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Market leader in global Market leader in global Mobile Value Added Services (MVAS) Investor Presentation __________________________________ June 2009

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Page 1: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Market leader in globalMarket leader in globalMobile Value Added Services (MVAS)

Investor Presentation

__________________________________

June 2009

Page 2: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Agenda

1. Introduction to OnMobile

2. Products & Customers

3. Financial summary

2

Page 3: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

What is VAS?

Yahoo, Google, AOL, Expedia, Monster, Facebook,

Media & Content InternetPortals,

Time Warner, EMI, SONYBBC, Disney, ESPN, Cricinfo MTV p , , ,

MySpace, Goal.com, EBayTV, Radio, PublishingMusic, Movies, Video,Print. . .

E Commerce Verticals, P2P, UGC

Cricinfo, MTV

VAS

Handset Manufacturers,NEP’s, Operators, MVNOs

Mobile

Nokia, Motorola, Apple, NSN, Ericsson, Huawei, Verizon, AT&T, Vodafone, Airtel, RelianceTelefonica, Virgin Mobile, Airtel, Singtel

Page 4: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Definition of VAS : India Market

INR 72,000 M = US $1.5 bn

10% P2A SMS

38%20%

8%10%

P2P SMS

Voice Portal*

Alerts

5%

45%

Roaming, Data Access

RBT*

57%

9%

Other

WAP

FY 08 – 09EOverall Market

8% Misc

* = primary OnMobile products

Based on company estimates and industry data 4

Page 5: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

OnMobile = VAS specialist, well capitalized

• Business: Telecom VAS, Mobile Marketing

• Headquarters: Bangalore, India.  Founded in Y2000

• Global offices: Mumbai, Delhi, Singapore, Sydney, Jakarta, Paris,  London, 

Kuala Lumpur, Dhaka, Johannesburg,  Dubai

• Employees: 1200 +Employees: 1200 +

• Founders / Investors: Listed in India on Bombay Stock Exchange (BSE ticker 

532944) and National Stock Exchange (NSE ticker 

OnMobile),  market cap ~ $550 million

Co‐founders: Arvind Rao & Mouli Raman

Incubated by Infosys (NASDAQ: INFY 25bn$)Incubated by Infosys (NASDAQ: INFY, 25bn$)

Key Investors: Argo Global Capital, ICICI, Goldman Sachs, 

Deutsche Bank, BVP, Ward Ferry

In yr 2008 OnMobile delivered ~ $350M of VAS revenue to operators5

Page 6: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

History & milestones

January 2000 Company formed in US as Onscan, Inc.Series A shares to INFY as spinout consideration

June 2000 Series B financing round, $15M cash @ $40M post moneyArgo = lead VC, HQ&AP investorsg

November 2001 Launched Orange, Mumbai……..1st customer, Voice PortalMarch-Sept 2002 Ran out of money, still struggling to break even

Series C financing round, $3.5M cash @ $10M post moneyg , @ p yShut down US operations, team moves to India

2003 India business takes off, Hutch, Bharti, IDEA launched2004 Tata launched, CRBT product launched, p2005 BSNL, MTNL launched, Optus & SingTel (intl) launched2006 Reliance launched, Esia launched, acquired ITfinity $10M

Mezz financing round….$28M cash @ $278M postg $ @ $ pImplement strong Board, MIS, processes and governance

2007 Acquired Voxmobili (France) $35M. Launched Mobilink, Ufone, Indosat and Banglalink

2008 IPO in India @ $630M market cap. Launched MaxisAcquired Telisma 6

Page 7: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Company positioning & Strategy

Products Telecom Value added services Media Portals/interactivityProducts………………. Telecom Value added services, Media Portals/interactivity

M-Commerce, m-advertising

Direct Marketing via mobiles and landlines

On-Device portal, USSD/WAP services, Phone backup

Unbranded (white label), content neutral, aggreg/distrib.

