marketing and design innovation

7/24/2019 marketing and design innovation

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Marketing Design and Innovation 2015

Corolla

Study into Design, Innovation, and Brand Appeal

Table o Content


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Task 1!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

1! Introdu"tion!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

1.1 Context and Overview of the Company!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1

1.2 Problem Statement!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!2

1.3 Objectives of the Study!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!2

2! Corolla#s Beneits $ %alue Derived by t&e Custo'ers!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!2

2.1 Product escription ! Corolla!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!2

2.2 Customer Perception!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!(

2.3 Product and Service "alue!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

(! Corolla#s *ni+ueness in Design le'ents!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

3.1 esi#n$ Colour$ and Shape!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

3.2 %enefits and &tility for Customers!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!5

3.3 'volution of esi#n!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!-

)! Brand appeal in .elation to t&e Co'petitors!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!-

(.1 Corolla)s %rand *ppeal!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!-

(.2 Comparison with the Competitors!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!/

(.3 Competitive *dvanta#e!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!/

5! Con"lusion!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

.eeren"es!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Task 2 .ele"tive ssay!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

+ntroduction!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

+nnovation!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

,earnin#!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!12

Perception!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!12


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Marketing Design and Innovation (

Conclusion!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1(


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Task 1

1. Introduction

1.1 Context and Overview of the CompanyMarketing trends and strategies are in"reasingly deined by produ"t innovation

and design! 3rodu"t design &as been ignored as a key "o'ponent o 'arketing

strategies, but it &as no4 be"o'e a "riti"al su""ess a"tor or 'any ir's 4&o stand out

ro' ot&ers, even in ti'es o "risis, o4ing to t&eir distin"tion in design and dierentiation

in 'arketing, ir's like Apple or instan"e! Design is t&e or' "&ara"teristi"s o a

produ"t t&at provides any kind o beneit to its users! Blo"&, 2011, p! (/6!

7rgani8ations no4 respond to t&ese "&anging trends by investing in design and

innovation and 'arketing t&ese aspe"ts o t&eir produ"ts uropean *nion, 201)6!

Toyota is a 'ultinational auto'otive "orporation engaged in t&e produ"tion and

sales o ve&i"les! 9ead+uartered in Toyota, Ai"&i, :apan, t&e "o'pany 4as ounded in

1(/ by ;ii"&iro Toyoda and e'ploys around ()0,000 people! Apart ro' t&e

auto'otive business, Toyota Motor Corporation also provides inan"ial servi"es, design

and sale o &ouses, biote"&nology, roboti"s, and a nu'ber o diversiied business

a"tivities! T&e "o'pany is a &ost o around -00 subsidiaries, in"luding t&e 4ellus, S"ion, Dia&atsu, and 9ino! Toyota &as its produ"tion

a"ilities in a nu'ber o "ountries and e>ports its produ"ts to over 1)0 "ountries around

t&e 4orld Toyota ?lobal, 20156! T&e Toyota Corolla is one o t&e "o'pa"t and

sub"o'pa"t "ategory o "ars 'anua"tured by Toyota! @irst introdu"ed in 1--, Corolla

&as been one o t&e best selling and 4ell


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1.2 Problem Statement

T&e obe"t o t&is study is to understand t&e evolution o design in t&e Toyota

Corolla 4it& respe"t to t&e "&anging needs o its 'arket! @or t&is purpose, t&e

investigation seeks to &ig&lig&t 4&at "&anges in design and innovation are 'ade over

t&e ti'e, &o4 t&ese "&anges 4ere re"eived by t&e "usto'ers, and &o4 it enabled t&e

produ"t to "o'pete 4it& its "o'petitors!

1.3 Objectives of the Study

T&e ollo4ing obe"tives are proposed or t&is study

To assess t&e value and beneits derived by t&e "usto'ers ro' Toyota Corolla

To investigate t&e uni+ueness o Toyota Corolla in ter' o design and innovation

To e>a'ine t&e brand appeal o Toyota Corolla in relation to ot&er "o'petitors!

