market - sozio, inc.3. after sport body-hair-face moisturizing –adidas green, marine, citrus,...

MARKET

3,5 US$ billions

3,8 US$ billions

6,5 US$ billions

3,2 US$ billions

1,6 US$ billions

Per fume your wor ld

3Sources: Mintel, RadiantInsights

The global shower gel market is anticipated to grow at a positive CAGR of 3.6% by2023 because of:- An increase in use of shower gels in malls and supermarkets- New features like freshness, moisture-free and no dryness

North America dominates the global ranking due to:- A wide presence of shower gel manufacturers and a massive demand for cosmetic

products- Reasonable prices and excellent branding for shower gels

Consumers consider long-lasting scent and soothing products as important as primarypurchase influencers but they want added functional benefits that make their skin feelbetter.

Sources: MINTEL

42%Gel & Jelly

5 MOST USED TEXTURES FOR SHOWER GELS IN THE WORLD

8,6%Cream

4,7%Liquid / Fluid

3,2%Foam

2,3%Oil

SHOWER GELS CLAIMS IN THE WORLD

There has been a migration of mainstream, mature market claims to emerging economies. Claims related to skin safety (pH-neutral, dermatological-tested, for example) are growing in South Asia, while the region’s premium tiers are seeing growth inclaims for long-lasting fragrance and odor control, and beauty claims like anti-aging.Functional claims like antioxidant are expanding globally.