Target Markets India = primary base for R&D anchor marketTarget Markets……….. India = primary base for R&D, anchor market

Strategic (dev.) countries……Indonesia, Brazil, Pakistan

Opportunistic intl., direct + indirect via partnerships

Target Customers……... Telecom operators, wireless and landline

Media companies (print, TV, radio, internet)

Corporates and merchantsCorporates and merchants

Advertisers

Business Model ………. Revenue Share, long-term Managed Services contracts

7

Page 8: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Seasoned Management TeamStrong Top Management

Sandhya Gupta

Arvind RaoCo-Founder and CEO

Chandramouli JanakiramanCo-Founder and CTO

● MBA, Wharton School of Business; Bachelor of Technology, IIT Mumbai● Over two decades of experience in IT, telecom and financial services industries● Was previously with Schlumberger Wireline Services, McKinsey & Company,

the Chatterjee Group and Gilbert Global Equity Partners

● Bachelor of Technology, National Institute of Technology, Allahabad● Over 19 years of experience in the software industry● Was previously Head of the Internet Products Group at Infosys Technologies

Sanjay Uppal Sandhya GuptaHead, M&A, Investments & Strategy

Rajesh MoortiCFO

● MBA, University of Mumbai● Over 10 years of experience in the financial services and capital markets

industries● Was previously with Citibank and Galaxy Entertainment

Sanjay UppalPresident and COO• MS, Stanford Univ; MS, Univ of Wisconsin; BTech ,IIT Mumbai• Over 18 years of experience in engineering leadership and general management• Was previously with Citrix Systems Inc., as VP- Application Networking

Depth in Senior Management

CFO● Chartered Accountant and Cost Accountant● Over 17 years of experience in consumer durables and non-durables industry● Was previously with Hindustan Lever Limited and Sara Lee Corporation

Sanjay BhambriCo-Head, International Business Development

Debraj TripathyHead, Mobile Marketing

Sandeep GangulyHead Private Operators

● Masters of Business Management, MS University Of Baroda, Vadodara

● Over 13 years of experience in sales and marketing● Was previously with Hughes Network Systems and Galileo India

● Postgraduate Diploma in Business Administration, IIM -Kolkata

● Over 12 years of experience in the telecom industry● Was previously with Hughes Escorts Communication

● Postgraduate Diploma in Business Administration from IIM, Kolkata

● Over 13 years of experience in the media and advertising industry

● Was previously with Sieger Solutions and WPP Group

Pratapa BernardHead, Marketing and Production Management

Rajesh M.V.Head Media

● Postgraduate Diploma in Management (Marketing)● Over 17 years of experience in information technology and

telecom industries● Was previously with IBM and Pertech Computers

● M.Sc in Mathematics, Sathya Sai Institute of Higher Learning, Andhra Pradesh

● Over 13 years of experience in media and advertising industries● Was previously with J. Walter Thompson, Mudra

Communications India, Ogilvy & Mather and Group M

L B l i

Shampa KochharVice President, Human Resources● Postgraduate Diploma in Business Management from XLRI,

Jamshedpur● Over 18 years of experience in HR● Was previously with AOL, Spice Telecom and Citibank

Nicolas FrattaroliExecutive Director, Co-founder of Vox mobili SA● Masters of Science from the National Institute of

Telecommunications● Over 15 years of experience in the telecommunications

industry● Was previously with France Telecom Mobile International

Laurent BalaineExecutive Director, Founder of Telisma

● MBA, Institute of Political Sciences, executive education Stanford University & INSEAD

● Over 23 years of experience in the telecom & IT industry● Previously held senior positions at HP

8

Page 9: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Supported By A Strong Board of Directors

Sridar A. IyengarService (Compensation Committee Chairman)

Independent Directors Executive Directors

Arvind RaoChairman, Co-Founder, MD & CEO

● Over 38 years of experience in corporate finance and accounting

● Independent director of various companies including Infosys Technologies Limited, ICICI Bank Limited and Rediff.com

Naresh K. Malhotra

Chandramouli JanakiramanCo-Founder and CTO

● Over 38 years of experience in corporate finance and accounting

● Independent director of various companies including Infosys Technologies Limited, ICICI Bank Limited and Rediff.com

Business● Over 35 years of experience in India and overseas in various companies

● On the board of directors of several companies, including Blue Star Infotech Limited, Royal Orchid Hotels Limited, Amalgamated Bean Coffee Trading Company Limited

