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Portal 2.0 - Web 2.0 plus social utility

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Portal 2.0 - Web 2.0 plus social utility

Roadmap

Permanent app navigation

Access to social graphs

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Zynga – Social games for the mass market

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Zynga – Social games for the mass market

Zynga – Current Metrics•25 games: Casual MMO, Virtual World

•5 networks (FB, MySpace, Bebo, Hi5, Friendster)

•5.5Bn monthly PVs

•5.0M DAUs

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Zynga – Social games for the mass market

Company DAU

Zynga 5.0M

RockYou 3.7M

Slide 2.7M

Playfish 1.8M

Agape (Causes) 1.1M

Industry leaders by DAU

Source: Adonomics.com & Zynga estimates

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Sample room on Yoville

Zynga – Social games for the mass market

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Zynga – Social games for the mass market

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Zynga – Social games for the mass market

Dragon Wars

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Industry challenge – growth through retention

DAU – Leading Apps

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DAU – Leading Apps

Industry challenge – growth through retention

Portal 2.0 roadmap

Build app usage and verticals

Industry standards