market research report : mammography equipment market in india 2012

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Mammography Equipment Market - India

January 2012

2MAMMOGRAPHY EQUIPMENT MARKET IN INDIA 2012.PPT

SAMPLE

Executive Summary

Market

Drivers &

Challenges

Government

Initiatives

Competition

� Mammography equipment market in India was valued INR x.7 mn in 20-- with a growth of y.2% from 20-- and is

expected to reach INR xx2 mn by 20--

� Major market segments are Screen Film Mammogram (Analog) and Full Field Digital Mammogram (Digital) with

the latter slowly capturing the Indian market

� The market is highly competitive due to low entry barrier

Drivers:– Increase in Breast cancer cases

– Booming healthcare industry boosts the equipment market

– Rise in health expenditure

– Regular monitoring pulls demand for mammography equipments

– Awareness manifests preventive check up for breast cancer

Challenges:– Failure in correct cancer detection

decelerates its popularity

– Reused mammograms is a potential threat to the equipment market

– Lack of technical manpower

– Regional disparity in awareness and apathy in preventive checkup

� Initiative 1

� Initiative 2

� Initiative 3

� Technology Segment 1

� Technology Segment 2

Technology

Trends

Player 8Player 7Player 6Player 5

Player 4Player 3Player 2Player 1

Major Players


SAMPLE •Introduction

•Market Overview

•Drivers & Challenges

•Government Initiatives

•Technological Trends

� Enhanced Mammography Technologies

� Alternate Technologies to Mammography

•Competition

•Strategic recommendation

•Appendix


SAMPLE

Mammography is considered to be the best diagnostic tool

that helps in early detection of Breast Cancer

Source:

Introduction

� Mammography is the process of using low-energy-X-rays (usually around 30 peak Kilo voltage) to examine the

human breast

� It is used as a diagnostic and a screening tool for breast cancer

� Mammograms use doses of ionizing radiation to create images

� Radiologists then analyze the image for any abnormal findings

Types of Mammography Tests

•Full Field Digital Mammography (FFDM)

• Low energy x-rays pass through, exactly like SFM but

are recorded by means of an electronic digital

detector instead of the film

• The electronic image can be displayed on a video

monitor like a TV, computer or printed onto film

• The radiologist can manipulate the digital

mammogram electronically to magnify an area,

change contrast or alter the brightness

•Screen-film (or Analog) Mammography (SFM)

• SFM is a radiographic technique in which a special

single-emulsion film and high-detail intensifying

screens are used

• The technique provides a fine image at radiation

exposure levels of less than 1 rad, compared with

older methods that generated radiation levels of as

much as 16 rad

• Record the images onto traditional film


SAMPLE

Mammography-a widely accepted breast cancer detection

device has a growing market share

Market Overview

Source:

• The mammogram market in India portrayed significant

growth of M% in 20-- and was valued at INR A2 mn

• The market is expected to grow at a CAGR of X% and will

reach to almost INR A7 mn in 20--

• In 20--, approximately X units of mammograms were

sold in India

• Value wise Segment A contribute approximately X % of

the overall market, whereas Segment B contributes the

rest

• Global statistics claim that Breast Cancer is the second

most prevalent cancer after Cervix Uteri with X number

cases of breast cancer diagnosed in 20--

• Breast cancer cases experienced almost two fold

increment in India in last Y years and disease prevalence

is metro cities is much higher compared to non metro

cities

• It is estimated that by 20-- approximately N number of

women in India will be diagnosed with breast cancer

0

200

400

600

800

1,000

INR XX

X%

20--e

A7

20--e

A6

20--e

A5

20--e

A4

20--e

A3

20--

A2

20--

A1

Market Size and Growth

Y%

X%

B

A

Market Segmentation – 2011 (Value wise)


SAMPLE

Drivers & Challenges - Summary

Regular monitoring pulls demand for

mammography equipments

Booming healthcare industry boosts

the equipment market

Rise in health expenditure

Awareness manifests preventive check

up for breast cancer

Increase in Breast cancer cases

Drivers

Lack of technical manpower

Growth in refurbished equipment

segment

Regional disparity in awareness and

apathy in preventive checkup

Failure in correct cancer detection

decelerates its popularity

Challenges


SAMPLE

Surging breast cancers triggers the mammography

equipment market to a great extent

• India is currently facing a potential breast cancer epidemic; it ranks as the --- most prevalent

cancer after ---

• A dynamic change in the lifestyle of urban India has led women opting for a career centric life

which leads to opting for late motherhood thus raising the chances of developing breast cancer

• The average incidence rate varies from x-y per z women per year in urban settings to x per z

women per year in rural areas

• Cancerous cells can also be present even in the male breast tissue though the incidence rate is x

in y cases

Increase in Breast cancer cases Impact

Source:

r qp

o

n

m

r

q

p

o

n

m

Leading Cancer Incidences in India – 20--

Nos.

