mark s. freed, md, faccresume mark s. freed, md, facc be er health in seconds -‐ upcoming consumer...
TRANSCRIPT
Executive Summary Nationally-‐acclaimed medical information entrepreneur
Thought-‐leader in provider-‐patient communication and adherence
Proven ability to innovate and create marketable content and communications solutions for consumers, professionals and businesses
Business Experience Business, brand, product development
Strategic content creation/design Marketing campaigns, ad creation, website design, SEO
Strong professional relations with renowned physician thought-‐leaders
Strong customer relations with leading pharmaceutical and medical device companies
Education BA, Northwestern University MD, University of Illinois College of Medicine
Cardiology and Research Fellowship, Barnes Hospital / Washington University School of Medicine, St. Louis, MO
Interventional Cardiology Fellowship, William Beaumont Hospital, Royal Oak, MI
Board Certifications
Internal Medicine
Cardiology Founder and President
Dr. Mark Freed has been creating acclaimed medical communication solutions and informational products for physicians and the healthcare industry for more than 20 years. In 1992 he founded Physicians’ Press to provide more timely and practical information to the medical community. As President and Editor-‐in-‐Chief, he set a new standard for up-‐to-‐date and user-‐friendly content, co-‐authored and edited more than 30 medical reference texts – including many international bestsellers – and built Physicians’ Press into a world-‐class medical publishing company in the face of competition from much larger publishers. During his 16-‐year tenure, more than 1.7 million medical informational products were sold worldwide. Physicians’ Press products were frequently selected over similar products developed by Elsevier, Lippincott Williams & Wilkens and other top medical publishers, leading to large (25-‐100K) repeat sales to AstraZeneca, Merck, GlaxoSmithKline, Sanofi-‐Aventis and other major pharmaceutical companies. Physicians’ Press was acquired in 2008 by Jones and Bartlett Learning, a por�olio company of Providence Equity Partners, the preeminent private equity firm in the media, communica�ons, educa�on and informa�on industries. Prior to founding Physicians’ Press, Dr. Freed was a renowned cardiologist, researcher, and speaker. As a recognized expert in strategic content development and a thought-‐leader on patient adherence and provider-‐patient communication and collaboration, he is committed to improving healthcare by educating and motivating consumers and professionals, creating more effective communications solutions to improve outcomes and reduce costs, and inspiring life-‐long health. Representative Accomplishments Founder, President and Editor-‐in-‐Chief of Physicians’ Press (1992 – 2008)
Founder, President, and Editor-‐in-‐Chief of the Physician-‐Patient Partnership Program at Freed Medical Communications (2010 – present).
Author/editor of more than 30 medical books for physicians (70 editions and 1000 chapters), including many international bestsellers: Essentials of Cardiovascular Medicine, Hypertension Essentials, Dyslipidemia Essentials, Diabetes Essentials, The Manual of Interventional Cardiology, The Complete Guide to ECGs, others. Author of the Physician-‐Patient Report Card Series and Physician-‐Patient Pocket Card Series.
Cardiologist at Barnes Hospital/Washington University School of Medicine and William Beaumont Hospital (1986 – 1992). Involved in basic and clinical research, teaching, and patient care. Contributed numerous research articles to the scientific literature and lectured extensively as an invited speaker on cardiovascular disease.
Founder and Chairman, The Magic of Children Foundation and Adopt-‐a-‐Doc/Adopt-‐a-‐Nurse Health & Safety Program. Author of The Magic of Children: A Celebration of Life, Love & Happiness.
Founder, Past-‐President and Editor-‐in Chief, Physicians’ Press (1992-‐2008) [email protected] Chicago, IL. 60611 office: 312.929.3739
Mark S. Freed, MD, FACC
Page 1 of 2 -‐ Resume
Physicians’ Press – Founder, President, Editor-in-Chief (1992-2008)
Innova�ve medical publishing company established to provide more �mely informa�on to the medical community. During his tenure, Dr. Freed:
u Authored, edited, and designed 30 medical books (70 edi�ons)
u Set a new standard for �mely & prac�cal informa�on u Built Physicians’ Press into a world-‐class medical
publishing company Responsible for all business and brand development, content crea�on and design, sales and marke�ng, building strong rela�ons with physician thought-‐leaders and pharmaceu�cal and medical device companies.
30 �tles and 70 edi�ons Numerous interna�onal bestsellers More than 1.7 million sold worldwide
Consumer Health ww Professional Education ww Health Partnerships
Founder, President, Editor-‐in-‐Chief (2011 – present) Founder and Chairman Founder and President
What your doctor wants you to know but Is too busy to tell you
Delivered where you want it – online, email, mobile phone – when you want it, in quick, personalized action steps
Essential information for living longer – preventing heart attack, stroke, cancer – feeling better, and being happier
Online, Social Media, and Mobile Solu�on
Physicians’ Press was acquired in 2008 by Jones and Bartle� Learning, a por�olio company of Providence Equity Partners, the preeminent private equity firm in the media, communica�ons, educa�on and informa�on industries.
“A Gi� That Gives” – Associated Press
Creating Acclaimed Medical Content and Communications Solutions for 20 Years
Interac�ve resources work hand-‐in-‐hand to improve provider-‐pa�ent communica�on and adherence. Print, digital, online learning, pa�ent kits
Page 2 of 2 -‐ Resume
Mark S. Freed, MD, FACC
Be�er Health in SECONDS
-‐ Upcoming Consumer Health -‐
Skip the health-‐nut esoterica. Ignore the string-‐bean
celebri�es. Achieve be�er health in seconds. Plus
crea�ng a working partnership with
your doctor
Concept idea: Innova�ve web/mobile solu�on from the world’s leading experts changes the paradigm for ECG learning and competency assessment and remedia�on. Augmented learning, personalized feedback, progress monitoring. Improves pa�ent care and eliminates unnecessary tests and procedures. Ongoing, long-‐term, online learning community.
ECG Teach & Testu Adopt-‐a-‐Doc™/Adopt-‐a-‐Nurse™
Health & Safety Program, K-‐2 u Healthy Parents-‐Healthy Child Role
Model Program u Teens-‐Helping-‐Kids Mentoring Program u Books, music, video, health characters
& more
www.magicofchildren.org
Doctors, nurses, parents and teachers empowering children