C#$%$TI&'

I Sri Rajendranath Behera do hereby declare that the project report

entitled MARKETING BRAND ROLE IN BUING

BE!A"IOUR O# OUT!! being submitted to Biju Patnaik

University of Technology Rourkela is my o!n piece of !ork and it has

not been submitted to any other institute or published at any time

before"

%a(endranath Behera

%e)d 'o: - *+*+*/

I Submitted by: -Rajendranath Behera

Regd no:-0706275024


3/61

A$KNO%LEDGEMENT

This report bears the imprint of many people. Right from the

experienced staff of Relian"e Mone#$ to the staff of Bhubane%war

In%titute of Management & Information Te"hnolog# without whose

support and guidance I would have not got the unique opportunity tosuccessfully complete my internship in this esteemed organization.

I take this opportunity to express my deep gratitude to all the employees

of, Relian"e Mone#$ Bhubane%war. lso I am indebted for the rich

guidance, knowledge and suggestions provided by my guide, Mr'

Pra(a%h Da% who took sincere efforts and illustrated the !arketing

"oncept of #inancial $roducts, with their vast knowledge in the field,

which helped me in carrying out my internship.

I am gratified to Prof' B'M' Da% for their earnest coordination owing

to which, I had the leg%up of undertaking the internship at the

prominent organization, Reliance !oney $vt ltd.

&ast but not least, I also thank all those people whom I met in the

industry during my internship and helped me to accomplish my

assignments in the most efficient and effective manner.

II Submitted by: -Rajendranath Behera

Regd no:-0706275024


4/61

"0"C1TI2" S1MM$%3

The project !ork is pursued as a par t of #B$ %#arket ing&

'urriculum at BHUB$()S*$R I(STITUT) +, #$($-)#)(T

$(. I(,+R#$TI+( T)'H(+/+-0 Bhubanes!ar" It is undertaken

as a traineeship at Reliance #oney /td" The project is done under

e1per t supervi sion and guidance of Mr. Prakash Chandra Das

%/ec ture in #arket ing& and Mr. Suresh Behera %'enter Sales

#anager Reliance #oney&

The Projec t i s about the study o f market ing and sales o f

financial products and also the efforts done to make improvements in

the customer ac2uisition process for better results"

$t %"#I$'C" M&'"3 initially the trainees !ere imparted

process and product kno!ledge" They !ere given suffi cient time to

kno! about the products and also about sales and d is tr ibut ion

channel " They had to !ork !ith the sales representatives of the

.istributor and think of !ays of improving the sales and distribution

channel and implementing them" The main aim !as to increase sales

and for this different !ays !ere tried and implemented" They !ere

provided !ith database and had to make cold calls from the data"

'ompany activity !as also one of the major sources for generating

business" Initially they even accompanied sales representatives to the

clients place" #ain objective !as to kno! the need of the customer

and ho! to fulfill that in the best !ay"

The project dealt !ith various fields like3

4" Trading and .emat account

5" #utual funds

III Submitted by: -Rajendranath Behera

Regd no:-0706275024


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6" /ife insurance

7" -eneral insurance

Thus i t gave trainees the opportunity to learn about all the

products and !ith the range of products Reliance money offered it

made the task a bit easier as !e could fulfill the need of the customer

in a better !ay"

+ur task !as divided in / phases3

4. Product kno!led)e: This included the theoretical kno!ledge about

the field and products !hich needed to be marketed"

. Pitchin) in retail sector: This included the implementation of the

kno!ledge impar ted to us and the tes t of our market ing ski ll s"

Initially !e !ere accompanied by other sales e1ecutive so that !e can

learn ho! to deal !ith the customers and understand their need" This

also enhanced our interpersonal skills and confidence level"

5. I6ple6entation in retail sector and pitchin) in corporate: By

the start of this phase !e !ere confident enough about the pitching

and fulfilling the needs of the customer in the retail sector" This also

included of the !ays !e should pitch the corporate"

/ . I6ple6entat ion a t corporate le7el s: This included the

implementation of the al l the kno!ledge and !ays learnt for the

pitching and e1tracting business out of the corporate"

*ith the end of 8 !eeks every phase !as completed and it gave

us the real e1perience of retail as !ell as corporate !orld"

IV Submitted by: -Rajendranath Behera

Regd no:-0706275024


6/61

C&'T"'T'ertificate of 'ompany,aculty -uide 'ertificate i.eclaration ii$ckno!ledgement iii)1ecutive Summary iv9v

C8$PT"% 4 I'T%&D1CTI&' 4-9

4"4I(:)ST#)(T $:)(U)S $(. $/T)R($TI:)S 44"4"4 (on9marketable ,inancial $ssets ;4"4"5 )2uity Shares ;4"4"6 Bonds 84"4"7 #oney #arket Instruments 84"4"; #utual ,unds 84"4"8 /ife Insurance

;"5 /I,) I(SUR$(') 64;"5"4 Ta1 Benefits of Insurance 66;"5"5 'laims 6;

;"5"6 Plans 6>8 these bonds gave returns of 4? per cent" This came do!n to

> per cent and then = percent and then in 5??6 it !as reduced to 8";

per cent %ta1 free&" (o!adays = percent ta1able -overnment of India

bonds are also doing !ell to attract investors !ho !ant safe and

higher yield"


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Ho!ever !ith inflation at nearly 7";G the return offered by

these instruments !ere still attrac tive" Ho!ever !ith the scrapping of

the ta19free bonds safe investment options for individuals have

become very limi ted and people are no! choosing to go !ith either

post off ice saving schemes or e2uity related instruments"

Take a look at !hat is happening" .ebt funds !hich !ere said

to be relat ively r isk9free are giving very less returns" #onthly

Income Plans offered by mutual funds are also not attractive as their

portfolio is made up of =? percent debt and 5? percent e2uity" *ith

debt giving very less returns and returns from e2uity becoming

stagnant the returns from #IPs are also very attractive" The returns

offered by #IPs are totally dependant upon the type of security anddebt instruments held by the fund But !ith recent rally in the stock

market very fe! people are no! going for #IPs and have a very

positive sentiment about the market and !ould like to stay !ith the

market for long" But continuously !e still have a single 2uestion in

mind3

So where %hould indi)idual% *ar( their mone# now+

'The ( per cent taxable R)I )onds seem to be one of the best options

right now looking for a safe avenues.'