2. Corollas Benefits & Value Derived by the Customers

2.1 Product escription ! Corolla

A produ"t is an oering t&at satisies a need or 4ant! T&e "urrent 'odel o

Corolla 2015


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Marketing Design and Innovation (

Sour"e A Brie 9istory o T&e Toyota Corolla Be @or4ard, 20156

2.2 Customer Perception

T&e su""ess o Corolla "an be attributed to Toyota#s approa"& o "usto'erpressed by one o t&e "&ie engineers involved

in t&e develop'ent o Corolla Be @or4ard, 20156! T&e ;ai8en p&ilosop&y o "ontinuous

i'prove'ent inor's t&e design and innovation at Toyota, 4&i"& &elps t&e' stay

"urrent and "ons"ious o t&e prevailing trends, e>pe"tations, and de'ands o

"onsu'ers!

Moreover, "onsu'ers toppressed t&at "onsu'ers are driven by

per"eption, 4&i"& is inluen"ed by 'arketing, e>perien"e, 'edia, and 4ord o 'out&!

Around /0 o "onsu'ers rate design and style as t&e de"isive a"tor in t&eir buying

de"isions, - side 4it& te"&nology and innovation, 4&ile t&e top rated aspe"ts are

+uality 06, saety 6, and peror'an"e (6! %alue and uel e"ono'y "losely

ollo4s at 2 and 1, respe"tively Brinduses"u, 201)6!


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Marketing Design and Innovation )

2.3 Product and Service "alue

T&e "ore "o'peten"y o Toyota &as been its reliable +uality, produ"t beneits

4it& attra"tive pri"es "o'pared 4it& t&e "o'petitors, 4&i"& 'a>i'i8es t&e value or t&e

"usto'er and puts t&e brand in a preerred 8one!

Eit& "o'peten"y in +uality and reliability, Corolla &as been able to attra"t &ig&er

per"eived value 4&i"& provides t&e ir' leverage on pri"es against t&e rivals be"ause

its "onsu'ers value it 'ore t&an ot&ers! E&en Toyota and ?eneral Motors produ"ed an

identi"al "ar in a venture, t&e one 4it& t&e Corolla na'eplate sold or F1000 &ig&er t&an

t&e one 4it& ?M na'eplate be"ause o t&e &ig&er per"eived value o Toyota! Many

"usto'ers even "lai'ed superior +uality in Corolla even t&oug& it 4as identi"al 4it& ?M

;eegan and B&argava, 2011, p! 1/)6!

E&ile Toyota &as ot&er lu>ury brands t&at o"us on +uality in e>"&ange o

pre'iu' pri"es, su"& as =e>us, Corolla enoys a uni+ue position 4it& its e>"ellent 'i>

o reliability, design and innovation, and eatures 4it& a "o'paratively lo4er pri"e 4it&

respe"t to bot& "o'petitors and its ot&er pre'iu' brands! 7n"e again, per"eived value

and +uality o t&e "o'pany puts Corolla in a avourable position 9ill and :ones, 2011,

p! 6! It pere"tly addresses t&e "onsu'er needs or a "o'ortable, reliable,

te"&nologi"ally advan"ed, sae, and uel ei"ient a'ily "ar in an aordable and

reasonable pri"e! T&e pro'inent beneits 4&i"& t&e evolution o Corolla no4 oers to

t&e "usto'ers in"ludes latest "ar te"&nologies, espe"ially, t&e 'ulti'edia, "onne"tivity,

and p&one eatures, along 4it& in"reased saety syste's, e"o


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deal o le>ibility! T&e "ar retains its aerodyna'i" style and s'oot& lines o t&e e>terior

4it& a luid and si'ple das&board, 4&i"& is "rated to &ost "utting


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Marketing Design and Innovation -

T&e design o t&e "ar enables a good degree o adust'ents and le>ibility! T&e

s&ape o its interior also rele"ts a pleasant vie4, 4it& ei"ient ergono'i"s and design

opti'i8ation a"ilitating a""essibility and navigation o "ontrols! @eatures like 'usi" and

'ulti'edia integration t&roug& *SB, CD, @M, and Bluetoot& are useul eatures 4&i"&

are re+uired by 'any "usto'ers! Moreover, a""ess to 'aps and appli"ations also

a"ilitate t&e driving e>perien"e, 4it& options like 'aking online and 'obile reservations,

restaurant orders, and 'aking p&one "alls to people are also one o t&e "o''only used

eatures 4&i"& "usto'ers no4 re+uire on t&e 'ove and 4it&in t&eir "ars! Ba"kup

"a'era and voi"e re"ognition are also so'e o t&e &elpul aids, en&an"ing t&e driving

e>perien"e 201- Corolla, 20156!

