mark elliott, collabforge, gov2.0

8/6/2019 Mark Elliott, Collabforge, Gov2.0

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Dr. Mark Elliott


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Social technology strategy

Online community building

Participatory democracy

ollabforge works almost exclusively with government, local, state, federal,nternational.


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The NBN

opics for this presentation:

. Gov 2.0 - what it is & why it's important.

. Some case studies, looking at what Australia has been doing in this space.

. Finally, how the National Broadband Network is actually the superchargerhat can take digital government to the next level.


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overnment 2.0... often referred to as Gov 2.0 for short.


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Government 2.0 is big news in Australian digital government, and in digital governmobally. What is it? A not so subtle reference to the intersection of government and We.0. What is Web 2.0?

he second generation Web, where there is a movement away from static webpages,ynamic and shareable content and social networking (YouTube, Facebook, Wikipedilickr, blogging, Twitter, etc...). This shift is less to do with a revolution in technicalapability, and more about the behaviour of how people use the Internet.

nstead of passive consumption along the lines of more traditional print media orelevision, Web 2.0 is about using the internet as a social platform for generating andharing your own content, alongside the content provide by others, includingrganisations, and also governments.

Gov 2.0 then, is a rethinking of government as a platform for participation - for theublic, but also, for government itself - which draws upon the tools, processes and

earnings of Web 2.0.


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here is great diversity with regard to Gov 2.0, so this presentation can onlyrovide you with a keyhole view.


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ollabforge has been working with UNESCO to establish an online community to suWorld Heritage implementation across the Pacific Islands.

s part of this work I met a dedicated lady who is employed at the Vanuatu Culturalentre.

he acts as a liaison between UNESCO and Vanuatus World Heritage sites,mediatietween unconnected villages, her government, UNESCO and other state interests and

xperts, many of whom working in Canberra at Department of Sustainability, EnvironmeWater, Population and Communities (DSEWPC).

he is able to achieve all this, thanks to a single internet connected personal computnd a suite of online collaboration and communication tools.

n other words, its Web 2.0 that makes it possible for Vanuatu to manage its Worlderitage sites and participate in the program...

we consider this to represent the regional frontier of Gov 2.0, how is this phenomenffecting Australian cities?...


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..that anyone can edit

he City ofMelbourne was the first in the world to develop a truly collaborativeity plan that anyone could edit.

he process first involved mapping the city's existing planning process, theneengineering this for collaboration.


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futuremelbourne.com.auWhat resulted was a wiki-based collaborative platform and engagementtrategy.

his strategysought to first carefully establish an internal onlineommunity within the City of Melbourne itself, before growing thearticipation over time to include stakeholders and eventually publicarticipants.

What resulted was quite remarkable, and has yet to be replicated on such acale.


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City planners collaborating

with the public

Not a single instance of spam,

off-topic or offensive

contribution

Public could add, edit, deletecontent 24/7

Worlds 1st collaborative city

plan

ity planners efectively collaborated with the public, exchanging informationnd helping each other improve the plan.

his resulted in two-way learning and outcomes that were beyond what thety could have achieved with its previous, comparatively closed-door,pproach.


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An example of a typical page in the plan. There is an edit button on every page thatny logged in user can click.


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After clicking the edit button, the user sees an editing suite, much like Microsoft Wordr any other word processor.

Users simply type in their contribution, and click save.


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Revision control functionality provides an audit trail that makes it easy tonderstand who contributed what.

his slide shows a relatively minor contribution.

reen highlighted text was added, and red highlighted text was deleted.


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Contributions ranged from simple spelling corrections, through to extensive well-onsidered articles such as this one.

This contribution shared knowledge on how the city of Helsinki successfully dealtwith bicycle lanes.

What's important to note here is that certain people are naturally drawn towardsertain tasks and types of engagement...


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.and that given a channel, people felt comfortable to express their creativity in themedium of policy development.

