1

Lotusphere 2003

INT101 WebSpherePlatform Strategy for Domino Customers

Jamie M. ThomasDirector, WebSphere Strategy and Portfolio Management

All IBM’s plans are subject to change without notice

Evolution of e-business

Access Enterprise Integration On Demand

Access | Publish | Transact | Integrate Internally | Integrate Externally | Adapt Dynamically

Optimize operationsDynamically respond to the needs of customers, employees, partners, and

suppliers

Buying not browsing

Working not surfingGet on the Net

Market DynamicsFrom management of transactions to horizontal integration for

e-business on demand

Build TransactionalApplications

Develop

IntegrateApplications

PersonalizeExperiences

AutomateProcesses

Time to Value…efficiency and flexibility

Collaboration with partners, suppliers…adapt to change

strengthen relationships……new business models

….mergers, consolidations, acquisitions

Today’s Enterprise IT Environment

The role of modern middleware is to integrate and simplify

Intranets

ValueChainExtranets

Databases

Customers

Transactions

Internet

Networks

Legacy Systems and Applications

IT environments are becoming increasingly heterogeneous and complex.

2

e-business: The New Virtual EnterpriseEnd to EndOptimized

IntegratedAgile

CustomerRelationshipManagement

EnterpriseResourcePlanning

ProductLifecycle

Management

SupplyChain

Management

e-business

InfrastructureCollaboration

Customers Suppliers &Distributors

Business Integration (inter- & intra-enterprise)Employees

From Demand to Delivery

Today's Business Integration Challenges

Unconnected infrastructure investments– Provide seamless integration with new business units– Link packaged applications with legacy systems

Accelerated costs of managing disparate systems– Integrate across heterogeneous islands of automation– Mitigate people and skill shortages

Increased industry and government regulations– Industry standards - Example: Walmart driving consistency across

supply chain with UCCNeT – Government regulations - Examples: US Federal ADA requirements

HIPAA for the US healthcare industry

Reaching new markets with critical speed– Support new standards like SCADA for process automation– Maintain system and asset security

Integration projects take too long and cost too muchAchieving 'Time to Value' is critical to business success

Integration Spending Priorities

GOAL: Deploy solutions that take advantage of Rapid Application Development capabilities

IT Spending Priorities for CIOs

25%23%

35%Integrated Systems and ProcessesSource: CIO Magazine, March 1, 2002

Source: IBM Customer Surveys, 2001, 2002Requirement for customized integration programming is growing

Q. What technologies are you currently using to achieve integration?

Q. Which of the following integration approaches does your company use to link your e-business applications?

Custom programmingCustom programming 70%62%

WebSphere: Open Standards Platform

Windows Linux AIX Solaris HP-UX OS/400 OS/390 z/OS

HTML

XML J2EE

OpenSource

WebServices

(SOAP, WSDL, UDDI)

tm

Open ToolsOpen Platform

Open Internet

Open Programming Model

Unparalleled Depth and Breadth

Web Data andVocabularies

Web User Interface

Business Logic

Open Implementation

Dynamic ApplicationNavigation, Discoveryand Interaction

OpenReferenceImplementations

3

Business Integration Environment

Improve Customer Loyalty

Collaborate With Supply Chain Partners End-to-End Integration

Michelin integrated its partners supply chain to improve business efficiency by integrating a new B2B self-service extranet with core mainframe applications.

Australian Stock Exchange implemented B2C and B2B solutions in a standardized infrastructure integrating with three core homegrown trading applications (CHESS, SEATS, & DCS) allowing them to provide superior customized service to a diverse base of customers

Whirlpool integrated their on-line order system with their SAP R/3 inventory system and then integrated all of their core applications to operate as a seamless enterprise to their value chain

Dow Chemicals integrated multiple SAP applications with legacy mainframe systems and a new Siebel Web-enabled CRM application

Application Package Integration

WebSphere: Foundation for e-business

A transactional application runtime environment

A common programming model with Rapid Application Development (RAD) tools

Common reusable runtime components for building software infrastructure

A platform for integrating applications and automating business processes

A personalized, portal-based Web experience

...the dynamic e-business infrastructurefor IBM, partner and customer solutions

WebSphere is the middleware platform that provides...

