DISTRIBUTION AND MARKETINGSTAR WARS VII & SUFFRAGETTE

Case Study 1:Star Wars VII: The Force Awakens

Case Study 2:Suffragette

Produced by Walt Disney Motion Pictures-Kathleen Kennedy-JJ Abrams

Ruby Films-Alison Owen-Faye Ward

Type of ownership Conglomerate-Disney & Lucasfilm

Independent

Other films the producers have made

Kathleen Kennedy: Raiders of the Lost Ark (1981), Back to the Future Part III (1990), Jurassic Park 3 (2001), War Horse (2011)

Alison Owen: Saving Mr Banks (2013), Jane Eyre (2011), The Other Boleyn Girl (2008), Shaun of the Dead (2004)

Main cast and crew JJ AbramsHarrison Ford, Carrie Fisher, John Boyega, Daisy Ridley

Alison OwensCarey Mulligan, Helena Bonham-Carter, Meryl Streep, Brendan Gleeson

Locations England, Iceland, Abu Dhabi, Scotland, New Mexico, California

England

Case Study 1:Star Wars VII: The Force Awakens

Case Study 2:Suffragette

Budget $245M $14M

Distributor(s) Walt Disney Motion Pictures Pathé (UK & Ireland)Focus Features (US & Canada)

Theatrical release date Dec 18th 2015 Oct 12th 2015

Type of release Saturation

Over 30,000 screens

Modified Wide/ Limited release-in UK, only in Vue & Cineworld517 screens worldwide

Number of weeks at the box office

24 12

Case Study 1:Star Wars VII: The Force Awakens

Case Study 2:Suffragette

Money made at the box office to date

$2,058,662,225 $16,002,420

Formats available 2D, 3D, IMAXDVD, Blu-Ray, Digital Download

2DDVD, Blu-Ray

Merchandise available Toys, clothes, collectables, mugs, bags, voice changers, headphones, DVDs, action figures, games, collectables

Posters, clothes, bags, mugs, badges, fridge magnets

Advertising and marketing methods used

-Appearances on TV-Trailer debuted live at Star Wars convention-Hashtags and interactions with fans through social media accounts-(Digital) posters

-Appearances on TV-Star Power-Social media-(Digital posters)

Case Study 1:Star Wars VII: The Force Awakens

Case Study 2:Suffragette

Examples of synergy -Covergirl & Max Factor-Facebook-Google-Verizon-Duracell-Subway-Duracell-Hasbro Toys

-Social media -Facebook -Twitter -Instagram Hashtags were used on these accounts to encourage their audience to interact

Examples of cross-media convergence

-Video games-Apps on the App Stores-Comic books and novels-Clothing and accessories-Toys and collectables

-Hashtags on social media-Posters-Clothing-Accessories

Use of technology in the production of this film

35mm cameras and 65mm IMAX cameras were usedCGI was used to create the futuristic aspects of the film

16mm cameras were used for the day shots whereas Arri’s Alexa was used for night shots

Case Study 1:Star Wars VII: The Force Awakens

Case Study 2:Suffragette

Type of audience Global UK, US & CanadaHome entertainment release date

Download (from Disney): April 1st 2016DVD & Blu-Ray: April 5th 2016

Download, DVD & Blu-Ray: US & Canada: 2nd Feb 2016 UK: 29th Feb 2016

Awards won BAFTA: Best special visual effectsBMI: Film musicEmpire: Best sci-fi film, Best director, Best special effectsMTV Movie: Best breakthrough (Daisy Ridley), Best villain (Adam Driver), Movie of the year

British Independent Film Awards: Best supporting actor (Brenden Gleeson)European Film Awards: European production designer (Alice Normington)Hollywood Film Awards: Actress of the year (Carey Mullingham)Turia Awards: Best foreign film

Other information or trivia -----------------------------------------------

-It was the first film to shoot in the Houses of Parliament-The film was accused of erasure and whitewashing the struggle for equal rights