3.3 'volution of esi#n

T&e transor'ation in Corolla#s design rele"ts t&e "&anging "onsu'er per"eption

o style, 4&i"& is 'oulded by so"ial and "ultural trends and a gradual need or

transor'ation! 7bserving t&e lo"al "o'panies and "ulture, Toyota engaged in a

nu'ber o innovations in its design, body style, and integrated te"&nologi"ally advan"ed

syste's and eatures in its "ars to 'ake its produ"ts "onte'porary or, better, uture

Gal4ays staying a&ead o t&e ti'esH6! Su"& an approa"& 4as an apt identii"ation and

ulil'ent o a "onsu'er need Toyota Blog, 201(6! T&is evolutionary trend "ontinued to

respond to t&e 'arket trends and "onsu'er needs to or Corolla to stay a&ead o its

rivals!

%. Brand aeal in 'elation to the Cometitors

(.1 Corolla)s %rand *ppeal

Eit& respe"t to "onsu'er per"eption and brand appeal, as dis"ussed earlier, t&eCorolla is strongly asso"iated 4it& reliability, +uality, and per"eived value! T&e "ase o

Corolla and ?M illustrated t&at earlier and it is also supported by "onsu'er "&oi"e

survey, and ot&er studies ;eegan and B&argava, 2011, p! 1/) 9ill and :ones, 2011, p!

Brinduses"u, 201)6! Corolla is distinguis&ed or its design and innovation, "o'ort,

reliability, and value! Its brand appeal 4it& respe"t to per"eived +uality, uel ei"ien"y,


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Marketing Design and Innovation /

and value is strongest "o'pared 4it& t&e rivals like @ord, 9onda, Sabaru, and C&evrolet

a&oo Autos, 201(6! Moreover, t&e Corolla enoys a avourable "onsu'er per"eption

4it& "onne"ts its reliability 4it& a reasonable pri"e! 9en"e, a sense o lu>ury, elegan"e,

"o'ort, and +uality "o'es at a lo4er pri"e "o'pared to t&e "o'petition! T&is 'akes

or a po4erul "o'bination t&at drives t&e sales and t&e overall brand value o Corolla

9ill and :ones, 2011, p! 6!

(.2 Comparison with the Competitors

In ter's o innovation and design, t&e Corolla &as i'proved 'u"& over t&e years

and stands in strong rivalry 4it& its "o'petitors, in"luding even so'e pre'iu' lu>ury

brands 4it& its e>oti" outlook! In "o'parison 4it& Ma8da( ?S sedan, Corolla provides

greater interior spa"e and is 'ore uel ei"ient! Moreover, t&e Ma8da does not oer t&e

auto'ati" "li'ate "ontrol and t&e auto'ati" trans'ission "ontrol C%Ti


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Marketing Design and Innovation

'ost popular and one o t&e best selling "ars o any auto'otive "o'panies in its o4n

"ategory! 9en"e, t&e Corolla represents Toyota as su"& and adds to t&e overall value o

t&e "o'pany! Corolla represents a striking evolution o innovation and design, 4&i"& are

t&e key or"es t&at &ave kept Toyota a&ead o its "o'petition and appealing to diverse

global 'arkets! T&e ne4 Corolla &as like4ise 'aintained t&e "o'pany#s reputation or

design and innovation, +uality and value! Eit& t&e use o re"y"lable 'aterial and

ei"ient design and pro"esses, t&e ne4 Corolla is able to live up to t&e e>pe"tations

4it&out "o'pro'ising on +uality and pri"es! 9en"e, Toyota &as a"+uired and &uge

"usto'er base 4it& t&is strategy and &as earned "usto'er loyalty by understanding and

'eeting t&eir re+uire'ents! Toyota no4 enoys 'arket leaders&ip in 'any regions and

&as a sustainable brand na'e ko'o, 20126! T&e brand value and su""ess o t&e

Corolla &as in turn in"reased t&e per"eived value o ot&er brands o Toyota as 4ell!

