market research report : mobile accessories market in india 2013

Mobile Accessories Market IndiaMobile Accessories Market ‐ India

May 2013

Executive Summary

MarketOverview

Revenue from mobile accessories stood at INR x1 bn in 20‐‐, with a growth of x2% over 20‐‐Mobile accessories market is estimated to grow at a CAGR of around x2% between 20‐‐ and 20‐‐

Drivers:

Product1 and product2 are the highest sold mobile accessories in terms of volume in India

Challenges:

Gray Market OfferingsRising Mobile Device Adoption andDrivers & Challenges

Gray Market Offerings Low Smartphone & Tablet Penetration in Rural Areas

Rising Mobile Device Adoption and Wireless Subscriber Base Increase in Disposable Income and Changing Consumer Outlook Consumption Trend of Youth Demography

Market Trends

High Capacity Battery

Multi‐task and Multi‐Device Cables

Designer Cases and Covers

Consumption Trend of Youth Demography

Competitive L d

Wireless Headsets and Headphones

Major Players

Company A Company B Company C

2MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT

LandscapeCompany D Company E Company F

•Macroeconomic Indicators

•Introduction

•Market Overview

•Drivers and Challenges

•Market Trends

•Competitive Landscape

•Consumer Insightsg

•Strategic Recommendations

•Appendix


pp

Economic Indicators (‐/‐)

INR tn

a

GDP at Factor Cost: Quarterly

d

c

b

Q3 Q4

e

Q2Q1

Inflation Rate: Monthlyy

%

a

bb

c

d

e

4

f

MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT

SAMPLEIntroduction

SAMPLE Mobile Accessories ‐ Overview

•Mobile accessories are the additional products which complement the compatible mobile devices or enhance their usages and featuresg

•High‐end and mid‐range mobile devices often come bundled with a number of mobile accessories, while entry‐level smartphones and featurephones may come with few to none

Major Mobile AccessoriesMajor Mobile Accessories

Product1

Product4

Product2

Product5

Product3

Product6

Product7 Product8 Product9

Major Mobile DevicesMajor Mobile Devices

FeaturephonePortable Media Player / Digital Audio Player

Smartphone Tablet PC


•With the elevating popularity of smartphones and other mobile devices, there is significant demand for mobile accessories from consumers across India

Global mobile accessories’ market is driven by rapid adoption of product11 and product12

Market Overview – Global

•Mobile accessories market in 20‐‐ grew at a CAGR of a1% from the previous year, in terms of revenue

•Mobile accessories markets across the world are being largely driven by product1 adoption•Mobile accessories markets across the world are being largely driven by product1 adoption

• Product2 adoption are elevating, but overall it is yet to achieve similar adoption in developing and developed nations

• Colossal number of device1 users in country1 and country2 makes region1 the most promising market for mobile phone accessories

Skyrocketing adoption of product3 including product4 and product5 in these countries are phenomenon as compared to country3 and country4, where growth prospects are dismal due to aspect1

Globally, as per month1 20‐‐, there were over a2 bn element1 users with penetration rate of above a3%

•Notably, majority of the global product6 market is still dominated by aspect2 but they are being slowly replaced by aspect3aspect3

Mobile Accessories – Market Size & Growth (Revenue)

INR tn

d

c

b

a+X%

l

kj

hgf


20‐‐ 20‐‐20‐‐ 20‐‐ 20‐‐

e

20‐‐

SAMPLEDespite of being at a nascent stage, mobile accessories market is expected to nearly multiply1 between 20‐‐ and 20‐‐

SAMPLE Revenue from mobile accessories stood at INR in 20‐‐, growing at a CAGR of from

the previous year

Market Overview – India (‐/‐)

