Market Size and Performance Source: Ethical consumerism report 2010, 2011, The ethical clothing market saw a huge rise in 2008 where the market had quadrupled in sales according to Mintel's ethical report in Since then their sales have been gradually going down. -Although tiny in relation to the whole [at less than 15], major retail players including Marks & Spencer, H&M, Topshop, Sainsburys, Tesco and others are increasingly adding their own ethical ranges which will drive up sales. Key Drivers -Consumers are more aware of where their products come from, due to the bad conditions of the work environment of the Rana Plaza in Customers want ethical and sustainable clothes that will last and that the manufacturing was ethical. -Organic cotton amounts to an estimated 1% of the global cotton production, of which 2/3 are produced in India. This is equivalent 3.1 billion in retail sales per end of In 2009 the market of organic cotton rose by 35%. Key Players -G Star Raw -Levis -Free People -Nudie -Monkee Genes Market Share -The ethical clothing market remains an exceptionally low market share holding just over 1% of the overall apparel market in the UK. -Despite growth, this remains yet an underdeveloped market, but one with plenty of potential. Mintel estimates that the total sales of ethical clothing are currently worth around 175 million (or about 0.4% of total market). Future of Ethical and Sustainable garments -The future of clothing will be made up from recycled materials, for example G Star Raw created made a new product from recycled plastic. These yarns are said to be 400% stronger. Therefore they are more durable. -There are more brands using upcycled materials. -Urban Outfitters are bringing back vintage clothing to reduce the amount of brand new products being made. -More brands are using ethical practices in their business plan, for example using more organic cotton. Shop Report G Star RAW Free People -100% Organic -Looks handmade -Patch work -Doesn't feel luxurious H&M -There Conscious denim garments are comprised of at least 50% of conscious material. -H&M Have been actively working to reduce negative water impacts for over 10 years now. -They have reduced water use by 56% and energy consumption by 58%. -Their Conscious collection have been made from recycled old denim fibers. Price/Style Matrix Marks & Spencer Economic Clothing sales fell by 0.6% in the three months to the end of June (2014) "We have seen a continued improvement in clothing, although as anticipated the settling in of the new M&S.com site has had an impact on sales," Bolland said. M&S re-launched its website in February after a 150m makeover that brought more video and magazine-style content to the site. But some customers have had difficulty registering on the site, leading online sales to slump by 8%, the retailer revealed this morning. Although people are still more confident than they were in 2013, Mintels data suggests that theyre not entirely convinced by the economic revival. Wages are still failing to keep pace with the cost of living. In particular, research shows that those in the middle age groups are still finding it hard to make ends meet. Until the income squeeze eases significantly, people will remain wary. Marks and Spencer is moving into Scandinavia, with 15 stores planned across Finland and Norway under two new Franchise deals. Franois Smeyers, regional director of Europe at M&S, said: "Expanding our reach to Scandinavia, which we see as an important international market for us, is a central part of our ongoing international growth strategy in Europe." M&S is aiming to increase international profits by 40% with a major return to mainland Europe this year. After a humiliating exit from the continent in 2001, it is now opening 30 Simply food stores in France. Marks and Spencer wants to open 250 new stores around the world. Environmental Plan A is all about making changes to take better care of our world. Because lets face it, we want out world to keep on taking care of us. Our five big Plan A goals are to cut carbon emissions, reduce waste, trade fairly, use more sustainable raw materials, and help people be healthier. From saving energy to shopping differently, there are lots of Plan A things you can do too. Why not start now with a fresh-ground Fairtrade coffee in the cafe. Legal Policy: Marks & Spencer has told Muslim staff they can refuse to serve shoppers buying alcohol or pork. Marks & Spencer fined 1m over asbestos risk M&S and its contractors were convicted of failing to ensure health and safety of staff and others in July Continue reading the main story Marks & Spencer has been fined 1m for failing to protect customers, staff and workers from potential exposure to asbestos. Customers at stores in Reading and Bournemouth were put at risk of exposure to asbestos in 2006 and 2007 during refurbishments, a court heard. From Political Best of British. Supporting the British manufacturing. Health and safety regulations from the Government British Standards. This is to make sure that the work environment is safe. Risk assessments. Risk control. Fair Trade policy. Making sure that they are achieving their sustainability goals. Social In partnership with a range of charities, covering environment, poverty, health and wellbeing etc. Charities supporting: Macmillan Cancer Support, Oxfam, Shelter and WWF... Fairtrade cotton helps small-scale farmers in developing countries by paying a Fairtrade price and premium that protects them against volatile market prices. Shwopping Campaign - Customers give away their clothes to Oxfam to be resold in markets internationally. Above picture taken in Senegal, where clothes are to be sold in their markets. High quality material could be made into new fabric, low quality will be used for things like loft insulation or car seat filling. Technological 40% of sales came through click and collect. Invested in technology and staff for this service. Online sales rose 16.16% accounting for 13% of non food sales. New flagship. 12 Browse & Order hubs with touch screens. 10 customer service assistants with iPads. Three to four days for delivery to home or store lags behind the competition. Online channel is a large part of the companies expansion plan. With 10 international websites by Best of British: British craftsman ship. Materials and manufacturing from and in Britain. Savile row design Launching October