Market Opportunities in XBRLMarket Opportunities in XBRL

Tim MatthewsVP Marketing

January 18, 2005

Tim MatthewsVP Marketing

January 18, 2005

04/13/232

TopicsTopics

» What is the XBRL opportunity?

» When is the XBRL opportunity?

» How big is the XBRL opportunity?

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DisclaimerDisclaimer

» Ipedo is an Enterprise Information Integration (EII) vendor.- Focus on collecting and integrating data (into XBRL)

- Focus on extracting data and analyzing (from XBRL)

» Member of XBRL.org since 2003

» Created joint XBRL-based analysis solution with Business Objects and EDGAR Online

» Three pilot-stage XBRL customers

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What is the XBRL opportunity?

Opportunity is missed by most people because it is dressed in overalls and looks like work.

Thomas A. Edison

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Famous Technology PredictionsFamous Technology Predictions

» ‘I think there is a world market for maybe five computers.’ - Thomas Watson, Chairman of IBM, 1943

» ‘There is no reason why anyone would want a computer in the home.’- Ken Olson, Present, Chairman and founder of Digital Equipment

Corporation, 1977

» ‘640K should be enough for anybody.’- Bill Gates, 1981

» ‘So far, Java seems like a stinker to me…I have a hunch that it won't be a very successful language.’- Paul Graham, Author

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Famous Investment DecisionsFamous Investment Decisions

        

     

  eBay"Stamps? Coins? Comic books? You've GOT to be kidding," thought Cowan. "No-brainer pass."

         

    

  StrataCom(acquired by Cisco)Felda Hardymon: "[Sierra's] Pete Wendell asked if I'd like to look at Stratacom, which was doing a 'fast packet switch.' I gave him a blank stare."

           

  

  Federal ExpressIncredibly, BVP passed on Federal Express seven times.

Source: The Bessemer Venture Partners “Anti-Portfolio” http://www.bvp.com/port/anti.asp

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Business Reporting Supply ChainBusiness Reporting Supply Chain

ExternalFinancialReporting

BusinessOperations

InternalFinancialReporting

Investmentand Lending

AnalysisProcesses

XBRL for G/LJournal Entry

ReportingXBRL for

Regulatory Filings

XBRL forFinancial Statements

Participants

AuditorsTradingPartners

Investors

FinancialPublishersand Data

Aggregators

Regulators

Software Vendors

ManagementAccountants

Companies

XBRL for AuditSchedules

XBRL for BusinessEvent Reporting

XBRL forCredit Filings

Source: XBRL.org

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Opportunities in Corporate ReportingOpportunities in Corporate Reporting

» Save costs by preparing data in one form and automatically generating many outputs. Companies will avoid re-keying of data and other manual tasks.- Conversion software, document prep software, __________…

» Consolidate results across divisions and subsidiaries with much greater speed and reliability. - Integration software, _________…

» Improve accuracy and reliability of financial data. - Data quality software, rules engine software, ________…

» Focus effort on analysis, forecasting and decision making, rather than on laborious tasks in gathering, compiling and preparing data.- Business Intelligence software, BPM software, _________...

Inspiration: XBRL.org

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Opportunities in Corporate Reporting (2)Opportunities in Corporate Reporting (2)

» Achieve quicker and more efficient decisions.

- BPM software, _________…

» Make more effective use of the internet in communicating with investors. Companies will benefit from the growing importance of Web sites as a means of communication.- IR software; Portal software, __________…

» Improve investor relations through provision of more transparent and user-friendly information. - SOA stacks, ESBs, IR software and services, _________…

» Simplify the process and reduce the costs involved in regulatory reporting to tax and other authorities. - ERP software, Accounting software, __________…

Inspiration: XBRL.org

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Opportunities with Banking Loan and Credit Management

Opportunities with Banking Loan and Credit Management

» Reduce costs in processing data.- Integration software, data management software, ______…

» Compare and analyze financial information much more reliably, fully and effectively using automated processes.- BI software, ________…

» Track financial performance more quickly and efficiently- ___________

» Example: Credit insurance underwriting decisions depend on high-quality assessment of large quantities of up-to-date information.

Inspiration: XBRL.org

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More Use Case AreasMore Use Case Areas

» Regulators and Government

» Investment Analysts

» Stock Exchanges

» Financial Data Providers

» See http://www.xbrl.org/Companies/ to get started

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When is the XBRL opportunity?

Half our life is spent trying to find something to do with the time we have rushed through life trying to

save. Will Rogers

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The XBRL Market Is Here…The XBRL Market Is Here…

» XBRL effort started in 1998

» XBRL 2.0 – December 2001

» XBRL 2.1 – December 2003

» FDIC XBRL Contract Awarded – June 2003

» SEC Solicits Market Feedback – July 2004

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The Original AnnouncementThe Original Announcement

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The Carrot…A Forcing Event?The Carrot…A Forcing Event?

