marincounty comprehensiveeconomicdevelopment ... - final...contents executivesummary 4 background 7...

Marin CountyComprehensive Economic Development

Strategy (CEDS)

September 2015

Produced by

Marin Economic Forum

wwwmarineconomicforumorg

415-483-9332 infomarineconomicforumorg

Contents

EXECUTIVE SUMMARY 4BACKGROUND 71 What is the CEDS 72 CEDS Strategy Commi ee 73 CEDS Development Process 10COUNTY PROFILE 114 Geography 115 Population 146 Transportation Access 17Roadways 17Railways 19Public Transit 19Bikeways 21Aviation 217 Economy 22Economic Base 22Employment and Unemployment 24Wages and Jobs 30Incomes and Wages 32Education 37Agriculture and Natural Resources 39Travel and Tourism 40Retail Sales Base 43Housing 44Targeted Industries 458 CEDS Goals 61Broadband and Wireless Access 62Destination Management 63Natural Resources and Open Space 64Education and Workforce Development 66Housing and Transportation 67Social Safety Net 699 Plan of Action 7110 Alignment with State Economic Development Priorities 72

2

11 Performance Measures 74Measurable Outcomes of This Plan 74APPENDIX 76A1 General Demographic Characteristics 76A2 Labor Force 77A3 Income 82A4 Poverty 86A5 Educational A ainment 88A6 Tourism 92A7 Geographic Mobility 93A8 Foreign Born 95A9 Language 97A10 Disability 99A11 Veterans 100A12 Fertility 101

EXECUTIVE SUMMARY

This Comprehensive Economic Development Study (CEDS) provides Marin County with a strategy for eco-nomic and social evolution This study represents combined efforts of community volunteers and MarinEconomic Forum staff to examine regional economic development Staff collected input from businessesand community stakeholders through focus-group events and meetings involving more than 100 commu-nity leaders Funding for the CEDS was provided byMarin Community Foundation Employment TrainingBoard of the Workforce Opportunity and Investment Act (WIOA) and Union Bank as a corporate sponsor

A common theme in this report is recognizing howMarin Countys economy from its labormarkets to hous-ing to transportation to tourists is tied to the North Bay and Bay Area regional economies A large amountof historic and current data is used here to describe Marin Countys business people and regional connec-tions and comparisons Also this plan points to needs that will enhanceMarin Countys economic and socialresilency in terms of warding of both recession and growing social issues in terms of income inequality anda lack of inclusion in wealth health and educational resources

There are seven main ideas that this report identifies as strategic goals for Marin County

bull Support and Grow Jobs and Businesses in Targeted Industriesbull Wireless Access and Broadband Expansionbull Expansion of Tourism in a Sustainable Way for Marin Countys communitiesbull Preservation of Natural Resources and Open Spacebull Education and Workforce Development Enhancementbull Housing and Transportation Planning and Connections andbull Supporting and Expanding Marin Countys Social Safety Net

Marin County has a dichotomous economy one tied to the greater Bay Area (mainly San Francisco andOak-land) but also connected to counties north of San Francisco for labor housing goods and services Regionaltransportation options water systems and other infrastructure are shared regionally Education and work-force development are also regionally linked the California counties of Sonoma Napa Marin AlamedaContra Costa San Francisco Solano and San Mateo use each others colleges universities and workforcedevelopment resources to assist regional workers Marin Countys commercial real estate options are di-verse and in a competitive regional market for tenants Residential housing provides shelter for both MarinCounty residents and many businesses Marin County also has a large number of acres defined as openspace providing dedicated places to enjoy Marin Countys aesthetics and where agriculture and outdooractivities can take place in perpetuity

This CEDS report identified some tradeoffs for Marin County based on geography employment levels in-come levels and demography include the following challenges to balancing between economic growth andsocial equity when considering an expansion of physical and virtual infrastructure

4

bull Relatively high homeownership and rental pricesbull Rising levels of traffic mainly in a southern direction in the morning and northern direction at nightbull A rising spread between high-income residents and lower-wage workersbull Rising demand for public and private health systems based on an aging demography and recent reg-

ulatory changesbull Major competition to the north east and south for tourism revenues andbull A large amount of dedicated open space that restricts commercial and residential real estate growth

to vertical implying more density to support a growing population

This report declares an updated set of targeted industries forMarin County This new set was determined byhow Marin County industries are growing both locally and regionally how export-focused specific indus-tries are and how economic and workforce development efforts are set up regionally to help foster growthfor some industries over others Some industries are naturally pulled behind growing industries others tendto pull the economy behind their growth based on global markets for their products

1 Recent growth of employment in Marin County2 Recent growth of employment in the Bay Area overall3 A shift share analysis that compares Marin County to California overall and signals any local com-

parative advantage over time4 The number of base jobs in an industry (employers that seek markets beyondMarin County for their

products and services) versus locally-serving jobs that service Marin Countys residents as a market-place

5 The multiplier effects on employment and revenue by industry and then two questions6 Are efforts underway to expand the number of employers and jobs for this industry and7 Does infrastructure and community support exist for this industrys growth

The industry list below is based on weighting these factors

Targeted Industries 2015-2020 Marin CountySector Agriculture Specialty Manufacturing Research and Design Wellness Education

Industries Support Food and Beverage Life Sciences Tourism Support Non-profits focused on educationServices

Apparel Environmental Sciences Outpatient health care Colleges and UniversitiesLogistics

Personal Goods Mobile Technology Residential Care(links to construction)

This report is a comprehensive look at Marin County its regional economic role its links in terms of in-frastructure networks its economy its demography and its social and environmental challenges given theabove Below is a list of measurable outcomes that if achieved the economic and social resiliency of MarinCountys communities will be augmented

bull Grow jobs in the sumof the targeted industries by 5 percent per year and outpace average employmentgrowth

5

bull Expand broadband and wireless access to reach 10 percent more households per year with the goal of99 percent of all county households and businesses by 2020

bull Reduce the number of households in poverty specifically those under 100 percent of the poverty lineby 5 percent per year through 2020

bull Increase tourism revenue for Marin County overall by 10 percent per year with a focus on overnightstays rising at 15 percent per year to drive the broader multiplier effects of more local tourism

bull Develop a strategic plan for community resiliency in West Marin around an expansion of tourismspecifically overnight stays with infrastructure expansion and environmental balance with the resi-dents and local agricultural businesses

bull Establish an energy and water management plan for the county as linked to regional efforts by 2022

bull Reduce aggregate commute times by 5 percent per year by marketing and utilizing expanding andcurrent transit infrastructure and

bull Augment the social safety net in three ways through 2020

1 Increase availability of low-cost child care by 5 percent per year in terms of capacity

2 Increase senior adult job training programs by 2 percent per year and

3 Increase opportunities for low-income housing by augmenting total units available by 1 percentper year

6

BACKGROUND

1 What is the CEDS

This Comprehensive Economic Development Strategy (CEDS) is the culmination of efforts by Marin Eco-nomic Forum (MEF) from January 2014 to April 2015 to examine Marin Countys businesses and commu-nities This study is meant to provide guidance concerning infrastructure needs workforce evolution andsupport needed for Marin Countys economy Included here is an updating of potential targeted industriesfocal business sectors for countywide economic development efforts Infrastructure needs will be focusedon supporting these targeted industries

To provide a bit more background on the CEDS reports importance the Economic Development Adminis-tration (EDA) a division of the United States Department of Commerce states