Botanical

54%

Moisturing DermatologicallyTested

ParabenFree

Ethical ForAnimals

39% 32% 23% 20% 19% 16% 14% 14% 14%

Neutral pH Aromatherapy Eco FriendlyPackaging

For Sensitive Skins

For Men

4


4

Sources: MINTEL

Cherr

y B

losso

m

Oliv

e O

il

Cit

rus

Alm

ond

Pom

egra

nate

Edible

Floral

Green

Fruity

Citrus

Aromatic

MarineWoody

28%

26%

18%

10%

8%

7%

2%

1%

Coconut

Lavender

Alo

e V

era

Rose

Arg

an

SHOWER GELS FRAGRANCE GROUPS

IN THE WORLD

5


5

TOP 10 OF SHOWER GELS INGREDIENTS IN THE WORLD

Sources: MINTEL

57%Gel & Jelly

5 MOST USED TEXTURES FOR SHOWER GELS IN EUROPE

10,6%Cream

6,6%Liquid / Fluid

3,4%Foam

1,1%Oil

SHOWER GELS CLAIMS IN EUROPE

Botanical

52%

DermatologicallyTested

Moisturizing ParabenFree

Neutral pH

46% 30% 25% 25% 17% 17% 16% 16% 15%

Aromatherapy For Men Respect OfAnimals

Eco FriendlyPackaging

Vegan


6

Green

FloralEdible

Fruity

Aromatic

Citrus

FreshnessMarine

26%

23%

21%

12%

7%

6%

3%3%

Sources: MINTEL

Cit

rus

Alm

ond

Oat

Oliv

e O

il

Cherr

y B

losso

m


IN EUROPE


7

TOP 10 OF SHOWER GELS INGREDIENTS IN EUROPE

Alo

e V

era

Coconut

Arg

an

Rose

Lavender

Sources: MINTEL

43%Liquid / Fluid

5 MOST USED TEXTURES FOR SHOWER GELS IN LATIN AMERICA

24,9%Gel & Jelly

1,7%Foam

1,1%Oil

0,6%Cream

SHOWER GELS CLAIMS IN LATIN AMERICA

Moisturizing

49%

Botanical DermatologicallyTested

Respect OfAnimals

ParabenFree

46% 22% 19% 18% 17% 17% 15% 13% 11%

Neutral pH For Men Eco FriendlyPackaging

For Women For SensitiveSkins


8

Edible

Green

Floral

Fruity

Citrus

Aromatic

FreshnessMarine

29%

25%

24%

10%

4%

4% 3%

1%

Sources: MINTEL


IN LATIN AMERICA


Oat

Lavender

Cherr

y

Alo

e V

era

Coconut

TOP 10 OF SHOWER GELS INGREDIENTS IN LATIN AMERICA

Cham

om

ile

Alm

ond

Passi

on F

ruit

Açaï Berr

y

Jasm

ine

Sources: MINTEL

5 MOST USED TEXTURES FOR SHOWER GELS IN NORTH AMERICA

SHOWER GELS CLAIMS IN NORTH AMERICA

Botanical

56%

Moisturizing Respect OfAnimals

ParabenFree

Eco FriendlyPackaging

41% 41% 38% 24% 20% 19% 18% 17% 17%

Sulfate Free

WithoutAdditives

For Women Dermato-logicallyTested

Aromatherapy

27%Gel & Jelly

3,1%Oil

2,8%Foam

1,9%Cream

0,6%Liquid / Fluid


Edible

Floral

Green

Fruity

Citrus

Freshness

MarineAromatic

30%

24%

19%

9%

8%

5%

2%

2%

Sources: MINTEL

Vanill

a

Rose

Berr

y

Cit

rus

Cucum

ber


IN NORTH AMERICA


Coconut

Lavender

Shea

Butt

er

Alo

e V

era

Mango

TOP 10 OF SHOWER GELS INGREDIENTS IN NORTH AMERICA

Sources: MINTEL

5 MOST USED TEXTURES FOR SHOWER GELS IN ASIA

SHOWER GELS CLAIMS IN ASIA

Botanical

60%

Moisturizing ParabenFree

Respect Of Animals

DermatologicallyTested

49% 21% 21% 17% 17% 16% 15% 13% 13%

Sensitive Skins

Aromatherapy Neutral pH WithoutAdditives

Rich Minerals& Vitamins

30%Gel & Jelly

8,2%Cream

1,6%Foam

1,2%Milk

1,2%Liquid / Fluid


Floral

Edible

Green

Fruity

Citrus

Aromatic

FreshnessMarine

34%

22%

18%

10%

6%

5%4%

1%

Sources: MINTEL

Coconut

Gre

en T

ea

Peach

Musk

Jasm

ine


IN ASIA


13

Rose

Lavender

Cherr

y B

losso

m

Oliv

e O

il

Alo

e V

era

TOP 10 OF SHOWER GELS INGREDIENTS IN ASIA

Sources: MINTEL

5 MOST USED TEXTURES FOR SHOWER GELS IN AFRICA & MIDDLE EAST

SHOWER GELS CLAIMS IN AFRICA & MIDDLE EAST

Botanical

52%

Moisturizing DermatologicallyTested

Neutral pH Rich Minerals& Vitamins

36% 28% 21% 18% 16% 15% 15% 15% 13%

RespectOf Animals

Aromatherapy For Men Eco FriendlyPackaging

ParabenFree

41%Gel & Jelly

15%Cream

2,7%Milk

1,2%Oil

0,8%Liquid / Fluid


14

Edible

Green

Floral

Freshness

Marine

Fruity

Aromatic

40%

20%

18%

7%

5%

5%

5%

Sources: MINTEL

Str

aw

berr

y

Honey

Alm

ond

Lavender

Peach


IN AFRICA & MIDDLE EAST


15

Coconut

Alo

e V

era

Pom

egra

nate

Oliv

e O

il

Papaya

TOP 10 OF SHOWER GELS INGREDIENTS IN AFRICA & MIDDLE

EAST

Sources: The future of soap bath and shower products, 2018 & 2019 – MINTELBeauty Personal Care Active Beauty Trend – MINTEL

1. Skin Fitness Cleansing And Purifying Shower Foam – BIOTHERM

Post workout shower foam that purifies intensively and softens the skin by cleaning the impurities that appear during the effort.

2. Hydra Sport Body-Hair-Face Dry Skin Moisturizing – ADIDAS

Green, Birch Leaf, Mint, Pineapple, Ambery3. After Sport Body-Hair-Face Moisturizing – ADIDAS

Green, Marine, Citrus, Grapefruit, Lime 4. Shower Gel For Body, Hair And Face Sport – FA

Orris, Green, Fruity, Spicy, Apple5. Active Clean Shower Gel – NIVEA MEN

Removes dirt, sweat and deodorant residues, and uses sport personalities as spokesmen

6. Super Leaves Science Shampoo & Body Wash – ATTITUDE

Post-workout body wash that removes sweat and repairs skin with unique ingredients, while building in the genre of multitasking sport products

46%

of sport / exercise soaps launched in 2017 have a male positioning VS just 3% with a

female position. There is potential to create a more distinct female segment.