The person in the 6? percent ta1 bracket the = per cent RBI

bonds !ill give returns of appro1imately ;"8 per cent" Though this is

much lo!er than the previous 8"; percent it is still a better than most

other options" If you are a senior citiFen the Senior 'itiFens Savings

scheme offer ing a > Percent yearly interest is a good investment

option" The scheme !as announced in the Budget 5?? 895??< and !asmeant for people above the age of 8?" Ho!ever this scheme has a

ma1imum deposit limit of Rs" 4; lacs !hile RBI Bonds do not have

any l imi t" In this case the term for deposit i s f ive years !ith a

facility for premature !ithdra!al" The > percent returns are subject to

ta1 so if you are in the 6? percent ta1 bracket you !ill effectively

get returns of 8"6 per cent"

$nother option can be ,loat ing Rate Bond ,und offered by

mutual funds" Basica lly these funds invest in floating ra teinstruments and therefore have a direct correlation to interest rates" If

interest rates go up the returns from these funds rise and returns fall


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!ith a fall in interest rates" This is unlike debt funds !here there is a

reverse relationship bet!een interest rates and returns" $ r ise in

interest rates results in a fall in returns" In the current scenario these

funds ar e likely to give re turns of ; percent to ;"; pe rcent"

The dividends are ta19free in the hands of the investor and most

importantly there is complete li2uidity" $gain there is no limit on the

amount that can be deposited" $lso there is hardly any volatil i ty

making it a safe option" If you are !illing to take a bit of risk you

can divide your portfolio in such a !ay that 8? percent is invested in

floating rate bond funds and t he remaining 7? percent in e2uity" Thats

like having an #IP e1cept that instead of =? percent in debt and 5?

percent in e2uity here the 8? percent is in floating rate bond funds"

Such a portfolio can give you returns of apro1" ="; G to >"; G"

The (S's and the Aisan :ikas Patras give returns of = percent

so for those in the 6? percent ta1 bracket it !orks out to ;"8 percent"

Here too there is no l imit on the amount of deposit" Ho!ever here the

interest is posted only at the time of maturity" So it is not a good

option if you !ant regular returns" +n the other hand RBI Bonds

give returns every si1 months or half yearly" So depending upon

their risk profile and need for l i2uidity one !ill have to decide ontheir portfolio" ,or anyone belo! 6; years it is recommend that one

should invest some part of there portfolio in RBI Bonds and in (S's

A:Ps as a long term investments and the remaining in combination of

f loat ing rate bond funds and e2uity But for those above 6; i t is

advocate that one should look at nearly 7? percent in RBI Bonds

6? percent in (S's A:Ps hence giving safe and regular income"

$nd the remaining 6? per cent in floating rate bond funds and e2uity"

,or those above the age of 8? 7? percent must be put in the Senior'itiFens Scheme %of course this is up to a ma1imum limit of Rs 4;

lakh& another 7? percent in RBI Bonds and the remaining 5? percent

in f loat ing rate bond funds so that one has some l i2uidity"$s an

investor one has a !ide array of investment avenues available to on e

InvestmentAvenues

Equity S!"esN#n$

M!"%et!&'e


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'on-6arketale Financial $ssets 9 $ good por tion of f inancialassets is represented by non9marketable financial assets" These can be

classified into the follo!ing broad categories3

Bank deposits

Post office deposits

'ompany deposits

Provident fund deposits

"=uity Shares 9 )2uity shares represent o!nership capital" $s ane2uity shareholder you have an o!nership stake in the company" This

essentially means that you have a residual interest in income and

!ealth" Perhaps the most romant ic among var ious inves tment

avenues e2uity shares are class if ied into the fol lo!ing broad

categories by stock market analysts3

Blue chip shares

-ro!th shares

Income shares

'yclical shares

Fi)4.4 In7est6ent $lternati7es

B#n)s

M#neyM!"%et

Inst"uments

Mutu!'

Fun)

Li*e Insu"!n(e

P#'i(ies

Re!' Est!te P"e(i#usO&+e(ts

Fin!n(i!'


13/61

Speculative shares

Bonds 9 Bonds or debentures represent long9term debt instruments"

The issuer of a bond promises to pay a stipulated steam of cash flo!"

Bonds may be classified into the follo!ing categories3

-overnment securities

-overnment of India relief bonds

-overnment agency securities

PSU bonds

.ebentures of private sector companies

Preference shares

Money Market Instru6ents 9 .ebt inst ruments !hich have a

maturity of less than one year at the time of issue are called money

market instruments" The important money market instruments are3

Treasury bills

'ommercial paper

'ertificates of deposits

Mutual Funds 9 Instead of directly buying e2uity shares andor fi1ed

income instruments you can participate in various schemes floated by

mutual funds !hich in turn invest in e2uity shares and fi1ed income

securities" There are three broad types of mutual fund schemes3

)2uity schemes

.ebt schemes

Balanced schemes

#i>e Insurance 9 In a broad sense life insurance may be vie!ed as an

investment" Insurance premiums represent the sacrifice and the

assured sum the benefit" The important types of insurance policies in

India are3

)ndo!ment assurance policy

#oney back policy

*hole life policy

Term assurance policy

%eal "state 9 ,or the bulk of the investors the most important asset in

their portfol io is a residential house" In addit ion to a residential


14/61

house the more affluent investors are l ikely to be interested in the

follo!ing types of real estate3

$gricultural land

Semi9urban land Time share in a holiday resort

Precious &(ects 9 Precious objects are items that are generally small

in s iFe but h ighly valuable in monetary terms" Some impor tant

precious objects are3

-old and silver

Precious stones

$rt objects

Financial Deri7ati7es 9 $ financial derivative is an instrument !hose

value is derived from the value of an underlying asset " I t may be

vie!ed as a s ide bet on the asset " The most impor tant f inancial

derivatives from the point of vie! of investors are3

+ptions

,utures

Since every indiv idual !ould l ike to earn return on their

investment but !here to invest has al!ays been a problem" There has

al!ays been a confusion as to !hich instrument to invest !hich

ins trument !il l g ive me h igher returns e tc " )ven no! nuclear

f ami li es a re in and so are longer l if e spans " )ven inflat ion i s

increasing and so do the standard of l ife medical costs and other

things" In such a scenario one need to think as to ho! he !ill take

care of all his future needs and build up a corpus that !ill not only

take care of routine e1penses but a lso provide for e1t ra cos ts especially of health care" +ne need to have a corpus of funds post9

ret irement !hich !il l g ive h im close to 4??G of the salary to

preserve the lifestyle he has gro!n to enjoy"

LITERATURE SUR"E


15/61

$ccording to the *ebsterCs dictionary literature is Jthe !ritings

that pertain to a particular branch of learning and printed matterK"

$nd revie! means Jto e1amine again to study carefullyK"

Therefore literature revie! is the printed matter !hich !e studyvery carefully during our !ork" This project is also a collection of

insight into the different printed material"