(. Conclusion

T&e 201- Corolla, or Corolla in general, proe"ts an i'prove'ent in design and

innovation 4it& an ee"tive integration o "onsu'er needs and 4ants! Alt&oug& t&e "ar

is surrounded by its rivals 4it& "o'parable and "&allenging eatures and design, t&e

Corolla#s brand appeal, "usto'er orientation, "ost leaders&ip, reliability, and overall

value provide it an edge over t&e "o'petition! =iving up to t&e e>pe"tations and

adapting to t&e ne4 te"&nologies &as enabled t&e Corolla to stay a&ead o ti'e, and it

"ontinues to be its ground o distin"tion and dierentiation! T&e re"ent o"us on uel

ei"ient and e"o


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Marketing Design and Innovation

'eferences

201- Corolla, 20156 levate your drive! -oyota JonlineK! Available ro'

&ttpLL444!toyota!"o'L"orollaLNLeaturesLei"ien"yL"vti


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;eegan, E! :!, and B&argava, ! ;! 20116 4lobal /ar5etin# /ana#ement! 3earson!

=oa"ono, ?!, and Pa""ai, ?! 20126 T&e evolution o t&e design


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Task 2) 'eflective $ssay

+ntroduction

T&e ollo4ing task is dealing 4it& t&e learning I &ave &ad 4&ile going t&roug& t&e

Marketing Design and Innovation 'odule! It is about t&e e>perien"es and dii"ulties I

&ave en"ountered during t&e "o'pletion o 'odule! @urt&er'ore, it e>plains t&e

i'prove'ent in 'y proble' solving and analyti"al skills I &ave a"&ieved ater

resear"&ing and 4riting on t&e assign'ent! T&e "ourse na'e 'ade 'e go t&roug& t&e

"&allenge o taking t&is assign'ent 4&ere innovation &as al4ays "o'e to 'y 'ind as

an intriguing a"t! Manua"turing 4as not 'y area o interest but studying t&e t&eories

and appli"ations o innovation and 'arketing 4as an entirely dierent e>perien"e to

relate a produ"t#s attributes! My kno4ledge about t&e 4orld#s leading 'anua"turers

RToyota Carolla# &as in"reased and t&e proble's I 4ent t&roug& 4&ile resear"&ing about

t&e brand, I get to kno4 t&e innovative ideas t&ey evaluated to 'eet "usto'er#s needs!

+nnovation

T&e 'ost i'portant aspe"t o innovation I learnt ro' t&is 'odule is t&at t&e "usto'er

re+uire'ents keep "&anging 4it& t&e ti'e! T&is &as been t&e biggest "&allenge t&e

brand &as to deal 4it& "usto'er satisa"tion as its 'otive! T&e "&anges in every ne4

'odel o t&e brand des"ribe t&e needs "usto'ers look or 4&en it "o'es to 'arketing,

innovation and produ"t design! Apart ro' t&e design, t&e su""essive i'ple'entation o

te"&nology or t&e easibility o its "usto'ers, t&e brand see's to be e>"eling at 4&at is

a"&ievable! I learnt t&e trends and develop'ents in "ourse o innovation and 'arketing

su""essully!

T&e proposition o additional innovation ell upon 'e 4&en I igured t&e design is to

in"orporate t&e produ"t as a a'ily "ar! T&e design uni+ueness is developed to satisy

not any targeted audien"e, it is to satisy t&e re+uire'ents o every "usto'er 4&o


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in+uires or t&e "o'ort, eel and a lo4 budget ve&i"le! T&e design is stru"tured to ulill

t&e general "usto'er re+uire'ent! T&e blending o t&ese t&ree ele'ents altoget&er &as

invented t&e produ"t design 4&i"& is easily pur"&asable or every "usto'er! arlier, t&e

blending o su"& innovation t&e produ"t 'arket and pri"ing 4as al'ost i'possible or

'e to a"&ieve at t&e sa'e ti'e but no4 ater t&e resear"& study, I learned a lot o

t&ings about innovation and its si'ultaneous approa"& o 'arketing!