16


16

Soap and shower products specifically positioned for cleaning up after exercise will be a growth area over the newt two years.Indeed, exercise often takes place away-from-house and requires compact formats that fit in a gym bag.

Brands are using specific ingredients to better remove sweat, dirt, sebum and pore-

clogging oils.

Consumers will begin associating certain ingredients (like

activated charcoal) with exercise and activity. 1

2

3

4

5

6

Skincare and soap brands are developing a theme around relaxation and recuperation because exercise and other intense activitiescan pressure the mind, metabolism and skin.A person’s emotional state affects the skin. Aromatherapy can be used after strenuous activity to put the user in a relaxed state ofmind.

Sources: The future of soap bath and shower products, 2018 & 2019 – MINTEL

of Italian adults are willing to pay more for soap bath and shower products that

merge aromatherapy with other sensorial elements (e.g. heating/cooling skin)

28%


17

France Germany Italy Spain

People agree bathing/showering is a good way to relax

100

80

60

40

20

0

Women Men

1. Bath Therapy – BIOTHERM

Relaxing, Invigorating And Delighting Blend2. Spa Citrus & Mint Body Soft Cleansing – COTTAGE ASIAN BEAUTY

Uses caffeine to reboot and relax the skin3. Devil’s Claw Back Comfort Herbal Bath – KNEIPP

Uses devil’s claw to relax muscles after exercises, along with stimulating cajeput oil to provide renewed energy

4. Tonifying Shower 3 in 1 Body-Face-Hair Green Citrus – USHUAÏA

Citrus, Green Tea, Verbena, Bergamot5. The Ritual Of Hammam RITUALS…

Organic Argan Oil & EucalyptusBoost your spirit bath oil

%

1

2

3

4

5



18

Consumers seek simplicity from products and consumption habits. In the beauty and personal care area, this often means a returnto traditional formulas and manufacturing methods.

1. Shower Gel Care Honey Elixir – FA

Honey, Green, Milky, Mimosa, Powdery2. Shower Care Vanilla Milk & Linen Seeds – ULTRA DOUX

3. Shower Care Lemon & Elderdlower – ULTRA DOUX

4. Shower Care Olive & Black Soap – ULTRA DOUX GARNIER

Floral, Aromatic, Green, Milky, Vanilla, Almond5. Olive & Petitgrain Shower Gel – YVES ROCHER

6. Organic Honey Extracts – L’ARBRE VERT

Honey, Orange Blossom

1

2

3

4

5

6



19

1. Ayurveda Rituals – USHUAÏA

Soothing (Amla & Safflower), Shampoo-Shower (Cumin & Mint), Vitalizing (Amla & Ginger)

2. Rituals Of Asia – USHUAÏA

Icing Effect (Volcanic Rock), Energizing (Tiger Grass), Stimulating (Blue Seaweed)3. Home Spa Range – NOCIBE

Ayurveda (Indian Mango & Gotu Kola)Hawaï (Hibiscus & Monoï Oil)Amazonia (Açaï Berry & Maracuja)Asia (Ginger & Goji Berry)

4. Shower Gel – THE BODY SHOP

Moringa, Tea Tree

Soaps brands lag behind other personal care categories when it comes to exploring the world’s ingredient biodiversity, yet it isimportant for brands to explore potent regional ingredients trending in shower gels. This will appeal to emerging market consumersfamiliar with these ingredients, while driving new skincare claims in the soap market.

Africa is home to crops that are becoming more present in their beauty

routine

Ayurveda is an Indian holistic living philosophy focused on mind/body balance that promotes

the consumption of detoxifying herbs.

The rooibos is usedto make a popularred tea

The baobab is a treethat produces an oilsimilar to argan oil

Triphala

Ashwagandha

Turmeric

Neem

Brahmi

1 2

3 4

Mintel highlighted in 2016 that there has long been a link between food and beauty. Formulating cosmetics with food ingredientswill begin to seem more and more appealing to those looking for more naturality.Consumers are demanding more transparency when it comes to their beauty and personal care products, and many of these sameconsumers also link what they eat to their appearance. Brands should strengthen this perception by highlighting the use of trendingfood ingredients that are linked to better skin and championing their specific benefits.