$s this pro ject i s speci fically related to sales of f inancial

products hence books on investments is one of the study materials"

The insurance institute of India has published books !hich give

an insight into the l ife insurance products and general insurance

products"

The main source of data through !hich this project has taken its

shape i s the circulars of S)BI and IR.$" These circulars g ive

description of e1isting market"

The kno!ledge about the marketing principles is gained from

the book Jprinciples of marketingK !ritten by Philip Aotler"

'hapter Jpositioning and marketing of servicesK of the Jservicemanagement and operationsK published by prentice hall international

editions gives us the outline of marketing of services"

'hapter JBuilding 'ustomer Satisfaction :alue and RetentionK

of J#arketing #anagementK !ritten by Philip Aotler" Purpose of this

book is to provide background needed to understand the basics of

forming strong customer bonds and customer relationship

management"

'hapter on di st ribu tion channels in the book Jmarketing

channelsK !ritten by /ouis *"stern L add I")"I $nsary" Purpose of

thi s book i s to p rovide the detai led kno!ledge about !hat i s

distribution channel its importance L role in marketing"

'hapter JThe concept and role of mutual fundsK of the $#,I

mutual fund testing programme by association of mutual funds in

India" This book provide concept of mutual funds"


16/61

The article Jmanaging your .emat accountK published in the

#I(T dated @une 4= 5??< page 45 give kno!ledge about .emat

account"

/ast but not the least the practical e1periences of rel iancemoney has given the best ever e1posure on the actually market !orks

in financial products and services"

SIG'IFIC$'C" &F ST1D3

The need of the study arises because of the reason that a trainee

must understand the company its achievements and tasks products

and services and also to collect information about its competitors its

products and services offered" So that after understanding and

collecting information about the organiFation and its competitors a

trainee !ill be able t o !ork !ell for the organiFation"


17/61

$OM&AN &RO#ILE

%eliance Money is promoted by Reliance 'apitalM one of Indias

l eading and fas test g ro!ing pr ivate sector financia l services

companies ranking among the top 6 private sector financial services

and banking companies in terms of net !orth" Reliance 'apital is a

part of the Reliance $nil .hirubhai $mbani -roup"

Thus Reliance #oney provides a comprehensive platform

offering an investment avenue for a !ide range of asset classes" Its

endeavor is to change the !ay India transacts in financial market and

avails financial services" Reliance #oney offers a single !indo!

facility enabling you to access amongst others )2uities )2uity and'ommodity derivatives +ffshore Investments IP+Cs #utual ,unds

/ife Insurance and -eneral Insurance products"

$d7anta)esoffered by Reliance money over other companies3

'ost )ffective

'onvenience

Security

Single *indo! for #ultiple Products

6 in 4 Integrated $ccess

.emat $ccount !ith Reliance 'apital

+ther Services like research live ne!s from Reuter and .o!

@ones etc"

P%&D1CT &FF"%I'G

4. Tradin) Portal%!ith almost negligible brokerage & )2uity Broking

'ommodity Broking

.erivatives % ,utures L +ptions &

+ffshore Investments %'ontract ,or .ifferences&

.9#at $ccount"

. Financial Products

#utual ,unds

/ife Insurance

o *&I$ plan


18/61

o Term $ lan

o !oney )ack $lan

-eneral Insurance

o +ehicle!otor Insuranceo -ealth Insurance

o -ouse insurance

IP+Cs

(,+s

5. 2alue-$dded Ser7ices

Retirement Planning

,inancial Planning

Ta1 Saving

'hildren ,uture Planning

/. Credit Cards

. Gold coins retailin)


19/61

TRADING &ORTAL

+nline trading refers to buying and selling of the

sharesstockscontractsbonds !ith the use of internet" In this shares

are not issued in physical form rather they are t ransferred in the

dematerialiFed form in the .emat account directly"

D"M$T $CC&1'T

In India a De6at account the abbreviation for de6ateriali?ed

account is a type of banking account !hich dematerialiFes paper9

based physical stock shares" The dematerialiFed account is used to

avoid holding physical shares3 the shares are bought and sold througha b roker" Th is account i s popu lar in India" The Securities and

"@chan)e Board o> India AS"BI mandates a .emat account for

share tr ad ing above ;?? shares" $s o f $pri l 5??8 it became

mandatory that any person holding a .emat account should posses a

Permanent $ccount (umber %P$(& and the deadline for submission

of P$( details to the depository lapsed on @anuary 5??


20/61

I t eliminates delays thefts interceptions and subse2uent

misuse of certificates"

'hange of name address registration of po!er of attorney

deletion of deceased s name etc" 9 can be effected across

companies by one single instruction to the .P"

)ach share is a market lot for the purpose of transactions 9 so

no odd lot problem"

$ny number of securities can be transferreddelivered !ith one

delivery order" Therefore paper!ork and signing of multiple transfer

forms is done a!ay !ith" I t facil itates tak ing advances againstsecurities on lo! marginlo! interest"

D"M$T $CC&1'T

Te"e !"e m!ny &"#%in, #uses )#in, &usiness in

In)i! !n) tey (!",e ! &"#%e"!,e #n eve"y t"!ns!(ti#n

m!)e #n'ine #" #- ine. /Buyin, !n) Se''in, !"e t"e!te) !sse0!"!te t"!ns!(ti#n1. Re'i!n(e M#ney2s !)v!nt!,e #ve"

#te"s is t!t it2s (!",in, te '#3est &"#%e"!,e in te

m!"%et 3i( is +ust 4 0!is! #n eve"y e5e(utive t"!)e

i""es0e(tive #* te v#'ume t"!)e). Re'i!n(e M#ney6 te

&"#%e"!,e !n) )ist"i&uti#n !"m #* Re'i!n(e ADA G"#u06

!ims t# t!0 invest#"s in te sm!''e" t#3ns !n) (it ies

t"#u, ! 7!t *ee st"u(tu"e. Te (u""ent 'e!)e"s in te

"et!i' &"#%in, se,ment 'i%e I8I8I Di"e(t6 In)i! In*#'ine !n)In)i!&u''s #9e" ! :0!y 0e" use2 m#)e' 3e"e te (ust#me"

0!ys ! 0e"(ent!,e #* te !m#unt t"!ns!(te) &y im.

Re'i!n(e M#ney2s &"#%e"!,e "!tes !"e quite (#m0etitive.