Y‐o‐Y growth of mobile accessories revenue is expected to be around in 20‐‐

Mobile Accessories – Market Size & Growth

INR bn

aX%

kb

c

d

e

+X%

hgi

j

f

• Finding 1• Finding 2

20‐‐ 20‐‐20‐‐20‐‐20‐‐20‐‐



Drivers & Challenges

Drivers

Rising Mobile Device Adoption and Wireless Subscriber Base

Increase in Disposable Income and

Challenges

Grey Market Offerings

L S h & T bl P iIncrease in Disposable Income and Changing Consumer Outlook

Consumption Trend of Youth Demography

Low Smartphone & Tablet Penetration in Rural Areas

Rise in E‐Commerce Websites and Online Shopping


SAMPLEMarket Trends (‐/‐)SAMPLE Mobile Battery

• Finding 1 Sub‐finding 1

• Finding 2

• Finding 3

High Capacity Battery

• Finding 4

Fi di 5E t l B tt • Finding 5

• Finding 6

External Battery


• Sub‐finding 2

• Finding 9

9MOBILE ACCESSORIES MARKET IN INDIA 2013.PPTMOBILE ACCESSORIES MARKET IN INDIA 2013.PPT

• Finding 9

SAMPLEPorter’s Five Forces AnalysisSAMPLE Threat of New Entrants

Impact

Impact

Impact

Impact

Competitive Rivalry Bargaining Power of BuyersBargaining Power of Suppliers

ImpactThreat of Substitutes

Impact


Competitive Benchmarking (‐/‐)

Public Trading Comparables (FY 20‐‐)

Company1 Company2 Company3

Market Capitalization (INR mn) X1 Y1 Z1

SShare Price (INR) X2 Y2 Z2

SAMPLE EV/EBITDA (x) X3 Y3 Z3

/EV/Revenue (x) X4 Y4 Z4

PE Ratio X5 Y5 Z5


Note: Top 3 Public companies based on the Market Capitalization; Market Capitalization and product segments, Share Price and PE ratio is as of ‐‐/‐‐/20‐‐


Competitive Benchmarking (‐/‐)

Key Ratios of Top 3 Companies – Operational Basis (FY 20‐‐) (1/3)

a

%

a

d

c

b

e


• Finding 2

• Finding 3

• Finding 4


g


Major Public Companies – Summary

Profit/Loss (INR mn)

Size of the Bubble represents Market Capitalization in INR mn

Total Income(INR mn)


The list is not exhaustive

company1 company2 company3 company4

SAMPLE Public: Domestic Company – company1 (1/4)

Company Information Offices and Centres – India

Corporate Address Company Address

Tel No. +91‐xx‐ yyyyyyyyy

Fax No. +91‐ww‐zzzzzzzz

Website www.companyA.com

Year of Incorporation 19‐‐

Products and Services

p

Ticker Symbol ‐‐‐‐‐‐

Stock Exchange Exchange Name Head Office

Key People

Products and Services

Category Products/Services

• Product 1 N D i ti

Service

Product 1

• product 2

• product 3

Name Designation

Person 1 Designation




Note: The list of products and services is not exhaustive


i i l S h K iFinancial Snapshot Key Ratios

Net Profit/LossTotal Income

jkia

RevenueINR mn

ProfitINR mn

d

Particulars y‐o‐y change (2011‐10)

2011 2010 2009 2008

Profitability RatiosOperating Margin ‐2.99 35.05% 38.03% 47.29% 49.95%

20‐‐ 20‐‐20‐‐

h

g

fb

c

e

20‐‐

Net Margin ‐3.81 30.66% 34.47% 39.25% 45.23%

Profit Before Tax Margin ‐2.07 31.01% 33.08% 38.38% 49.98%

Return on Equity ‐0.50 23.82% 24.33% 38.05% 31.21%

Return on Capital Employed 1.34 17.73% 16.39% 23.84% 16.70%

Return on Working Capital 0.41 18.62% 18.21% 24.31% 19.18%

Return on Assets ‐0.53 12.87% 13.40% 18.29% 14.25%

Financial Summary

• The company earned a net profit of INR x4 mn in FY 20‐‐, as compared to net profit of INR x3 mn in FY 20‐‐