46%

45%

33%

20%

39%

44%

38%

48%

11%

9%

8%

8%

4%

7%

20%

25%

Cocoa butter

Essential oils

Natural antibacterial(as tea tree)

Turmeric

Ingredient awareness

I have heard of this and look for it

I have heard for it but do not know much about it

I have heard of this and avoid it

I have not heard of this


20

Consumers look for soap, bath and shower products that contain familiar ingredients, such as essential oils, antioxidants and cocoa butter. They are making a strong correlation between natural products and familiar ingredients.

Highlight antioxidant claims on-pack:

1. Botanicaland herbalextracts

2. Natural connotationusually associated withfruit extracts

3. Protectiveand detoxingbenefits areassociatedwith certainingredientsand vitamins

Bath products that offer a unique experience, or even an Instagrammable moment, have the potential to not only captureconsumer’s attention, but also persuade them to take more baths.While consumers around the world are switching from baths to showers, shower brands are incorporating alternate formats that aretypically found in bath products into their shower product launches such as an extra foamy body wash that resembles a bubblebath.



21

1. Ritual Of Holie – RITUALS…

A new shower experience with a flower shower foam, a foaming gel and a jellified soap shower.

2. LUSH Innovations

Shower JellyRainbow Lush (Soap, Shampoo And Bubble Bar)

3. Foaming Showers

RITUALS…, NIVEA, DOVE, MON SAVON

1

2

3

New shower gel textures aren’t only inspired by baths. In fact, consumers are also interested in moisturizing textures that will leaveyour skin feeling hydrated, without having to apply hydrating products post-shower. Shower oils are therefore greatly expandingbecause they compensate for the drying effect of calcareous showers, sooth stretching skin and moisturizes the skin.


of Spanish adults are interested in paying more for a bath product that

turns into a nourishing body serum

31%


22

1. Precious Shower Oils – COTTAGE

Monoï, Camellia, Argan, Karite, And Jasmine2. Yogurt & Care – FA

Vanilla, Aloe Vera And Coconut3. Magic Oils – FA

Pink Jasmine, Purple Orchid And Blue Lotus4. Oil Pearls Creams – NIVEA

Cherry Blossom And Ylang Ylang

1

2

3

4



23

Brands are launching shower gel ranges dedicated to well being breaks, moods or specific moments to make the consumer travelduring their shower.

1. Les P’tits Bonheurs – LE PETIT MARSEILLAIS

Ma Pause Cocooning (Coconut butter)Le P’tit Grain De Sel (Marine Salt)Au Pays Du Miel & Une Nuit (Provencal Honey)Croquez La Fraise A Pleines Dents (Strawberry)Je Suis La Mûre De Ta Vie (Wild Blackberry)On S’Fend La Poire (Pear)Ma Vie En Rose (Rose)

2. TAHITI

To Surrender During A Midnight SwimDream Away With The Softness Of A MassageDreaming Under The Tropical SunLaze On The Warm SandRelax In The Shade Of Palm TreesSuccumb To The Sweet PleasureRefreshing In The Cool WavesDoze Off In The Swing Of The Hammock

4. Jelly Showers – SEPHORA

Rolling In The GrassPillow BattleLet’s Have FunMorning ZestBeach Vibes

3. Douceurs D’Enfance – DOP

Haribo Tagada Strawberry Haribo BananaHaribo MarshmallowHaribo Dragibus

1

2

3

4



24

Reinvent the wash experience

Marketing recommendations for shower products on the segment of “fun & pleasures”:

Make showeringmore fun

Provide sensory cues linked to efficiency

Innovations don’t have torevolve around skincare benefitsbut have to go beyondfunctional benefits to appealconsumers.

Shower products have to offer amultisensory experience by transformingshowering into a more stimulating andentertaining experience.

Consumers are looking forformulas that change color,change temperature or createsound.

Mintel consumer trend recognizes that men who buy grooming products to boost self-esteem or feel more attractive are nowthe majority instead of the minority.Only 5% of overall beauty and personal care products launches in 2018 were aimed at men. As this market grows, men will belooking for gendered products that specifically suit their needs and requirements.


of men agree that a favorable scent would motivate them to spend

more on a personal care product, suggesting the need to smell good may be a primary reason why men

use personal care products.

