market leader business training: writing social media updates
TRANSCRIPT
04/11/2015 1 www.liveandsocial.com
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Market Leader Training Writing Winning Social
UpdatesJonnie JensenCEO & Social Media [email protected] / +44 7900183311Connect with me at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen http://plus.google.com/+jonniejensen
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The importance of optimising updates• Make sure your updates get noticed• Increased engagement• Increased social media reach • Increasing industry awareness and influence• Drive more traffic to your content • Generate more leads, enquiries and sales
So, how do we do it?
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MARKET LEADER
Industry leading content and processes. Loyal and productive staff.High traffic with lead generation. Marketing automation with ROI.High Net Promoter Score.Increasing sales and revenues.
12+ monthsPROBLEM“What if it goes wrong?”
“We don’t know how”“It’s not working”
PROBLEM“We don’t know how”
“It’s not working”PROBLEM“It’s not working”
Live And Social create Market Leaders
Where you are now
PRESENT
Strategy. Branded presence. Management commitment. Resource.
1-3 months
ACTIVE
Creating content. Building audience. Training staff.Email marketing
3-6 months
GROWTH
Driving traffic. Raising profile. Building data. Generating leads and revenue
6-12 months
Where you want to be
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1: Real and personable• People like to talk to real people.• Balance use of “I” and “we” authentically. • Reflect ethos and values of business • Build community spirit• Let people get to know your social team• subject to sector and commercial sensitivities
Image: commons.wikimedia.org/wiki/File:Paperbag_head.jpeg
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2. Questions fuel responses• Don’t they?• Invite response• Polarise opinion• Do not be afraid• Be interested in responses• Don’t do it every time
Image: http://suwandytjin.com/
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3: Clear Call To Action• People need to be told what to do.• Direct and instructional
• Share this• Register now• Leave a comment • Please retweet• Read more info here• Tag someone below
• Test your calls to action• Short urls• UTM’s to track traffic to your site
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4: Author & Influencer engagement• Acknowledge author
• More then just “Via @liveandsocial”
• Draw influencers into the conversation• When quote retweeting an author’s tweet,
mention them again so they receive 2 notifications from you.
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5: Originality – stand out from the crowd• Customise curated content updates• don’t just leave the automated title of the piece of content
• Explain why you value this update• This is great.• Loved this video• Not something I would do• Really useful guide• Awesome insights
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6: Tag people in images• Tag influencer or key contacts in image• #GrowthHack for Instagram and Twitter• Get people to notice your content• Don’t do it all the time
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7. Reply sequence on Twitter• Replychain• #GrowthHack for promoting blog series in Tweets• Share blog post one using all previous tips • Share blog post two as reply to original tweet• Cascades the blog post series within Twitter
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7. Reply sequence on Twitter
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7 ways to optimise social updates1: Real and personable2: Questions fuel responses3: Clear calls to action4: Author and influencer engagement5: Originality to stand out from crowd6: Tag people in images7: Reply sequence on Twitter
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Open Q&AIf you have any questions then
Jonnie and the Live And Social team are here to help
@LiveAndSocial@JonnieJensenhttp://Facebook.com/groups/Digital.Marketing.Success
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Join Facebook.com/groups/Digital.Marketing.Success
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@[email protected]+44 7900183311Connect with me at:http://linkedIn.com/in/jonniejensenhttp://twitter.com/jonniejensen
Connect with @LiveAndSocialwww.liveandsocial.com0845 287 1181
Next “Market Leader” webinar:
How to fire and hire your social media teamTuesday 17th November 12 noon GMT