market evolution creds
DESCRIPTION
TRANSCRIPT
Market Evolution Overview
September 2007
Market Evolution
About Us
Market information and advisory company
Blend of senior marketing and research experience
Focused on the intersection of personal technology and business
Multi-country studies, quantitatively and qualitatively by internet, telephone, and face-to-face.
Please see www.marketevolution.co.ukfor biogs.
Market Evolution
Brands we work with
International blue chip media brands
Brands right on ‘edge’ of convergence
Market Evolution
Our approachBrands need to place the consumer at the heart of
the business (before the competition do)
Specialist online (web & wap) research techniques are our principle route to consumer insight
Connect consumers with brands
Consumer first (not brand) approach
Understand and monitor the realities of consumer behaviour and attitudes
Special focus on intersection of the consumer, personal technology and business
Clear and actionable findings
Demonstrative value across the business
Market Evolution
How we do what we do
Enable a conversation between customer and brands• Regular• Using digital channels (Online & WAP)• Fast and flexible•Without geographic boundaries• No size limit
Conversation takes place online or over WAP and uses our own technology – Veracity
We build a panel of consumers exclusively for our clients
Market Evolution
What is Online Panel Insight
A panel is a community of people assembled online for research purposes.
Participants have agreed to take part in online dialogue and are prepared to share their attitudes, opinions and behaviour.
Through Veracity, our online survey and panel management software, we enable a real conversation between consumers and brands.
Market Evolution
Brands listento consumers
Brands talk to consumers
Consumerstalk to brands
Consumers talk to each other
Dynamic Community of your Customers
Veracity - enabling consumer conversation
Market Evolution
The Benefits of Online Panel InsightSpecialist coverage
Cost efficient
With the additional benefits of speed and flexibility, surveys can be designed, served, analysed and insight actioned within days rather than weeks
High response rate
Demographically balanced and statistically representative of the general national population
High accuracy
No need to collect demographic information during the survey (the data has been collected during the panel design process)
Supports regular consumer dialogue and consistent follow-up analysis of virtually the same sample
Allows incorporation of multi media effects and objects (pictures, movies, etc.)
Data analyzed by industry experts and a senior cross sector board of advisors
Market Evolution Insight Services
Market Evolution
Our Insight
CustomClient
Research
Closed Insight Products
Syndicated Insight products
We offer a range of insight from custom to syndicate to suit client and budget needs:
Market Evolution
Telegraph Media Group – a custom insight Client
Engaged community of 30,000 Daily and Sunday Telegraph readers
10 surveys per month
Providing a range of valuable insight - Ad sales, product satisfaction, brand perception, NPD, marketing effectiveness etc.
40-50% participant rates per survey
Market Evolution
Eyeball entertainment – a closed insight product
Consumer insight into the entertainment industry
Impact of digital personal technology on how consumers entertain themselves
Consequences for entertainment business of growth of personal technology
Mobile, music, film, video, tv etc
Community of 3,000 under 45 year old consumers
Monthly in UK
Market Evolution
Periscope – a syndicated insight product
Consumer insight into consumers’ digital lifestyles
Monitors the impact of personal technology on business
Community of 3,000 consumers
Multi-client syndicated report
Monthly
UK
Examples of our recent insight
Mobile usage in UK
26.07.07 Market Evolution
Periscope Mobile 2.0Survey Highlights
Periscope is a monthly online monitor of consumers digitallifestyles.
Periscope insight community is made up of 3,000consumers in the UK and is representative of UK population.
Periscope Mobile 2.0Survey Highlights
0% 20% 40% 60% 80% 100%
D o n' t k no w
Wa tc h T V
V ide o c a lling
V ide o do wnlo a d
Lis t e n to m us ic
D o wnlo a d f ile s o r m e s s a ge s v ia B lue t o o th
E m a il
M us ic do wnlo a d
S e nd f ile s o r m e s s a ge s v ia B lue t o o th
D o wnlo a d ga m e s
Inte rne t bro ws ing
S e nd pic t ure m e s s a ge s (M M S )
P la y ga m e s
Used by panelistPhone capable
Capability versus actual usage
Just 2% of mobiles have internettelephony, such as Skype
11% are using their phones to browse
Social Networking sites.
Another 18% want to.
8% do their banking on their mobile.
24% would like to.
25% they are interested in being able
to send texts while flying
5% will definitely consider buying an
Apple iPhone.
Average mobile spend per
month is £20.05
30% have been shockedby the size of their
phone bill
30% plan to buy a new phonein the next 6 months
Nokia is the most popular handset manufacturer
O2 is the most popularnetwork
45% are downloading fewer ringtonesthan a year ago
37% are
texting more
than ever