With these sort of outcomes, we now realise its critical to re-evaluate what it meanso engage the community, andwhat we can expect to receive in return.

This further raises the challenge for organisations to participate and engage theublic online.

Ive always felt this project could be extended in remarkable ways

imagine a national network of FutureCities collaborating together to share anduild city planning practice and intelligence...


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Weve gone on to employ this approach in a range of other contexts, such asational and state park management.


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weplan.parks.vic.gov.auOur work with Parks Victoria has focused on providing a strategic approach

o collaborative public consultation across a range of projects in a moremodular fashion.


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Challenging the tyranny ofdistance

Organisation-wide approach

Preserves online community

between projects

Recently Spotlighted by VIC

Gov 2.0 Action Plan

This coordinated, organisation-wide approach to online collaboration andonsultation is something were increasingly involved with (more recently withPA Victoria).

CLICK=

urther, this approach helps Parks Victoria to overcome the distancesnvolved in state-wide consultation,

CLICK=

nd as mentioned, a modular approach to projects means new initiatives canraw upon the existing community

CLICK=

inally, wePlan was recently given the spotlight by the Victorian Gov 2.0 Actionlan


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Again, using a similar approach, we worked with SCAG to provide aollaborative planning and consultation platform.


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bikepedwiki.scag.ca.govIn this case, for bicycle and pedestrian lanes - the first stages of the

edevelopment of Southern Californias transportation plan


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Changing tack a bit,

During the end of last year, we developed an online community componentor the Department of Justices Vital Valued Victorians campaign.

Its purpose was to thank Victorias emergency services volunteers such ashe CFA and SES in the wake of the Black Saturday bushfires,

and, to promote community awareness around being an emergencyervices volunteer in general.


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Over 14,000Facebook

Fans

facebook.com/emergencyvolunteersWe sought to establish the initial conditions necessary to form a community,

hrough first inviting trusted contributors.

Then, we undertook the day to day community management under our avatar,

icVolunteer,

and most importantly, by seeding content to the page designed to catalyse

ngagement and sharing.

The various activities were all underpinned by a social media strategy, which was

ailored to the unique circumstances and objectives of the campaign.


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One aspect that surprised us (although it probably shouldnt have),

were the user-submitted media and photos, which are powerfulngagement generators.

The caption for this photo reads:

I took this during the Black Saturday campaign and edited it in photoshop

when I got home, the young man in question is from my Region and on hisecond ever strike team.


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trade.vic.gov.auChanging tack yet again,

We worked with the Victorian Department of Business and Innovation to re-magine what an international trade mission looks like in the era of Web.0.

In fact, a good part of our work revolves around helping governments answerhe question we know we need to do something in this space, but what?

In this case, outcome was a strategically designed interactive platform tonderpin trade mission activity to India.

This is only the first stage, with the next being to invite Indian businessnto the platform to extend international trade discussions andetworking.

Where could this go from here? - weve got plans, but just imagine what eBayould teach us about international government trade missions...


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intranet.vic.gov.auFor the final case study,

We worked with Victorian Department of Premier and Cabinet to redevelophe whole of Victorian Government intranet.

Specifically, it was redeveloped for Web 2.0 functionality, with the aim ofelping enable cross-departmental collaboration and innovation.


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GOVERNMENT AS

A PLATFORM

So you can see from these examples that Gov 2.0 builds upon the platform ofovernment, by extendingparticipation into the virtual sphere.

And of course government has always been a platform for particular individuals androups to manage collective needs.

But with Gov 2.0, what were seeing is a radical leap with regard to the capacity of thislatform.

Especially, its ability to accommodate a great many more participants as well as typnd modes of participation.


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For example, recalling FutureMelbourne,

The effective use of online collaborative policy development opened up the drafting

rocess from what was traditionally as few as 5 people, to more than 500.

The problems faced by our cities are shared problems.

They are problems which other governments around the world have already made

nroads towards resolving.

