Market positioning

A firm discovers different needs and groups in market place, targets those needs and groups that it can satisfy in a better way, and then positions its offering so that the target market recognizes the firm’s distinctive offering and image.

Positioning strategies1. A firm should identify possible competitive advantage in the

form of: - a) product differentiation b) service differentiation c) image differentiation d) personnel differentiation2. It should select right competitive objectives3. There should be proper media planning4. Timing is very important for positioning5. Keeping in view the whole marketing environment, it should

be decided by the firm where and how to position the product