market views research consultancy services

Market Views Research Consultancy

Serviceswww.marketviewsresearch.com

Your MARKET … Their VIEWS … Our RESEARCH

© Copyright Market Views Research Consultancy 2016. Proprietary and Confidential.

About MVR – Our Mission

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• To be a trusted partner in the

expression of accurate and

high-quality research

nationwide.

• To exhibit research expertise

and allow clients to turn data

into knowledge that can be

transformed into actions.


About MVR – What We Can Do

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A full-service market research

firm

Offers reliable and timely information

Customized services

Provides solutions to complex marketing and strategy problems

Offers an integrated

operational process

From fieldwork set-up through data collection, data preparation,

Data processing, statistical tabulations, report writing and presentation

Has the infrastructure to conduct studies

with nationwide coverage

Has a work team with extensive

market research experience

Has a highly streamlined operation which allows the company to implement efficiently its functions with utmost flexibility


About MVR – Service Range

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FULL SERVICE

Consultancy

Research Design

Data Collection

Design

Data Collection

(Nationwide)

Data Processing

Analysis and Report Writing

MVR provides a wholerange of services foryour research needs

From design, datagathering, dataprocessing and analysis,MVR is well-equipped forthese

We also have thecapability for nationwidedata collection andresearch set-up


About MVR – Service range

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Quantitative Research

• UAI

• Central Location Tests

• Product and Concept Tests

• Ad Tests

• Customer Satisfaction Studies

• Public Opinion and Social Research

• Baseline Surveys/ Census

Qualitative Research

• Focused Group Discussion (FGD)

• In Depth Interviews (IDI)

Non-Traditional Techniques

• Mystery Shopping

• In-Store Testing

• Ethnography

• Accompanied Shopping

• Car and Motorcycle Clinics

• Computer Aided Telephone Interviews (CATI)


Study Types Done

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Condiments Industrial

Adhesives and Sealants

Feminine Care Food Confectionary Industrial Pipes Petroleum Automotive Parts Automobiles Agricultural Inputs Pest Management

Products

Usage Attitude and Image Studies

Sports and Energy Drinks Resto-Bars and

Entertainment Centers Automotive and

Motorcycles Eyewear FMCG Food Products Dormitory and Parks Lubricants Beverages On line stores Ready to Eat food Real Estate Pre-need Services Financial Services Animal Health Rice and Corn Planting

Inputs Crop and Pest

Management Pharmaceuticals

Focused Group Discussion

Automotive –Monthly Tracking

Expressways-Quarterly Tracking

Customer Satisfaction Studies

FMCG Retail Clothing & Apparel Baby Care Products Food

In-Store Studies


Study Types Done

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Animal Health Products

Ready to Eat Foods (Consumer and B2B)

Agricultural Inputs Crop Management

Products Pre-need Services

In-Depth Interviews

Energy Drinks Tea Drinks Canned Food products

Central Location Tests

Food & Beverage Financial Services Real Estate

Desk Research

Real Estate

Competitive Census

Automotive

Mystery Shopping

Baby Care Products Trucking and

Forwarding Services

IDI/ Ethnography

Pre-election Polls Social Opinion Polls

Socio-Political Research

Computer Aided Telephone Interviews

Automotive


Unique Service – QUICK RESPONSE

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7 working days turn-around time

5 closed ended questions

Data Tables

A unique service by MVR that allows for quantitative researches that are

QUICK, ECONOMICAL, PRECISE and RESPONSIVE


Who are the people behind MVR?

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MVR is composed of a full research team complement

Managing Partner

Marketing Director

We bring with us our “technical know hows” developed through several years of market research experiences.

Research/ Project

Managers

Field Managers

Field Supervisors

Field Personnel

Statistician Data

Processors

Coders/

Encoders

Admin & Finance


WHO WE’VE WORKED WITH

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Key Personnel

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Erick’s expertise in quantitative research include UAI, product tests, concept tests, product placement tests,

sensory tests, customer satisfaction and loyalty studies, car clinics, advertising research and new product

development. He has also been exposed to the use of different traditional and non-traditional data collection

techniques such CATI and mailed-in surveys. His qualitative experience covers Focus Group Discussions

(FGDs), In-depth interviewing (IDI) techniques and observed shopping (face to face and video).

Erick was a college professor for economics and business subjects. He was also a part of the government

service working on international trade policy and also served as Sales and Marketing Manager for several real

estate and companies engaged in the manufacture and distribution of products for the electric distribution

and renewables segment.

Erick is a BS Economics graduate of the University of the Philippines and finished his academic requirements for

the MBA program of the Ateneo de Manila Graduate School of Business.

FREDERICK “ERICK” STA. MARIAManaging Partner

Erick has more than 15 years of market research experience gained from local and

leading global research agencies. His market research competencies involves the

use of different quantitative and qualitative techniques learned from projects in

various industries including FMCG, transportation, pharmaceuticals, banking and

finance, agri-business and agro-chemicals, utilities, retail trade,

telecoms and service industries.


Key Personnel

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PAUL A. SALAPANTANMarketing Director

Paul has a total of 25 years of diversified marketing and advertising experience with stints

in BP Philippines and Jardine Davies. Six years of which was as an expatriate in Indonesia

handling marketing and advertising for Castrol Indonesia. The years of marketing

immersion led to specialties in brand communications, strategic planning, and most

currently, digital marketing. Paul’s extensive experience in advertising, media and brand

marketing has honed his instinct and intuition for spotting trends and opportunities in the

marketplace. He relies on the fundamental truths that customers and their perceptions

shape how a brand should bring their products to market.

He starter his career in advertising and moved on to explore other fields such as export trade, TV production and

eventually marketing where he gained most success from. Drawing from his multi-cultural exposure since his time

studying and working abroad, and being involved in regional and global initiatives, Paul believes that connectivity has

led to accelerated assimilation of lifestyles and that the true joy of marketing is how to think globally yet act locally, to

keep ahead of the competition. Lately he has been branded as the architect of the complete road map for a leading

lubricants products.

Paul is a BS Economics graduate of the University of the Philippines Diliman and also studied at the New York University.

He also took up courses in Digital Marketing to further develop expertise in this area.


Contact Details

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MARKET VIEWS RESEARCH (MVR)

Office

Unit 3006 Cityland Pasong Tamo Bldg.,Chino Roces Avenue Makati City

Website

www.marketviewsresearch.com

ERICK STA. MARIA Mobile No. (0926) 3851820Tel. No. (632) [email protected]

market views research consultancy services

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