IBM WebSphere Software

The leading software platform for e-business on demand

Strengthen Relationships

Enhance customer, partner, employee and supplier user experiences for optimal satisfaction

OptimizeOperations

Integrate applications & automate business processes for operational efficiency and

business flexibility

Reduce Business RiskRely upon a high quality foundation to rapidly build & deploy applications

for high-performance e-business on demand

WebSphere in the SWG Strategy

Customer /PartnerApplications

MiddlewareIntegration

Platform

Multi-Platform

Systems Integration Layer

Middleware Integrates e-business Applications

- Systems Management- Collaboration

- Data Management- Transaction & Msg Mgmt

TivoliLotusDB2

IBM eServers Non-IBM Servers

App

licat

ion

Dev

elop

men

t

Systems Integration Layer

Application Integration Layer

Finance RetailDistri-bution

TelecomManufac-turing

Gov't.

ValueChain

Management

ProductLifecycle

Management

EnterpriseResourcePlanning

CustomerRelationshipManagement

4

IBM WebSphere Software Platform: Foundation & Tools Product Families

WebSphere StudioAn open, comprehensive development environment for building dynamic e-business applications

WebSphere Application ServerA high-performance and extremely scalable transaction engine for dynamic e-business applications

WebSphere Host IntegrationSoftware to leverage and extend legacy assets for new e-business solutions

Foundation and ToolsBusiness Challenges:

Providing an operating environment for disparate platformsIntegrating application development rolesSimply deploying & administering applicationsOptimizing applications

Solution Benefits:Lowers labor costs with superior developer productivityMinimizes cost with management services Maximizes customer choice with one comprehensive platformProvides superior price/performance via intelligent application optimization

IBM WebSphere Application ServerA high-performance and

extremely scalable transaction engine for dynamic e-business

applications

Application Server Enterprise

WebSphere Application Server

Application Server Express

z/OS

IBM WebSphere Application Server Family

The mainstream Web services J2EE certified application server enabling industry leading qualities of service and flexible deployment options

An easily approachable “on-ramp” to e-business, providing fast and productive development, deployment of dynamic web applications

A J2EE certified configuration optimized to the unique qualities of service provided by z/OS

A high-performance and extremely scalable transaction engine for dynamic e-business applications

A next generation application server that simplifies build-to-integrate tasks, accelerates application development and enables real-time adaptable capabilities

WebSphere Application Development Tools Strategy

building a consistent family of application development tools, based on open standards, that exploit the WebSphere runtime environment

Productivity & quality limitations due to the

inability to integrate best-of-breed tools & infrastructure

in a single, seamless environment

Technology ProblemLack of an open application

development integration platform similar in nature to

what is available for servers

(e.g., Apache, J2EE, Linux)

A newly integrated, open

WebSphere Studio Family

An open tool platform contributed by IBM to an Independent open source

organization

Business Problem WebSphere Solution

5

WebSphere Studio Tools Family

Supporting Linux and Windows Environments

software platform

WebSphere Studio

Tivoli Lotus DB2WebSphere Rational

Mon

itorin

g W

orkb

ench

Dom

ino

Tool

kit

Ever

ypla

ceTo

olki

t

XDE

Desi

gn

Tool

s

Stud

ioAp

plic

atio

nDe

velo

per

Busi

ness

Inte

grat

ion

Tool

kit

Porta

lTo

olki

t

3rd Party &Open Source

Tool

s, U

tiliti

es,

APIs

, Plu

g-in

s Partner Tools

Building High Volume Transaction Applications with WebSphere

Increase transactions, link operations with other enterprises, Integrate disparate computing systems and business applications

Challenge:eBay can grow reliably and cost effectivelyProvide eBay users with new services to transact more businessUse of WSAD and reuse of Java components driving 1/3 reduction in code base

Benefits:

Upgrade "eBay V3" technology to increase developer productivity and API integration New features and user tools to advance site dependability, user experience -- delivering projected site growth WebSphere with its Java-based J2EE technology framework selected for its strong reputation -- a reliable platform for managing high-volume transactions

Solution

"With over 8,000 transactions per second,millions of users see how we do our jobs every day"

Building High Volume Transaction Applications with WebSphereWorld’s Largest Liquid Marketplace

