marketing and advertising regulations

MARKETING AND ADVERTISING REGULATIONS

P.01

MARKETING AND ADVERTISING REGULATIONS GUIDELINES ON CLOTHING AND ACCESSORIES


P.02

Guidelines regarding authorised identification on Clothing and Accessories for WORLD ATHLETICS SERIES, Regional or Group Championships and friendly Matches between teams from different Areas. The full Marketing and Advertising Regulations can be found at: https://www.worldathletics.org/about-iaaf/documents/book-of-rulesThese are for National Representative Competitions (and not one-day permit meetings).

For any inquiries: [email protected]


P.03

COUNTRY

40cm2 / Max. Height 5cm



Max. Height 10cm

COMPETITION CLOTHING - FRONT

If Member Federations do not wish

to use these positions then there is

flexibility only for the green, orange

or blue on sleeves and/or reverse.

No manufacturers logos can

appear on the sleeves or reverse of

competition tops.

cm2= Max. Size

This is an example of a combination

of logo placements. The logos can

only be placed on the front of the kit

in these identified positions but can

be placed in different combinations.

NATIONAL SPONSOR

COUNTRY EMBLEM

COUNTRY EMBLEM

COUNTRY NAME


MANUFACTURER

24cm wide by max. 16cm high6cm top / 4cm bottom ID

BIB


MANUFACTURER


P.04

COMPETITION CLOTHING - FRONT


NATIONAL SPONSOR


MANUFACTURER


BIB


MANUFACTURER



Max. Height 10cm

COUNTRY EMBLEM

COUNTRY EMBLEM

COUNTRY NAME

COUNTRY

If Member Federations do not wish

to use these positions then there is

flexibility only for the green, orange

or blue on sleeves and/or reverse.

No manufacturers logos can

appear on the sleeves or reverse of

competition tops.

cm2= Max. Size

This is an example of a combination

of logo placements. The logos can

only be placed on the front of the kit

in these identified positions but can

be placed in different combinations.


P.05

COMPETITION CLOTHING - LEOTARDS

Max. Height 10cm

COUNTRY NAME

If Member Federations do not wish to use these positions then there is flexibility only for the green, orange or blue on sleeves and/or reverse. No manufacturers logos can appear on the sleeves or reverse of competition tops.cm2= Max. Size

This is an example of a combination of logo placements. The logos can only be placed on the front of the kit in these identified positions but can be placed in different combinations.


MANUFACTURER

Back


NATIONAL SPONSOR


MANUFACTURER


BIB


COUNTRY EMBLEM


COUNTRY EMBLEM

COUNTRY

COUNTRY

Front


P.06

COMPETITION CLOTHING - BACK

COUNTRY 40cm2 / Max. Height 5cm

NATIONAL SPONSOR


These are alternate options for the placement of the logo.

NATIONAL SPONSOR

These are alternate options for the placement of the logo.

Max. Height 10cm Max. Height 10cm

COUNTRY NAME COUNTRY NAMEMax. width 10cm

DECORATIVE MARK

COUNTRY

Or Or

Or


COUNTRY EMBLEM

Or40cm2 / Max. Height 5cm

COUNTRY EMBLEM

Or


P.07

NATIONAL TEAM KIT / CEREMONY KIT

Max. Height 10cm

COUNTRY NAMEMax. width 10cm

DECORATIVE MARK


COUNTRY EMBLEM

COUNTRY40cm2 / Max. Height 5cm

NATIONAL SPONSOROr


P.08

OTHER APPAREL

6cm2 - Height Max. 3cm

Max. 5cm

MANUFACTURERS

COUNTRY EMBLEM

Headband

Full Length Sock

Mid Length Sock

No ShowSock

Arm & LegSleeves


P.09

SUMMARY

1x Manufacturer Name/Logo 40cm², max height 5cm

1x National Sponsor Name/Logo 40cm², max height 5cm

1x Country Emblem 40cm², max height 5cm

1x Country Name (either font or back) Max. height 10cm

2x National Sponsor Name / Logo – non Manufacturer - must be two different National Sponsors

40cm², max height 5cm(one placement per National Sponsor);




OR National Sponsor Name/Logo 40cm², max height 5cm


UPPER BODY - T-Shirt / Singlet / Vests / Tops

LOWER BODY - Shorts / Tights / Leggings

COMPETITIONS KIT

OPTION A

OPTION B

LEOTARD (one piece body suit)




1x Country Name Max. height 10cm




1x Country Name Max. height 10cm

OPTION A

OPTION B


P.010

1x Manufacturer Logo 40cm², max height 5cm



1x Country Name (either font or back) Max height 10cm

1x Manufacturer Name/Logo 6cm2, max height 3cm

1x Country Name/Emblem Max. height 5cm


OR National Sponsor Name/Logo 40cm², max height 5cm






UPPER BODY - Ceremony, track suits, sweatshirts & rain jackets

LOWER BODY - Ceremony, track suits, sweatshirts & rain jackets

SUCH AS SOCKS - Headgear, hats, headbands, gloves, eyewear, sunglasses, wristbands and long forearm bands

OTHER NATIONAL TEAM KIT

OTHER APPAREL

OPTION A

OPTION B

A graphic or figurative Logo of the manufacturer of the National Team Kit (not including name or any text) may also be used as a “decorative design mark” once or repeatedly as a strip not exceeding 10cm in width, provided such use does not, in the opinion of the World Athletics, in its discretion, dominate or unduly detract from the appearance of the item of clothing.

GRAPHIC FIGURATIVE LOGO


P.011



TOWELS (e.g., beach, bath, hand and face) and BLANKETS

BAGS (including any tags, and labels)

DRINK BOTTLE (max. 1l bottles)

SHOES

PERSONAL BELONGINGS AND TEAM ACCESSORIES




2x provider or Manufacturer that is World Athletics and/or Event Sponsor

40cm², max height 5cm

unbranded

The regulations in relation to Marketing displayed on Athlete throwing implements in field events and combined events (i.e., discus, shot, hammer and javelin and vaulting pole) are set out in the Marketing & Advertising Regulations - International Competitions 1.1(a) (WAS), 1.3 & 1.4: Events.

The size of the name/Logo of the manufacturer of shoes worn by an Athlete is not restricted. The Athlete name, Athlete personal (i.e., no commercial references in the hashtag) social media hashtag or Country name or Country Emblem can appear as well (this includes the Athlete’s own shoe brand) without any size or placement restrictions.

Any medical or general tape used by an Athlete may be either a plain colour or have the Country name/Country Emblem on the tape. Any commercial name/Logo on medical or general tape must be approved in writing by World Athletics.

COMBINED EVENTS

MEDICAL/GENERAL TAPE


P.012

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