A CEDS is designed to bring together the public and private sectors in the creation of an economicroadmap to diversify and strengthen regional economies The CEDS should analyze the regionaleconomy and serve as a guide for establishing regional goals and objectives developing and im-plementing a regional plan of action and identifying investment priorities and funding sourcesA CEDS integrates a regions human and physical capital planning in the service of economic de-velopment Integrated economic development planning provides the flexibility to adapt to globaleconomic conditions and fully utilize the regions unique advantages to maximize economic op-portunity for its residents by a racting the private investment that creates jobs for the regionsresidents A CEDS must be the result of a continuing economic development planning process de-veloped with broad-based and diverse public and private sector participation and must set forththe goals and objectives necessary to solve the economic development problems of the region andclearly define the metrics of success Finally a CEDS provides a useful benchmark by which a re-gional economy can evaluate opportunities with other regions in the national economysup1

This document is intended for use as a reference of economic conditions development strategies andprojects throughout Marin County However this CEDS should not be considered a stand-alone docu-ment this report is one tool of many to be used for economic development purposes in Marin CountyVolunteers were a core component of advising and assistance on the qualitative aspects of this study

2 CEDS Strategy Committee

The Board of Directors of Marin Economic Forum (MEF) acted as the strategy-planning commi ee for thisreportsup2 Table 2-1 shows the MEF Board as of March 2015 Between December 2014 to March 2015 theMarin Economic Forum invited community participation in focus-group se ings on specific topic areas

sup1See httpwwwedagovceds for more on the CEDS report structuresup2See wwwmarineconomicforumorg for more information on MEFs activities and the Board of Directors

7

This project was funded by the Employment Training Board (ETB) of the Workforce Innovation and Op-portunity Act (WIOA) the Marin Community Foundation (MCF) and Union Bank as a corporate sponsorsup3Below is a list of Marin Economic Forums Board members during the time of this report and their profes-sional affiliations (July 2014 - June 2015)

Table 2 - 1 Marin Economic Forum Board Members 2014 - 2015Name Organization

Mark Abrahams AutodeskRhuene e Alums AT amp TJudy Arnold County of MarinFrank Borodic West Marin Chamber of CommerceRoundstone FarmsGary Bramon Alders FinancialLinda Davis Center for Volunteer and Nonprofit LeadershipAlex DiGiorgio Marin Clean EnergyMark Essman Marin County Visitors BureauJacqueline Freeman Christensen Bank of America Merrill LynchJon Friedenberg Marin General HospitalNina Gardner Filice InsuranceMarin Business ForumKaren Hawkey OpusBankDavid Hofele International ProInsurance LLCVal Hornstein Hornstein Law OfficesMichael Kadel Bank of MarinPatricia Kendall Kaiser Permanente Medical CenterJennifer Kim San Geronimo Golf CourseSteven Kinsey County of MarinAdam Krivatsy Sausalito Business Advisory Commi eeGarry Lion City of Mill Valley Lion AssociatesJohn Maher Maher AccountancyMitchell Marrio Union Bank of CaliforniaBrigi e Moran Agricultural Institute of MarinCraig Nelson Nelson Family of CompaniesMary OMara Marin LinkHaden Ongaro Cornish amp Carey CommercialRalph ORear Buck Institute for Research on AgingWade Painter Redwood Credit UnionConnie Rodgers San Anselmo Chamber of CommerceColin Russell Russell ArchitectsJeff Scharosh Spinnaker RestaurantSausalito Chamber of CommerceNanda Schorske College of MarinBill Sco Marin County Bldg and Construction Trades CouncilCoy Smith Novato Chamber of CommerceBill Stewart SolarcraftChris Stewart City of NovatoVivien Straus Straus Family RanchJay Strauss Winton Strauss Law GroupHarry Thomas Retired Hennessey FundBrent Thomson Pacific Union Christies Intl Real EstateDavid Zwicky Hospice by the Bay

Below is a list of the focus group a endees An asterisk () indicates the a endee is also a MEF Board mem-ber

sup3Marin Economic Forum would like to thank all those that participated in our focus groups this reports sponsors our organi-zational sponsors and board of directors Jon Haveman of Marin Economic Consulting provided expertise and analysis to much ofthis report as a consultant

8

Table 2 - 2 Focus Group A endees 2014 - 2015Tom Adams Denise LucyRhuene e Alums Ann MathiesonLes Aronson Casey MazzoniChris Bonfiglio Larry MeredithFrank Borodic Racy MingGreg Brockbank Brigi e MoranLouis Brouillet Jennifer OMaraBill Carney Cheryl PaddackDaniel Carney Peter PelhamSusan Clark Peter J PraCaran Cuneo Marcia QuinonesMeghan Doran Nancy RichardsonKatrina Fehring Lana ScoWendy Friefeld Alison SexauerPaul Giampaoli Rajeev SooreaShelley Hamilton John StarrKaren Hawkey Winsco StokesTim Howard Mary Kay SweeneyLinda Jackson Larry TackeWendy Kalins Gwyneth VarnMadeline Kellner Leonard WeingartenBoku Kodama Jane WinterMyra Levenson Nolan ZailGarry Lion David Zwicky

9

3 CEDS Development Process

The reason why Marin Economic Forum took on this task as a component of strategic planning is based onMarin Economic Forums mission statement

TheMarin Economic Forum enablesMarin Countys economic stakeholders to collaborate on improvingMarin Countys economic vitality focusing onMarins targeted industries while enhancing social equityand protecting the environment

The quantitative data shown throughout this report including the targeted industries analyses were gath-ered and calculated by MEF staff and consultants Collecting widespread community opinions was an im-portant part of this process The framework and timeline for the CEDS development was set and driven byMEF staff To facilitate public participation and comment in a geographically-diverse area such as MarinCounty focus groups came together concerning infrastructure needs that connected to specific industriesand community goals The basic framework of each focus group was

bull Groups invited from community mailing lists MEF-affiliated working groups and other communitymembers through social media

bull Groups assembled for 15 hours as a strategic planning sessionbull Groups split into subgroups for an initial round of comments on questions pertaining to each infras-

tructure needbull After each group had a chance to comment on each question the groups assembled outcomes from

the commentsbull The commentswere synthesized and posted onMEFs website in a blog format for broader community

comment per the geographically-disperse communities andbull Final comments are published later in the document as qualitative data for strategic planning use

The six areas were as follows which were connected to our goals

1 Transportation2 Housing3 Workforce Development and Education4 BroadbandWireless Access5 TourismDestination Management and6 Social Safety Net

This report begins by providing a profile of Marin County as of 2015 providing regional and national datafrom 1990 to 2015 as appropriate and available to describe its geography population transportation accessand economy The data exposition are followed by a summary of the economic development strategy tar-geted industries including the CEDS goals a plan of action and performance measures and communityopportunities and challenges

10

COUNTY PROFILE

A Vision of Community Development

As an introduction to looking at Marin Countys economy it is good to undersatnd the challenges in com-munity development Marin County is not alone in trying to meet the challenges presented by economicgrowth (more jobs and businesses) with providing social equity (wages growing across all workers to reduceincome inequality) along with supporting the local aesthetic and open space (what is called environmentalbalance) The vision of this CEDS and its plan of action is to support industries that find the intersection ofthese three ideals of community development

Community Development Vision

Economic Vitality

Environmental

ProtectionSocial Equity

The vision of

community

development

Workforce

Development

Success

The importance of this balance will be seen later in the report when workforce training and supportinglower-income workers (where a majority of Marin Countys workers are also coming to Marin County fromoutside the county) is one of many strategies to provide support to those industries identified as targetedSkills shortages and workforce training are meant to act as signals and reactions As we will see throughoutthis report Marin County is within a regional area with over seven million residents in the Bay Area andcompetition over workers and housing Filling the needs of local employers is a challenge for workforcetraining and development Such success helps people transition from homelessness to being homed frompoverty to rising income and from not building wealth to long-term investment and wealth opportunities

