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MARKETPrime Healthcare Group aims to be the leading health service provider for middle and top-end patients. The group continues to reinforce its position in the market by providing high quality health care to its target demographic. Prime Healthcare Group continues to expand its presence across the UAE at a remarkable pace, offering specialty services in Abu Dhabi, Dubai and Sharjah.

Located at Airport Road, Garhoud, Prime Hospital is a 100 bedded facility managed by leading medical professionals and designed according to American Institute of Architects Hospital Architecture (AIA) guidelines and purpose built as per JCI standards. With an occupancy rate of up to 95%, Prime Hospital features state-of-the-art equipment which has been sourced from some of the best suppliers in the industry.

ACHIEVEMENTS Prime Healthcare Group recently hosted the pioneering Dubai Criticare Conference which aimed to position itself as a strategic platform for sharing the latest trends in research, therapy and management of the critically ill. The symposium gathered leading critical care professionals from all over the world to share their experience, knowledge and technology in the field through interactive sessions, plenary lectures and oral presentations. Prime Healthcare Group also organised “Dubai Gastrosurg 2015”, the First International Surgical Gastroenterology Meet, as a result of the active collaboration of Prime Healthcare, UAE and European Surgical Society and UEMS. It provided an excellent academic platform following the dynamic exchange of the rich experience of some of the best international talents.

The Group has been granted the Dubai Quality Appreciation (DQA) Award twice, in 2007, and then in 2012. Prime Healthcare Group was also commended by the Dubai Government’s Department of Economic Development for setting new benchmarks of excellence through its strategic health awareness programmes, initiatives for providing frequent free health check-ups and various community activities.

HISTORY Prime Healthcare Group LLC was founded by Dr Jamil Ahmed, a leading Orthopaedic Surgeon trained in India and Germany, in partnership with some prominent local partners. The medical facilities under the organisation was opened with a vision to become “the most respected healthcare provider in the region” by offering personalised, comprehensive, affordable and quality healthcare through highly effective treatment provided by the best medical professionals. Its very first outpatient centre started in October 1999 in Dubai, UAE.

PRODUCT AND SERVICESPrime Healthcare Group is one of the UAE’s leading healthcare services providers, with Prime Medical Centres, Prime Hospital and Prime Diagnostic Medical Centre under its umbrella. Its flagship medical facility, the 100-bed state-of-the-art Prime Hospital in Dubai, offers acute adult, paediatric and neonatal care. Some of the services and facilities available at the hospital are 24-hour Emergency, an Advanced Cardiac Cath Lab, Adult, a Paediatric and Neonatal Intensive Care Unit, a Coronary Care Unit, a Day Surgery Unit, and a Dedicated Maternity and Child Floor.

The Group also has a network of Prime Medical Centres with services ranging from general practices to super specialty and diagnostics. The Group’s facilities serve the local and expatriate

populations with services such as Cardiology, Dentistry, Dermatology, ENT, Gastroenterology, Neurology, Obstetrics and Gynaecology, Orthopaedics, Paediatrics, Pulmonology, Radiology and Urology.

In addition it is a member of the Dubai Medical Tourism Club (DMTC) and targets medical tourists with its wide range of services. Among the popular offerings for medical tourism are Rhinoplasty, Breast Lift, Breast Reduction, Face Lift, Tummy Tuck, Liposuction, Breast Augmentation, Gastric Sleeve and Gastric Bypass.

l Prime Healthcare Group is a key member of the Dubai Medical Tourism Club.l Prime Medical Centres are the first Medical Centres in the UAE to introduce a loyalty programme for patients.l Prime Hospital serves more than 2,000 international patients.l Prime medical camps serve more than 5,000 people monthly.l Prime Healthcare Group has a team of over 350 physicians and 1,000 supporting professionals providing state-of-the-art medical care to the UAE’s citizens and residents.l Prime Healthcare Group has nine medical centres and one hospital.l Prime Hospital was the first hospital to launch Look@MyBaby® service in the UAE.l Prime Hospital is the first hospital in the UAE to start an American Heart Association Authorised Training Centre. l Prime Hospital successfully removed a tumour from the belly of a fifteen year old girl, that weighed five kilograms.

THINGS YOU DIDN’T KNOW ABOUTPRIME HEALTHCARE

RECENT DEVELOPMENTS Prime Hospital has played an active role in the UAE’s initiative to promote local medical tourism by working with the Dubai Medical Tourism Club (DMTC), the Department of Health Authority (DHA) and the UAE Ministry of Health and Prevention. In addition, Prime Hospital also cooperates with charitable organisations such as UAE Red Crescent, Mohammed bin Rashid Establishment and Bait Al Khair Society.

Prime Hospital is also now an American Heart Association Authorised (AHA) Training Centre and offers vital courses such as ‘Basic Life Support (BLS),’ ‘Heart Savers First Aid CPR AED,’ and other relevant AHA workshops. Another recent endeavour is the Look@MyBaby® initiative which is also a pioneering project that uses smart technology to connect parents and families with the first moments of their newborn babies.

Prime Homecare was launched to provide medical assistance and professional attention to patients within the comforts of their home. In addition, the Prime Specialist Medical Cenre was launched in Sharjah, featuring a wide range of state-of-the-art facilities including

therapeutic areas, namely Cardiology, ENT, General Practice, Internal Medicine, Orthopedics, Obstetrics and Gynecology, Pediatrics, Neurology, Gastroenterology, Radiology and more. The Centre is equipped with all necessary diagnostic facilities, including, open MRI, CT scan, Endoscopy, and labs to conduct relevant tests.

PROMOTION Prime Healthcare Group promotes itself across all media platforms including print, television, radio and online. It also has a significant number of followers across various social media platforms. The Group participates in online marketing and constantly sends mass SMS and Emails informing people of new offers and services. Its doctors and specialists regularly make appearances in Arabic and English television programmes on channels such as Dubai TV, Sama Dubai, Emarat TV, Sharjah TV and City 7 TV to speak on various medical concerns and topics. They have also been part of radio stations including Dubai Eye Radio.

Prime Healthcare Group regularly organises health awareness campaigns for Breast Feeding, Breast Cancer, Diabetics, and Heart Diseases During such events, the Group offers relevant health check-ups and services free-of-charge and vaccinations at nominal rates, receiving

overwhelming response which can reach over 500 participants.

My Prime’ Loyalty programme was also established to provide people overseas with hassle-free, 24-hour service that connects them swiftly to their doctors and specialists.

BRAND VALUESPrime Healthcare Group would like to be known for its professionalism, trustworthiness, highly capable healthcare professionals and state-of-the-art equipment and facilities. “Personalised care, personally” is a key guideline that drives the entire service process and is adhered to by all the staff members at Prime. The Group’s practices are guided by this philosophy, which is reflected in its dealings with its customers, business partners and stakeholders. The Group is passionate about developing a relationship between Prime Healthcare Group and the patient based on mutual trust and respect.

www.primehealth.ae