Marketing 100SSpring 2008

Gina Pecchenino &Tara Shepherd

Service Learning Project

History

Began with Mid 1970’s- Youth for Christ Volunteers

They established an official Board of Directors, and became incorporated as a private non-profit organization in June of 1983

Eighty acres of land was purchased at Avenue 12 and Road 35 in Madera County in 1985.

History cont’d

The first home was completed and the first 10 boys arrived in May 1987.

David hired Connie Clendenan to be the Development Coordinator in April 1988 and she later became the C.E.O. of Valley Teen Ranch. This is who we worked with Directly

Mission Statement

To assist troubled young people and their families in rebuilding their lives through caring relationships and opportunities to grow mentally, physically, socially and spiritually.

Board Members

Mike Zachry, President Phil Setrakian, Vice-President Donna Callahan, Secretary Don Warkentine, Treasurer Deborah Brooks Norman Gould Larry Melikian Janet Grimson

Opportunity

• Plan a Sharing Banquet for VTR– Create a Theme– Gathering Auction Items – Getting local donations– Make phone calls– Finding Sponsors

Sponsors

• Corporate Sponsors– $1000– Table marketing– Name in Program– Logo in Slideshow– Table for 10

• Business Sponsors– $500– Name in program– Table for 10

• Event Sponsors– $350 for table of 10

THE THEME!

• A Brighter Future– We See a Bright Future For Our Kids

• Bright Spring Colors• Flower Center Pieces• Colorful table linens• etc

Event Details

• May 8, 2008• 6:00 pm• Grand Occasions• Dinner• Live Auction• Door Prizes

Event Details Cont’d

• Guest Speaker– Carissa Phelps

• Former Foster Child at VTR• Lived on Motel Drive• Attended UCLA• Graduated and went to law school• Back in Fresno Cleaning up Motel Drive• Wrote a book and has a movie

Preparation

• Gathered Phone numbers• Made contact lists• Prepared Donation Forms• Prepared Sponsor Forms

Action Plan

• Made phone calls• Created Packets

– Proof of non profit for sponsors– Information for donations

• Picked up donations• Made Baskets for Auction• Etc.

Results

• 2 corporate sponsors• Few business sponsors• 3 Auction packages

– A’s Tickets, Hotel, Dinner– Golf Package at Copper River– Window Cleaning package

• Crystal Clear Windows

• Door Prizes

Pictures

Pictures