100 200 300 400 500 600 700 800 900 10000%

1%

2%

3%

4%

5%

6%

7%

8%

9%

10%9.8%

6.9%

5.7%

4.9%4.4%

4.0%3.7% 3.5% 3.3% 3.1%

Margin of Error and Survey Completes

Margin of Error

Number of Completes

www.RMSresults.com

Cost for Survey Completes (Incremental Cost = $3,000) $3,000 $6,000 $9,000 $12,000 $15,000 $18,000 $21,000 $24,000 $27,000 $30,000

$1,0

34

$2,5

00

$3,7

50

$6,0

00

$7,5

00

$10,

000

$15,

000

$15,

000

Represents Incremental Cost ($3,000) Divided by Percentage

Point Reduction in Margin of Error