4 Geography

Marin County is located just north of San Francisco across the Golden Gate Bridge It is surrounded onthree sides by water To the west is the Pacific Ocean to the east are San Francisco and San Pablo Bays tothe south the city and county of San Francisco To the north Marin County shares a border with Sonoma

11

County Marin County occupies 828 square miles of space with 308 of those square miles being water Thismakes Marin the fourth-smallest county in California in terms of land area

Features of the county include an extensive coastline with numerous beaches at the base of open space andhills Marin Countys population of approximately 258500 people lives mainly along the north-south corri-dor that follows USHighway 101 running throughMarin County from the Golden Gate Bridge in the southto Sonoma County in the north Marin County is the ninth-smallest county population in California as of2015 Figure 4-1 shows Marin Countys overall geography

The county can be thought of as three distinct geographies West Marin North Marin and Southern MarinWest Marin is almost completely made up of unincorporated areas but includes distinct communities suchas Stinson Beach Bolinas Olema Point Reyes Station Inverness and Tomales The incorporated town ofFairfax acts as a gateway to West Marin moving west from the city of San Rafael

North Marin is made up of Novato and San Rafael as well as neighborhoods such as Terra Linda Marin-wood and Santa Venetia These areas are home to almost half of Marin Countys population

Southern Marin County is where incorporated cities including Sausalito Mill Valley Corte Madera Lark-spur SanAnselmo Ross Tiburon andBelevedere are locatedOther communities in southernMarin includeStrawberry Tamalpais Valley Marin City Kentfield and Greenbrae

The Golden Gate National Recreation Area (GGNRA) is one of the most visited units of the National ParkSystem in the United States with more than 145 million visitors each year About 3 million come to MarinCountys portion of GGNRA A large portion of West Marin is within the GGNRA⁴ In all Marin Countyhas preserved over 185000 acres of open space outside of these federal lands

The geography of Marin County provides open space agricultural possibilities and suburban cities andtowns The population of Marin County is concentrated in the central and southern portions of MarinCounty as transportation networks and the proximity to the greater Bay Area would draw

⁴See httpwwwnpsgovgogalearnmanagementstatisticshtm for more

12

Figure 4 - 1Map of Marin County

A land like no other Almost 85 percent of Marinrsquos land has been protected from development So while itrsquos just across

the Golden Gate Bridge from San Francisco itrsquos a world away from any metropolis Craggy coastlines rolling mountains towering redwoods and breathtaking beauty around every bend

You really do have to see it for yourself

Pantone 3425 GreenTagline font Trade Gothic Distressed

Source Marin County Visitors Bureau (wwwvisitmarinorg)

13

5 Population

According to the California Department of Finances Demographic ResearchUnit Marin Countys total pop-ulation was estimated to be 258324 as of July 2014 (Table 5-1)⁵ Year-over-year growth in the countys popu-lation has been andwill likely continue to be slower than in the BayArea and California overall⁶ The City ofSan Rafael with an estimated population of 58566 is the largest city in the county and serves as the countyseat Other larger incorporated cities in the county include Novato (52967) Mill Valley (14257) Larkspur(12102) San Anselmo (12514) and Sausalito (7175) There are five (5) other cities and towns some 67698of the countys residents live in unincorporated areas sca ered throughout the geography of Marin Countyoutside its cities and towns (see Table 5-2)

Table 5-1 Marin County Population Trendsand Projections

Annual ChangeYear Population Marin Bay Area California

1991 233078 139 868 2111992 235668 111 776 1741993 237006 057 134 1051994 237695 029 059 0671995 238409 030 047 0601996 237880 minus022 097 0791997 241350 146 175 1531998 242589 051 146 1261999 244931 097 135 1692000 247424 102 152 1742001 247731 012 082 1512002 247382 minus014 023 1232003 247280 minus004 019 1292004 246684 minus024 016 1032005 246686 000 minus001 0652006 247247 023 046 0732007 248802 063 095 0842008 250288 060 103 0832009 251230 038 072 0602010 252767 061 066 0652011 254282 063 087 0702012 253892 minus015 089 0792013 255778 074 120 0782014 258324 100 112 088

Total Change from 20142020 259794 057 540 5502030 262615 166 1430 1440

Source California Department of Finance Report P-3Calculations by Marin Economic Consulting

⁵State of California Department of Finance Report P-3 State and County Population Projections by RaceEthnicity Detailed Age andGender 2010-2060 Sacramento California December 2014

⁶The Bay Area throughout this report will be the counties of Marin Contra Costa Alameda San Mateo Santa Clara San Fran-cisco Napa Sonoma and Napa

14

Table 5-2 Regional Population Change by City(January to January Thousands of People)

ChangeCity 2013 2014 Local Bay Area California

Marin County 2547 2558 05 12 09San Rafael 583 586 04Novato 527 530 05Mill Valley 142 143 05San Anselmo 125 125 04Larkspur 121 121 04Corte Madera 93 94 04Tiburon 91 91 04Fairfax 75 75 03Sausalito 71 72 05Ross 25 25 03Belvedere 21 21 01Unincorporated 674 677 05

Source California Department of Finance Report E-1 2014 InternetVersion Calculations by Marin Economic Consulting

The Countys population is older at the median age than other Bay Area counties and California overallLocal economies seek a balance among resident age groups Such balance provides a local labor force thatutilizes local schools and colleges as places to train and educate as well as more senior workers and olderresidents to provide a stable tax base and higher-skilled workers versus a disproportionately younger moremobile population Table 5-3 shows the evolution of median age levels in selected Bay Area counties com-paring 2013 data to median ages in 2010

Table 5-3 Median Ages 2010 and 2013County or Place Overall Male Female

2010 2013 2010 2013 2010 2013

California 352 357 340 346 363 369Alameda County 366 371 356 362 375 381Marin County 445 455 430 433 460 473Napa County 397 403 382 388 410 415San Francisco 385 387 385 388 385 387Solano County 369 372 356 358 382 385Sonoma County 399 409 380 395 416 424Source Census Bureau American Community Survey

Marin County is less diverse in terms of race and ethnicity compared to the rest of California With 732of the population identified as white alone (versus someone declared as two or more races where white isone of the two races) the population is different than other counties in the Bay Area (Table 5-4) The statecurrently has 40 of its population self-declared as white alone

Just 306 of the state population has a bachelors advanced or professional degree In Marin County thesame proportion is 549 This in part helps to explain Marin Countys relative affluence when combinedwith the observation that the older population is more likely to be married and have two sources of incomeand wealth (Table 5-5)

15

Table 5-4 Race and Ethnicity in Marin County 2009-2013Marin Share of Total Popullation ()

RaceEthnicity Population Marin Bay Area California

White Not Hispanic 184 299 732 420 402Black Not Hispanic 6 392 25 63 57American Indian and Alaska Native Not Hispanic 468 02 03 04Asian Not Hispanic 13 829 55 236 130Native Hawaiian and Other Pacific Islander Not Hispanic 437 02 06 03Some Other Race Not Hispanic 824 03 03 02Two or More Races Not Hispanic 6 998 28 35 26Hispanic 38 469 153 236 376

Total 251 716 1000 1000 1000

Source 2013 (5 year) American Community Survey

Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent

Graduate or professional degree

Bachelors degree

Associates degree

Some college no degree

High school graduate (or equiv)

9th to 12th grade no diploma

Less than 9th grade


County and State Populationsby Education Group

Marin California

As regional population growth takes place transportation systems will become more important in mov-ing residents workers and tourists throughout the Bay Area region Marin County resides in the middle oftwo major tourism destinations people from all over the world come to the Bay Area and also travel to thewine-growing regions in Sonoma and Napa counties Marin County connects these destinations using itstransportation access and infrastructure

16

Table 5-5 Marital Status by Sex in Marin County 2009-2013Population 15 years and over