Non-Executive Director

H.H. Haight IVPresident of Argo Global Capital

O 20 f i i th l d hi d

Prof. Jayanth Rama VarmaProfessor (Audit Committee Chairman)

● Over 20 years of teaching, research and consulting experience in the field of finance

● Over 20 years of experience in the leadership and growth of venture-backed companies

● Fellow of the Indian Institute of Management, Ahmedabad

● Was previously a full-time member of SEBI and as Chairman of various committees formed by SEBI and the Department of Company Affairs

9

Page 10: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Proven track record with telecom operators (customers)

Market reach 590+ million mobile subscribers in 22 countries

Unique users 56 million /month 

VAS call vol. 10 billion /month 

Ringback Tone 30%+ market penetration; 11%+ ARPU uplift, 12M+ song selections/mo

V i P l 15% k t t ti 4% ARPU liftVoice Portal 15% market penetration; 4% ARPU uplift

Phone Backup Over 28 million clients download in 8 countries

On Device Portal Over 4 million clients downloaded in 4 countries

Sports Subscriber base of 3millionSports Subscriber base of 3million

10

Page 11: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Our International Presence

Market reach in excess of 400m subscribers in India(1)

Pakistan France

UKMarket reach in excess of 175m international subscribers(1)

Germany

Turkey

Russia

US

Netherlands

BelgiumRomania

Malaysia

U.A.EBangladesh

Sri Lanka

India

US

Taiwan

Israel

Senegal

(1) As Mar 31, 2009, excludes Voxmobili

Singapore

Australia

Indonesia

Increasing international revenues(1) (%)

g p

Brazil

South Africa

0.0%

5.1%15.5%

23%

Note: Fiscal year ending March 31 .(1) Includes Voxmobili from FY 08 and Telisma from FY 09

FY 04 FY 07 FY 08 FY 09

11

Page 12: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Agenda

1. Introduction to OnMobile

2. Products & Customers

3. Financial summary

12

Page 13: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

5 major Product Lines today

●Music & Entertainment

●Sports & Live Streaming

●Infotainment

Consumer VAS Portal

●Ring Bank Tone (“RBT”)

●Missed Call Alert

●Voice SMS

In-call Solutions

●Phone backup

●Pre-paid/Post-paid payments

Core Business Support

●User generated content ●Dynamic Voicemail

OnMobile Multimodal PlatformMulti OnMobile Multimodal Platform

Multi-channel:

Voice, SMS, USSD, MMS, 2.5/3G – WAP, On-device Client; Multiple languages

Payment:

M d l A P S b i i S h

Multi-Modal Platform(MMP 2500)

Media Solutions m-Commerce & m-

Models: Access, Pay-per-use, Subscription, Sachet

Modes: Operator bill, Credit, Debit, Cash Cards

●Televoting/Polling

●Tele-Registrations

●Interactive Contests

P ti i ti M di A

Media Solutions

●Mobile ticketing (Movies, Railways)

●Mobile bill payments (utilities..)

●Mobile advertising

C t d ti i RBT

Marketing

●Participative Media Apps ●Corporate advertising – RBT

13

Page 14: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Platform: Enabling end-to-end Solution Delivery

T l hTelephony SS7, PRI, SIP/RTP

AppsDifferentiated applications for both corporate and consumer

markets

OnMobile

Network DeploymentMobile Positioning

MultimodalVoice, WAP, SMS local

languages sequential/concurrent

3rd Party Apps

Monitoring

station

MSC

Network Deployment

ArchitectureCenter

T1/E1/J1C7/PRI/R2

HTTP/Location APIs

MMP2500

ArchitectureDistributed & scaleable

architecture with no single point of failure

Speech

3 a y pps

Voice Application

WML Application

X-HTML Application

Location

Firewall

LAN

Internet

BSS

HTTPSMSC

CIMD/SMPP

C7/PRI/R2

VoiceXML 2.1, SpeechObjects

MRCP for ASR/TTS integration

SLM /Grammar based ASR

speaker-independent, hotwork recognition speaker identification

local language models

Location Application

MultiModal Application

OSS

Billing SystemWAP 1x

Gateway

GGSNSGSN

Radius/DHCP

SMS/WAPPortal management system

local language support

Management systemsContent management data

warehousing personalization(Collab-filter) 247 NOC

customer care reporting

PaymentModels: Premium access,

subscription, transaction etc.,

Mechanisms: Prepaid/Posthosted infrastructure

SMSC: SMPP, CIMD

Mechanisms: Prepaid/Post-paid credit card, direct debit

cash card

14

Page 15: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Proven track record in new product innovation