The ne! !onder is Reliance #oneys pre9paid card for stock

market brokerage" Reliance #oney the financial services division of

$nil .hirubhai $mbani -roup9promoted Reliance 'apital is bringing

to the market pre9paid cards in denominations of Rs;?? Rs46;? and

Rs5;?? !ith validity period of t!o months si1 months and t!elve

months respectively"


21/61


22/61

Fi)./.4 Fee Structure

'onverted to percentage terms 9 Reliance #oney offers most

competitive brokerage rates 9 ?"?;G for delivery trades and ?"??;G

for non9delivery trades %fi1ed fee of Rs;??9 for delivery trades up to

Rs4? lacs andor non9delivery trades up to Rs4 crore&" Industry rates

vary bet!een ?"7G to ?"=;G for delivery trades and bet!een ?"?;G

and ?"4?G for non delivery trades"

Target lo! level of retail penetration in India 9 less than 6 percent of household financing savings makes it into e2uity markets


23/61

Reliance #oney consumers can trade in e2uities commodities

and offshore Investments IP+Cs #utual ,unds Insurance #oney

transfer and #oney 'hanging 9 all through single !indo! both off9

line and online"

Reliance #oney has already tied9up !ith '#' 'apital Plc UA

to offer offshore Investment products to Indian consumers as per

guidelines"

8o! reliance 6oney scored o7er others

4" Two wa# authenti"ation: Reliance offers i ts customers !ith a

token %an electronic gadget& that generates a pass!ord !hich area third level of security in addition to the customer log in and a

pass!ord provided" The pass!ord generated by the token is valid

only for a period of 5? seconds" If the !eb page e1pires for the

fresh login a ne! pass!ord generated by the token has to be

keyed in by the customer"

5" ,owe%t bro(erage: Rel iance offers the lo!est brokerage of 4

paisa !hich is very less !ith respect to the other .Ps in the

market"

6" U%er friendl# %oftware: The por ta l o ffered i s very easy to

understand and use"

7" Fore- and off%hore in)e%tment: Reliance provides the offshore

facility !hich no other $#' is providing in the market"

;" Better re%ear"h and new%: Reliance offers ne!s from the .+*

@+()S and R)UT)RS"

Seeking to bring share t rading closer to consumers just l ike

$T#s Reliance 'apitals stock brokerage arm Reliance

#oney launched Internet trading services through !eb9enabled retail

kiosks"


24/61

%Source3 *eb&

#onday $pril 48 5? ?unds

#utual funds are preferable mode of investment due to the follo!ing

reasons3

Reduction of risk

Professional #anagement

Ta1 benefits

/o! transaction costs

Highly regulated

/i2uidity

)asy to administer

hy one should not in7est in 6utual >unds


28/61

The follo!ing are the reasons !hich are deterrent to mutual fund

investment3

(o control over costs

(o tailor made portfolios

#anaging a portfolio of funds

Constitution o> a Mutual Fund

There are a number of bodies that form a part of the mutual fund they

are as follo!s3

Sponsors

The sponsor is the company !hich sets up the mutual fund" It means

anybody corporate acting alone or in combination !ith another body

corporate established a mutual fund after initiating and completing

the formalities"

Trustees

The management of the mutual fund is subject to the control of the

board of trustees of the fund" They guide the operations of the fund

and carry the crucial responsibility to see that $#' al!ays act in thebest interest of the investors "

$sset Mana)e6ent Co6pany

The mutual fund i s operated by a separately estab li shed asset

management company %$#'&"It manages the funds of the various

schemes" It is entrusted !ith the specific task of mobiliFing funds

under the scheme"

Custodian

$ custodian is a person carrying on the activities of the safekeeping

of the securities or participating in any clearing system on behalf of

the clients to effect deliveries of the securities"

Types o> Mutual Funds

There are different !ay s of classifying mutual funds3

$n "1IT3 F1'D invests mainly in s tocks and shares of

companies" )UIT0 ,U(.S typically aim to generate long term


29/61

gro!th in the unit capital" There are a variety of !ays in !hich

an e2uity portfolio can be created for investors" There are thus

the follo!ing choices in e2uity funds3

o Simple e2uity funds

o Industry Specific funds

o Inde1 funds

o )/SS

Target mar(et.

They are ideal fo r inves tor s hav ing a long t erm perspective

Speculative outlook9 the e2uity cult !ho !ould like to make gains in

the shortest period of time and investors in their prime earning years9specifically the young !ho have a decent earning and can take some

kind of risk"

$ D"BT F1'D invests mainly in debt instruments like bonds

and debentures !ith high and consistent dividend payout" These

funds give decent returns but the capital appreciat ion is not

much" There are a variety of !ays in !hich a debt portfolio can

be created for investors" There are thus the follo!ing choices in

debt funds3

o /i2uid and #oney market funds

o -ilt ,unds

o #onthly Income Plan

o ,loating rate funds

Target mar(et.o Retired people and others !ith a need for stability and regular

income"

o Investors !ho need some income to supplement their earnings"

$ B$#$'C"D F1'D invests in both e2uity and debt

instruments" It aims to generat e gro!th and income by

periodically distributing its assets over both types of securities "

Target mar(et.


30/61

These ideal for investors looking for a combination of income and

moderate gro!th"

8o! to in7est in 6utual >unds

The fol lo!ing are the essential s teps !hich one must take into

account !hile investing in #utual funds39

Ste* /0 Identif# the in)e%tment need%

,inancial goals of an individual !il l vary based on hisher age

l ifestyle f inancial independence family commitments level of

income and e1penses among many other factors" Therefore the first

step is to assess oneCs needs !hich can be done by asking oneselfthese 2uestions3

4"*hat is my investment objectives and needsD

5"Ho! much risk I am !illing to takeD

6"*hat is my cash flo! re2uirementsD

By going through such an e1ercise one !ill kno! !hat one !ants out

of his investment and can set the foundation for a sound mutual

fund investment strategy"

Step -Choose the ri)ht 6utual >und

+nce an individual has a clear strategy in mind he no! has to choose

!hich mutual fund and scheme he !ants to inves t in" The offer

document of the scheme tells its objectives and provides

supplementary detail like the track record of other schemes managed

by the same fund manager" Some factors to evaluate before choosing a

particular mutual fund are3

The track record of the performance over the past fe! years

in relation to appropriate yardstick and similar funds in the same

category"

Ho! !ell the fund is organiFed to provide efficient prompt and

personaliFed service"

.egree of transparency as reflected in fre2uency and 2uality oftheir communications"

Ste* 10Sele"t the ideal mi- of %"heme%'


