INTRODUCTION OF MARKETING1CHAPTER

Understand the definition of marketing.

List the importance of marketing.

Discuss the Marketing mix.

AFTER READING THIS CHAPTERYOU SHOULD BE ABLE TO:

How would you define marketing ?WHAT IS MARKETING?

What is Marketing?Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

Dr. Philip KotlerAMAMarketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers relationship in ways that benefit the organization and its stakeholder

What is Marketing?Key Point:

Organizational Function.

Creating, Communicating & Delivering Value.

Customers/Customers Relationship.

Benefit The Organization & Stakeholders.

Marketing Promotes Product Awareness to the Public

Marketing Help Boost Product Sales

Marketing Builds Company ReputationImportance of Marketing

Marketing MixProductPlacePricePromotion4PsMARKETING MIX with 7Ps

ProductPlacePricePromotionPeopleProcessPhysical Evidence

As time goes by

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