marketing as a service becomes mainstream
TRANSCRIPT
Marketing as a Service Becomes Mainstream
Blog
The days of “simple” marketing are long gone. In order to compete in the online, fast-paced, ever-changing world of business much more elaborate solutions are needed. With so many different techniques, tools, and options available, business marketing managers can be challenged to keep up or find the best choice for their company. Now the emerging industry of Marketing as a Service (MaaS) has been introduced as a much more effective and economical choice.
Many Tools Needed for Marketing
Maintaining a mailing list is no longer the only marketing task. Today there are multiple levels and layers to marketing that can help businesses to convert visitors into customers. Understand your ideal customer – develop a target audience profile based around the characteristics of your best customers. Do research to understand your target demographics including income levels, geographic areas, web pages that are visited regularly, social media preferences and more.
Develop SEO – use search engine optimization (SEO) to leverage keywords and phrases throughout all marketing communications. These SEO terms are intended to capture the attention of your target audience and bring them to your web site. Good SEO practices will increase search results rankings while also improving visitor traffic, generating high quality leads, and increasing conversion rates.
Create strong content – the content that is used in all marketing materials should attract your target audience and appeal to their interests. Enticing content should be used in email newsletters, blogs, social media, printed materials and on all web pages including microsite pages.
Focus on conversions – all strategies and tools should be focused in order to build conversion centric sites that will achieve real results for the business.
Accelerate updates – marketing information can become stale very quickly. It is important to have a process in place along with the tools to deploy updates across multiple channels quickly and effectively. Have an A/B testing mechanism to insure high quality output, and then make updates to your primary web site, microsites, social media and other channels expeditiously.
MaaS Addresses the Challenge
With all of the items to manage for marketing, it is essential to have the right solutions in place. Utilizing a marketing as a service software will help businesses to execute their strategies and launch marketing campaigns to quickly respond to business demands.
The Fyoosion MaaS solution is the best partner for business marketing managers. The simplicity of use and the best-of-breed tools makes Fyoosion the premier provider for MaaS. Build a robust target audience profile as your marketing foundation
Manage multiple lists and opportunities including email subscriptions, leads, visitors, customers and more
Maintain SEO updates to keep in line with target audience preferences
Generate high quality web sites and microsites by using strong A/B testing and fast publishing tools
Leverage multiple channels and deliver a consistent marketing message through email newsletters, blogs, social media sites, industry forums and even printed materials
Analyze results through the best-in-class tools that gather in-depth statistics and present information in an easy to use format
The best advantage to marketing as a service is how easily it can be implemented and the overall costs compared to return on investment. The Fyoosion solution provides you with an accelerated implementation and very fast ROI. Get results in days or weeks, not months or yearsRespond quickly to market changes or competitor pressuresSpend more time developing a better customer experience than installing softwareUse a cloud-based solution to virtually eliminate the need for hardware or infrastructure investments Fyoosion can provide your business with the premier marketing tools and get your marketing strategy moving in the right direction.
Taking Marketing to a new Level
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