marketing automation 2014 in 15 numbers
DESCRIPTION
15 crucial numbers about current trends in Marketing Automation.TRANSCRIPT
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Marketing Automation in the year 2014
in 15 numbers
Focus on strategies and ideas, iPresso does the rest.
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Marketing Automation has seen the fastest growth of any CRM-related
segment in the last 5 years.
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Which Marketing Automation features are most
important for marketers?
Email marketing - 89%.
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Lead nurturing - 84%.
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Campaign management - 82%.
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CRM systems, mobile
and social media integration – 80%.
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88% marketers are either currently using or considering implementing Marketing Automation tools in the coming year.
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What are the greatest benefits
of Marketing Automation?
Improved lead managment and lead nurturing -
86%.
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Gaining measurable results - 73%.
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Enhanced targeting and personalization- 66%.
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67% marketers who had not yet implemented
Marketing Automation tools, planned to do so in the year 2014.
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86% marketers consider ‘ease of use’ as the most important criterion when
evaluating automation tools.
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81% of marketers cite ‘price’ as an important factor in their decision-making process.
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77% marketers cited product integration capabilities with their CRM systems, mobile and social initiatives as an
important criterion for selection.
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75% marketers also look for a tool which has analytics and reporting features.
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Out of the marketers who already have an automation solution, 29% plan to increase their
investment this year.
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