50%

42%37,5%

50%

38%34%

37%

Deodorizing Long-lasting scent

All

Male

Female

Interest in deodorizing and long-last scent benefits,

by gender, November 2017

of Spanish men agree that showering/bathing can be a good way to reduce stress

84%


25

1. Collision – AXE

Leather And Cookie2. Men Range – COTTAGE

Woody Pepper, Iced Mint And Spicy Lemon3. Rock Salts – NIVEA MEN

1

2

3

SUBMISSIONS

COFFEE & YUZU

SOM000806

Yuzu

Milky Notes

CoffeeVanilla


28

TEA TREE &

PEPPERMINT

SOM000791

LemonPeppermint Oil

Tea Tree OilTeaRose

White Musk


29

TEA & TURMERIC

SOM000792

BergamotPetitgrainVerbena

TurmericTeaRose

Jasmine


30

GUARANA & PINK

GRAPEFRUIT

SOM000793

GuaranaPink Grapefruit

RoseJasmine

Orange Blossom

Raspberry


31

LAVENDER &

CASHMERE WOOD

SOM000794

LemonBergamot

MintLavender

VanillaTonka Bean

Cashmere WoodSandalwoodWhite Musk

32


32

AVOCADO & HONEY

SOM000795

Eucalyptus

AvocadoOrange BlossomLily Of The Valley

HoneySandalwood

34


34

ALOE VERA &

ELDERFLOWER

SOM000796

Pear

Aloe VeraElderflower

Heliotrope


35

ALMOND MILK

& TONKA BEAN

SOM000797

AlmondHawthorn

Coconut MilkAlmond Milk

Jasmine

HeliotropeAmberVanilla

Tonka Bean

36


36

ORANGE BLOSSOM

SOM000798

Green Notes

Jasmine Orange Blossom

White Musk


37

PASSION FRUIT

& VANILLA

SOM000799

LimeLemonOrange

Pineapple

Passion FruitJasmine

VanillaCedarwoodWhite Musk


38

REFRESHING

YOURSELF WITH A

SMOOTHIE

SOM000800

OrangeLychee

Beet JuiceRose

White Musk


40

LOUNGING ON THE

WARM SAND

SOM000801

Green Notes

Frangipani FlowerSalty AccordSolar Notes

Marine Notes

VanillaSandalwood


41

RECHARGING

IN NATURE

SOM000802

LemonGrapefruitArtemisia

Cactus LeafPepper

ThymeCinnamon

VetiverVanilla


42

RELAXING IN A

BUBBLE OF

SOFTNESS

SOM000803

BergamotGrapefruitAlmond

PlumJasmine

HawthornOrange Blossom

PatchouliAmbery Woods

White Musk


43

CHILLING BY

THE FIREPLACE

SOM000804

LemonOrange

ElemiIncense

Geranium

VetiverPatchouliOak Moss


44

ENJOYING A

GOURMET BREAK

SOM000805

Rhubarb

Marshmallow Accord

ChocolateRed Fruits


45

COFFEE & YUZU

SOM000806

TEA TREE &

PEPPERMINT

SOM000791

TEA & TURMERIC

SOM000792

GUARANA & PINK

GRAPEFRUIT

SOM000793

LAVENDER &

CASHMERE WOOD

SOM000794

AVOCADO & HONEY

SOM000795

ALOE VERA &

ELDERFLOWER

SOM000796

ALMOND MILK

& TONKA BEAN

SOM000797

ORANGE

BLOSSOM

SOM000798

PASSION FRUIT

& VANILLA

SOM000799

REFRESHING

YOURSELF WITH A

SMOOTHIE

SOM000800

LOUNGING ON THE

WARM SAND

SOM000801

RECHARGING

IN NATURE

SOM000802

RELAXING IN

A BUBBLE OF

SOFTNESS

SOM000803

CHILLING BY

THE FIREPLACE

SOM000804

ENJOYING A

GOURMET BREAK

SOM000805


46

6, Rue Barbès - CS8005092532 Levallois-Paris cedex - FrancePhone: +33 (0) 1 81 93 00 60Fax: + 33 (0) 1 81 93 00 98

[email protected]


market - sozio, inc.3. after sport body-hair-face moisturizing –adidas green, marine, citrus,...

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