markethive vision statement

hivemarket

THE COLLECTIVE MANIFESTATIONSOF INTELLECTUAL ACHIEVEMENTSSOCIAL HABITS, INNOVATIONS, MUSICLITERATURE, TECHNOLOGY AND THE ARTS

OUR CULTURE IS NOT FIXED; IT IS ESSENTIALLYFLUID AND CONSTANTLY IN MOTION. THIS MAKESIT VIRTUALLY IMPOSSIBLE TO COPY OR COMPETE WITHIT VIRTUALLY IMPOSSIBLE TO COPY OR COMPETE WITH

what’s culture

THE RISE OF THE ENTREPRENEURS!

ENTREPRENEURS

ENTREPRENEURS

ENTREPRENEURS

ENTREPRENEURS

ENTREPRENEURS

BY

BY

FOR

BY

BY

FOUNDED

BUILT

BUILT

RUN

USED

our culture

TO CREATE A SOCIAL NETW ORKMADE EXCLUSIVE FOR ENTREPRENEURSINTEGRATED WITH STATE OF THE ARTINBOUND MARKETING TECHNOLOGYAT NO COST TO THE ENTREPRENEURWITH REVENUE EXCLUSIVELY DRIVENBY ADVERTISING THAT SHARESBY ADVERTISING THAT SHARES50% OF THAT REVENUE WITH THE

MARKETHIVE SUBSCRIBERS

our commitment

IT’S HERE!

AS THE FOUNDER, THE LEADER, THE VISIONARYI HAVE BEEN OPERATING UNDER A STATE OFURGENCY FOR OVER 20 YEARS TO PREPARE!

TO PREPARE A SOCIAL HOME WITH AN ARSENALOF TECHNOLOGY, INBOUND MARKETING TECHFOR THE COMING RENAISSANCE, THE COMING

RISE OF THE ENTREPRENEURRISE OF THE ENTREPRENEUR

our obsession

AS THE RENAISSANCEIS TO INNOVATION

is to our cultureentrepreneurialism

OF OUR ENTREPRENEURIAL REVOLUTION

INSPIRATION IS THE DRIVETHAT EMPOWERS OUR SUBSCRIBERS

EXCELLENCE IS THE FUELTHAT BUILDS OUR NETWORK

innovation is thedna

now about thatmission statement

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A LITTLE ABOUT THE HISTORY THAT LEADS UP TO THE BUILDING OF MARKETHIVE. HOW THE INTERNET, TECHNOLOGY, ADVERTISING AND MARKETING, THE CULTURE, ANCHORED IN THE 1980S, HAS LEAD TO

THE MARKETHIVE VISION.

but first...

AS THE 80S BEGAN I MOVED TO THE SAN FRANCISCOBAY AREA. I STARTED AN AD AGENCY IN 1984 AND GATHERED TECH COMPANIES AS CLIENTS LIKEAMDAHL, APPLE COMPUTER, ADOBE, EPYX, FAIRCHILD, GATEWAY, ORACLE, QUALCOM, SILICON GRAPHICS,BUT OF PARTICULAR INTEREST WAS GETTING INVOLVED WITH STANFORD UNIVERSITY DURING THIS TIME.WITH STANFORD UNIVERSITY DURING THIS TIME.

I BECAME AWARE OF MANY TRENDING TECHNOLOGIES LIKEPOST SCRIPT, THE PORTABLE DOCUMENT FORMAT (PDF)VIRTUAL REALITY, BUT MOST NOTEWORTHY THE INTERNETVIA STANFORD AND ACTUALLY STARTED USING THEINTERNET’S MANY BENEFITS LIKE EMAIL AND FTP

the agency

10 YEARS OF ADVERTISING AND MARKETING DURINGTHE CRAZY SILICON VALLEY DAYS OF THE 80S, FOR THETECHNOLOGY SECTOR THAT WAS SILICON VALLEY LAIDA UNIQUE FOUNDATION TO DRIVE THE VISION OF MAKINGMARKETING, POWERFUL MARKETING AUTOMATIONAVAILABLE TO THE SMALL COMPANY, STARTUP, MOM AND POP.