31/61


32/61


33/61

Reliance -ilt Securities ,und

Reliance ,loating Rate ,und

Reliance (RI Income ,und

5ector 5pecific 5chemes

Reliance Banking ,und

Reliance Pharma ,und

Reliance #edia and )ntertainment ,und

Reliance .iversified Po!er Sector ,und

$s I !as more involved in the understanding and promotion of the

(,+ of Reliance )2uity ,und dur ing the initial part of my training" I

!ould like to summariFe it in brief"

%eliance "=uity Fund

The Reliance )2uity ,und is an open ended diversified e2uity

fund that seeks to provide long term capital appreciation by investing

in a portfolio constituted of e2uity and e2uity related securities of top4?? companies by market capitaliFation and of companies that are

available in derivatives segment belonging to diverse sectors"

The investment strategy being that even if the markets go do!n

the fund has a part of its portfolio hedged !hich aims at minimiFing

the do!nside risk" The fund !ill not only use hedging techni2ues to

limit the do!nside risk but !ill also try L capitaliFe on short selling

opportunities to generate additional returns for the investors" The

fund !ill invest


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'Insurance is a contract between two part ies whereby one party

cal led insurer under takes in exchange for a f ixed sum cal led

premiums, to pay the other party called insured a fixed amount of

money on the happening of a certain event.'

Reliance /ife Insurance is an associate company of Reliance

'apital /td" !hich along !ith i ts associates has ac2uired 4??G

shares in $#P Sanmar /ife Insurance 'o /td" Rel iance /ife

Insurance has a pan presence and a range of products cater ing to

individual as !ell as corporate needs" $ total of 48 products covering

savings protection L investment re2uirements"

2ision3 /mpowering everyone live their dreams

Mission 3 'reate unmatched value for everyone through dependable

effective transparent and profitable life insurance and pension plans

-uiding Principles

'ustomer 'are and Satisfaction

'orporate -overnance

'reativity and Innovation

'ompetitiveness

0// #2R &I#/ I05*R0"/

Protection of the interest of the faculty of the loss of income due

to death of the bread!inner"

Provision for the education L marriage of children"

Post retirement income for self L dependents"


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Special needs like loss of income due to disabilities accidents

treatment of diseases sickness etc"

To protect against inflation"

ho Can Buy $ Policy

$ny person !ho has attained majority and is eligible to enter

into a valid contract can insure himselfherself and those in !hom

heshe has insurable interest" Policies can also be taken subject to

certain conditions on the l ife of ones spouse or chi ldren" *hile

under!riting proposals certain factors such as the policyholderCs

state of health the proponents income and other relevant factors are

considered by the 'orporation"

Insurance >or o6en

Prior to nat ionali Fa tion %4>;8& many pr ivate insurance

companies !ould offer insurance to female l ives !ith some e1tra

premium or on restrictive conditions" Ho!ever after nationaliFation

of life insurance the terms under !hich life insurance is granted to

female l ives have been revie!ed from t ime9to9t ime" $t present !omen !ho !ork and earn an income are treated at par !ith men" In

other cases a restrictive clause is imposed only if the age of the

female is up to 6? years and if she does not have an income attracting

Income Ta1"

Medical and 'on-Medical Sche6es

/ife insurance is normally offered after a medical e1amination

of the l i fe to be assured" Ho!ever to faci l i tate greater spread of

insurance and also to avoid inconvenience 'ompanies has been

e1tending insurance cover !ithout any medical e1amination subject

to certain conditions"

7ith Profit and 7ithout Profit Plan%

$n insurance policy can be !ith or !ithout profi t" In the

former bonuses disclosed if any after periodical valuations are

al lotted to the policy and are payable along !ith the contracted

amount" In !ithout profit plan the contracted amount is paid !ithout


36/61

any addition" The premium rate charged for a !ith profit policy is

therefore higher than for a !ithout profit policy"

4e#man In%uran"e

Aeyman insurance is taken by a business firm on the life of key

employee%s& to protect the firm against financial losses !hich may

occur due to the premature demise of the Aeyman"

Ta@ Bene>its o> Insurance

The ta1 breaks that are available under our various insurance and

pension policies are described belo!3 /ife insurance plans are eli gible for deduction under Sec" =?'"

Pension plans are eligible for a deduction under Sec" =?'''"

Health insurance plansriders are eligible for deduction under

Sec" =?."

The proceeds or !ithdra!als of our life insurance policies are

e1empt under Sec 4?%4?.& subject to norms prescribed in that

section"

1nit #inked Insurance Plan

U/IPs have been selling like proverbial Qhot cakesC in the recent

past and they are likely to continue to outsell their plain vanilla

counterparts going ahead" )arlier there !ere a gamut of traditional

products for instance )ndo!ment PlansM #oney back plans etc then

came the concept of Unit /ink Insurance Plans !hich today has

caught the fancy of many people"

Unit /ink plans !ork like a combination of #utual ,unds and

/ife Insurance just like in #utual ,unds the Investment here is also

broken up into units based on the current ($: these products are

termed as Unit /inked plans because the Investment is broken up into

units"

,or instance if you !ere to invest Rs4???? it !ould be broken into 6

components3


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8harge%-These are charges that the Insurance 'ompany deducts

from your premium a major chunk of charges goes into paying

commission to the $gent for sourcing the business"

Mortalit#0 /xpense9 #ortality e1penses are not as high as agentcommissionM they appro1imately tend to be around Rs4??/akh

for a 6? yr o ld man" In case of a death claim of 4 lakh the

insurance company can make this claim !ith a mere Rs4??

deducted from you no! this is made possible because mortality

charge is deducted from every customer !ho has invested in the

plan" In this manner the Insurance 'ompany collects a

substantial portion and not every person dies at the same time

leading to only a fe! claims in a single year"

In)e%tmentE $fter the above 5 deduct ions the balance i s

invested on behalf of the customers so in reality if the current

($: is 4? and a customer has paid a premium of 4???? then

allotment of uni ts !ould be 4???? %charges #ortali ty

e1pense& current ($: " The same process is repeated in the

fo llo!ing years !hen premiums are paid ho!ever in the

follo!ing years the charges tend to be lo!er as insurance chargelesser after the 4 s t year" #ortality 'ost ho!ever goes up !ith

age but does not increase substantially for a younger person in

his 5?Cs or 6?Cs as a result of !hich the money allotted to!ards

Investment goes up"

Unit /ink plans give the fle1ibility to !ithdra! your investments

earl ier than Traditional Plans but !ithdra!als can decrease the

Insurance cover you have opted for" The other thing to keep in mind is

the ta1 implication of making early !ithdra!als from the returns

point of vie! Unit link plans give you a chance of choosing your o!n

Inves tment +pt ions !hich could be .ebt )2uity or Balanced

%combinat ion or both& !hereas t radi tional plans have primarily

invested in debt instruments like -ovt" Bonds !here the security is

ensured but returns may not be very high"

