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App Marketing

+App must-have customers

Must-have App

Analyze competitors

App Price

Finding the right balance between what it costs to produce and maintain the app, and how much users are willing to pay for it.

There are more than a million apps in the Google Play store or in the Apple store.

Understand how other applications are performing in the App store

+Good Description

Write a complete and good description makes your app stand out and helps potential customers decide to hit the download button

• Uses adjectives such as ‘awesome’, ‘fast-paced’ and ‘addictive’

• Be honest about your app

• Include positive quotes from user and press reviews

+Press Release and Review

Press Release ReviewReview sites and other relevant blogs and online communities

Announce the launch of your app with a press release

the more favorable reviews receives, the higher the conversion rate

Announce the launch of your app with a press release

+Free Version

Offer a "lite" or "free" version of your app

Offer your free app for the day in some Website

More than 80% of traffic in the Apple App Store is directed to free apps

• increase in your apps ranking• thousands of people who search these sites

looking for apps that were once paid but now free. (FreeAppAlert)

+Online Presence

Facebook

Twitter

YouTubeLinkedin

Pinterest

Having an online presence for your app lets you do some promotion the way you want, and helps you get a following

+Online Presence

Content needs to be promoted across all channels

Share link, video, photo.

Create a video to demonstrate the benefits that your app offers the user

Ask question to your fans

Create a website place where show your app

+Contests

Integrate contest on all social platforms

Award a prize to fans who share

Photo or video contest

Are a Great Tool for Building Your Fan Base

contest includes a voting component

+SEO and ASO

Write a complete and good description makes your app stand out and helps potential customers decide to hit the download button

• Identify strong keywords

• Create high quality images

• Create screen shots

+SEO and ASO

• App Title• App Description• App Icon

• App Screenshot

Analysis of competitor

Develop Keyword strategy

Optimize Website Content

Build Link popularity

Social Media Integration

Conversation Optimization

Monitor & Update

+App to the top

time straight before launching your app is the most critical for your success

People love to find the latest tools

• Incentivized download • Create high quality

images • Create screen shots

+ Advertise Your App

free classified

link exchange programs

paid ads in the various social networks

App-related Websites

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Thank you

Manuela Muroni