market research results: designing a community supported fishery
TRANSCRIPT
![Page 1: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/1.jpg)
Williamsburg CSFRecommendations from
Research
![Page 2: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/2.jpg)
What is a CSF?
A community supported fishery (CSF) is the seafood version of CSAs. Members pay upfront for a regular delivery of seafood throughout a season.
![Page 3: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/3.jpg)
What makes a successful CSF?• Passionate CSF coordinator• Partnerships and business
relationships• Business planning
![Page 4: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/4.jpg)
Research Overview
• 7 members of VA’s seafood industry interviewed
• 29 CSFs interviewed and surveyed
• 855 Williamsburg-area residents interviewed and surveyed
![Page 5: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/5.jpg)
Opportunity
In the first year of operation, we estimate that 554 households would join a CSF.
• Paying grocery-store prices• Bi-weekly delivery of 2lb of
fillets of common fish• Most expect some level of
variety week-to-week
![Page 6: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/6.jpg)
Top Three Motivators1. Customers want fresh, quality
seafood;2. They want to support local
community and businesses;3. They want to support
environmental responsibility.
![Page 7: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/7.jpg)
Challenges (CSF point of view)• Business management, staffing• Membership growth, retention
![Page 8: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/8.jpg)
Challenges(customer point of view)• Price concerns
![Page 9: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/9.jpg)
Challenges(customer point of view)• Inconvenience of delivery
time, day, location
![Page 10: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/10.jpg)
Challenges(industry point of view)• Seafood processing
![Page 11: Market Research Results: Designing a Community Supported Fishery](https://reader035.vdocuments.site/reader035/viewer/2022081604/58768ff71a28abab2f8b559f/html5/thumbnails/11.jpg)
Research Team• Virginia Sea Grant• W&M Mason School of Business• W&M School of Law• VIMS Green Team• W&M Student Environmental Action Coalition