MEETING AND WORKING WITH THE MOVERS SHAKERS,MEETING AND WORKING WITH THE MOVERS SHAKERS,IE: JOBS, GATES, KATZ, HAWKINS, NILES, BUSHNELL ANDTHE LONG LIST OF THE OTHERS. I KNEW I HAD TAPPED INTOSOMETHING EARTH SHAKING REVOLUTIONARY THAT DAYIN 1984 AT DE ANZA COLLEGE AND THE SUBSEQUENTCOCKTAIL PARTY WHERE I MET THE GIANTS WHEREMARKETHIVE’S FOUNDATION WAS TO BE POURED.

technology

WhateverWhole CareerTENURE

WhereverOfficeWORKPLACE

Whenever9-5HOURS

GreatColleagues

GoodBoss

NEEDPurposePensionFOCUS

Culture Comparison: Then and Now

IN THE SHORT SPAN OF TIME FROM THE TECH REVOLUTION OF THE 80S A WHOLE NEW SET OF VALUES AND FOCUS HAS EMERGED AS THIS CHALK BOARDILLUSTRATES, IT IS THE RISE OF THE ENTREPRENEUR.

cultural shift

I ENTERED THE WWW IN JUNE 1992 WITH MOSAICA MODEM, A MAC IICX, AND BOUGHT A DOMAIN

WITHIN THREE YEARS I WAS MAKING OVER$60,000 PER MONTH, I JOINED UCSD ANDBECAME A LEGACY MEMBER OF THE SUPER COMPUTER CENTER AND BUILT VERETEKK

(THE FIRST AUTOMATED MARKETING SYSTEM)(THE FIRST AUTOMATED MARKETING SYSTEM)AKA INBOUND MARKETING TECHNOLOGYWITH 1 MILLION DEVELOPED CONNECTIONS

the experience

PEOPLE AND CULTURE HAVE DRAMATICALLY CHANGED HOWTHEY LIVE, WORK, PURCHASE, TRAVEL, LEARN, VOTE, ETC.

OUR CURRENT “NETWORK SOCIETY” IS A PRODUCT OF THE DIGITAL REVOLUTION AND SOME MAJOR SOCIO CULTURAL CHANGES. ONE OF THESE IS THE RISE OF THE ENTREPRENEUR,

MARKED BY AN INCREASED FOCUS ON INDIVIDUAL GROWTH AND DECLINE IN COMMUNITY, WORK|JOB, GROWTH AND DECLINE IN COMMUNITY, WORK|JOB, HOME|OWNERSHIP, ETC.

SOCIAL RELATIONSHIPS ARE BEING RECONSTRUCTED ON THE BASIS OF INDIVIDUAL INTERESTS, VALUES, AND PROJECTS.

todays work status

AFTER 20 YEARS OF INNOVATING BUILDING AND RUNNINGVERETEKK THE WORLDS FIRST AUTOMATED MARKETINGPLATFORM LAUNCHED IN 1994 THAT PRODUCED 150 MILLION SUBSCRIBERS IN ITS LIFETIME

THAT VISION TO BUILD A FREE SOCIAL NETWORK WITHIN A STATE OF THE ART INBOUND MARKETINGPLATFORM FULLY INTEGRATED INTO A MODERNPLATFORM FULLY INTEGRATED INTO A MODERNVERTICAL NETWORK FOR ENTREPRENEURS WAS BORN

the vision

THE TIME CAME FOR OUR MISSION STATEMENTAND SINCE I AM THE FOUNDER, VISIONARYARCHITECT, VENTURE CAPITALIST, MENTORAND SPEAKER AS WELL AS CEO & CMO, THE JOB

mission statement

GLIB CATCHING STATEMENT, STEVE JOBS, ANOLD ASSOCIATION FROM THE SILICON VALLEYDAYS AND MY GREATEST HERO, HIS WORDSKEPT HAUNTING ME AND FINALLY I SUCCUMBEDAND REALIZED I CANNOT SAY IT BETTER. SO

OUR MISSION STATEMENT IS HIS ECHO

to ingeminate or not

THE MISFITS. THE REBELS. THE TROUBLE-MAKERS.THE ROUND PEGS IN THE SQUARE HOLES. THE ONESWHO SEE THINGS DIFFERENTLY. THEY'RE NOT FONDOF RULES, AND THEY HAVE NO RESPECT FOR THESTATUS-QUO. YOU CAN QUOTE THEM, DISAGREEWITH THEM, GLORIFY, OR VILIFY THEM. BUT THEONLY THING YOU CAN'T DO IS IGNORE THEM.ONLY THING YOU CAN'T DO IS IGNORE THEM.