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How big is the XBRL opportunity?

Money is better than poverty, if only for financial reasons.

Woody Allen

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Is a Macro Sizing of XBRL Relevant or Needed?Is a Macro Sizing of XBRL Relevant or Needed?

» Market (as opposed to the standard) is too young, IMO- Other “XML markets” are in a similar boat

» Analyst coverage coming from XML generalists- Tech focus, not business focus

» Until recently, no imperative to act (compare Basel II)

» Plus, your boss is not likely to believe the numbers anyway…

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Comparable Markets: Basel II SpendComparable Markets: Basel II Spend

» A New Standard for the Measurement of Risks in Banks, and for the Allocation of Capital to cover those risks. Published by the Basel Committee of G10 Central Banks

» Basel II technology spend by European banks (Datamonitor)- 2004 - $1.9B- 2005 - $2B

» “Most of the software purchases will be around databases, data warehousing, risk analysis calculations and credit scoring as the spending begins in earnest.” -- Cubillas Ding, senior analyst, Datamonitor

» “About 40 per cent of my resources this year have been consumed on design activity around responses to Basel and Sarbanes and International Accounting Standards compliance." -- Kevin Lloyd, CTO, Barclays

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Segment #1: Public Companies Reporting Financials to the SEC

Segment #1: Public Companies Reporting Financials to the SEC

» Public Company Targets- NASDAQ: ~3,200

- NYSE: ~2,800

- Total: ~6,000

» Say you sold them- XBRL prep tools @ ~$5K = $30M (low?)

- Data integration/conversion @ ~$100K = $600M

- BI/BPM/EDW @ ~$500K = $3B

» And you got 10% market share- XBRL prep tools = $3M

- Data integration/conversion $60M

- BI/BPM/EDW = $300M

Sources: NASDAQ.com; NYSE.com

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Segment #1: Other MetricsSegment #1: Other Metrics

» Filings- The EDGAR system processes over 500,000 filing documents every

year

» EDGAR Searches- 2003 – 141,500,000

- 2004 – 288,900,000

- 2005 – 379,000,000

» “The SEC anticipates that demand for the disclosure data from EDGAR will continue to increase as interactive data (XBRL), and ticker symbol and full-text search capabilities are implemented.”

» So, just for fun, how much could you make for PPC ads on 379 million searches…

Sources: SEC.gov, SEC 2005 Annual Report

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Segment #2: Analyzing Corporate FinancialsSegment #2: Analyzing Corporate Financials

» Job Type Targets* (U.S. 2004)- Accountants and Auditors – 1,200,000- Loan Officers – 291,000- Credit Analysts – 68,000- Total Seats - ~ 1.5M

» Say you sold them XBRL analysis software on an annual per seat model- 1.5M seats * $1,000 seat/year = $1.5B/year

(Salesforce.com = $780 seat/year; Hoovers ~$1K seat/year)

- Three year return = $4.5B

» And you got 10% market share = $450M

*Source: US Dept. Labor www.bls.gov

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Disruptive Technology?Disruptive Technology?

“Companies in the business of collecting and distributing financial data may face serious competition when XBRL-based applications

become available. Information providers such as Standard & Poor's Compustat, Thomson Financial,

and Bloomberg may find their business models threatened unless they can adapt.”

“After Sarbanes-Oxley, XBRL?” BusinessWeek Online, Feb 8, 2005

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Product Differentiation/DefenseProduct Differentiation/Defense

» Better- Can your competitor’s product a) expedite SEC filings or b) help

clients better assess risk…

» Faster- Would direct access to tagged data make comparisons and

analysis faster…

» Cheaper- Would direct access to financial filings reduce set up time and

cost, and reduce TCO of your product overall…

» Easier to Use- Can you make trending, analysis, reporting easier for your

customers…- Can your competitors product replace cut-and-past with point-

and-click…

» Well Integrated- Can your product do things out of the box that your competitor’s

can’t…

» Future Proof- Would a move to XML, SOA, XBRL make your product “next

gen” and “future proof”…

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Where is Your Opportunity?Where is Your Opportunity?

ExternalFinancialReporting

BusinessOperations

InternalFinancialReporting

Investmentand Lending

AnalysisProcesses

XBRL for G/LJournal Entry

ReportingXBRL for

Regulatory Filings

XBRL forFinancial Statements

Participants

AuditorsTradingPartners

Investors

FinancialPublishersand Data

Aggregators

Regulators

Software Vendors

ManagementAccountants

Companies

XBRL for AuditSchedules

XBRL for BusinessEvent Reporting

XBRL forCredit Filings