• The company reported total Income of INR y4 mn in FY 20‐‐registering an increase of x% over FY 20

Return on Fixed Assets 156.69 296.80% 140.10% 232.55% 173.54%

Cost RatiosOperating costs (% of Sales) 7.62 17.84% 10.22% 16.89% 16.51%

Administration costs (% of Sales)

‐1.24 11.68% 12.93% 8.55% 5.13%

Interest costs (% of Sales) ‐1.67 4.27% 5.93% 6.09% 2.32%registering an increase of x% over FY 20‐‐

• The company earned an operating margin of p% in FY 20‐‐, a decrease of y percentage points over FY 20‐‐

• The company reported debt to equity ratio of q in FY 20‐‐, an increase of r% over FY 20‐‐

Interest costs (% of Sales) 1.67 4.27% 5.93% 6.09% 2.32%

Liquidity RatiosCurrent Ratio ‐40.67% 5.05 8.52 10.97 13.98

Cash Ratio 1.02% 3.54 3.51 5.06 11.04

Leverage RatiosDebt to Equity Ratio 4.39% 0.85 0.82 1.08 1.19

b lKey Financial Performance Indicators

Indicators Value (dd/mm/2013)Market Capitalization (INR bn) z1Total Enterprise Value (INR bn) z2EPS (INR)

Debt to Capital Ratio ‐10.53% 0.35 0.39 0.48 0.52

Interest Coverage Ratio 28.66% 8.40 6.53 8.02 22.36

Efficiency RatiosFixed Asset Turnover 137.15% 9.47 3.99 5.74 3.69

Asset Turnover 7.52% 0.41 0.38 0.45 0.30

Current Asset Turnover 4.02% 0.48 0.46 0.55 0.38


EPS (INR) z3PE Ratio (Absolute) z4

Improved Decline

Working Capital Turnover 14.45% 0.59 0.52 0.60 0.41

Capital Employed Turnover 9.64% 0.76 0.69 0.94 0.66


Key Business Segments Key Geographic Segments

i j kh

xyzabcabc

Company filed revenue e

f

g

n

i

m

j

p

kh

ld

c

a

b

Company filed revenue under single business

segment

Key Information

g

20‐‐20‐‐20‐‐20‐‐20‐‐

c

Description Details

Overview• A leading manufacturer of mobile accessories and is a leading supplier to the OEM companies in both the domestic and the foreign market

Extended Product Portfolio

• Company has a vast distributor and dealer network spanning across x states and y districts

• Distributor network of the company is also present in Country 1, Country 2and Country 3 to service after market


Public: Domestic Company – company1 – SWOT Analysis (4/4)

•Strength 1 •Weakness 1

S W

•Strength 2

• Strength 3•Weakness 2

•Weakness 3

S W

TO TO•Threat 1

•Threat 2

•Opportunity 1

•Opportunity 2

SAMPLE•Threat 3•Opportunity 3


SAMPLE

SAMPLEAspect1 and aspect2 can help element1 to execute activity1SAMPLE Mobile Accessories – Market Potential

INR bnType2 ProductsType1 Products

INR bn

a

b

c

Y1%x4

x3

x2

d

e

f

x1

20‐‐20‐‐20‐‐20‐‐

• Finding 1

• Finding 2

• Finding 3


SAMPLEStrategic Recommendations (‐/‐)SAMPLE •Finding 1•Finding 2

Recommendation1 Recommendation2

• Finding 1

• Finding 2

• Finding 3

• Finding 4

• Finding 1

• Finding 2

• Finding 3

• Finding 4• Finding 4 • Finding 4


Thank you for the attentionThe Mobile Accessories Market – India 2013 report is a part of Netscribes’ Telecom Series.For more detailed information or customized research requirements please contact:

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