BECAUSE THEY CHANGE THINGS. THEY PUSH THEHUMAN RACE FORWARD. AND WHILE SOME MAYSEE THEM AS THE CRAZY ONES, WE SEE GENIUS.

BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGHTO THINK THEY CAN CHANGE THE WORLD,

ARE THE ONES WHO DO

here’s to the crazy ones

WE SPEAK THE TRUTH AND FACE THE FACTSWE INVEST IN INDIVIDUAL MASTERY AND MARKET VALUEWE OBSESS OVER SUBSCRIBERS, NOT COMPETITORSWE ARE UNREASONABLY SELECTIVE ABOUT OUR PEERS

WE ARE AS MANIACAL OF OUR TECH AS OUR MISSIONWE ARE RADICALLY HONEST AND TRANSPARENTWE ARE PERPETUALLY GENEROUS TO ALL INVOLVEDWE ARE PERPETUALLY GENEROUS TO ALL INVOLVED

AND FINALLY

WE GIVE OURSELVES AND OUR SUBSCRIBERSTHE AUTONOMY TO BE INCREDIBLE AWESOME

cultural wisdom

ALTHOUGH THE TIMES CHANGE, CULTURESCHANGE, TECHNOLOGY CHANGES, POLITICSCHANGE, PEOPLE CHANGE, ECONOMIES CHANGE

THE ENTREPRENEURIAL SPIRIT ENDURESTHE RISE OF THE ENTREPRENEUR

HAS ARRIVEDWHILE OTHER SOCIAL ORGANIZATIONSWHILE OTHER SOCIAL ORGANIZATIONSAND INBOUND MARKETING PROVIDERSARE STILL FROZEN IN TIM E

hivewe are market

MARKETHIVE HAS BEEN PREPPING FOR 20 YEARSDEVELOPING INBOUND MARKETING TECHNOLOGY

TO DELIVER A CULTURE BUILT FOR ENTREPRENEURSA SPIRITUAL REVOLUTION DESIGNED FOR ENTREPRENEURSEMPOWERING TECHNOLOGY JUST FOR ENTREPRENEURS

THE ENTREPRENEUR THAT IS GESTATINGAND DRIVING TO COME FORTH IN YOU!AND DRIVING TO COME FORTH IN YOU!

hivemarket hasprepared for the

hivemarket

AFTER 20 YEARS OF VERETEKKWE REALIZED WE NEEDED TOSTART OVER SO WE SHUT ITDOWN SPENT 4 YEARSRETOOLING AND HAVE LAUNCHED

WE SPEAK THE TRUTHAND FACE THE FACTS1hivemarket

FROM THE FIRST LINE OF CODEWE HAVE ALWAYS PURSUEDINBOUND SOLUTIONS SOENTREPRENEURS CAN REJECTTHE UNETHICAL PRACTICESOF BUYING LEADS, SPAM EMAILSPAM CALLS, AND SPAM FAXES.SPAM CALLS, AND SPAM FAXES.

WE INVEST IN INDIVIDUALMASTERY & MARKET VALUE2hivemarket

CUSTOMER CENTRICITY DRIVESMARKETHIVE. WE ARE POSITIONEDBY OUR CUSTOMERS ADVANTAGENOT DRIVEN BY COMPETITIVECOMPARISON PARALYSIS

WE OBSESS ON CUSTOMERSNOT ON COMPETITORS3hivemarket

hivemarket

BEING A SOCIAL NETWORK FORENTREPRENEURS, WE FINDOURSELVES WITH THE ABILITYTO SEEK OUR TALENT FROM OUROWN CLOUD. MARKETING,ENGINEERING, SUPPORT, LEGALHAVE ALL RISEN FROM THEHAVE ALL RISEN FROM THE

