Marketing At The Speed of Sound

Broadcasting from the historic Tribune Tower, WGN Radio has been a leader in the broadcasting community for 90 years. As leaders in the traditional broadcast world,

we saw it as our responsibility to be leaders in the digital broadcasting world as well.

With that in mind, we’ve recently launched The WGN Podcasting Network. Housed on WGN Plus, this is our podcasting home for experts and advertisers alike.

Audio

Podcasting

Smartphones and Bluetooth-enabled cars have made it easier than ever for listeners to load up their favorite programs. With iTunes, The WGN Plus app, or from the website, listeners can grab shows straight from the internet onto

their smartphones.

Last year, Apple said subscriptions of podcasts through iTunes reached 1 billion. RawVoice, which tracks 20,000 shows, said the number of unique

monthly podcast listeners has tripled to 75 million from 25 million five years ago. This is the way advertisers can now create branded content.

Why Should I Podcast?People are becoming increasingly adept at choosing how, when, and where to consume information. More and more, they are turning to non-traditional media channels such as

news feeds, blogs, and podcasts so that they can better control the information they consume. Podcasting’s popularity is growing every day. In addition to the promising

potential of its growing appeal, podcasting has several advantages over other communication technologies:

What Should I Podcast?There’s really only one rule for determining what you should podcast: it needs to be

something that provides useful information or is entertaining to your audience – preferably both – on a regular basis. Otherwise, they won’t listen and continue to subscribe to your

podcasts. Here are some examples of possible podcasts for different organizations in your business:

• Product usage tips and best practices• Problem reports, status, and

workarounds• Product training• Whitepapers• Research paper summaries

• Product news, such as new features and release

• schedules• Product promotions and discounts• Account management status and updates for

customers and clients• Interviews with industry experts

• HR training courses• HR initiative announcements• Policies and procedures• Management tips and best practices• Employee commentaries

• Financial updates such as quarterly earnings reports• Business news such as company announcements, industry news and trends• Internal company announcements, newsletters• Management fireside chats

Consumer:

Corporate:

Join the ranks of the iTunes podcasters!

As a member of our family, your brand will receive the following items:

Four Hours of Studio Time / MonthlyYour brand will be integrated into the content of your programming 8 Hours Of Producer Time / MonthlyProducer will record, track, edit & upload your content and deliver content to you via digital downloadShow HostHosted by WGN broadcast talentLanding Page + 100% SOV on pageYour page will contain 2x 300x250 display ads + 2x 728x90 display ads linking to your siteRotating Tribune Print Ads – Logo / Name Inclusion on WGN+ Tribune Ads Social Media Marketing CampaignSee next page for details1x :90 second videoVideo is king, and these videos will be your entre to the viral marketing world

5x / week :30 Radio Commercials on WGN 720 AM/ weeklyThese ROS (5a-12a) commercials will run for you specifically to either promote your podcast, your company, or both.Quarterly Visit to WGN Broadcast Show You will be interviewed by a “WGN Rotation” of hosts, including morning drive, Mid-day, Afternoon Drive, Evenings, & WeekendsImpressions on WGNRadio.comMinimum 10,000 Impressions per monthYour Podcast listed on iTunes & RSS PodcastsPeople will be able to subscribe to, and download your podcast on their favorite device

OPTIONAL ITEMS:•Additional Producer Hours ($25 per hour)•Professionally Produced Branding Videos for Your Brand ($1,250 per video)

INVESTMENT: $15,000 over 13 weeks

Social Media

You’ll get 10 hours a month from our social media experts!

They will create a customized social media program designed for your brand that will help drive people to your podcast and online

content.

If you’re already using social media, we’ll review your current strategy, enhance your current content and improve your metrics.

Your show lives here!

Your video’s live here!

Summary of Reach

Landing Page + 100% SOV on page1-100 impressions a month to start!

Rotating Tribune Print Ads Circulation of the Tribune – 448,000 Daily Social Media Marketing CampaignPotentially 10,000 post views per month

1x :90 introductory video to kick start the show1-100 views a month to start

5x / week :30 Radio Commercials on WGN 720 AM/ weekly20,000 listeners to each ad weekly!

Quarterly Visit to WGN Broadcast Show 20,000 listeners at any one moment to WGN Radio 720 Minimum

Impressions on WGNRadio.comMinimum 10,000 Impressions per month

Your Podcast listed on iTunes & RSS Podcasts1-100 downloads a month to start

Questions/comments:Your name here