Drawing on Gov 2.0 tools and processes extends the platform and enables

olutions to be sourced from a wider pool of knowledge.


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A problem shared, after all, is a problem halved...

and this is as true for ourselves (and apparently also our canine friends) as it is for our

ties.

The Helsinki bike lanes contribution from earlier is testament to this.


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And this capacity is expanding almost exponentially,

taking us very quickly towards yet even more participatory forms of engagement.

The OECDs conception of participatory democracy fits well here I think....and itsertainly a model that mirrors our approach generally.


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So how is the Australian government responding to this disruptive transformation?

On this front, Australia, I'm proud to say, is leading the world in many respects.


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In response to these types of projects and opportunities, the Australian governmentstablished the Government 2.0 Taskforce in 2009.

With 13 recommendations in the Taskforces report, the government has endorsedrtually all of them,

and among other important actions, last year a Declaration of Open Government waelivered by the federal Minister for Finance and Deregulation.

Further, the state ofVictoria has released its own Government 2.0 Action Plan, whiwill no doubt be a great source of learning.


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The NBN...andG

overnment2.0

So finally, what are the implications for the NBN?

Well, as I mentioned at the start of this presentation....


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I like to think of the NBN as the supercharger for Gov 2.0,

igniting opportunities for broader participation in governance and policy development.

Further, with the standardisation of high speed access the NBN will bring, and themassive boom in technological innovation this will unleash, whole new categories of

articipation will most certainly arise.

The digital literacy of citizens will grow increasingly advanced,

not just with regard to what they can create and engage with individually,

but importantly how they can get things done together, and in terms of what they expf government.


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As an illustration, think of the the recent Facebook and social network enablednrest in the middle east.

And as people become more empowered through these channels, so do theirconomies and ability to exploit opportunities.


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In this setting, the role of the national broadband network is the same that has been ply roads, rail, and the telephone in the past,

opening up opportunities for those who were previously unconnected, and enablingorner stores to grow into international, economic powerhouses.


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The NBN points towards universal service, where all citizens, no matter howeographically dispersed, can participate in government activities, through a wide varietf media and modes.

This is no more important than in Australia, one of the most sparsely populatedountries in the world.


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...a unique moment

And therefore, the NBN represents a unique opportunity for Gov 2.0

As with roads, rail and telephony, increased opportunities for participation ultimately eqwith greater economic opportunities - for both government, industry, the public, every

n our experience with Gov 2.0 initiatives, seeking to broaden opportunities for participati likely to result in increasing:

your pool of available knowledge,the veracity of this knowledge,buy-in and shared ownership,innovation,momentum,resilience, andunderstanding.

Gov 2.0 is able to achieve this, because it builds on the foundations of democracy

oday, adding an additional layer which in essence leverages our collective intelligenc

To me, Gov 2.0 is the natural extension of the unfinished project that is democrac


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Every man... feels

that he is a

participator in

the government ofaffairs, not merely

at an election one

day in the year,

but every day

This was even foreseen by Thomas Jefferson when he imagined a future democracy

where:

Every man feels that he is a participator in the government of affairs,

not merely at an election one day in the year, but every day.

Jefferson no doubt wasnt thinking about the concept of Gov 2.0 when he penned

hese words, however lastly [next slide]...


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Id like to recall something Australian Senator Kate Lundy brought to our attention

uring a presentation last year - something which can perhaps be positioned as

nother piece in the road towards Jeffersons vision (& I paraphrase slightly),

The NBN isnt just economic infrastructure for the future, it is necessarysocial

nfrastructure which will drive equalityof access andparticipation in government

ecision making into the future.


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www.collabforge.com

[email protected]

+ 61 (0)3 9663 7310

..andwiththatthoughtIllsaythankyouandgoodmorning!

...andpleasedonthesitatetocomeupandsayhithroughouttheday,should

youwishtodiscussanyoftheseideasfurther.

mark elliott, collabforge, gov2.0

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