Unit link plans also give a greater amount of fle1ibility in terms of

your policy not lapsing if premium in a year or t!o is not paid" Theother interesting option that these plans offer is the choice to decide

your o!n Insurance cover in the beginning" ,le1ibility !ise Unit /ink


38/61

plans definitely score over traditional plansM even they tend to be

more transparent"

Clai6s

In case of 'ritical i l lness Total and permanent disabili ty or

.eath claim please log the claim and submit listed documents either

directly to the 'laims department 'hennai or at any of the nearest

branch"

Register the 'laim under3

.eath

'ritical Illness

.isability

Sur7i7al or Maturity Bene>its

Survival Benefits : Survival benefits are those payments !hich

are paid during the term of the policy" The fre2uency of payment may

vary from product to product"

Maturity Benefits: Payment made at end of the policy term as

sho!n in policy documents "

D)ument( re/uired *)r death 0aim

'laim form $3 This form need to be fil led by the nominee or

claimant

'laim form B 9 'ertificate of last illness to be filled signed and

stamped by the doctor in attendance during the last illness of the

deceased life assured" +riginal Policy .ocuments

+riginal death certificate by .eath and Birth Registrar

.eath certificate by the doctor confirming cause of death

(ominees photo identification card copy attested by Insurance

company official"

$ll hospital reports if hospitaliFed during the last sickness

Post #ortem Report and :iscera report if performed

In a(e )* aident )r (uiide

,irst Information Report and final Police Investigation Report


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Panchnama In2uest report

(e!s paper repor t on the accident !ith photographs if available

Docu6ents re=uired >or Total per6anent disaility clai6

'laim forms %$ L B&

$ll hospital reports %certificate of diagnosis attended physician

report discharge summary first consultation notes etc&

+riginal policy document

,IR and Police Investigation Report

(e!s paper repor t on the accident

Panchanama or In2uest Report

P#$'S

Indi7idual Plans

Product 'a6e Description

Re0iane

Aut)mati

In1e(tment

&0an

$ smar t p l an !hich adap ts to you r chang ing r i sk p ro fi l e !i th

increasing age"

Re0iane

M)ney

Guarantee

&0an

Under th is p lan the investment r i sk in the investment port fo lio i s

borne by the policyh older"

%eliance

"ndo!6entPlan

This p lan !i ll keep you f inancia lly p repared for a ll t he spec ia l

occasions in your life"

Re0iane

S+eia0

End)2ment

&0an

This insurance policy is designed for people !ho !ish to combine

savings !ith e1tended security"

Re0iane

$a(h #0)2

&0an

This insurance pol icy i s des igned for those !ho have a recur r ing

need for reinvestment in business or look for short9 term investment

channels"

Re0iane

$hi0d &0an

This in su rance po li cy i s designed for people !ho !ish to save

money for a future time"

Re0iane

Term &0an

This in su rance po li cy i s designed for those !ho only !ant l i fe

cover for the protection of their family and do not !ish to save for

themselves"

Re0iane

%h)0e Li*e

&0an

This insurance pol icy i s des igned for people !ho do not !ish to

avai l o f any benef i t s themselves bu t !ish to crea te an immedia te

estate to protect their family by availing of insurance cover on their


40/61

life at a very lo! cost"

Re0iane

Mar3et

Return &0an

Reliance #arket Return ,und is the unit9 l inked product that helps

you invest in the f inancial markets in a combination of investment

instruments of your choice"

Re0iane

G)0den ear(

&0an

Rel iance -olden 0ears Plan i s a f le1ib le package tha t p rovides

f reedom of choice in choosing the type of investment l i fe cover

vesting options such as commuting and annuity options"

Re0iane

Sim+0e Term

&0an

Reliance Simple Term Plan is a cost9effect ive pure l i fe insurance

plan that offers yo u comprehensive and affordable coverage for a

limited period of time to suit your needs"

Re0iane

S+eia0 Term

&0an

Reliance Special Term Plan is a pure l i fe insurance plan that offers

you comprehensive and affordable coverage for a l imited period of

time to suit your needs"

Re0iane

$redit

Guardian

&0an

Rel iance 'redi t -uard ian Plan ensures tha t your housing loans

personal loans or even outstanding credit card bills are paid in the

e ve nt o f u nt im el y d emi se " T hu s k ee pi ng yo u a nd yo ur f am il y

protected from the burden and the !orry of debt in such a si tuation"

Re0iane

S+eia0

$redit

Guardian

&0an

Rel iance Specia l 'redi t -uard ian Plan he lps you and your family

avoids such s i tua t ions by secur ing your housing loans personal

loans and even credit card payments" *hat makes the Plan special

is the fact that on survival at maturi ty al l premiums paid for your

bas ic policy !il l be returned to yo u"

Re0iane

$)nnet 4

Li*e &0an

Reliance 'onnect 5 /ife Plan helps you build securi ty and savings

for a better tomorro!"

"6ployee Bene>it Plans

Product 'a6e Description

Re0iane Gr)u+

Term A((urane

&)0iy

R el ia nc e - ro up Ter m $s su ra nc e P ol ic y i s a o ne ye ar

Rene!able Term $ssurance contract " The benefi t is payable

on the happening of the contingency during one year " $t the

end of the year the contract may be rene!ed"

Re0iane EDLI

Sheme

$ ll e st ab li sh me nt s ! it h a t l ea st 4 ? f ul l9 ti me p er ma ne nt

employees and to !hom the )mployee s Provident ,und and

#iscellaneous Provisions $ct 4>;5 applies have a statutory

liabil i ty to subscribe to )mployee s .eposit /inked Insurance

Scheme %)./I& to provide for l i fe insurance for a l l the ir

employees"

Re0iane Gr)u+

Gratuity &)0iy

$ gra tu i ty po l icy tha t re f lec ts your company s iden t i ty and

!hich highlights the value of the benefits you provide to your


41/61

employees"

Re0iane Gr)u+

Su+erannuati)n

&)0iy

$ superannuation policy that ref lects your companys identi ty

and !hich highlights the value of the benefi ts you provide to

your employees"

,undamentals of -eneral Insurance companies are business

houses" The product they sell is financial protection" To succeed and

survive they must cover their costs !hich include payments to cover

the losses of pol icyholders as !el l as sales and adminis trat ive

e1penses ta1es and dividends" Insurance companies have t!o sources

of income for covering these costs3 premium and investment income"

