marketing automation
DESCRIPTION
v/Nick DennisTRANSCRIPT
Marketing Automation
Nick Dennis – EMEA Solutions Consultant
An Overview of eloqua
The next 45 minutes
• What is Marketing Automation? • The tools we use • Typical solution • Demonstration Targeting & segmentation Marketing efficiency Improving lead quality Enable sales Measure effectiveness • Questions?
Marketing Automation is the art and science of automatically managing the targeting, timing, and content of your outbound marketing messages in response to prospects inbound actions and online behaviours.
What is marketing automation?
The tools we use
Business Logic
& Field Mapping
Consolidated profiles Web site known &
unknown visitors
Web site form submissions
Email, SMS, DM
CRM Warehouse Customer DB
Typical solution
Improve Efficiency
Improve Lead Quality Enable Sales
Target & Segment
Journey to success
Measure Effectiveness
Let’s see it!
Target & Segment
Eloqua Overview
Improve Conversion
So What?
Target & Segment
Eloqua Overview
Improve Conversion
So What?
Improve Efficiency
Target & Segment
Eloqua Overview
Improve Conversion
Rapid Campaign Execution
So What?
Improve Efficiency
Target & Segment
Eloqua Overview
Improve Conversion
So What?
Improve Efficiency
Improve Lead Quality
Target & Segment
Eloqua overview
Rapid Campaign Execution
Improve Conversion
Higher Pipeline Growth
So What?
Improve Efficiency
Improve Lead Quality
Target & Segment
Eloqua Overview
Rapid Campaign Execution
Improve Conversion
Higher Pipeline Growth
So What?
Improve Efficiency
Improve Lead Quality Enable Sales
Target & Segment
Eloqua Overview
Rapid Campaign Execution
Shorten The Sales Cycle
Improve Conversion
Higher Pipeline Growth
So What?
Improve Efficiency
Improve Lead Quality Enable Sales
Target & Segment
Eloqua Overview
Rapid Campaign Execution
Shorten The Sales Cycle
Improve Conversion
Higher Pipeline Growth
So What?
Improve Efficiency
Improve Lead Quality Enable Sales
Target & Segment
Eloqua Overview
Measure Effectiveness Rapid Campaign Execution
Shorten The Sales Cycle
Improve Conversion
Higher Pipeline Growth
Justify Strategy & Budget
So What?
Improve Efficiency
Improve Lead Quality Enable Sales
Target & Segment
Eloqua Overview
Measure Effectiveness Rapid Campaign Execution
Shorten The Sales Cycle
Improve Conversion
Higher Pipeline Growth
Justify Strategy & Budget
So What?
Improve Efficiency
Improve Lead Quality Enable Sales
Target & Segment
Eloqua Overview
Measure Effectiveness Rapid Campaign Execution
