Dr. Panjwani Center for Molecular Medicine and Drug Research.

By: Tahira Sultana , Aisha Fahim & Dr. Faiza (MBA-III- IHM, DUHS)

Marketing Management To:

SIR SHUJA ERSHAD

VISION STATEMENT: We strive to provide reliable diagnostic laboratory test services

which are not commonly available at other laboratories to the community in general at affordable cost and to assist Researchers by providing quality services on newly developed Clinical kits and products.

AIMS & OBJECTIVES: To provide high quality reliable Diagnostic services to community.

To assist researchers and research institutions by providing them high quality diagnostic laboratory testing services.

To promote skilled manpower development by providing various medical technology .

To provide technical training programs in diagnostic laboratory services.

EquipmentsFlow Cytometer•Cyto-vision•Gamma Counter•Sysmex Hematology Analyzer•Hitachi Chemsitry Automated Analyzer 902•Cobass e-411•Manual ELISA•Fluorescence microscope

Services•Clinical Chemistry•Hematology/Phlebotomy•Molecular Virology•Molecular Bacteriology•Immunology/Microbiology•Histopathology/Cyto-pathology

•AKU•Liaquat national•Dow lab•ESSA

Target Market

Demographics:Male ,Female ,ChildrenAge: Every age group

Psychographics:Every individual who is suffering from any Disease.Researchers & Students Of M.sc/M.Phil

Hepatitis Test (HCV,HBV,HDV) Latex Rs. 550 ͢Hepatitis tests (HCV,HBV,HDV) ͢ Rs. 600

Distribution channelsRiders are involved in collecting the samples and dispatching the Reports to their collection points, 3 Times daily from all units such as: Federal B. area ,Gulshan-e-Iqbal, North Karachi , Quaidaabad, University of Karachi, M.A Jinnah Road, Shah Faisal colony

•Trainee Medical technologist programs• Marketing Unit ICCBS•Summer Internship Program•Awareness programs•Seminars & Workshops•Free Camps in opening of Different Collection Units & for employees as well•Broachers & Flayer •Our Recommendation is to Introduce Family Package Discount Tests.

•Reasonable price•Quality and safety controlled •Good quality of kits•ISO certified•RIQAS Certified•Test are available for Researchers•RANDOX (QC CONTROL)

Special Thanks to Mr Javaid Raiz Sr Executive Officer(Head of Marketing Unit-ICCBS)& Mr Hanif PCMD Diagnostic lab (Marketing)