WE ARE UNREASONABLYSELECTIVE ABOUT OUR PEERS4hivemarket

PERFECTION IS NOT ATTAINABLEBUT IF WE CHASE PERFECTIONWE CAN CATCH EXCELLENCE

WE ARE AS MANIACALOF OUR TECHAS OUR MISSION5hivemarket

THESE ARE WORDS HARD TO PROVEWITHOUT HISTORY. WE HAVE ALOT OF HISTORY. FOR 20 YEARSWE RAN VERETEKK. WHEN SERVERSWERE DOWN WE BROADCASTEDTHE ALERT. WHEN EMAIL WAS NOTGOING OUT WE OFFERED REFUNDSGOING OUT WE OFFERED REFUNDSTRANSPARENCY, IT IS IN OUR DNA

WE ARE RADICALLYHONEST & TRANSPARENT6hivemarket

ENTREPRENEURS, STARTUPSASPIRING, SINGLE, WITH LITTLEREVENUE ARE IN THE MILLIONSWE ARE YOUR CHAMPION

AD REVENUE GENERATED, FREEPLATFORM, SHARED 50%COMMISSIONS ON AD PURCHASESCOMMISSIONS ON AD PURCHASES

WE ARE PERPETUALLYGENEROUS TO ALL INVOLVED7hivemarket

MARKETHIVE TEAMS HAVE LOTSOF AUTONOMY, INCLUDINGFROM PEOPLE LIKE ME

Thomas PrendergastFounder CEO Markethive Inc.

WE GIVE OURSELVES AND OUR SUBSCRIBERS THE AUTONOMY TO BE INCREDIBLY AWESOME 8

our mentors

"Innovation distinguishes betweena leader and a follower."

Steve Jobs Apple Founder

YOU CAN KNOW US BYWHO WE RESPECTAND LEARN FROM“

our mentors

"Just do something that lights youup, and lights up your customers,

and lights up the worldand scale to that."

Tim O'Reilly O'Reilly Media


our mentors

"Learn public speaking. Of all theskills that an entrepreneur can have,

the ability to convey an idea, with confidence,and passion is the most universally useful skill".

Tim Westergren, Founder of Pandora


our mentors

"They always say, Dress for the jobyou want, not the job you have.I say, Do the job you want,not the job you have."

Dan Cristo, Founder of Triberr


our mentors

"If you do build a great experience,customers tell each other about that.Word of mouth is very powerful."

Jeff Bezos Amazon Inc.


our mentors

"I actually think everyindividual is now an entrepreneur,whether they recognize it or not."

Reid Hoffman LinkedIn Inc.


our mentors

"Great companies are built on great products."

Elon Musk Tesla Motors


our mentors

"Hire people better than you are, then leavethem to get on with it. Look for people who

will aim for the remarkable, whowill not settle for the routine."

David Ogilvy The Father of Advertising


our mentors

ENTREPRENEURSHIP IS A LIFESTYLE: WE PREFER THEROAD LESS TRAVELED. WE LOVE MONDAYS JUSTAS MUCH AS FRIDAYS. WE PREFER HARD WORKOVER SLEEP. WE NEVER GIVE UP NO MATTER HOWLONG IT TAKES. WE SACRIFICE WHAT MOST WON'TSO WE CAN ACHIEVE WHAT MOST DON'T

WE ARE ENTREPRENEURSWE ARE ENTREPRENEURS

we are allentrepreneurs

AFTER ALL WE ARE ENTREPRENEURS AT YOURSERVICE, WE AIM TO PLEASE AND DELIGHT YOUIN EVERY WAY. WHAT COULD BE BETTER, THANENTREPRENEURS, SERVING FELLOW ENTREPRENEURS?

WE KNOW WHAT WORKS AND WHAT WENEED AND THAT IS EXACTLY WHY YOU AREJUST AS MUCH OF MARKETHIVE AS WE ARE.JUST AS MUCH OF MARKETHIVE AS WE ARE.

the bottom line?YOU!

market ’sculture code

hive

“I actually think every individual is now an entrepreneur, whether they recognize it or not. Average job length is two to four years. That makes you a small business. You are the entrepreneur of your own small business.” “Technology and globalization are forcing everyone to be more entrepreneurial.” be more entrepreneurial.” 1. Find the intersection of your strengths and aspirations and market realities.2. Establish a small group of allies and a large network of acquaintances.3. Don't risk more than you can afford to lose.4. Make Markethive your primary partner4. Make Markethive your primary partner

markethive vision statement

Marketing