market health pit stop 2 entrepreneurship & business planning
TRANSCRIPT
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MarketHealth
PIT STOP 2
ENTREPRENEURSHIP & BUSINESS PLANNING
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Entrepreneurship & Business Planning
Exploring and exploiting opportunities …
Strategy: Formulating a plan of actions to generate a (sustained) competitive positioning in the marketplace
Business model: Designing and fine-tuning an operational logic that reflects strategy
Tactics: Implementing effectively this business model
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Academy of Entrepreneurship & Business Planning
A one-week crash test of entrepreneurial projects
From causal to effectual logic
Shifting from technology-based to market-based mindset
Accelerating the learning by experiencing, (suffering), and enjoying the entrepreneurial venturing
Pitching BP in front of investors, business incubators, TT specialists, big pharmas
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Academy of Entrepreneurship & Business Planning
Key figures
24 entrepreneurial projects, 35 entrepreneurs
15 coaches trained to the methodology
11 nationalities
Numerous fields: clinical research, medical devices, public health prevention, nutrition, domotics, …
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This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Academy of Entrepreneurship & Business Planning
![Page 6: Market Health PIT STOP 2 ENTREPRENEURSHIP & BUSINESS PLANNING](https://reader035.vdocuments.site/reader035/viewer/2022062314/56649e115503460f94afd157/html5/thumbnails/6.jpg)
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532
MarketHealth
Pit stop 2: Entrepreneurship & Business Planning
Our panelists
Daniela Marino: Researcher and EU Project Manager, University Children's Hospital of Zurich, Switzerland
Bruno Reynolds: Consultant, Isis Innovation, United Kingdom
Claire Skentelbery: Secretary General, European Biotechnology Network, Belgium
Christian Suojanen: Co-founder and chairman, TTS Global initiative, United Kingdom
Jean- Claude Tagger: Chief Operating Officer, Quasardb, France