Looking at the Battleship campaign it is evident they used famous faces and names to exemplify a professional standard, along with dramatic images

took from the film its self.The Campaign aired these trailers and posters on

sites such as Facebook and Twitter, targeting a specific vast audience. They also aired frequent

trailers prior to similar genre films at the cinemas and on US television.

Film trailers are made to advertise the new film to the public to create both awareness and interest,

so when the film comes out people will go and see it at the cinemas. They are made by the

campaign/creator of the film for the general public, sometimes the are specifically aimed at a target audience who are most likely to be interested in

that genre of film.

They are snippets of different clips of the film collectively put together with both sound and

titles to create a small trailer, generally lasting a few minutes long.

Film trailers are viewed on television and prior to other films on the cinemas, generally before films of the same genre therefore to the specific target

audience. The trailers are released at a maximum of a month or two prior to the release of the actual

film, enough time to create awareness and interest.

The way the film is marketed generally signifies the genre of the film and what occurs in the film.

If the film is marketed via networking sites (ie Facebook) is more likely to be for a younger audience. If the film is market prior to another film at the cinema then it is

likely to be of the same genre. The trailer of a film tend to hugely give away both the genre and the brief storyline of the film. This helps the audience know if the film will be of their interest and if they want to

view it or not.