Male Female Total CaliforniaMarital Status Number Percent Number Percent Number Percent Percent

Never Married 30 757 302 24 816 233 55 573 267 360Married 56 355 554 53 959 507 110 314 530 470Separated 1 816 18 2 143 20 3 959 19 23Widowed 2 167 21 8 906 84 11 073 53 51Divorced 10 709 105 16 596 156 27 305 131 97

Total 101 804 1000 106 420 1000 208 224 1000 1000

Source 2013 (5 year ) American Community Survey

6 Transportation Access

This section discusses regional infrastructure connecting local residents to their jobs inbound commutersto jobs in Marin County and tourists to all parts of Marin County and the entire Bay Area Transportationinfrastructure for local businesses and residents in Marin County is changing with passenger rail service tobegin in 2016 Due to suburban and rural aspects of Marin County cities and towns and its larger northernneighbors traffic is a major political and social issue

Roadways

US Highway 101 is the primary roadway for automobile and truck traffic through Marin County US 101runs through the eastern part of the county this roadway starts in the south part of the county at the GoldenGate Bridge and then moves north up through Novato and into Sonoma County The primary thorough-fare in West Marin is US Highway 1 which largely hugs the coastline and provides access to the shorelinePetaluma-Point Reyes Road connects Petaluma CA to West Marin and also acts as a transit way for trucksand workers to Sonoma County Several county roads provide east-west access including Sir Francis DrakeBoulevard Farifax-Bolinas Road Lucas Valley Road and Novato Boulevard

17

Figure 6-1 Marins Major Roads

18

Railways

Figure 6-2 SMART RoutePassenger rail service inMarin County is due in 2016 with the SonomaMarin Area Rail Transit (SMART) Phase One completion (See Figure6-2) SMART is partially financed by a 025 sales tax approved byvoters in both Marin and Sonoma counties in 2008 SMART will ulti-mately provide commuter rail service between Cloverdale in northernSonoma County and the Golden Gate Ferry terminal in Larkspur Cal-ifornia It will also provide expanded facilities for bicycle and pedes-trian travel along its route A federal grant received in 2015 is likely toprovide additional funding to complete the rail line to Larkspur soonerthan expected

SMART is projected to service commuters with 30 minutes betweentrains and a mid-day train Weekend service will provide four round-trip trains each day⁷

Rail now exists for commercial transport which may become moreimportant for linking Sonoma County through Marin County for themovement of agriculture rock soil lumber and othermaterials Com-mercial rail is in use but limited in scale and scope The opening ofpassenger rail service is likely to increase the amount of freight usingthe tracks also another use of infrastructure to move goods and services in this region

Public Transit

Public transportation in Marin County is largely provided by Marin Transit and Golden Gate Transit Thisservice consists primarily of standard local-bus service There are also a variety of routes providing accessto most of the US 101 corridor Additional services are provided by the West Marin Stagecoach the MuirWoods Shu le Novato Dial-a-Ride and services tailored to seniors and those with disabilities The focusof local services is to link specific transportation hubs to regional transportation options The Golden GateBridge Highway and Transportation District (httpwwwgoldengateorg) also provides ferry service fromLarkspur and Sausalito into San Francisco

⁷See SMART Strategic Plan December 17 2014httpwww2sonomamarintrainorguserfilesSMART_2014_StrategicPlan_Finalpdf

19

Figure 6-3 Marin Transit System Map

Sausalito Ferry (Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry

(Blue amp Gold Fleet)

Angel Island Ferry

Sausalito Ferry (Blue amp Gold Fleet)

7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

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10

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17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy

NovatoCharter School

San Jose MS

College of MarinIndian Valley Campus

MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES

Marin WaldorfAcademy

Mary Silveira ES

St VincentrsquosSchool

San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool

Sir Francis Drake HS

White Hill MS

MarinAcademy

Davidson

SF TheologicalSeminary

Branson School

College of Marin

Kent MS Marin Catholic

Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek

Marin CountyDay School

Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

Tiburon Town HallBelvedere

City Hall

StrawberryVillage

Cove Shopping Center

Marin CivicCenter

Health amp HumanServices

NorthgateMall

HomewardBound

Marin Airporter

Hamilton Marketplace

Pacheco Plaza

Margaret ToddSenior Center

Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund

Bon AirShopping Center

LarkspurLanding

The Villageat Corte Madera

Town Center

LarkspurCity Hall

San AnselmoTown Hall

Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall

Corte MaderaTown Hall

Cost PlusPlaza

Mill ValleyCity Hall

Mill ValleyDepot

GatewayShopping Center

SausalitoCity Hall

FairfaxTown Hall

Marin Health ampWellness Campus

Target

Bay AreaDiscovery Museum


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser

Novato CommunityHospital

Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed

Pantoll RangerStation

Muir WoodsNational Monument

Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA

MARINWOODLUCAS VALLEY

SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek

Bel Marin KeysIgnacio

FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

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Figure 6-3 is an example map of Marin County transit routes (see httpwwwmarintransitorg for MarinTransit) Over 247 million ferry trips took place in the July 2013 to June 2014 timeframe according to GoldenGate Ferry service as of February 2015 over 164 million riders has utilized this service for fiscal year 2014-

20

15 Connections to the Golden Gate Ferry Services are available from the Golden Gate Transit system (seehttpgoldengatetransitorg for more information and data)

Bikeways

Marin County has a large bicycling community and a local advocacy organization the Marin County Bi-cycle Coalition (MCBC) The MCBC is a major force in advocating for the increases use and support ofbicycle transportation promoting safe bicycling for transportation and recreation Since 1998 MCBC hasbeen steadily improving Marin Countys roads multi-use pathways and off-road facilities for cyclists andpedestrians The organizations goal is for 20 percent of all trips in Marin County to be made by bicycling orwalking by 2020

During weekends the Golden Gate National Recreation Area the hillsides of Mount Tamalpais ChinaCamp and the Point Reyes National Seashore provide venues for biking On workdays hundreds of Marinresidents bicycle into San Francisco as a part of their commute to work According to the American Com-munity Survey (factfindercensusgov) almost 2000 Marin County residents bike to work daily

Aviation

The Marin County Airport also known as Gnoss Field is the only public airport serving Marin CountyIt provides service to residents visitors businesses and local government agencies needing personal airtransportation The airport in Novato and just east of Highway 101 near the countys northern border Theairport is currently home to 300 aircraft and businesses and is open 24 hours a day

There is no commercial passenger travel other than charter flights fromMarin County Sonoma County air-port is 30 miles north of Novato and provides commercial passenger access to Los Angeles InternationalAirport (LAX) San Diego International Airport (SDO) Sea-Tac International Airport (SEA) and PortlandInternational Airport (PDX) Oakland International and San Francisco International (SFO) are within 20miles of southern Marin County and provide domestic and international flights to all continents GnossField could provide some intriguing possibilities in terms of more commercial air flights and aviation-basedbusinesses (skydiving pilot training camps etc) The expansion of this airport as a place for transportationand recreational entrepreneur options as part of a targeted industry

These transportation systems as in any economy move people and commerce regionally The next sectionlooks at Marin Countys workers regional context and industries As Marin Countys economy continues toexpand and more workers and residents come to Marin County transportation infrastructure will becomea focal point for local policy makers Local public transportation options must evolve to connect more ofMarin Countys residents to regional transportation options given the mobility of the countys workforce

21

Traffic conditions are a natural opportunity cost of jobs housing and economic growth but also need tobe considered as a market failure in infrastructure The county profile shows some of the basic data andoverview of infrastructure in Marin County The next section also looks at Marin Countys economy as away to further set up choosing targeted industries

