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Marketing and Business Development Manager – Sandeep Saib

July 2016

1) General:

Lead in managing the company’s overall marketing strategy and activities, PR and promotional activity for the firm within the marketing department, in line with the company’s key objectives

Responsible for the firm’s client development support function and lead generation

Monitor and report on effectiveness of marketing communications

Key contact for all marketing queries internally and externally to

ensure that all relevant company functions are kept informed of marketing objectives

Support the overall delivery of firm-wide initiative and projects as well as marketing projects

Overall responsibility for brand management and corporate

identity, and to ensure consistency.

2) Directories Manage all the healthcare website listings and legal directories’

on all platforms -

o Legal Directories: Legal 500

Chambers UK Wide o Healthcare:

Practice Index Limited

Practice Management Network (PMN) Network Locum

Mediconf Super Lawyers

PSUK

3) Websites

Lead in overseeing and managing the development and maintenance of the following websites, updating content where

necessary o Lockharts Solicitors, o NASSAD and,

o Careline4Vets Lead in liaising with the website management firms for any

queries, meetings etc. – Conscious Solutions and Swof Media Manage the website statistics and traffic with Google Analytics,

and submit and share monthly progress reports with staff to

inform strategic decision making for the firm Manage and improve the firm’s SEO and Google My Business

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4) Social Media Lead in managing all for Lockharts’ social media platforms and

update content where necessary: o LinkedIn,

o Twitter, o Google+ and o YouTube

o (Skype) Research into new, emerging social media platforms

Provide social media/webinar training and support to internal staff members

Manage the social media statistics

5) Business Development

To research and identify potential, new opportunities and initiatives to develop the business, products/services and grow relationships

Following up new business opportunities and setting up meetings between the firms’ Partners and client decision

makers Plan and coordinate business development, marketing and

promotional strategies, campaigns and processes.

Manage the EIS and CSD email inbox, and ensure all enquiries are accurately entered and directed to the relevant departmental

lead for CRM purposes Research into various other CRM platforms Lead in undertaking mystery shopping for research purposes

into our key competitors Identify opportunities for campaigns, services, and distribution

channels that will lead to an increase in new/existing clients Responsible for the compilation of contact databases designed

for firm use, and to keep it up to date and fit for purpose Keep up-to-date, source and develop healthcare-sector

knowledge including market trends and emerging issues, and

share with team where necessary Monitoring competitor activity and developing marketing

strategies

6) Events

Plan, manage and organise suitable events/webinars with staff members – exhibit/speaking/sponsor opportunities, and ensure

all staff represent the company in the best light at all times Attend conferences and industry events to network with

prospects and clients, and source out new business from current

clients and key opportunities for the firms

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7) NASSAD The Executive Officer for the National Association of Specialist

Solicitors Advising Doctors (NASSAD): o manage the daily running of the organisation

o coordinate the meetings o planning and preparing for events o manage the application and admission processes

o manage the website and social media platforms

8) Careline4Vets (C4V) Key marketing lead for the team Manage and update the website

Assist in developing and implementing the overall social media strategy

Represent Lockharts in C4V at Vet-related events, conferences and seminars – London Vet Show, VPMA/SPVS Congress and BSAVA

9) Recruitment

Support overall firm’s HR and recruitment process Undertake 1-2-1 Marketing meeting with the new staff members

10) Marketing Collateral Responsible in producing and managing firm’s wide range of

internal and external online and print marketing collateral, and promoting these as and when on relevant platforms – flyers, guides, handouts, posters

Lead in creating the promotional materials (pens, bags etc.) in line with the marketing plan

Lead in organising, developing and implementing various marketing campaigns – drafting newsletters & e-bulletins

(Constant Contact), case studies, articles, social media, and promoting on relevant platforms

Lead in the creation of all artistic/publicity images in line with

company brand guidelines Coordinate the production and delivery of informative content

(articles, blogs etc.) throughout the firm on a wide range of legal and healthcare topics

Identify, create and coordinate all the firm’s press and media

coverage activity on the company’s work and history/profile, and look for further opportunities to maximise media coverage

Researching other healthcare marketing material and identifying new initiatives

Coordinate focused marketing departmental meetings along with

Senior Management Team (SMT) and Rapid 5 Creating and manage internal and external surveys from

corporate or for event planning – Survey Monkey Assist in preparing presentations, proposals and contracts