marketing 1 promotion (2014 - 2015)
DESCRIPTION
All images are property of their respective owners. No commercial purpose is intended with this presentation.TRANSCRIPT
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Marketing 1 Promotion
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Integrated Marketing Communication
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Advertising
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Advertising
Direct Marketing
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Advertising
Direct Marketing
Personal Selling
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Advertising
Direct Marketing
Personal Selling
Sales promotion
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Advertising
Direct Marketing
Personal Selling
Sales promotion
Public relations
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PR
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Communication
Process
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Sender
Sender’s field of experience
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Sender Encoding
Sender’s field of experience
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Sender Encoding Message
Sender’s field of experience
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Sender Encoding Message
Media
Sender’s field of experience
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Sender Encoding Message
Media
Sender’s field of experience
Receiver
Receiver’s field of experience
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Sender Encoding Message Decoding
Media
Sender’s field of experience
Receiver’s field of experience
Receiver
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Sender Encoding Message Decoding
Media
Sender’s field of experience
Receiver’s field of experience
Receiver
Response
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Sender Encoding Message Decoding
Media
Receiver’s field of experience
Receiver
Response Feedback
Sender’s field of experience
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Sender Encoding Message Decoding Receiver
Media
Feedback Response
Noise
Sender’s field of experience
Receiver’s field of experience
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Audience
Objective
Message
Media
Feedback
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Audience
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Objective
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Message
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Media
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Feedback
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Push strategy
Producer Consumer Distribution
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Push strategy
Producer Consumer Distribution
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Push strategy
Producer Consumer Distribution
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Push strategy
Producer Consumer Distribution
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Pull strategy
Producer Consumer Distribution
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Pull strategy
Producer Consumer Distribution
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Pull strategy
Producer Consumer Distribution
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Advertising
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Objectives
Budget
Message
Media
Evaluation
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Objectives
Budget
Message
Media
Evaluation
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Objectives
Budget
Message
Media
Evaluation
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Message Execution
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Objectives
Budget
Message
Media
Evaluation
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Objectives
Budget
Message
Media
Evaluation
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Sales effect
Communication
effect
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Direct Marketing
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Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing
New digital technologies
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Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing
New digital technologies
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Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing
New digital technologies
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Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing
New digital technologies
![Page 110: Marketing 1 promotion (2014 - 2015)](https://reader033.vdocuments.site/reader033/viewer/2022051610/54852a40b4af9fce5f8b45cf/html5/thumbnails/110.jpg)
Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing
New digital technologies
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Direct-mail marketing
Catalog marketing
Telemarketing
Direct-response TV marketing
Kiosk marketing
New digital technologies
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I am never out of reach
- God
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Online Marketing
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B-to-C B-to-B
C-to-C C-to-B
Targeted to consumers
Initiated by business
Targeted to business
Initiated by consumers
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Influenced by internet
42% retail
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B-to-C B-to-B
C-to-C C-to-B
Targeted to consumers
Initiated by business
Targeted to business
Initiated by consumers
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B-to-C B-to-B
C-to-C C-to-B
Targeted to consumers
Initiated by business
Targeted to business
Initiated by consumers
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B-to-C B-to-B
C-to-C C-to-B
Targeted to consumers
Initiated by business
Targeted to business
Initiated by consumers
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Website
Online Ads
Social media
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2
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5
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Website
Online Ads
Social media
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Online Ads >
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Online Ads > >
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Website
Online Ads
Social media
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via e-mail 79% DM
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Website
Online Ads
Social media
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Awareness
Knowledge
Liking
Preference
Conviction
Purchases
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Web Informative
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Web Social
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Politician 29%
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CEO 54%
Politician 29%
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Journalist 59%
CEO 54%
Politician 29%
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Academic 76%
Journalist 59%
CEO 54%
Politician 29%
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Doctor 85%
Academic 76%
Journalist 59%
CEO 54%
Politician 29%
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Peer 88%
Doctor 85%
Academic 76%
Journalist 59%
CEO 54%
Politician 29%
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Web Semantic
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Post modernistic
nomad
Impact
Emotion
Part-time marketer
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Offline behaviour =
Online behaviour
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Post modernistic
nomad
Impact
Emotion
Part-time marketer
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132
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132
162
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Post modernistic
nomad
Impact
Emotion
Part-time marketer
![Page 179: Marketing 1 promotion (2014 - 2015)](https://reader033.vdocuments.site/reader033/viewer/2022051610/54852a40b4af9fce5f8b45cf/html5/thumbnails/179.jpg)
weekly status
update
40% Facebook users
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Post modernistic
nomad
Impact
Emotion
Part-time marketer
![Page 181: Marketing 1 promotion (2014 - 2015)](https://reader033.vdocuments.site/reader033/viewer/2022051610/54852a40b4af9fce5f8b45cf/html5/thumbnails/181.jpg)
Feedback 64%
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Feedback 64%
Product development 53%
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Feedback 64%
Product development 53%
Campaign 45%
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Conversation Management
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Brand
Ac*va*on
Conversa*on
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Brand
Ac*va*on
Conversa*on
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Brand
Ac*va*on
Conversa*on
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Profile
Content Motivation
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Brand
Ac*va*on
Conversa*on
![Page 197: Marketing 1 promotion (2014 - 2015)](https://reader033.vdocuments.site/reader033/viewer/2022051610/54852a40b4af9fce5f8b45cf/html5/thumbnails/197.jpg)
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Observe
As a manager
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Observe
As a manager
Facilitate
As a brand
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Observe
As a manager
Facilitate
As a brand
Participate
As yourself
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