The premium are col lected on a regular basi s and invested in

-overnment Bonds -ift stocks mutual funds real estates and other

conservat ive avenues" Ho!ever investment income depends on

market conditions interest rates economy etc and varies from year to

year" Because of the uncertainty associated !ith the investment

income insurance companies must generate enough income form

premium to cover the bulk of their e1penses" The primary function of

insurance is to provide protection against financial losses caused by

unforeseen events" This pro tect ion i s available to indiv iduals

businessmen and large companies alike"

Types o> General Insurance

8ealth

Individual #ediclaim

-roup #ediclaim

Reliance Health *ise Policy

Personal $ccident


42/61

Personal $ccident

-roup Personal $ccident

Fire

Standard ,ire and Special Perils

'onse2uential /oss %,ire&

Industrial $ll Risks

"n)ineerin)

)rection $ll RisksStorage9cum9)rection

'ontractorCs $ll Risks

'ontractorCs Plant and #achinery

#achinery Breakdo!n Insurance

#achinery /oss of Profits Insurance

Boiler and Pressure Plant Insurance

)lectronic )2uipment Insurance

Marine

#arine 'argo Insurance

Motor

Private 'ar 'omprehensive

#iaility

.irectors and +fficers /iability Public /iability %$ct&

Public /iability

Product /iability

Professional Indemnity

*orkmenCs compensation

Miscellaneous

Industry 'are


43/61

'ommercial 'are

+ffice Package

,idelity -uarantee

Burglary and Housebreaking

#oney Insurance

HouseholderCs Package

ShopkeeperCs Package

Tra7el

Individual and ,amily

$sia

Student

'orporate

B$SIC F"$T1%"S HospitaliFation )1penses

.aycare Treatment

.omiciliary HospitaliFation

Pre and Post HospitaliFation

'overage of Pre9)1isting .iseases

'ritical Illness 'over

.onor )1penses

2$#1" $DD"D F"$T1%"S

)1penses of accompanying person at the Hospital

/ocal Road $mbulance Services

Recovery Benefit

'ost of Health 'heck up

(ursing $l lo!ance

Hospital .aily $llo!ance

PIC3 F"$T1%"S


44/61

Income Ta1 Benefit

,amily ,loater % 4 44 45 55 &

Sum Insured

Pre9insurance Health 'heck up +ption in Policy .uration % 4 L 5 years &

Rene!al .iscount

'ashless ,acility %Through Third Party $dministrators 9 TP$&

$ge Slabs

Plan Details


45/61

%Source3 !eb&

OBSER"ATION 5 #INDINGS

T# stu)y te s!'es !n) )ist"i&uti#n m!n!,ement !n)im0"#ve te 8ust#me" A(quisiti#n P"#(ess &y !n!'y


46/61

var ious o ther brokerage f irms e "g " Indiabulls Sharekhan

Indiainfoline Religare $lankit Unicon"

To e1pand the market penetration of Reliance money"

To provide pricing strategy of competitors to fight cut throatcompetition"

To increase the product a!areness of Reliance money as single

!indo! shop for investment solutions"

M"T8&D&G3

*e !ere supposed to operate from reliance money (ehru place

branch" *e !ere made a!are about all the products Reliance #oney

!as providing !ith a more stress on their core product i "e" .emataccount"

TR3/T5

The time duration of the project is 5 months starting from 4 s t @uly

and ending on 6? t h $ugust" *e !ere given targets to be achieved

during training months" The targets of each month !ere3

6.emat $ccounts

4SIP or #utual ,und !orth Rs4????

-eneral Insurance Premium !orth Rs;????

/ife Insurance Premium !orth Rs4?????

I !as supposed to use the database provided by the company to

make cold calls or by directly meeting people to get ne! leads

The 2uestionnaire used is attached in appendi1 $"4

*hile making cold calls !e need to have3 -ood 'ommunica tion Ski ll s %:oice 2ual ity i s c lear and

articulate&

Persistent and able to bounce back from rejec tion

-ood organiFational skills"

$bi li ty to projec t a t el ephone personali ty %)n thusiasm

friendliness&

,le1ibi li ty3 can adapt to different types of cl ients and ne!

situations"


47/61


48/61

'ustomer dissatisfied !ith the services"

People fear that Reliance #oney Being a Private company and a

ne! entrant may be able to sustain or not"

Insurance means /I' for people" Past e1perience !ord of mouth"

#isguidance by agents"

People do not !ant insurance products"

/ack o f kno!ledge and a!areness abou t genera l and l ife

insurance"

People risk appetite is very lo! so they are afraid of mutual

fund as !ell"

People relate the p rob lems of mobile phones o f Rel iance

'ommunication !ith Reliance #oney"


49/61


50/61

and provide them the best deal possible !ith ma1imiFation of the

profit both for the company as !ell as for the customer"

The most important aspect for the role of financial advisor is trust"

So for fulfillment of the targets one needs to3

'apital iFe on old and loyal cl ientage !hich can be building

slo!ly by advising people in the best possible !ay"

-enerating ne! leads through various activities"

3eneration of leads:

Since I !as ne! in this field so I had to start from the scratch

and generate ne! leads to sustain in the market"

'old calling is one of the trusted !ays of getting to the customers

!ithout meeting them" $lthough the rate of conversion remained very

less" ,or cold calling the 2uality and accent remains a very important

criterion" This activity gave me mi1ed results" I often got success and

generated many leads through it but i t also landed me in a!k!ard

position !here the customer !ere in different mood and ma de us hear

!ords for !hich a marketer should be al!ays prepared to hear"

'orporate calls al!ays remained more difficult to crack !ith respectto retail sector"

The corporate !ere the most difficult and most tempting to get the

business from" It took me one day to crack Hi9tech -ears"

$t Reliance money after getting the product kno!ledge in the first

!eek at the branch I !as also allotted distributor to !ork !ith" In the

initial phase I !as accompanied by more e1perienced staff" $fter I

became kno!n to the market and procedure I started attending callsalone only"

$fter the third !eek my performance also improved and I !as

able to get close to the targets though it looked difficult to achieve in

the beginning" To get a!areness of the every product I at tended

diversified calls" This helped me to implement cross selling to get

better results"

Since the reliance money core product is .emat account morestress !as given over this" .emat account !as also the most tempting

of all the products as it !as difficult to convince the customer for the


51/61

rel iance .emat as i t !as ne! and !ith many l imitat ions " I t !as

al!ays d ifficu lt to convince on 4 paisa as i t !asnC t mentioned

any!here in ink"

#IMIT$TI&'S:

;. "old "alling

:oice and accent plays a major role"

The r ight t ime to cal l a cus tomer cannot be decided as the

customer may in a different mood at the time of calling"

