Market Research

Vibe magazine is aimed at people who prefer the music R&B, they would be likely to buy this magazine for interviews about the artist or maybe a life story about them, it would be less about the actual music.

NME magazine is aimed at people who want to know about the latest news in music, not just about the singer/songwriters life, NME is more gritty than other magazines, and would be bought by young adults who wanted to find out about the music.

Kerrang! caters for more of a rock age and advertises a lot of freebies to its audience, knowing that this is what will attract people to buying the magazine.

R&B Magazines The main R&B magazine available on the market is Vibe and as there aren't many R&B magazines available it means there is a gap in the market for a new one.

The dominant image of this magazine is a very strong rapping image, showing that people who were interested in pop magazines would not be interested in this very strong, serious image.

The Anchorage for this magazine is specific to the target audience of this genre as if they were not interested in R&B they wouldn’t understand what ‘new juice’ means.

The main artists of the magazine being in bold means, if the target audience were into that artist at the time they would see their name and be more interested in buying the magazine.

The main colour scheme for this magazine, are red, white and black which shows serious rapping magazine instead of being based in girly colours like pinks and purples.

Alternative/Indie Magazines Putting this header at the top of the page with ‘exclusive Drake interview’ means people that might normally read another magazine, will now buy this one.

The colour scheme of this magazine is mainly red, blue, white and black. This shows that the magazine is more rough and ready than a magazine that would have brighter, lighter colours.

The dominant image of this magazine, is a man holding a CD making it clear to buyers that didn’t already know that this was a music magazine what genre of magazine it is, this means that they will be appealing outside their target audience as well as appealing to them.

The list of bands down the side of the front cover means that the fans of this band will automatically want to know what's written about their favourite band and will be more likely to purchase NME than anything else.

Rock magazines The broken title shows that the magazine, is loud and rocky as the title has been blown up there is that much volume.

The dominant image of this magazine is a man screaming which means people who are into rock music will identify with the image and think that they will want to buy the magazine.

Putting Linkin Park in bold letters in front of the dominant image means that fans of the band will want to buy this magazine in order to find out more about what the band is working on, and by having Linkin Park in front of the dominant image people will identify with what genre of music the magazine is about.

I have decided the genre of magazine I would like to create is going to be R&B, this is because the only real magazine I have found in the R&B genre is the magazine Vibe, so there isn't much competition on the market.

R&B Magazines

The conventions of R&B magazines are mostly the same, for example all of these magazines have colour co-ordinated their titles with the dominant image of the text so my magazine will have to conform with this. Also the image is always the main part of the magazine, meaning that my main image will have to be a strong picture that sounds out among the rest of the front cover. The Anchorage around the outside is all relative to the magazine and all relative to the R&B genre meaning I will have to do research around the time to find out what the R&B audience want to know about.