2004 20052000 2003 20072006 20082004

● Indian L

2005

● Support for l

2000-2003

● Platform – Voice t l 1 0

2007

● Content Di

2006

● Pricing i ti

2008

● Cross-Operator * CLanguages

Model (3 languages)

● Ring back tones

more languages

● 10 Indian languages

● Live Audio streaming

portal 1.0 (English)

● Ring tones

● Karaoke

Discovery

● M-Search (Voice & SMS)

● M-Radio

innovations: Subscription, Not Enough Funds

● M-Commerce:

* to Copy

● M-Search Voice (with Telisma)

● OnMobile De elopertones

● Contests

streaming

● Ticketing (Railways, Movies)

● CheckMate

● Karaoke

● Dynamic Voice Mail

● Infotainment

● RBT: Press* to copy

● Try & Buy

● Mobile Investor

Shopping Mall, I-Pay, Bill Payment

● Multimodal Support

Developer Network

● Landline RBT

● Mobile Paparazzi● CheckMate pp

including SMS, WAP

● Multi-language WAP

Paparazzi

● SMS/USSD

● Business Intelligence

● Platform scaling

15

Page 16: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Blue chip customer base

Telecom Operators Media Housesp

M‐Commerce Data Services 

Phone backup/Address Book  Customers

16

Page 17: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

OnMobile differentiators and competitive edge

• Breadth of product lines in VAS, ability to cross-sell and piggyback

• Product innovation

Fi t d t i I di i k t• First-mover advantage in India, emerging markets

• Installed base of equipment which is heavily integrated into telco network and OSS-BSS

• Operating scale, billing capability

• Business model

I di b d• India based cost structure

• Proven track record, results, customer relationships

• Onsite teams embedded within customersOnsite teams embedded within customers

• Quality of management team

• Corporate governance and quality of Board

17

Page 18: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

2008-09 Key Highlights

ProductsMSearch launched in four major Telecom Operators in India

Launched cross Operator * to Copy in Four major Telecom Operators in India

Launched MRadio in two Operators outside India with positive results from the consumers

Good Results - RBT Replacement at Airtel South Zone

Launched AdRBT trial in a leading Telco in India. Encouraging results

Launched OnMobile Developer Network

I iti t d t il ki k ll t ith f I di ’ l t O tInitiated retail kiosk rollout with one of India’s largest Operators

Developed four new foreign language models

CustomersSigned Vodafone Global agreement to deploy our products in emerging markets operating Companies.

Signed with two more operators in India to provide Voice Portal and RBT services.

Signed with a leading operator in India to launch Person-to-Application SMS service.

Customers

Signed with a leading operator in India to launch Person to Application SMS service.

Signed our first RBT customer in Europe and in final stages of deployment.

Signed contracts with four Operators in Bangladesh for IVR, Phone back-up and Subscription products.

Singed new customers in Asia Pacific, Europe and Latin AmericaS ged e cus o e s s a ac c, u ope a d a e ca

18

Page 19: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Agenda

1. Introduction to OnMobile

2. Products & Customers

3. Financial summary

19

Page 20: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Last 5 years summary

INR Mn

2004-05 2005-06 2006-07 2007-08 2008-09 CAGRNet Revenue 409 826 1 330 2 618 4 064 77%Net Revenue 409 826 1,330 2,618 4,064 77%Growth 137% 102% 61% 97% 55%Gross Profit 350 703 1,092 2,222 3,286Gross Margin 85% 85% 82% 85% 81%gTotal Opex 85 232 483 1,173 2,012EBITDA 265 471 610 1,048 1,274

