Market Mobilization Plan

Content

Social Media Presence Website visibility Center Marketing Plan Center’s Marketing Calendar Exam Coverage

Modes of Market Mobilization

Advertising ATL BTL

School specific Activities Market Specific Activities Mass mobilization Activities Other avenues

Advertising

ATL Newspaper FM Radio Hoardings Other Branding options(Auto/E rick/Demo Van etc) Multiplex

BTL School Seminar and tie up Postering Leafleting Bannering Data collection activity Canopy

School Specific Activities

Most Important for the success of any center. Permanent & Temporary Branding in & Around 12th Schools. School level seminar. Group Counselling. Hostel Visits. BTL activities. Semester/Annual Exam coverage. Event Sponsorship.

Market Specific Activities

Identification of key locations. Identification of Major Book shops selling Engineering books & exam

forms. Identification of major Competitors Permanent/Temporary visibility in key locations, Book shops & Schools BTL Activities. School Tie-ups

Mass Mobilization Activities

Career Seminars School level Seminars Demo classes Scholarship Tests Mass communication activities

SMS Blast EMAILER Tele Calling Social Media

Other Activities

JEE Pre & Main Exam Coverage. Other Engr Exam Coverage. School Database/ other relevant database acquisition. Enquiry pickup from Market/Competitor location.

Marketing Plan: Target – 120 Enr

Marketing Budget PlanningActivity Responsibility Cut Off Date Projected Lead Projected Enquiry Projected Enrollment Projected Cost

Website Updation Agency 1st week March 20 16 1.6 100,000

Facebook Updation & Promotion Internal Source 1st week March 15 12 2.4 200,000

Google Adwords Agency 1st week March 10 8 1.6 200,000

SEO Agency 1st week March 10 8 1.6 200,000

News Paper Advertisement ( Jan & April) Agency As per requirement 25 20 5 400,000

Hoardings Agency During Board exam 10 8 0.8

School Outside & Inside Flex Self Before Pre Board 100 80 8 100,000

School Principal Gifts Self For new schools 0 0 150,000

News paper Inserts Agency 100 80 8 100,000

Flex Bannering at key market Location Agency During Exam 50 40 4 50,000

School Seminar Self May to Dec 5000 4000 80 100,000

Mock test Self Sept to Dec 1500 1200 60 100,000

Agent Incentive Self Before Admission 25 20 2 10,000

Marketing Executive Chandan & HR 1st week March 480,000

SMS & Emailer Campaign Internal Source As per requirement 100,000

Mislennious expenses and reserve amount 710,000

Marketing Calendar

Q-1 Q-2 Q-3 Q-4

Scholarshp test Exam Coverage Principal Connect Principal Connect

Board Exam Coverage Pre Registration Offers Communication Career Seminar Career Seminar

Principal Connect Demo class Student Connection Student Connection

Demo classes Brand Visibility Brand Visibility Brand Visibility

Marketing Collateral Seminar Mock Test

ATL Activity

Admission Test

BTL Activity

Support Required from HO

Marketing Budget approval on time Smooth process. Regular Feedback on work progress. Strong Social Media Presence Strong Brand Visibility Team Training Action on team Feedback

THANK YOU:- Chandan Kumar