Up to 2 million new items each dayMore than 138 million items available Over 18,000 categories 46M Registered users40K New users per day1 new user every 2 seconds

eBay’s Next Generation Software PlatformFrom C++ to JavaFrom homegrown app to J2EE standardsLeveraging a commercial application server Messaging layerNext generation search

A few words on velocity. The little-known story…..Converting 3 million lines of C++ to Java3 times/day, 6 days/week HTML rolls to the siteOnce a week significant feature releases go live-to-siteDeployed internationally within 3 weeks Nearly 30K lines of code change weeklyWith no down time

Growth from a Technology Perspective

Outbound Traffic (at peak)

Page Views (per day)

Searches (per day)

> 2 Gbps

380M

50M

2002200220022002

> 5 Gbps

1B

150M

20052005**20052005**

410 Mbps

86M

11M

1999 1999 1999 1999

IBM WebSphere Software Platform:Reach & User Experience Product Families

WebSphere PortalA single point of personalized interaction with applications, content, processes and people

WebSphere EveryplaceSoftware for extending e-business applications to mobile devices

WebSphere CommercePowerful sell-side solutions to handle the challenges encountered in customer and trading partner environments.

WebSphere VoiceSoftware for enabling natural voice interactions with applications and data

6

Reach and User Experience

Business Challenges:Providing a simple, single point of access to resourcesIntegrating disparate environments and data formats in real timeEnabling users to interact & take actionSupporting automation of the entire order process

Solution Benefits:Increases user productivity Expands reach into new marketsIncreases relationship satisfactionReduces costs (order processing, information gathering, etc.)

IBM WebSphere Portal

A single point of personalized interaction with applications,

content, processes and people

IBM WebSphere Commerce

Powerful sell-side solutions to handle the

challenges encountered in customer and trading partner environments

WebSphere Portal - Simple Definition

RoleofPortal

Processes

Applications

People

Content

B2E Portal

a Single Point of personalized interaction

with the applications, content, processes and

people, for the user

B2BPortal A Portal is: B2C

Portal

WebSphere Portal: integrating capabilitiesSelf-service HR

Filtered internal/external content/

Personalized by role

Messaging

WebSpherePortalSearch

Collaboration

Biz Intelligence

Document/Content Management

People Finding

Syndicated Feeds

Application Integration

The Goal:Integrated and configurable web space

Process Integration delivers:an integrated e-Business

IBM WebSphere Portal Family

Portal Experience

Portal Extend

Portal Enable

Portal Express Plus

Portal Express

A single point of personalized interaction with applications, content, processes and people

Portal ExtendAllows your portal users to act on information and applications accessed by collaborating with other portal users.

Portal EnableEnables you to build scalable portals that simplify and speed a user's access to personalized information and applications

Portal - ExpressDesigned for Small Medium size businesses, with simple installation, affordable pricing, and function

Portal ExperienceProvides the capability for developing, deploying and maintaining advanced enterprise portals

7

B2E - Example, the new e-business workspace

Bekins Portal Based Transportation Solution

Bekins chose tools and technologies to deliver an open, high-performance Web Services solution.

WebSphere Portal ServerWebSphere MQIBM DB2

Solution

Increased revenue by $75MReduced operating costs/improved profitability by $1MReduced cycle time 25% percent and improved customer satisfactionEnabled IT development savings of $100K.

Business Value:Provide instant notification of brokered shipping opportunities, meeting each business partner's specific criteria Provide faster response times to end customers' shipping requests.

Challenge:

The goal: to be “the premier e-commerce transportation company in North America.

We're not reinventing the wheel anymore and can do rapid development. It can be used in

so many different ways.”

Randy Mowen, Bekins Director of Data Management

B2B

Dire

ct

Commerce Business Edition

B2B Indirect

B2C

Co

nsum

er

Dire

ct

Commerce Professional

EditionCommerce Professional Entry Edition

Commerce Portal

IBM WebSphere Commerce FamilyPowerful sell-side solutions to handle the challenges

encountered in customer and trading partner environments.

Commerce Business EditionOptimize business processes. Integrate with core applications. Strengthen business relationships with customers and partners and deploy a truly global e-business.

Commerce Professional Entry EditionProvides comprehensive, end-to-end functionality to help growing companies

do business on the Web--quickly and affordably.

Commerce Professional EditionMove to the forefront of online selling to consumers. Create a site that attracts customers and keeps them coming back, achieving fast return on your investment.

