marketing datavasvalch.com/mktg-school/marketing_charts_graphs_april2010.pdf · about this...
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![Page 1: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/1.jpg)
Marketing Data: 50+ Charts & Graphs
![Page 2: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/2.jpg)
Marketing Data:
50+ Charts and Graphs of
Original Marketing Research
By HubSpot
![Page 3: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/3.jpg)
About This Marketing Data
• HubSpot complied this data from a variety of sources,
including analysis of our 2,500 business customers,
surveys with hundreds of businesses responding,
analysis of the data in our free tools like Website Grader,
Twitter Grader and Facebook Grader. Each page has a
URL to the original source document or article.
• Subscribe to our blog for new
marketing data as it is available:
http://Blog.HubSpot.com
![Page 4: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/4.jpg)
Inbound Marketing is More Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 5: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/5.jpg)
Inbound Marketing is More Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 6: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/6.jpg)
Outbound Marketing is Less Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 7: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/7.jpg)
Inbound Marketing Is More Important
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 8: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/8.jpg)
Outbound Spending Decreasing
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 9: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/9.jpg)
Inbound Marketing Budgets Increasing
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 10: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/10.jpg)
Success Drives Investment in Inbound
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 11: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/11.jpg)
Small Companies Do More Inbound
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 12: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/12.jpg)
Telemarketing, Paid Search Decrease
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 13: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/13.jpg)
Changes in Social Media Landscape
Answer to “How
important are
these services to
your business?
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 14: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/14.jpg)
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 15: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/15.jpg)
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 16: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/16.jpg)
Blogging More Often Drives Results
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 17: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/17.jpg)
Most Business Blogs Post Weekly
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 18: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/18.jpg)
Best Marketing Projects from 2009
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 19: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/19.jpg)
Worst Marketing Projects from 2009
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 20: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/20.jpg)
Blogging Brings Social Media Success
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
![Page 21: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/21.jpg)
Small Biz Gets More Leverage
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
![Page 22: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/22.jpg)
On Twitter, B2B Gets More From Blog
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
![Page 23: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/23.jpg)
Create Great Content by Blogging
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
![Page 24: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/24.jpg)
Blogging Attracts More Links
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
![Page 25: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/25.jpg)
Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
![Page 26: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/26.jpg)
Twitter Drives More Leads for B2C
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 27: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/27.jpg)
Twitter Drives More Leads for B2C
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 28: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/28.jpg)
Leads by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 29: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/29.jpg)
Company Size by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 30: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/30.jpg)
Leads by Keywords with SEO Ranking
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 31: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/31.jpg)
Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 32: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/32.jpg)
# Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
![Page 33: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/33.jpg)
Twitter Growth Has Slowed Down
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 34: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/34.jpg)
Growth in Number of People Following
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 35: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/35.jpg)
Growth in Average Followers
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 36: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/36.jpg)
Growth in Average Twitter Updates
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 37: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/37.jpg)
Top Locations of Twitter Users
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 38: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/38.jpg)
Distribution of Twitter Follower Count
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 39: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/39.jpg)
Distribution of Twitter Following Count
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 40: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/40.jpg)
Distribution of Tweets by Day
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 41: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/41.jpg)
Distribution of Tweets by Hour
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 42: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/42.jpg)
Distribution of Tweet Length
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 43: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/43.jpg)
Twitter Users with Bio in Profile
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 44: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/44.jpg)
Twitter Users with Location in Profile
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 45: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/45.jpg)
Twitter Users with URL / Link in Profile
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu
![Page 46: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/46.jpg)
Profile Pics Attract Twitter Followers
Source: Data from Twitter Grader - http://bit.ly/cgTEj0
![Page 47: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/47.jpg)
Fan Distribution for Facebook Pages
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 48: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/48.jpg)
Categories for Small Facebook Pages
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 49: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/49.jpg)
Sub-Categories for Small Facebook Pages
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 50: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/50.jpg)
Facebook Fan Pages by Country
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 51: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/51.jpg)
Facebook Fan Pages by Country
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 52: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/52.jpg)
Facebook Fan Pages with URLs
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 53: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/53.jpg)
Average Facebook Fans by Country
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
![Page 54: Marketing Datavasvalch.com/mktg-school/Marketing_Charts_Graphs_april2010.pdf · About This Marketing Data •HubSpot complied this data from a variety of sources, including analysis](https://reader036.vdocuments.site/reader036/viewer/2022071211/6023a371477b6a57161b7c6b/html5/thumbnails/54.jpg)
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