100,000

50,000

0

+m%

20--

z

20--

y

20--

x

Breast cancer incidence - India


SAMPLE

Government Initiatives – Summary

Government

Initiatives

Initiative 1

Initiative 3Initiative 2


SAMPLE

Mobile Mammography

Technology

aided with

Mammography

Telemammography

CT Laser Mammography

Positron Emission Mammography (PEM)

Magnetic Resonance Mammography

Computer Aided Detection (CAD)

Tomosynthesis

Enhanced technological developments to boost the

mammogram as a screening tool


SAMPLE

Alternate technologies to mammography

Magnetic Resonance Imaging (MRI)

Breast Ultrasound

Landmine Technology

Digital Infrared Thermal Imaging (DITI)

No Touch Breast Scanner

Alternatives

to

Mammogram


SAMPLE

Major Public Companies - Summary

P

Q

R

PAT

1,000

0

-1,000

-2,000

-3,000

-4,000

-5,000

-6,000

-7,000

-8,000

-9,000

-10,000

-11,000 Revenue

3,500,0003,000,0002,500,0002,000,0001,500,0001,000,000500,0000-500,000

Size of the Bubble represents Market

Capitalization in INR XX

PQR


SAMPLE

Public: Foreign Company – AAA (1/3)

Key PeopleProducts and Services

Company Information Business Overview

XXXStock Exchange

Corporate Address XXX

Tel No. +XXXXXX

Fax No. +YYYYYY

Website www.xxx.com

Year of Incorporation 19--

Ticker Symbol xxx92

Category Products/Services

Medical systems Diagnostic imaging providers for

mammography

Communication

Systems

Mobile communication systems and

encryption for telecom

Name Designation

Person M CEO

Person N CFO

Person O Chairman

Person P Director

Description News

Overview

• The company’s products are used in over

50 countries worldwide

Strategic

Acquistions • In 20-- it acquired XXX and ZZZ

Source:


SAMPLE

Source:

Key Ratios

Financial Summary

Public: Foreign Company – AAA (2/3)

• The company incurred a net loss of INR xx mn in FY 20--, as

compared to net profit of INR yy mn in FY 20--

• The company reported total income of INR xx bn in FY 20--,

registering an increase of yy per cent over FY 20--

• The company earned an operating margin of x per cent in FY 20-- a

decrease of y percentage points over FY 20--

• The company reported debt to equity ratio of x in FY 20--, an

increase of y per cent over FY 20--

Financial Summary

Profit / Loss

Revenue

0

-200

Revenue

INR mn

Profit

INR mn

400

200

8,000

6,000

4,000

2,000

0

20--

t

p

20--

s

o

20--

r

n

20--

q

m

Indicators Present Value

Market Capitalization (INR) X mn

Total Enterprise Value (INR) Y mn

EPS (INR) Z mn

PE Ratio (Absolute) A

Particulars y-o-y change 20-- 20-- 20-- 20--

Profitability Ratios

Operating Margin

Net Margin

Profit Before Tax Margin

Return on Equity

Return on Capital Employed

Return on Working Capital

Return on Assets

Return on Fixed Assets

Cost Ratios

Operating costs (% of Sales)

Administration costs (% of

Sales)

Interest costs (% of Sales)

Liquidity Ratios

Current Ratio

Cash Ratio

Leverage Ratios

Debt to Equity Ratio

Debt to Capital Ratio

Interest Coverage Ratio

Efficiency Ratios

Fixed Asset Turnover

Asset Turnover

Current Asset Turnover

Working Capital Turnover

Capital Employed Turnover

Improved Decline

Financial Snapshot


SAMPLE

Public: Foreign Company - AAA (3/3)

y

x

20--

z y

x

20--

z y

x

20--

zy

x

20--

z

onm

Key Business Segments

20--

z

y

x

20--

z

y

x

20--

z

y

x

20--

z

y

x

x y z

Key Geographic Segments

SpecificationDescription

New Product Launches

India Operation

Mammogram products

Source:


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market research report : mammography equipment market in india 2012

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