Commerce PortalA seamless blend of

commerce and portal modular

functionalityinto a single

integrated package

IKEA Commerce Solution

Drive sales to one of hundreds of store locationsReach new marketsShow a consistent brand image worldwide

Challenge: Business Value:Expands IKEA’s business modelImproves customer retentionEnhances brand image worldwide

SolutionWebSphere Commerce

WebSphere PortalWebSphere Studio Application Developer

WebSphere MQ

A worldwide furniture retailer with €10.4 billion in sales from 140+ stores in 22 countries

8

IBM WebSphere Everyplace and Voice Families

Business Challenges:Handling different applications, device formats, roaming and data types

Providing data security across networks and systems

Accepting new wireless standards as necessaryProviding voice interactions

Solution Benefits:Improves e-business data access from any contact pointExpands services offerings in a mobile environmentShortens sales-cycle times through real-time information accessEnhances access capabilities through voice interaction

IBM WebSphere Everyplace

Software for extending e-business applications to

mobile devices

IBM WebSphere Voice

Software for enabling natural voice interactions

with applications and data

WebSphere Business IntegrationSoftware needed to model, integrate, automate, and manage efficient and flexible business processes

WebSphere MQSoftware to connect internal and external applications to exchange information reliably and securely

IBM WebSphere Software PlatformBusiness Integration Product Families

Application Connectivity

Business Challenges:Connecting disparate systemsReducing development timePreventing information lossSupporting open standards IBM WebSphere

MQSoftware to connect internal and external

applications to exchange information reliably and securely

Solution Benefits:Improves time to marketReaches new markets through open standardsIncreases productivity and enhances information availability

IBM WebSphere MQ FamilySoftware to connect internal and external applications

to exchange information reliably and securely

Solutions for Industries

Business Integration Server

Business Integration Connect

MQ

IBM WebSphere MQ BrokersInformation transformation, intelligent routing and real-time event distribution

IBM WebSphere MQHigh performance communications transport enabling reliable and secure application communication

IBM WebSphere MQ EveryplaceIntegration of users with mobile devices enabling secure and reliable exchange of information

9

Business Process Integration

Business Challenges:Modeling the businessIntegrating multiple systems into a single processReducing development timeManaging business activities

IBM WebSphere Business

IntegrationSoftware needed to

model, integrate, automate, and manage

efficient and flexible business processes

Solution Benefits:Leverages existing applications and infrastructureEnhances productivity and return on investmentIncreases collaboration across functional and business boundaries

IBM WebSphere Business Integration Family

Software needed to model, integrate, automate, and manage efficient and flexible business processes

IBM WebSphere Business Integration ServerThe complete solution for business integration, human workflow, long running transactions and data transformation and routing

IBM WebSphere Business Integration ConnectB2B infrastructure software to integrate with external business systems

Editions of IBM WebSphere Business Integration for major industries with pre-built process collaborations and application adapters.

Solutions for Industries

Business Integration Server

Business Integration Connect

MQ

A Complete Integration Solution

"Legacy"

Apps

Business ProcessIntegration

UserInteraction

Consumers

Trading Partners

Service Providers

Suppliers

B2B Portal

B2C Site

Value Chain

Supply Chain Management

Customer Relationship Management

Service Provider Integration into

ERP and HR Systems

Product Development Management

ApplicationConnectivity Information

IntegrationBuild to Integrate

New e-business Applications

HeterogeneousEnvironments

Eliminated 3 Integration Providers

Deliver a WebSphere platform to power robust midmarket solutionsLead with partnersProvide world class support and enable partners to achieve attractive ROILeverage IBM WebSphere momentumSignificant cooperative marketing and demand generationTarget value nets to connect large customers with midmarket suppliers

IBM WebSphere Midmarket Strategy

Create joint revenue opportunities with partners through industry specific solutions

10

Introducing the WebSphere - Express Family

Approachable entry point to e-businessEasy, wizard-driven, installation and deployment Near-zero administrationModular design for incremental growth

An industry-leading e-business platform built for the midmarket ... priced to start now and protect your investment as you grow

WebSphere Business Connection - Express

WebSphere Portal - Express

WebSphere Application Server - Express

IBM WebSphere Software Platform

WebSphere StudioAn open comprehensive development environment for building dynamic e-business applications

WebSphere Application ServerA high-performance and extremely scalable transaction engine for dynamic e-business applications

WebSphere Host IntegrationSoftware to leverage and extend legacy assets for new e-business solutions

WebSphere PortalA single point of personalized interaction with applications, content, processes and people

WebSphere EveryplaceSoftware for extending e-business applications to mobile devices

WebSphere CommercePowerful sell-side solutions to handle the challenges encountered in customer and trading partner environments.