7 Economy

Marin Countys economy is primarily a services-based economy According to California Employment De-velopmentDepartment (wwweddcagov) the public sector is approximately 133 of the countyworkforceas of March 2015 for the state overall this percentage is 152 for March 2015 As we will see later whenthe targeted industries are discussed the dichotomy between goods-producing and services-producing in-dustries is an important one Serving external markets (exports) can generate more income for each dollarspent and have a larger multiplier effect then selling locally Such businesses and industries are competi-tively sought by economic development professionals because of an industrys bang-for-buck ormultipliereffect This report recommends a list of targeted industries based on a set of criteria Three important themescome from this section

1 Marin County is a small county in a large regional economy in terms of population2 Marin County has a two-part economy in terms of those that work outside Marin County and live

locally versus inbound commuters3 Marin County has roughly the same personal income level as its northern neighbor Sonoma County

with approximately one-half the population base and4 Marin County has a highly-educated high-income residential population with local workers earning

substantially less on average

Wewill start by examiningMarinCountys economic base or jobs focusedmainly on exportation fromMarinCounty to other parts of the global economy

Economic Base

A fast-growing segment ofMarins economy is scientific research and development businesses These com-panies engage in developing new products Many of these establishments have less than 10 employeesSome local businesses are larger including BioMarin (wwwbrmncom) Ultragenyx (wwwultragenyxcom)and Raptor Pharmaceutical (wwwraptorpharmacom) The Buck Institute for Aging Research is similar toa large biology department of a major research university with links to the University of California SanFrancisco and the University of Southern California Marin County is building a cluster for biotechnologyand pharmaceutical research and development

22

Figure 7 - 1

3

10

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85

216

579

996

1615

6117

9634

0 2000 4000 6000 8000 10000Number of Employees

1000+500-999250-499100-249

50-9920-4910-19

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Total establishments

Source US Bureau of the Census County Business Patterns

2012 BUSINESS BREAKDOWN BYNUMBER OF EMPLOYEES

In California overall business establishments with between 1 and 4 employees including the proprietoraccount for just 564 of all establishments whereas in Marin County they account for 64 There were6117 such establishments in 2012 (Figure 7 - 1) In general the proportion of the countys labor force that isself employed is significantly higher than elsewhere in the United States Establishments with 20 or feweremployees make up over 90 of Marins establishments as compared to just 86 statewide (Figure 7 - 2)

Lets look at more details about Marin Countys labor markets and compare them to regional labor marketsand beyond

23

Figure 7 - 2

0 20 40 60Number of Employees

1000+500-999250-499100-249

50-9920-4910-19

5-91-4



Marin San Francisco California

Employment and Unemployment

As of December 2014 Marin County had a labor force of 146300 people (Table 7-1) These are residents ofMarin County that may be working in Marin County or elsewhere Of those 140800 were employed Thatleaves nearly 5400 residents unemployed who are seeking work implying an unemployment rate of 38percent Unemployment in Marin County is low relative to the Bay Area as a whole (52 percent) Califor-nia (73 percent) and the broader United States (59 percent) County unemployment is down nearly a fullpercentage point between December 2013 and December 2014 (Figure 7-3) Marins unemployment rate isgenerally very low and below that of the Bay Area otherwise Marin County experienced unemploymentrates of close to 2 percent in the late 1990s

Table 7 - 1 Marin County Jobs Residents Employed and Unemployed (SA)Dec Non-Farm 3-Mon Chg 6-Mon Chg Year Chg

December 2014 Payroll Chg percent Chg percent Chg percent

Labor Force 146 2648 8756 06 2 8366 20 3 9198 28 Employed 140 7756 1 1202 08 2 9274 21 4 9095 36 Unemployed 5 4208 minus2685 minus47 minus1135 minus21 minus1 0994 minus169

Level Chg Level Chg Level Chg

Unemployment Rate 38 40 minus01 38 00 46 minus08

Source California EDD

24

Figure 7-4 compares the number of employed workers beyond farm jobs in Marin County the Bay Areaotherwise and California as a whole using an index that begins in 1990 to normalize the data

Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year

Marin County Bay AreaCalifornia

Source California Employment and Development Department

ANNUAL UNEMPLOYMENT RATES FORMARIN COUNTY THE BAY AREA AND CALIFORNIA

Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year

Marin County Bay Area CaliforniaSource California Employment and Development Department

ANNUAL EMPLOYMENT INMARIN COUNTY THE BAY AREA AND CALIFORNIA

25

During 2014 the fastest growing sectors of the economy in terms of employment were the informationsector professional and business services health care and leisure and hospitality (Table 7 - 2) Health careemployment has grown quickly in the BayArea andCalifornia since 2010 professional and business servicesand leisure and hospitality have been growing rapidly around the Bay Area specifically

Table 7 - 2 Marin County Employment Growth By Industry in 2014 (Thousands SA)Dec Non-Farm 3-Mon Chg 6-Mon Chg Year Chg


Farm 04 minus00 minus12 minus00 minus15 00 02Total Nonfarm 1156 11 09 25 22 41 37Goods Producing 86 01 10 03 38 04 46Manufacturing 24 01 33 01 50 01 35

Durable Goods 10 00 40 01 59 00 39Non-Durable Goods 14 00 20 01 39 00 32

Service-Providing 1070 10 09 23 22 37 36Trade Transport Util 180 minus01 minus05 00 01 02 12

Wholesale Trade 27 minus00 minus06 minus00 minus13 00 04Retail Trade 141 minus00 minus02 01 08 02 11Transport Warehouse Util 12 minus00 minus13 minus00 minus07 00 20

Information 31 00 14 01 30 02 65Fin Activities 71 minus01 minus14 minus01 minus17 minus01 minus13

Finance and Ins 50 00 00 00 02 minus00 minus05Real Estate 21 minus01 minus41 minus01 minus54 minus01 minus31

ProfessionalBusiness 212 06 31 11 54 15 76Prof Sci and Tech 114 05 42 07 65 09 90Management 24 00 12 00 20 01 37Admin Support 73 01 16 04 51 04 59

EducationHealth 203 minus01 minus02 02 09 04 22Educ Services 44 minus00 minus04 minus00 minus05 minus01 minus17Health Care 158 minus00 minus03 01 09 05 33

Leisure and Hosp 158 04 23 04 23 07 45Other Services 56 02 29 02 47 02 41Government 157 00 01 02 11 02 12

Fed Gov 07 minus00 minus01 minus00 minus01 minus00 minus06State Gov 18 minus00 minus01 00 12 00 11Local Gov 132 00 02 02 12 02 16

Source California EDD Calculations and Seasonal Adjustment by MEC

By occupational categoryMarinCounty is highly concentratedManagement sales and related occupationshealthcare and education occupations in Marin County have higher shares of the local workforce than therest of the Bay Area and state (Table 7 - 3)

The educational a ainment ofMarin Countys residents (labor force in Figure 7-7) reflects relatively higherincome levels Compared to both the Bay Area as a whole and the state Marin County has a higher propor-tion of its workforce with higher levels of educational a ainment (Table 7-4) In nearly all categories aboveAssociates Degree Marin County has a higher proportion of its labor force represented The county popu-lation is also older at all levels of education above high school graduates (Table 7 - 7) Based on higher ageand experience levels in Marin County earnings at most levels of education are higher in Marin Countythan either the rest of the Bay Area or the state as a whole (Table 7 - 8)

26

Table 7 - 3 Occupation Distribution of Employment percent SharesDifference Relative to

