Analytic ArchitecturesChief Data & Analytics Officer

Sydney March 2017

>Me

>Conventional Data Strategy

CLEAN VALIDATE CONTROL PROTECT

>Analytics

Business Understand & Data Understanding

Data Preparation &Modelling

>Feature Engineering

Feature engineering is the process of creating features - variables derived from source data - that make machine learning algorithms work. Feature engineering is fundamental to the application of machine learning.

Coming up with features is difficult, time-consuming, requires expert knowledge. "Applied machine learning" is basically feature engineering.”

-Andrew Ng

>Problem statement

>We’ve seen this before

>1: Ignore it (and hope it will go away)

>2: Rewrite

>3: Configurable data pipeline

>Get in touch

https://uk.linkedin.com/in/markjhunter

@mark_hunter_MEL