marketing and working smarter caroline staddon stop smoking specialist gp & pharmacist lead 0758...
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Marketing and Working Smarter
Caroline StaddonStop Smoking Specialist GP & Pharmacist Lead
0758 430 5271
Marketing and Working Smarter• Ensuring we follow up clients and reduce the LTFU• Asking clients about their smoking status• Partnership working – Whole Organisation Approach• Promotional resources• Promotion from Smokefree West Sussex• Public Health Campaigns
Why do we need to follow up clients
To build a robust and quality 12 week programme that a client is committed to. It gives the client the best chance of quitting, if they know the programme is robust and that their commitment to quit is real.
Lost To Follow Ups
Lost to Follow Ups need to be prevented from happening if possible and clients need to be contacted finding out why they were unable to attend the appointment. The first consultation should end with this question?
“ What would you like me to do if you do not make next weeks appointment?”
“You said last week you would like me to ring you if I didn’t see you this week…….”
Asking clients about their Smoking Status
Are we asking the question and finding out our clients smoking status?
• I see that you are buying NRT do you know you can get free support here to quit smoking, you may be entitled to free NRT on prescription. Would you like me to make you an appointment with our Smoking Advisor?
• I see from our records Mr Smith that you were a smoker are you still quit?
Whole Organisation Approach
• Pharmacy retail outlets• GP – Primary care• Specialist Stop Smoking Service• Allied Professionals – Prisons, Mental Health, Midwives etc
.We need to be working across providers to reach clients and provide the
best service for our clients
Micro - Whole Organisation Approach within our practices
GP Surgeries GP’sReceptionistsHCA’sPractice NursesPractice Managers
PharmacyPharmacistsHCA’sAll pharmacy staffArea managers
Smoking Cessation is everyone’s business
Promotional Resources• Solutions 4 Health – Posters and leaflets• Smokefree West Sussex – PODS/pull up banners/
personalized leaflets• NCSCT Web site – training videos• Smokefree NHS web site - Resources centre
wheels/booklets etc for clients
“Drop in the Bag Leaflet”
“Thinking about giving up smoking”
Name: Contact Number:
Address:
Email: Preferred contact method?Phone Call in Morning Afternoon EveningText Email Letter
Thinking about giving up smoking? You are 4 times more likely to stay smoke free with the support of your local stop smoking service.For FREE support and information simply complete this form and hand it in to any member of staff.
Alternatively you can call us on: 0300 100 1823. Why not take those first steps to becoming smoke free today?
Working in a surgery?• Know your list size?• How many smokers do you have?• How many with LTC like COPD, Asthma etc?• How much does this cost your surgery?• How are you going to let smokers know you
have a Stop Smoking Service at your surgery?
www.SmokefreeWestSussex.co.uk
Local MP, Councillors, Tobacco Alliance and Public Health Consultants and the S4H team – all campaigning!
Smoking Cessation is Everyone's Business
In Partnership
Lets Make a Difference