Occupation Marin County Bay Area California Bay Area California

Management Business and Financial 234 185 149 49 85Computer Engineering and Science 64 105 61 -41 03Education 65 53 55 12 09Legal Community Service Arts and Media 94 58 54 36 40Healthcare Practitioners and Technicians 65 49 47 16 18Healthcare Support 13 19 20 -07 -07Protective Service 09 17 22 -08 -13Food Preparation and Service 39 50 53 -11 -14Building and Grounds Cleaning and Maintenance 41 41 45 00 -04Personal Care and Service 44 42 44 03 00Sales and Related 124 108 113 16 10Office and Administrative Support 97 121 134 -25 -37Farming Fishing and Forestry 04 05 16 -01 -12Construction and Extraction 47 42 48 05 -01Installation Maintenance and Repair 18 24 30 -05 -11Production 23 40 53 -17 -29Transportation and Material Moving 19 42 56 -23 -37Source 2013 5yr American Community Survey Calculations by Marin Economic Consulting

Table 7 - 4 Educational A ainment percent SharesDifference Relative to

Education Marin County Bay Area California Bay Area California

Less than High School 74 128 188 -54 -114High School Graduate 125 176 208 -50 -82Some College but less than 1 year 40 49 58 -09 -17One or more years of college No Degree 148 148 163 00 -16Associates Degree 63 73 77 -10 -14Bachelors Degree 312 255 194 57 118Masters Degree 146 116 74 30 71Professional Degree 60 31 23 29 37Doctoral Degree 32 24 15 07 17All Education Levels 1000 1000 1000 00 00Source 2013 5yr American Community Survey Calculations by Marin Economic Consulting

Table 7 - 5 Average Age by Educational A ainmentDifference Relative to


Less than High School 470 525 508 -55 -38High School Graduate 538 512 498 26 40Some College but less than 1 year 541 510 501 31 40One or more years of college No Degree 540 490 480 50 60Associates Degree 541 494 488 47 53Bachelors Degree 521 469 472 52 49Masters Degree 543 481 496 62 47Professional Degree 570 509 513 61 57Doctoral Degree 567 512 530 55 37

Total 532 494 492 38 40Source 2013 5yr American Community Survey Calculations by Marin Economic Consulting

27

Table 7 - 6 Median Earnings by Educational A ainmentDifference Relative to


Less than High School 23489 26692 23225 -3203 264Some High School 24316 29927 26692 -5611 -2376High School Graduate 42707 39244 36301 3463 6406Some College No Degree 56113 51232 45965 4881 10148Associates Degree 59997 56113 51232 3884 8765Bachelors Degree 92898 77941 67738 14957 25160Masters Degree 104205 102464 86837 1741 17368Professional Degree 154830 122957 108547 31873 46283Doctoral Degree 112227 116123 103119 -3896 9108


Throughout the Bay Area there is a distinction between a countys labor force and workforce due to inter-county flows of workers The labor force is the set of county residents that are either employed or activelylooking for work while unemployed Non-farm employment (see Table 7-3) is the set of people that work atnon-agricultural jobs in Marin County regardless of where they might live For Marin County both groupsare split nearly in half as to whether or not they work and live in the same county Of Marins labor force710 percent of workers who live in the county also work in Marin

Table 7 - 7 Marin County Worker Mobility Across CountiesCounty of Employment County of Residence

County Number Percent Number Percent

Marin 43 502 710 43 502 545Alameda 1 928 31 3 285 41Contra Costa 927 15 6 195 78Napa 419 07 815 10San Francisco 10 736 175 6 024 76San Mateo 1 018 17 691 09Santa Clara 412 07 405 05Solano 292 05 4 003 50Sonoma 1 632 27 13 054 164Out of Bay Area 392 06 1 813 23

Total 61 258 79 787

Source 2013 (5 year) American Community SurveyCalculations by Marin Economic Consulting

The composition of these workers commuting in the two directions is very different (Table 7 - 8) The 2013American Community Survey (ACS 2013) suggests that of those commuting into Marin to work 273 per-cent have a high school diploma or less The comparable figure for those commuting out of Marin Countyis just 82 percent Nearly three-quarters of those commuting out (live in Marin work elsewhere) have abachelors degree or higher while the same figure for those commuting in (work in Marin live elsewhere)is just 379 percent For those who both live and work in Marin there is a high proportion without a highschool diploma than for either of the other groups but a higher proportion have a bachelors degree thanto dose commuting into Marin 471 percent as opposed to 379 percent

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Table 7 - 8 Educational Distribution by Worker MobilityLive in Marin Work in Marin Live and Work

Work Elsewhare Live Elsewhere in MarinEarnings Number Percent Number Percent Number Percent

Less than High School 878 51 1 931 101 2 135 71High School Graduate 1 106 64 3 038 159 3 386 113Some College but less than 1 year 632 37 948 49 1 298 43One or more years of college No Degree 1 712 99 3 508 183 5 304 176Associates Degree 615 36 1 713 89 1 722 57Bachelors Degree 6 540 378 5 419 283 9 784 325Masters Degree 3 164 183 1 682 88 3 865 128Professional Degree 1 860 108 661 34 1 515 50Doctoral Degree 794 46 261 14 1 088 36

Total 17 301 1000 19 161 1000 30 097 1000


These differences are reflected in worker earnings Table 7 - 9 provides the earnings distributions of eachgroup The quintile cutoffs are determined by using the combined workforce and labor force of MarinCounty The idea is to provide five groups for comparison Each quintile represents some amount of in-come notice the final column to the right is a dollar amount or where the quintile bound is For examplefor those living in Marin and working elsewhere the bo om group is 1746 workers which is 97 percent ofthose that live in Marin County and work elsewhere and they make no more than $18386 per year The topgroup has an estimated 7092 people in it making over $101004 per year at least

Each worker of the three groups is assigned to a quintile based on these cutoffs Those commuting out ofthe county are highly likely to be in the top quintile of the group those commuting in and those living andworking in Marin County have distributions that are skewed towards the distributions lower wage levels

The primary takeaway from this analysis is that there is a installed base of skilled workers in MarinCounty that each day leave the county in order towork at higher income levels this base is a large propor-tion ofMarin Countys available labor force hence low unemployment rates and high household-incomelevels

Table 7 - 9 Earnings Distribution by Worker Mobility Marin CountyLive in Marin Work in Marin Live and Work Quintile

Work Elsewhare Live Elsewhere in Marin UpperEducational A ainment Number Percent Number Percent Number Percent Bound ($)

Bo om Quintile 1 746 97 3 193 167 9 163 280 18 386Second Quintile 2 079 116 4 565 238 7 388 225 36 772Third Quintile 2 904 162 5 181 270 6 151 188 60 790Fourth Quintile 4 110 229 4 125 215 5 328 163 101 004Top Quintile 7 092 396 2 097 109 4 745 145


The next section looks more deeply at incomes and wages and also considers poverty levels in MarinCounty Poverty levels affect the demand for social safety-net infrastructure in Marin County but are alsoreflective of residents high incomes Growth of jobs does not necessarily mean wages are going to grow

29

locally as residential employment may rise while local employers struggle to find workers due to labormarkets being regional We next look more deeply at wages and jobs

Wages and Jobs

This section compares inflation-adjusted wages in certain industry sectors and industries over time Com-munities normally seek industries that provide awide spread of jobs andwage opportunities Marin Countyhas a diversified economy from agriculture to professional and personal services The growth of wages inreal terms where inflation have been removed from the wage data allows us to look at the purchasingpower of local wage income One concern for Marin County is that housing costs rental or ownership haveincreased faster thanwages in real terms The recession of 2008-10 remains in the form of slowwage growthThe following table showcases this slow growth in real wages since 2005 as compared to the 1990-2005 pe-riod

Table 7 - 10 Real Annual Wages Marin County Industry Sectors 1990-2014 1990 DollarsIndustry 1990 1995 2000 2005 2010 2013 2014Q2

