marketing backbone presentation
DESCRIPTION
Small business marketing relies on an understanding of the fundamentals. You must master these basis notions so that you can communicate with and educate your ideal clients. Stop wasting your time talking to the wrong people, for the wrong reasons.TRANSCRIPT
Fundamental Small Business Marketing Workshop
The Importance of a strong backbone
Action Oriented Workshop
Get involved, get some value
Ask specific questions about you and your
business
Walk away with clarity & action steps
Key Areas of Discussion
Why? Who? How? What? When?
Problem Solving
Ideal Client Expertis
e
Relationship Process Investme
nt
People want their problems solved.
Why
The Drillbit
You the problem solver
3 Biggest Problems You Solve
Ideal Client
Who
Why Talking To
Your Ideal Client Is
Good For Business
Unique Selling
Proposition
WIIfm
How
Benefits / Features
Only I …
Relationship Process Funnell
Find Me
Know Me
Like Me
Trust Me
Refer Me
Mindset
When
Your Marketing Mountain
Where do you want the business to be in:
Factors:
Sales
Revenue
Clients
Profit
Income
Why Marketing Fails
No Plan or Strategy
No 1 Reason:
What you can do next:
Buddy System