market research report : ice cream market in india 2015 - press release
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India Ice Cream Market Outlook – Increasing disposable income driving growth Netscribes, Inc. launches a report on the Ice Cream Market in India 2015 covering a market with strong growth potential. It is a part of Netscribes’ Retail and Services Series
Mumbai, India – April 15, 2015 – Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Ice Cream Market in India 2015’. Increasing disposable income and changing lifestyle have contributed to its rising demand.
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas. The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice
cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands. For more details on the content of each report and ordering information please contact:
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Netscribes (www.netscribes.com ) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base.
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