Total $ 25847 $ 27510 $ 31413 $ 34936 $ 32764 $ 32077 $ 32291Agriculture Forestry Fishing $ 14117 $ 14509 $ 15925 $ 19326 $ 16814 $ 18370 $ 17761Construction $ 30279 $ 29330 $ 31960 $ 31292 $ 35423 $ 33840 $ 32486Wholesale Trade $ 35262 $ 37188 $ 40865 $ 42733 $ 42148 $ 42997 $ 48088Information $ 32187 $ 41225 $ 62640 $ 63793 $ 42132 $ 51187 $ 65083Finance and Insurance $ 40631 $ 46475 $ 56830 $ 77310 $ 65197 $ 66514 $ 59650Real Estate and Rental and Leasing $ 21119 $ 25410 $ 26770 $ 30871 $ 33377 $ 33442 $ 33015Professional and Technical Services $ 36615 $ 41897 $ 50924 $ 54793 $ 55867 $ 58040 $ 48339Administrative and Waste Services $ 20604 $ 23149 $ 23481 $ 25606 $ 25738 $ 25394 $ 24267Educational Services $ 21768 $ 22289 $ 23543 $ 24617 $ 26860 $ 26759 $ 25158Health Care and Social Assistance $ 24145 $ 25886 $ 25833 $ 32791 $ 33611 $ 28977 $ 27192Arts Entertainment and Recreation $ 30228 $ 22821 $ 20713 $ 21354 $ 22277 $ 18313 $ 16967Hotels and Restaurants $ 10660 $ 10656 $ 11553 $ 11806 $ 12077 $ 12228 $ 12342Other Personal Services (incl Nonprofits) $ 19193 $ 19935 $ 19777 $ 20396 $ 20156 $ 19764 $ 19391Manufacturing $ 26856 $ 24633 $ 21721 $ 20154 $ 19268 $ 31793 $ 52852Retail $ 28199 $ 17678 $ 15304 $ 13635 $ 12565 $ 20105 $ 20784Transport and Logistics $ 25449 $ 19624 $ 18158 $ 15194 $ 13305 $ 23713 $ 26194Source California EDD 2014

Slowwage growth implies pressure on lower-wage workers to keep their purchasing power growing Costsof health care transportation housing child care and food all contribute to rising household needs Thenext table shows the wage distribution for specific occupations There is a subtle difference between occupa-tional and industry data Industry data looks at employers and their demand for any type of worker whereoccupational data looks at how specific types of workers are demanded by firms Occupations may stretchacross industries or be industry-specific Comparing 2006 to 2014 in this table shows how wide the wagesare for annual wages and change over time Blank entries suggest that those jobs no longer have wages paidand only pay salaries beyond the last wage level shown

30

Table 7 - 11 Real Annual Wages Marin County Occupations 2006 and 2014 Current DollarsYear-Occupation Average Wage 10th Wage 25th Wage Median Wage 75th Wage 90th Wage

2006Architecture and Engineering $ 39421 $ 23003 $ 28535 $ 36896 $ 47811 $ 59898Arts Design Entertainment Sports and Media $ 30607 $ 11801 $ 18520 $ 27179 $ 38323 $ 53035Building Grounds and Maintenance $ 14101 $ 8542 $ 10101 $ 13231 $ 16976 $ 21148Business and Financial Operations $ 36058 $ 18890 $ 24619 $ 32639 $ 43308 $ 57210Community and Social Services $ 22729 $ 12322 $ 15347 $ 20413 $ 29857 $ 37115Computer and Mathematical $ 44024 $ 24713 $ 33010 $ 43044 $ 54132 $ 65625Education Training and Library $ 26859 $ 12798 $ 17148 $ 24527 $ 34157 $ 44520Farming Fishing and Forestry $ 13385 $ 8054 $ 9039 $ 11550 $ 13796 $ 22890Food Preparation and Serving Related $ 11043 $ 7823 $ 8587 $ 10031 $ 11946 $ 16367Healthcare Practitioners and Technical $ 39220 $ 19684 $ 26901 $ 36531 $ 47660 $ 59058Healthcare Support $ 16565 $ 9901 $ 12003 $ 15461 $ 20602 $ 25750Installation Maintenance and Repair $ 25667 $ 13698 $ 18454 $ 25797 $ 32657 $ 36932Legal $ 54886 $ 21935 $ 30489 $ 50271Life Physical and Social Science $ 37842 $ 19692 $ 26212 $ 36263 $ 47014 $ 58430Management $ 55902 $ 23996 $ 35635 $ 51829 $ 72577Office and Administrative Support $ 19529 $ 10568 $ 13931 $ 18568 $ 23945 $ 29440Personal Care and Service $ 15957 $ 8817 $ 10277 $ 13126 $ 17961 $ 27652Production $ 17886 $ 8834 $ 10637 $ 15083 $ 22262 $ 32135Protective Service $ 24814 $ 10515 $ 12683 $ 19638 $ 36699 $ 44815Sales and Related $ 23186 $ 8543 $ 10414 $ 15193 $ 27670 $ 48951Total All $ 26876 $ 9567 $ 13109 $ 21370 $ 34638 $ 51717Transportation and Material-Moving $ 19504 $ 8793 $ 10887 $ 15499 $ 22642 $ 301402014Architecture and Engineering $ 50327 $ 28291 $ 36257 $ 47351 $ 62023 $ 75181Arts Design Entertainment Sports and Media $ 35493 $ 15309 $ 21752 $ 31303 $ 44167 $ 59937Building Grounds and Maintenance $ 16796 $ 9930 $ 11473 $ 14870 $ 21161 $ 26741Business and Financial Operations $ 47775 $ 23946 $ 31561 $ 42529 $ 57982 $ 77165Community and Social Services $ 27345 $ 14444 $ 18220 $ 24242 $ 35361 $ 45746Computer and Mathematical $ 52523 $ 30584 $ 39653 $ 51400 $ 64933 $ 76087Education Training and Library $ 29744 $ 14140 $ 18837 $ 26884 $ 37117 $ 47836Farming Fishing and Forestry $ 17393 $ 9274 $ 10504 $ 13121 $ 18922 $ 33729Food Preparation and Serving Related $ 13545 $ 9325 $ 10308 $ 11664 $ 14734 $ 20284Healthcare Practitioners and Technical $ 55965 $ 23731 $ 34273 $ 56405 $ 71259Healthcare Support $ 20697 $ 12047 $ 15505 $ 19734 $ 26076 $ 29770Installation Maintenance and Repair $ 29296 $ 14704 $ 19724 $ 28314 $ 37728 $ 45314Legal $ 70454 $ 27987 $ 40923 $ 64933Life Physical and Social Science $ 48029 $ 23397 $ 34329 $ 46146 $ 59052 $ 74331Management $ 73304 $ 30765 $ 44978 $ 67321Office and Administrative Support $ 23371 $ 12598 $ 16356 $ 22161 $ 28624 $ 36151Personal Care and Service $ 16866 $ 9618 $ 10943 $ 13555 $ 19014 $ 29871Production $ 20562 $ 10378 $ 12107 $ 17415 $ 25881 $ 36920Protective Service $ 30824 $ 12344 $ 14981 $ 24130 $ 45658 $ 56803Sales and Related $ 27397 $ 10335 $ 11989 $ 17505 $ 30941 $ 59119Total All $ 34064 $ 11173 $ 15301 $ 25933 $ 44590 $ 68684Transportation and Material-Moving $ 21138 $ 10427 $ 12684 $ 17366 $ 24203 $ 35977Source California EDD 2014

The primary takeaway from this subsection is that real wages gave grown over time at a slow pace andthat the spread of wages earned in many occupations is very wide in Marin County Based on regionalcost of living real wages rising is a sign that households are increasing their purchasing power

Large variations in occupational wages generally suggest an occupation is broader than a single industryWages are simply one part of income and a mix of providing income for the local economy and for those

