marketing activities new companies in 2011 - projection definite: omnivision (using old license)...

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Marketing Activities ADVERTISING ACTIVITIES AND EVENTS Flyer Mailing -> next mailing planned for 06/2011 Press Conference Sassari EUCOPE board presentation by BPI (16 June 2011) BPS-Press Release (national and international) (June 2011) Presentation to EMIG UK SME association; during EUCOPE meeting & BPI Board Meeting (October 2011) Country-specific mailing on topic of „EU-Pharma Package and Pharmacovigilance“ (Sept 2011) CollPharm Seminar „ EU-Pharma Package“

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Page 1: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will
Page 2: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

Marketing ActivitiesNEW COMPANIES in 2011 - PROJECTION

Definite:Omnivision (using old license)Biosyn (using old license)University of Munich CRO (will use old license)AAA Pharma

Under negotiation:Cellerix (via Spanish Partner)Dr. August Wolff ArzneimittelOctapharmaEckert und ZieglerSynovia (Croatia)

COMPANIES LEAVING PROJECTEBEWE (acquired by Sandoz)Hormosan (acquired by Lupin)Opfermann (acquired by Rottapharma)PharmaLex (implementing in-house DB)

Page 3: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

Marketing ActivitiesADVERTISING ACTIVITIES AND EVENTS

Flyer Mailing -> next mailing planned for 06/2011

Press Conference Sassari

EUCOPE board presentation by BPI (16 June 2011)

BPS-Press Release (national and international)(June 2011)

Presentation to EMIG UK SME association; during EUCOPE meeting & BPI Board Meeting (October 2011)

Country-specific mailing on topic of „EU-Pharma Package and Pharmacovigilance“ (Sept 2011)

CollPharm Seminar „ EU-Pharma Package“

Page 4: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

Marketing ActivitiesADVERTISING ACTIVITIES AND EVENTS

Workshop on Case Management -> ARES used as model for Case Management (14 September 2011)

PV-Newsletter (April & Summer 2011)

Pharmacovigilance Academy -> Module Case Management (Starting Sept. 2011)

Austrian User Meeting / Event

Page 5: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

regionalEU

EUCOPE pending board presentation, identification of „sponsors“ within EUCOPE for national markets

SpainOXONepidemiology (CRO) to offer BPI solution as part of service package with data entry, SAE/ SUSAR management, QPPV, etc. special pricing agreed for 2011 to acquire customers

COOPERATION PARTNERS

Marketing Activities

Page 6: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

regionalAustria

PHARMIG Association Austrian User Meeting/ Event

topicalKKS Göttingen (CRO for University of Göttingen) plans to offer database as part of service package (SAE/SUSAR reporting)

COOPERATION PARTNERS

Marketing Activities

Page 7: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

Next Steps

Identification of and Contact to country-specific cooperation partners Country Sponsors

CROsPilot Pharma CompaniesPharmaceutical Industry Associations

Country-specific individual companies „new markets in Eastern Europe“ & aggressive special terms and conditions to encourage market entry

COOPERATION PARTNERS

Marketing Activities

Page 8: Marketing Activities NEW COMPANIES in 2011 - PROJECTION Definite: Omnivision (using old license) Biosyn (using old license) University of Munich CRO (will

Joint BPIS – Krene/Bassilichi Activities

Follow-up of User Meeting in Florence: Contact to interested companies?Joint User Meeting for ARES in 2011 with BPIS and Krene/ Bassilichi IN BRUSSELS?Joint Product Presentation?Demo-Version Online?

Marketing Activities