market segmentation dividing a particular market into sections, which display similar...
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Market Segmentation
dividing a particular market into sections, which display similar
characteristics or behaviour
• Age – different needs (kids, old people)• Gender – cosmetics, clothing,
– All Bar one (London) –encourage women’s social drinking
– Unisex products (works on the similarity between the 2 genders)
Geographic
Yuppie Associations
Mobile
High valued house/flat
Good Salary
Young branded car.
Third Agers Associations.
50's
Retired early from profession.
Time to spare
Adventure Seekers
Lifestyle groups
Social class
Divides society into 6 distinct groups based solely on occupation.
• A Professional staff• B Middle management• C1 Junior management• C2 Skilled manual• D Semi-skilled and unskilled workers.• E Those dependent on the state.