,earnin#

@ro' t&e 4ord R'arketing# I &ave al4ays "onsidered "o''er"iali8ation o produ"ts, but

nonet&eless 4&en I lend 'ysel onto t&is assign'ent no4 kno4 t&e i'portan"e o

'arketing, its strategies and t&eir i'ple'entation to su""essul design in ter's o

produ"t innovation and design! Ater t&e 'odule, t&e patent ideas and produ"t design

are &ig&ly relevant 4it& ea"& ot&er! T&e brand &as to blend in t&e ideas 4it& t&e design

or a su""essul i'ple'entation 4&ere "usto'er satisa"tion is an obligation as 4ell!

Studying t&e ideas evaluating t&e brand is no4 easier ro' 'y analyti"al skills as t&ey

&ave i'proved no4 be"ause I "an relate t&e t&eoreti"al underpinning to pra"ti"al

i'ple'entation or design!

T&inking about 'arketing and innovation si'ultaneously 'ig&t kill t&e essen"e but t&e

brand &as kept to t&e "ode! T&e ideas are 'aniested in t&e design! @ro' "usto'ers#

point o vie4, innovation is 'ostly related to t&e 'arketing design 4&ereas or t&ose

4&o are designing t&ese strategies and designs &ave an i'pulsive ba"kground t&at

t&ey "o'e up 4it&! T&e 'arketing and design 'odule, i addressed t&roug& su""essul

integration, "an a"t as biggest asset to "o'pete in t&e 'arket!

Perception

T&e 'odels, t&eories and prin"iple applied in t&is task &ave in"reased 'y kno4ledge

about 'arketing strategies and innovative produ"t ideas! T&e surprising aspe"t in 'y

learning 4as t&e relevan"e o t&eory to t&e pra"ti"e! I &ave never "onsidered t&at t&e


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Marketing Design and Innovation 1(

innovation in produ"ts is e'bedded in any o t&e t&eories o 'arketing, innovation or

"usto'er de'and! T&e relevan"e 4as so'e&o4 a "&ange in 'y per"eption as no4 I

"an easily understand! T&e ir's do not ust 4ork on t&e pra"ti"al i'pli"ations o a

produ"t but also 4ork or t&e ground t&eories! T&e in"rease in kno4ledge broadened 'y

&ori8on and gave 'e an insig&tul t&oug&t pro"ess o &o4 'ultinational organi8ations

4ork to a"&ieve a triu'p&ant!

onet&eless, I &ave enoyed 'y ourney t&roug&out t&e "ourse 4&ere apart ro' t&e

dii"ulties I &ave learnt so 'u"& and attained a ne>t level o gro4t&! T&e only t&ing I

4ould like our "ourse guiders to "onsider is to let t&e students &ave a pra"ti"al

i'ple'entation o t&e t&eories and 'odels 4e study, t&e relevan"e 4ould be easier and

t&e learning 4ould be &uge!

Conclusion

@ro' t&e very beginning, I &ad t&e vision t&at t&is "ourse 'ig&t be tea"&ing 'e a lot

and in"rease 'y learning 4&i"& it did even a lot! @irst, 'y "&anged per"eption, learning

and t&e "&allenges I a"ed in studying, reading and resear"&ing t&is parti"ular

assign'ent are evident but t&e 'odule invigorated a deinite "uriosity in 'e, I "an

gladly say t&at ater t&is 'odule I a' going to take a e4 'ore "ourses urt&er as t&is

'ore &as developed an interest or Innovation and Marketing design!

Asse'bling all 4&at I &ave learnt in t&is assign'ent, t&e "&ange in innovation is due to

t&e orderly "&anges in "usto'er de'ands t&e gro4ing needs o "usto'ers are truly

in"reasing t&e level o innovation in produ"ts! To study t&e produ"t, one &as to go

t&roug& t&e dept& o its innovative stru"ture and study t&e evaluative "&ange in produ"t

design! T&e "&anges are 'ade as t&e "usto'er de'ands keep "&anging ti'e to ti'e!My learning 4as 'ostly related to t&e produ"t design and its evaluation, "usto'er

de'ands and in"orporation o te"&nology or "usto'er satisa"tion! T&e evolution o

&u'an anato'y o being "o'ort "entri" to t&e i'ple'entation o design intervention

4&ere t&e "olor, interior, body, eel and "o'ort s&ould be a""ording to t&e "usto'er


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Marketing Design and Innovation 1)

re+uire'ents! T&is design

marketing and design innovation

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