65% 57% 46% 40% 31%N t I 140 247 337 603 852 57%Net Income 140 247 337 603 852 57%% 34% 30% 25% 22% 19%EPS (Diluted) Rs. 4.7 7.2 6.9 11.6 14.3

OnMobile Proprietary & Confidential

20

Page 21: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Last 5 years summary

USD Mn

2004-05 2005-06 2006-07 2007-08 2008-09 CAGRNet Revenue 8 8 17 8 28 6 56 3 87 4 77%Net Revenue 8.8 17.8 28.6 56.3 87.4 77%Growth 137% 102% 61% 97% 55%Gross Profit 7.5 15.1 23.5 47.8 70.7 Gross Margin 85% 85% 82% 85% 81%Total Opex 1.8 5.0 10.4 25.2 43.3 EBITDA 5.7 10.1 13.1 22.6 27.4

65% 57% 46% 40% 31%Net Income 3 0 5 3 7 3 13 0 18 3 57%

Note: Convenience translation of US$1 = Rs 46.47

Net Income 3.0 5.3 7.3 13.0 18.3 57%% 34% 30% 25% 22% 19%EPS (Diluted) Rs. 4.7 7.2 6.9 11.6 14.3

OnMobile Proprietary & Confidential

21

Page 22: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

2008-09 Performance - Consolidated

Rs. Mn % Growth2007‐08  2008‐09 

Net Revenue 2,618 4,064      55%COGS 397 777           96%Gross Profit 2,222 3,286        48%Gross Margin 85% 81%Total Opex 1,173 2,012        72%EBITDA 1,048 1,274        22%

40% 31%Depreciation 256 440         72%pOther Income / (Exp) 58 317          Profit before Tax 850 1,151        35%Tax 247 299           21%Profit After Tax 603 852         41%% 22.4% 19.4%

EPS (Diluted) 11.6         14.3         22.7%

22

Page 23: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

2008-09 Performance - Consolidated

USD Mn

 2008‐09  % Growth2007‐08

Net Revenue 56 87         55%COGS 9 17           96%Gross Profit 48 71           48%Gross Margin 85% 81%Total Opex 25 43         72%EBITDA 23 27           22%

40% 31%Depreciation 6 9             72%Other Income / (Exp) 1 7            Profit before Tax 18 25           35%Tax 5 6             21%Profit After Tax 13.0 18         41%

Note: Convenience translation of US$1 = Rs 46.47

% 22.4% 19.4%

23

Page 24: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

2008-09 Performance - Standalone

Net Revenue 2,308 3,271       42%

Rs. Mn % Growth2007‐08  2008‐09 

COGS 363 669          84%Gross Profit 1,945 2,602       34%Gross Margin 84% 80%Total Opex 1,027 1,416       38%EBITDA 917 1,186       29%

40% 36%Depreciation 249 421          69%Other Income / (Exp) 52 236         Profit before Tax 720 1,001       39%Tax 244 295          21%Profit After Tax 476 707          49%% 20% 20%

EPS (Diluted) 9.2          11.8        29.1%

24

Page 25: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

2008-09 Performance - Standalone

USD MnUSD Mn

Net Revenue 50 70 42%

 2008‐09 % 

Growth2007‐08

Net Revenue 50 70         42%COGS 8 14           84%Gross Profit 42 56           34%Gross Margin 84% 80%Total Opex 22 30         38%EBITDA 20 26           29%

40% 36%Depreciation 5 9 69%Depreciation 5 9           69%Other Income / (Exp) 1 5            Profit before Tax 15 22           39%Tax 5 6             21%

Note: Convenience translation of US$1 = Rs 46.47

Profit After Tax 10 15         49%% 20% 20%

25

Page 26: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Balance Sheet

INR (Mn) 31st Mar 08 31st Mar 09Stockholders' Equity 575 579 Retained Earnings 5,536 6,411 Current Liabilities 2,460 2,018 Other Liabilities 318 242 Total Liabilities & Equity 8,889 9,250 Goodwill 1,368 2,108 Property & Equipment 909 1 047Property & Equipment 909 1,047 Investments 3,194 87 Current Assets 3,419 6,008 Total Assets 8,889 9,250

