marketing adventures of colin kaepernick
TRANSCRIPT
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YOU DON’T HAVE TO BE A MARKETERTO BE GREAT AT
MARKETING
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You Can Be
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YOU MIGHT
EVEN BEAN NFLQUARTERB
ACK
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Fresh Prince Pic
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August 26th, 2016
Colin KaepernickSits for National
Anthem
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Alone.
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Why did he sit?
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YOU MIGHTNOT THINK THIS IS
MARKETING BUT...
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It is.
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Example One
Stick to Your Target Message
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Kaepernick sticks to his target message aimed at
his target audience.
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Example Two
Social Proof
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Kaepernick uses the marketing technique of
Social Proof.
Like this.
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Example Three
There's no such thing as bad publicity.
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He's STILL the president of Kazakhstan. Back in 2005, He banned Borat!
(Removing his biggest political rival)
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Despite the terrible P.R.
Hotels.comReported a +300% increase
For information about Kazakhstan
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Colin Kaepernick may not have a job in the NFL.
But he is a damn good marketer.
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