1. presentsMarket Researchfor Startup LeadersNATALIE NATHANSONMagnetude Consulting2. 2.   Market  research  for  start-‐ups  is  essen2al.  Understanding  the  needs  and  wants  of

your  target  market  can  be  the  difference  between  success  and  failure.3. 3.   Agenda• Market  research  101• Qualita5ve  startup  market  research• Project

framework• Ge?ng  started  on  your  own4. 4.   WHAT  IS  MARKET  RESEARCH?5. 5.   Process  of  systema2cally  inves2ga2ng  the  market  for  a  given  product  or  service,

gathering  and  analyzing  data  regarding  the  number  and  loca5on  of  customers; customers’  interests,  preferences,  and  buying  habits;  and  pricing  and  price  sensi5vity of  demand.  …For  the  purpose  of  gaining  insight  about  a  market  to  help  a  company formulate  its  business  and  marke5ng  strategy.SOURCE: h*p://www.startups.co/informa:on/go-‐big-‐dic:onary/market-‐research-‐defini:on

6. 6.   Categories  of  Market  ResearchIn  a  Startup  Environment…PrimarilyQUANTITATIVEPrimarilyQUALITATIVEBehavioral