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KAWASAKI BAJAJ NINJA250R

Presented By: -Anupama Bhat 03

Praful Shettigar 48

Rashmi Gupta 18

Zaid Padiyar 33

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NINJA Features

Engine- 250cc liquid cooled

Power - 32 Bhp at 11000 rpm

Torque- 22 Nm at 8200 rpm

Speed- 0-100km/h at 5.75 seconds Top speed of 176kmph

Gear Box- Six-speed transmission

Mileage- 30 to 35 kmpl

Sole sports look 250cc bike in India Available in Lime Green and Ebony Black

Price- Delhi ex-showroom Rs. 2.7lacs

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Product Differentiation

Engine: Liquid Cooled,

249ccColors: - lime green and

ebony black

Mileage: - 35-40 kmpl

Max Speed: - 176kmphTransmission: - 6 speed

Dry Weight: - 172 kg

Engine: Oil cooled, 223cc

Colors: - Blue, White,Yellow, Red and Black

Mileage: - 25-29cc

Max Speed: - 135kmphTransmission: - 5 speed

Dry Weight: - 159 kg

Ninja Karizma

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NINJA- Opportunities

Untapped market above 180 cc in motorcycles

More maturity and movement towards high-end

motorcycles

Only sport designed bike in 250cc category

Only sports bike manufactured in India

Growing demand for sports utility bike

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NINJA-Threats

The growing gearless trendy scooters and scooter

market

The competition catches-up any new innovation in no

time

Threat of cheap imported motorcycles from China

Karizma 210cc

Yamaha R15 (150cc)

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NINJA- Strengths

Widespread distribution network

Great financial support network

Highly experienced management International JV partner

Wide service network

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NINJA- Weakness

Low Mileage

Two Variants

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NINJA- Target Market

Youth

Upper middle class and Upper class

Sports bike riders

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NINJA- Positioning

Sports utility bike

Fastest bike

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Marketing Mix

Product Strategy

Sports bike, with the highest speed of 176 kmph

Superior Japanese quality Large service and accessories outlets

Price Strategy

Skim pricing

High price and early delivery

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Marketing Mix

Place Strategy

Through Bajaj sales outlet

Conquering one market at a time

Promotion Strategy

MTV Stunt mania season 2 with NINJA

Bike trips across cities

Displays at malls and events Zero percent interest on installment on fixed down

payment

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Creating SBU

A unit concentrating specially on the sports bike

segment.

This unit will be responsible for coming up with

innovations and creating effective after sales

services.

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Action Programs

The advertisement promotion for NINJA shall be

started 2 months before its launch

The bike trip will be launched with the launch of

the bike

The Mtv program shall be started 1 month before

the actual launch of the product

Major advertising campaign to be launchedintegrating television and print media.

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Financial Projections

Hero Honda Karizma and Yamaha R15sales in

December 2009 was 568,748

The M-O-M sales rise on an average has been 5%

Ninja average sales are expected to reach a figure

of about 80,000 per month till the year ending

2010

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