OnMobile Proprietary & Confidential

26

Page 27: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Balance Sheet

USD (Mn) 31st Mar 08 31st Mar 09Stockholders' Equity 12 12 Retained Earnings 119 138 Current Liabilities 53 43 Other Liabilities 7 5 Ot e ab t es 5Total Liabilities & Equity 191 199 Goodwill 29 45 P t & E i t 20 23Property & Equipment 20 23 Investments 69 2 Current Assets 74 129

Note: Convenience translation of US$1 = Rs 46.47

Total Assets 191 199

OnMobile Proprietary & Confidential

27

Page 28: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Key Parameters……FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09

India Revenue 100.0% 100.0% 100% 95% 85% 77% Overseas Revenue 0% 5% 15% 23%

Revenue From top 5 Customers 100 0% 100 0% 95% 86% 77% 70% Revenue From top 5 Customers 100.0% 100.0% 95% 86% 77% 70%

Number of R&D Sites 1 1 1 2 3 4

Number of Offices Worldwide 2 3 5 6 10 17 Number of Offices Worldwide 2 3 5 6 10 17

Number of Employee 58 120 262 552 884 1,147

% of Employees outs of India 1% 1% 6% 8%

• 15 months ending 31st March 2004• # Cumulative

% of Employees outs of India 1% 1% 6% 8%

Number of Companies Acquired # 1 2 3

28

Page 29: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Cash Flow StatementINR Mn

2007-08 2008-09 Cash flow from operating activities Net Profit before taxation 850 1 151Net Profit before taxation 850 1,151 Depreciation & Amortisation/ Forex 307 472 Changes in current assets / liabilities (254) (503)

Income taxes paid during the year (305) (417) Income taxes paid during the year (305) (417)Net cash generated from operating activities (A) 598 703 Net cash used in investing activities (B) (4064) 1,568 Cash flow from Financing activities (C) 4 681 (945)Cash flow from Financing activities (C) 4,681 (945)NET (DEC) / INC IN CASH AND CASH EQUIVALENTS (A+B+C) 1,215 1,327

OnMobile Proprietary & Confidential

29

Page 30: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Cash Flow Statement

USD MnUSD Mn

2007-08 2008-09 Cash flow from operating activities Net Profit before taxation 18 25Net Profit before taxation 18 25 Depreciation & Amortisation/ Forex 7 10 Changes in current assets / liabilities (5) (11)

Income taxes paid during the year (7) (9) Income taxes paid during the year (7) (9)Net cash generated from operating activities (A) 13 15 Net cash used in investing activities (B) (87) 34 Cash flow from Financing activities (C) 101 (20)Cash flow from Financing activities (C) 101 (20)NET (DEC) / INC IN CASH AND CASH EQUIVALENTS (A+B+C) 26 29

Note: Convenience translation of US$1 = Rs 46 47Note: Convenience translation of US$1 = Rs 46.47

OnMobile Proprietary & Confidential

30

Page 31: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Ratios for last 5 years…………………

FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09

Audited Audited Audited Audited Audited

B l Sh t R tiBalance Sheet Ratios

Current Ratio 1.31 1.6 1.71 1.39 1.75

Capital Expenditure/Total Income 17% 21% 20% 32% 14%

Depreciation/ Average Gross Block* 30% 32% 31% 27% 26%p g % % % % %

Return Ratios

RONW* 110% 77% 27% 15% 13%

RONW (excluding investments)* 117% 81% 42% 28% 18%

ROCE* 174% 120% 41% 21% 18%

ROCE (excluding investment)* 185% 127% 67% 41% 26%

EPS (Diluted) Rs. 5 7 7 12 14

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Stock Price – Performance vs. Sensex

OM Price

20,000 800.00

OM PriceBSE Close

16,000

18,000

600.00

700.00

14,000

400.00

500.00

Sens

ex

OM

Pric

e

10,000

12,000

200 00

300.00

8,000 100.00

200.00

10 Jun 0919 Feb 08

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Page 33: Market leader in globalMarket leader in global Mobile … Meet/200044_20090630.pdf · Market leader in globalMarket leader in global Mobile Value Added Services (MVAS) Investor Presentation