Time consuming

/ess success rate

6. "orporate

Time consuming

'ontacts !ith higher authorities play a major role

#"$%'I'GS

To get initial success in this field is very difficult" $lthough the

business generation becomes easier !ith time as !e serve more

people !ho then get added up in the loyal clientage" Thus time

and service are t!o most factors to get in this field"

$lso the corporate remains a very important segment !hich gets

business in bulk but retail cannot be ignored !hich makes your

business ticking"

'ustomer remains in the pivotal position"


52/61

Findin)s

4. Pre>erence o> In7est6ent

Interpretation3This sho!s that although the mutual funds market is on the

rise yet the most favored investment continues to be in the Share #arket" So !ith

a more transparent system investment in the Stock #arket can definitely be

increased"

. $!areness on &nline Share Tradin)

Fi)+. %esult o> $!areness o> &nline Share Tradin)

Interpretation3 *ith the increase in cyber education the a!areness

to!ards online share trading has increased by leaps and bounds" This a!areness is

e1pected to increase further !ith the increase in Internet education"

Fi)+.4 %esult o> Pre>erence o> In7est6ent


53/61

5. $!areness o> %eliance Money as a Brand

Interpretation3 This pie9chart sho!s that reliance money has a reasonable

amount of Brand a!areness in terms of a premier Retail stock broking company"

This brand image should be further leveraged by the company to increase its

market share over its competitors"

/. $!areness o> %eliance Money Facilities

Interpretation3$lthough there is sufficiently high brand e2uity among the

target audience yet it is to be noted that the customers are not a!are of the

facilities provided by the company meaning thereby that the company should

concentrate more to!ards promotional tools and increase its focus on product

a!areness rather than brand a!areness"

. Satis>action #e7el a6on) Custo6ers !ith current roker

Fi)+.5 %esult o> $!areness o> %eliance 6oney as a Brand

Fi)+./ %esult o> $!areness o> %eliance 6oney Facilities


54/61


55/61

Interpretation3 This sho!s that people invest only upto 4?G of their

earnings in the stock market again reiterating the volatile and non9transparent

structure of the Indian stock market" Hence effective and efficient steps should be

undertaken to !oo the customers to invest more in the lucrative stock market "

$ON$LUSION AND RE$OMMENDATIONS

%"C&MM"'D$TI&'S

Fi)+.+ %esult o> percenta)e o> earnin) in7ested in share tradin)


56/61

Based on the findings of our project !e !ould like to suggest the follo!ing39

$fter sales services and follo! up calls are important for getting ne!

references so trained telesales should be appointed for this purpose !hose

sole !ork should be to make feedback calls"

Reliance is having too many financial products right from .emat account to

-eneral Insurance and not all the salespeople are familiar !ith each and

every product so the !ork force should be segregated each group dealing in

a specific product and the sales target should be given like!ise"

*hile interacting !ith the investors I found that most of the customers are

una!are about the #utual fund" Some of the people look upon mutual

funds and e2uity trading as gambling" Thus a mutual fund a!areness

program can help to increase the penetration of mutual funds in the market"

Reliance should declare in black ink that they !ill charge just 4 paisa per

transaction" People tend to think that there must be some hidden charges"

Rs


57/61

The entire !orkforce consists of mostly youngsters !hich means they can

be encouraged and motivated to do good !ork because they have a long

!ay to go and most of them are eager to climb the ladder"

Right no! Reliance is at its nascent stage and !ill surely grab the major

market under its belt very soon like in other fields"

-uge investments taking place:

The Stock #arket has been very buoyant until no! especially in the past 6

years" This particular trend is very favorable because a soaring S)(S)

means higher returns !hich encourages the investors to invest their money

in the market" $lthough in the past 6 months the market has sho!n very

unpredictable trend and has already lost over 4??? points"

So in order to make the best the only thing re2uired is to recruit more field

staff !ho should be trained in a proper !ay to get better results"

In case of insurance it re2uires push selling because people al!ays

associate it !ith emergencies and unpleasant situations like death and they

donCt !ant to think about such situation let alone prepare for them !hichmeans it re2uires a lot of conviction on part of the e1ecutives"

&arge untapped market:

People have just opened up to the idea of U/IPs because till no! they kne!

only t!o kinds of insurance plans endo!ment and term plans so the

concept of high returns !ith protection is very ne! to them and slo!ly and

slo!ly these are becoming popular so there is a huge market !aiting to be

tapped"

In the past fe! years there has been a tremendous inflo! of funds in the

Indian market !hich has lead to the sky rocketing S)(S)" In fact there

has been a tremendous response from the investors not only in shares but

mutual funds as !ell" The Rs;


58/61

*ith the ,.I limits being rela1ed a lot of avenues !ill open up in the

insurance sector and insurance companies are e1pected to come up !ith

ne! plans !ith a great deal of customiFation and fle1ibility"

1"STI&''$I%"4. In !hich o> these Financial Instru6ents do you in7est into

Shares #utual ,unds Bonds .erivatives


59/61

. $re you a!are o> online Share tradin)

0es (o

5. 8eard aout %eliance 6oney

0es (o

/. Do you kno! aout the >acilities pro7ided y %eliance 6oney

0es (o

. ith !hich co6pany do you ha7e your D"M$T account

Reliance money I'I'I .irect Aotak #ahindra India Bulls

+thers %please specify&

. hat di>>erentiates your Share tradin) co6pany >ro6 others Ain re)ards o>

rokera)e, satis>action, ser7ices, products

+. $re you currently satis>ied !ith your Share tradin) co6pany

0es (o

9. 8o! o>ten do you trade

.aily *eekly #onthly 0early

;. hat percenta)e o> your earnin)s do you in7est in share tradin)

Up to 4?G Up to 5;G Up to ;?G $bove ;?G

45. 8o! do you rate these share tradin) co6panies

4" 5" 6"

7" ;"

a. Re'i!n(e m#ney

b. ICICI Directc. India Bullsd. Kotak Mahindra

e. Others (Please


60/61

4/. hat 6ore >acilities do you think you re=uire !ith your D"M$T account

'a6e:

$)e:

Se@: #ale ,emale

Phone 'o:

&ccupation:

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$gar!al @"." NSecurity $nalysis L Portfolio #anagement3 $ Revie!

,inance India :ol" II (o" 4 #arch 4>=>"

Personal In>or6ation


61/61

Bhatt :" :" N$n $ppraisal +f Some Recent )stimates +f Savings and

InvestmentsN I'R(I :ol" ; 4>86"

.ouglas $" Hayes and *" Scott Bauman NInvestments3 $nalysis and

#anagementN III )d" 4>

marketing brand role in buying behaviour of youth

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