WebSphere VoiceSoftware for enabling natural voice interactions with applications and data

WebSphere Business IntegrationSoftware needed to model, integrate, automate, and manage efficient and flexible business processes

WebSphere MQSoftware to connect internal and external applications to exchange information reliably and securely

2002 - Market Transforming MomentumCustomers

Over 50,000 Customers Worldwide9 of the top 10 worldwide commercial & savings banks 14 of the top 15 worldwide telecommunications firms Top 3 worldwide healthcare companies

Partners43% growth in skills certifications for Business Partners in 2002Over 10,000 Systems Integrators trained on WebSphere software

Technology InnovationDelivered 200+ new AD partnershipsLatest Web services standards including: AXIS, SOAP, JAX-R, JAX, WS-Coordination, WS-Transactions, BPEL4WS

IBM WebSphere Software Platform Directions

Extend platform leadership with integratedreusable components

Invest in next generation open standards

Develop a services-based infrastructure to support gridcomputing

Enhance self-managing and self-protecting autonomic features

Deliver consumable products to address Mid Market customers

WebSphere will be the foundation of the e-business on demand operating environment

11

Related Sessions of Interest

Repeat session: Introduction to Domino/WebSphere Integration

Sneak Preview: Rapid Application Development Tool for WebSphere Studio

Building Blended Applications for Domino and WebSphere Part B: Developing with IBM and Lotus Tools and Technologies

Building Blended Applications for Domino and WebSphere Part A: Considerations and Planning

AD103

Repeat session: WebSphere Platform Strategy for Domino Customers

Lotus Technology Strategy and Domino Developer's Roadmap

INT101

JMP108Thursday

AD308Wednesday

AD102Tuesday

AD101Monday

LotusSphere 2003

INT101 WebSphere Platform Strategyfor Domino Customers

Jamie M. ThomasDirector, WebSphere Strategy and Portfolio Management

All IBM’s plans are subject to change without notice

Scenario: WAS Application Distribution & Launch

Cell Mgr

Node B

Cell-wideconfigurationrepository

Node Mgr

AppServer

AppServer

Node A

Node Mgr

AppServer

Cell wide configuration repositoryDynamic Discover & Enrollment

Application DistributionApplication Configuration & Launch

IBM WebSphere Everyplace

AnyData

Extending e-business to the mobile user

AnyDevice

HTTP Server

Connectivity Content Handling

Security

ManagementServices

Scalability,Optimisation

Base Services

IBM WebSphere Everyplace Suite

12

IBM WebSphere Pervasive Offerings

WebSphere pervasive offering can help increase the productivity of your mobile workers, enhance revenue growth, and improve customer satisfaction. The core functionality has three main components: personal productivity, application enablement, and a development toolkit.

WebSphere Voice Server

WebSphere Transcoding

Publisher

WebSphere Application

Server

WebSphere Studio

WebSphere Edge Server

WebSphere Translation

Manager

WMLi-modeVoiceMLetc.

WebSphere Everyplace

JMS Pub-sub - WebSphere Out-performs the Competition

WebSphere JMS Pub Sub vs. TIBCOƒ WS MQ Event Broker far more Scalable based

on 1 to many publishers to subscribers

1 --> 1 1 --> 51 --> 3 1 --> 7

WS MQ Event Broker

TIBCO Enterprise for JMS 2.0.0

1 25050 500

WS MQ Event Broker

SonicMQ 4.0

Publishers / Subscribers / Topics

Publishers --> SubscribersWebSphere JMS Pub Sub vs. Sonicƒ Not so "sonic" when there's a lot to do !! ƒ WS MQ Event Broker beats Sonic for non-

transactional by 50%

WebSphere MQ v5.3 JMS Send Receive vs. Sonicƒ TWICE AS FAST