Shareholding – OGL India

Sh h ld f OGL J 19 2009 (G d)Shareholders of OGL as on June 19, 2009 (Grouped)Shareholder Name Shares %OnMobile Systems Inc. (OMSI)  25,403,867  43.9%Co‐Founders  (AR + MR)  7,474,450  12.9%Employees of OGL 4,287,379  7.4%Capital Group 2,700,000  4.7%Deutsche Group 2,514,402  4.3%ICICI Prudential 2,321,502 4.0%

Domestic Institutions

P blic

Shareholding Pattern

ICICI Prudential  2,321,502  4.0%Ward Ferry  1,773,000  3.1%Fidelity Group  1,754,528  3.0%Jade Dragon (Goldman Sachs)  1,618,994  2.8%Nomura 500 000 0 9%

Promoters57%

Foreign Institutions

11% Public12%

Nomura 500,000  0.9%Public and Others 7,566,525  13.1%

Total 57,914,647  100.0%

20%

Free Float – 80%

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Free Float – 80%33

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Registered Office#26 Bannerghatta Road J P

AustraliaOnMobile Global Limited

SingaporeOnMobile Singapore Pte Ltd

India and Global Offices

#26, Bannerghatta Road, J. P. Nagar, Phase III,Bangalore - 560 076 – INDIAPh: +9180 41802500

Corporate Office- MumbaiOnMobile Global Limited France

Voxmobili SA

OnMobile Global LimitedLevel 34, 100 Miller Street , N Sydney, NSW – 2060Ph: +61-2-9657-1342

OnMobile Singapore Pte. Ltd. APBC Raffles Place, 30 Raffles Place, #23-00 Chevron House, Singapore – 048622Ph: +65 62335048

BangladeshOnMobile Global Ltd

Regional Office

#1004, Floor 10, DalamalHouse, Nariman Point, Mumbai - 400 021, IndiaPh: +9122 22833470

Voxmobili SA 36, rue Brunel-75017Paris, FrancePh : +33 1 40 26 23 34

France

OnMobile Global Ltd.Rupayan Centre (17th floor)72, Mohakhali C/A, Dhaka, BangladeshOnMobile: (+88) 018 19232428

UKgOnMobile Global LimitedRPS Green Space,No: 165/5, 1st Main,Krishna Raju Layout,J.P Nagar 7th Phase,Bangalore- 560 076 , IndiaPh: +9180 40096000

Telisma97 av. du Général Leclerc75014 ParisPh : +33 1 56 53 64 44

OnMobile Global Limited1 Furzeground way, Stockley Park East, Uxbridge, Middlesex, UB11 1BD, United Kingdom

Ph: 9180 40096000

Regional Office: MumbaiOnMobile Global Limited# 501, Sumer PlazaMarol Maroshi RoadMarol, Andheri (East)

IndonesiaPT OnMobile IndonesiaM-23, Mayapada Tower, 11th Floor,Jl. Jenderal Sudirman Kav. 28Jakarta 12920, Indonesia

NetherlandsOnMobile Europe B.V.Prins Bernhardplein 200, 1097JB, Amsterdam

N l, ( )Mumbai 400 059, IndiaPh: +91 022 40588588

Regional Office: DelhiOnMobile Global Limited704, Floor 7, Bhikaji Cama Bhawan ,

,Ph: +62-2152897330

MalaysiaOnMobile Global Ltd. Level 16,Menara Hap Seng, Jalan

NepalOnMobile Global LimitedGalphutar, Mahankal VCD 6Kathmandu, Nepal

South Africa

OnMobile Proprietary & Confidential

jBhikaji Cama Place, New Delhi - 110 066, IndiaPh: +9111 41859722-24

p gP. Ramlee, 50250 Kuala Lumpur, MalaysiaPh: +60 392367230 / +60 392367231

OnMobile Global LimitedCentral Office Park No. 3257, Jean Avenue, Centurion,0157, South Africa. 34

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THANK YOU

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