mark turrell imaginatik keynote "collective intelligence & healthcare" at the ideagoras conference

8/14/2019 Mark Turrell Imaginatik keynote "Collective Intelligence & Healthcare" at the Ideagoras Conference

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Imaginatik plc 2009 | www.imaginatik.com

Collective IntelligenceMark Turrell

CEO, Imaginatik plc

!?


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Imaginatik plc 2009 | www.imaginatik.com2

Agenda

Introducing Imaginatik

There is a new Power Human Brainpower

Collective Intelligence

What is it

Where can it be applied

How does it work Case Studies from Healthcare

Implications for Enterprises

Special issues

Suggested next steps


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Introducing Imaginatik

Imaginatik provides Services & Software forCollective

Intelligence and Collaborative Innovation

Typical Clients

Allianz, Boeing, Bombardier Aerospace, Capital One, Cargill, Chevron,Chubb, CSC, Dow Chemical, General Electric, Grace Chemicals, IBM,

Merck, Mayo Clinic, Nokia, Reed Elsevier, Royal Mail, Solvay, The

Hartford, UCB, Whirlpool, Xerox

About the Company

40 employees (Boston, MA & Winchester, UK)

World Economic Forum Technology Pioneer

Clinton Global Initiative Member

Public company


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There is a Power

Human Brainpower


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There is a Power

There is apowerful force at play inorganizations today, as powerful as the notion of

democracyin society. The confluence of many

factors, from the use of enterprise social

networking tools, to the demographic changes in

the workforce, are creatingnew opportunities

for firms to tap into the Collective IntelligenceCollective Intelligence

of large numbers of people atscalescaleandspeedspeedimpossibleimpossible with traditional techniques.


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What is Collective

Intelligence?


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What is Collective Intelligence?

Collective Intelligence is a shared or group intelligence

that emerges from various forms of collaboration of

many individuals, directed towards a common issue

Collective Intelligence leverages the insight, experience

and knowledge of a large and diverse group of people

inside, and often outside, the organization

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Where can it be used?

Usually augmentsexisting process by

adding new capabilities


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Accelerating the Innovation Process

IDEATION LAUNCHPROJECTSCONCEPTS

STRATEGIC CONTEXT

EXPAND

INNOVATION PORTFOLIO

PROBLEMS

/ FIELD OF

PLAY

INNOVATION FOUNDATIONS

Based on Imaginatik Innovation Pipeline White Paper

Revealing problems

The Problem behind the Problem

Validating Problems

Assumption & Hypothesis gathering

Idea generation

Idea voting

Collective eyes and ears

Idea elaboration & building

Concept validation from multiple

angles

Concept testing (internal &

consumers)

Organization Alignment

Channel / Customer Engagement

Problem solving

Viral marketing

Consumer / channel engagement

Eyes & Ears (competitive response,

problem solving)Identify opportunities to

expand the platform into newareas


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Key Components


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Why does it work the Science

Abundance

Intersections

Networks

Focus


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Case Studies


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Collective Intelligence in Healthcare


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Pfizer: Idea Farm

Chemistry Design: Improving Structural Alerts

CoE mission and value: New HTS ideas

Tapping expertise: Ask the Enzymologists


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Pfizer ChemBioConnect Visualization Space

View Ideasnote popup preview of structure, automatic selection tools,

status bar graphs, search capability

Entering an IdeaChemDraw plugin is light

green in edit mode

Reading an IdeaChemDraw plugin is white

in read-only mode


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Imaginatik plc 2009 | www.imaginatik.com1919 www.imaginatik.com

Mayo Clinic


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Merck


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Collective Intelligence

in the Enterprise


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Enterprise Implications

Security / restrictions

Intellectual property creation and protection

Focus

Link to internal back-end processes & organization

Leadership style Cultural barriers not invented here


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Next Steps

1. Make investment in people, process and technology

Suggest either committed deployment, or scale in to gainexperience

1. Experiment with different types of use, inside and

outside the organization across the Innovation Pipeline

2. Engage a trusted partner you need to learn from other

peoples mistakes

Imaginatik & our partners have over 10 years experienceproviding services & technology in the area of Collective

Intelligence & Collaborative Innovation


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Imaginatik plc 2009 | www imaginatik com24

Collective Intelligence | Collaborative Innovation

Mark Turrell

CEO Imaginatik plc

www.imaginatik.com

[email protected]

Thank You!

mark turrell imaginatik keynote "collective intelligence & healthcare" at the ideagoras conference

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