MARKET UPDATE: LATEST FACTS AND FIGURES

PlatformPlatform DTV Households

DTV Households

% of UK households

% of UK households

5.3 million5.3 million 22%22%

1.14 million1.14 million 4.7%4.7%

564,000564,000 2.3%2.3%

951,300951,300 3.9%3.9%

UK DTV Penetration, Quarter 2, 2001

UK Digital Pay-TV Growth, 1998 - 2001

Mill

ions

of

subsc

ribers

0

2

4

6

8

10

12

Q11998

Q2 Q3 Q4 Q11999

Q2 Q3 Q4 Q12000

Q2 Q3 Q4 Q12001

Q2

Totalanaloguemultichannel

ITV Digital

Sky Digital

Digital Cable

Source: Company literature.

Digital pay TV is now taken in 8 million homes….

Penetration of Analogue and Digital Pay-TV

Source: Company literature

Q11998

Q2 Q3 Q4 Q11999

Q2 Q3 Q4 Q12000

Q2 Q3 Q4 Q12001

DTV Homes

Analoguemultichannel

homes

0

1

2

3

4

5

6

7

8

Mill

ions

of

Hou

seho

lds

Analogue multi-channel penetration continues to decline

Viewing of cable and satellite channels is growing

Audience Share (Multi-Channel Homes)Cable and satellite

BBC1ITV

C4BBC2

C5

0

5

10

15

20

25

30

35

40

45

Jan-

98

Mar

-98

May

-98

Jul-9

8

Sep-9

8

Nov-9

8

Jan-

99

Mar

-99

May

-99

Jul-9

9

Sep-9

9

Nov-9

9

Jan-

00

Mar

-00

May

-00

Jul-0

0

Sep-0

0

Nov-0

0

Jan-

01

Mar

-01

May

-01Ju

l-01

Source: BARB

But public service channels still account for the majority of viewing in all UK homes...

Network Audience Share (All Homes)

ITV

BBC1

Cable andsatellite

BBC2C4

C55

10

15

20

25

30

35

40

Jan-

98

Mar

-98

May

-98

Jul-9

8

Sep-9

8

Nov-9

8

Jan-

99

Mar

-99

May

-99

Jul-9

9

Sep-9

9

Nov-9

9

Jan-

00

Mar

-00

May

-00

Jul-0

0

Sep-0

0

Nov-0

0

Jan-

01

Mar

-01

May

-01Ju

l-01

Source: BARB

…and still reach the overwhelming majority of the population

Weekly reach (3 minutes consecutive) for BBC1, BBC2, ITV, Channel 4 and Channel 5all homes, 16 February 1998 - 5 August 2001

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.016

/02/

98

11/0

5/98

03/0

8/98

26/1

0/98

18/0

1/99

12/0

4/99

05/0

7/99

27/0

9/99

20/1

2/99

13/0

3/00

05/0

6/00

28/0

8/00

20/1

1/00

12/0

2/01

07/0

5/01

30/0

7/01

BBC 1

BBC 2

ITVChannel 4

Channel 5

%

Source: BARB

Cable and satellite channels are more popular in digital homes

Channel Share By Platform

Four Weeks Ending 19 August 2001

32%

18%16%16%

7% 6%

31%

18%16%

13%

7% 6%8%

5% 4%

45%

52%

Terrestrial Multi-channel Digital

BBC1 BBC2 ITV C4 C5 Cable and satellite

Source: BARB

Viewer profiles by type of television received

4923

208

2034

3115

2135

3014

3529

2511

AnalogueTerrestrial

homes

Total digital homes

Multi-channelhomes

All homes

Children

16-34

35-54

55+

Profile of viewers by type of service and age, September 2001

Profile of viewers by type of service and social class, September 2001

5842

5446

5545

5941

AnalogueTerrestrial

homes

Total Digital homes

Multi-channel

homes

All homes

ABC1 C2DE

Source: BARB

The average number of hours viewed per day varies according to the platform and social class...

Hours Viewed per day by Social Class, September 2001

3.083.28

3.453.29

3.853.73 3.65 3.63

All homes Multi-channelhomes

Total Digitalhomes

AnalogueTerrestrial

homes

ABC1

C2DE

Source: BARB

2.262.42 2.44

2.03

3.093.24

3.44

2.88

3.553.84 3.81

3.07

4.634.82 4.80 4.72

All homes Multi-channelhomes

Total Digital homes AnalogueTerrestrial

homes

Children

16-34

35-54

55+

Hours Viewed per day by Age, September 2001

Source: BARB

…as well as age.

Whole country - 3.49Scotland - 3.74

Northern Ireland - 3.30

The Borders & Isle of Man - 3.79

North-East - 3.77

Yorkshire - 3.45

North-West - 3.53East, West & South Midlands - 3.35

East of England - 3.16

Wales & the West - 3.39

London - 3.19

South-West - 3.45

South &South-East - 3.30

Channel - 2.91

Viewing patterns also vary by region.

Hours Viewed per day by Region, September 2001

Source: BARB