31

commuting into Marin County for work The next section looks at other measures of income and more in-formation on wages

Incomes and Wages

Personal income data discussed in this section describesMarin Countys residents their wages and salariesinvestment income social assistance payments and other income flows Wages earned in Marin County arebased on those that work in Marin County which includes some residents Many that commute into MarinCounty daily towork are also included The employment decisions of both businesses and regional residentsaffect incomes and the use of Marin Countys infrastructure

Per-capita personal income in Marin County is twice the level in California or the United States (Figure7-6) According to the Census Bureau in 2013 Marin County had the 10th highest median household in-come for any county nationally and had the highest household income in California both per-capita andby household Incomes in the county dropped during the Great Recession between 2008 and 2011 Incomeshave rebounded but remain below previous peaks in 2008 (Figures 7-9 and 7-10)

Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010

Marin County CaliforniaUnited States

Source US Department of Commerce Bureau of Economic Analysis

Per Capita Personal Income 1980-2013

These differences reflect higher levels of education and higher skilled jobs held by Marin residents many ofwhom commute into San Francisco and other Bay Area labor markets for work each day

32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014

Median Family Income Median Household IncomeSF Median Family Income SF Median Household IncomeCA Median Family Income CA Median Household Income

Source American Community Survey single year Summary Files

Trends in Real Income

Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013

Source American Community Survey single year Summary Files calculations by MEC

Real Income Growth in Marin County

Median Family Income Median Household Income

33

Figure 7 - 10

0 50 100 150Thousands of 2013 Dollars

Prof Sci amp TechInformation

UtilitiesFin amp Ins

Public AdminManufacturing

Health Care amp Soc AsstRE Rental Leasing

Wholesale TradeEduc Services

ConstructionTrans amp Ware

Arts Ent amp RecRetail Trade

Admin Support amp WasteOther Srvcs

Ag For Fish amp HuntingAccom amp Food Srvcs

Source 2013 3 year American Community Survey US Census Bureau

Average Annual Wagesby Major Industry Sector 2011-13

California Work in MarinLive in Marin

Table 7-14makes clear that across occupations Marin County residents that are working tend to have higherpay than do others around the state This is true in most occupational categories with only three exceptionshealthcare support construction and installation maintenance and repair These occupational categoriesare not as widely distributed by education as are others salary ranges are much narrower and opportuni-ties for advancement are less Given that Marin County workers tend to be more higher educated and tohave more work experience it is not surprising that annual pay is higher in Marin County than in the statemore broadly

Table 7-14 also highlights the importance of education in determining earnings Higher levels of educationare associated with higher levels of earnings sometimes significantly higher as between the earnings froman Associates Degree or some college and the earnings associated with a Bachelors Degree $107000 inMarin County as compared to $60200 for those with an Associates Degree respectively Earnings of thosein Marin are higher in nearly every education category likely reflecting age and experience

The primary takeaway in this subsection is that per capita income and household income is relativelyhigh inMarin County but that is reflective of residents and not necessarilyworkers As a result there is alarge consumer base in Marin County in terms of dollars for retail sales and business income but thosehigh incomes can also mask pockets of poverty

34

Table 7 - 12 Median Wages by Occupation in Marin County WorkersFull TimeFull Year Annual Pay Percent lt or gt

Occupation Employment Marin County California California Pay

Management Business and Financial $105 405 $99 498 $65 161 527Computer Engineering and Science 99 498 84 324 78 796 70Education 67 391 47 432 40 538 170Legal Community Service Arts and Media 99 498 72 575 48 871 485Healthcare Practitioners and Technicians 105 752 84 324 65 161 294Healthcare Support 36 814 20 736 24 770 minus163Protective Service 78 194 69 506 53 729 294Food Preparation and Service 23 328 16 865 15 204 109Building and Grounds Cleaning and Maintenance 28 670 18 905 18 462 24Personal Care and Service 35 222 22 809 15 178 503Sales and Related 78 194 42 162 27 860 513Office and Administrative Support 50 595 35 838 31 104 152Farming Fishing and Forestry 21 358 17 910 15 920 125Construction and Extraction 41 472 31 104 31 839 minus23Installation Maintenance and Repair 43 441 38 207 39 799 minus40Production 46 656 36 892 26 878 373Transportation and Material Moving 48 456 29 323 26 065 125Unknown 67 657 43 225 31 010 394

All Workers $74 624 $48 487 $33 730 438

Source US Census Bureau American Community Survey

Table 7 - 13 Average Earnings by Educational A ainment Thousands of 2013 DollarsDifference Relative to


Less than High School 257 291 257 minus34 minus00High school graduate 438 400 360 37 78Some college but less than 1 year 584 480 430 105 154One or more years of college no degree 626 528 466 97 160Associates degree 602 580 527 22 75Bachelors degree 1070 827 734 243 336Masters degree 1288 1104 956 185 333Professional school degree 1701 1467 1339 233 362Doctorate degree 1184 1276 1152 minus92 32All Education Levels 909 689 539 220 370

Source 2013 5yr American Community Survey Calculations by Marin Economic Consulting

There are also pockets of poverty and households living marginally across Marin County and the regionThe next set of data and tables provides information about poverty in this county

35

Poverty Considerations and Data

Every county in the United States has some poverty where one definition of poverty is earning an incomeequal or less to the current federal poverty line However it is also important to understand that poverty isnot simply an income-level issue the ability to purchase nutritional food and sustain a household is moreprecisely what poverty is about Once in poverty health risks rise such risks are an impetus for society togenerate a safety net The alleviation of poverty is something that Marin County has many nonprofit orga-nizations and governmental agencies supporting and working on daily Social safety nets exist to provideincome health care job transition assistance and other needs for lower-income households Poverty affectsdemand for social safety net goods and services the provision of health care for those with lower incomelevels and also exposes a percentage of the population to risks from recession or rising local costs of living

The higher levels of per-capita personal income and earnings are consistent with relatively low levels ofpoverty seen inMarin County (Figure 7-12) Marin Countys poverty rate has historically been between fourand six percentage points below poverty rates in the state as a whole and nationwide Despite these datapockets of significant poverty do exist in the county These include Marin City the canal area within SanRafael (east and south of downtown San Rafael) the Hamilton Field area of southern Novato and otherpockets in Marin County

Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013

Source US Decennial Census (1989 and 1999) and single year ACS Summary Files

Poverty Rates Among Households


Marin County provides a safety net for both local residents andworkers that may not live in Marin CountyAnother dichotomy is on aging residents and their income levels The social safety net part of any localareas infrastructure needs to track the number of people that may access these services In Marin County

36

Table 7 - 14 Poverty Rates Among HouseholdsYear Marin County California United States

1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136

Source US Census Bureau American CommunitySurvey multiple years

there are three potential markets for social safety low-wage workers low-income residents and seniors assubsets of the low-wage resident pool Marin County is unlikely to see a drop in its per capita income lev-els median household income and other metrics to suggest the average resident of Marin County is facingpoverty conditions however it is important that poverty levels the ethnic age and gender mix of impover-ished households bemonitored to direct resourceswhere the largest social impact is possible An investmentthat society can make in reducing poverty is education we now look at education data

Education

School enrollments inMarin County has been steadily trending upward overmuch of the last decade (Figure7-15) enrollments are expected to continue their upward trajectory

37

Table 7 - 15 Annual Change in K - 12 Enrollment Marin CountyAnnual Change in

School Year Total Enrollment Enrollment Population

1990-91 24 582 268 1391991-92 25 195 249 1111992-93 25 445 099 0571993-94 25 881 171 0291994-95 26 426 211 0301995-96 27 110 259 minus0221996-97 27 104 minus002 1461997-98 28 000 331 0511998-99 28 757 270 0972000-01 28 675 minus032 0122001-02 28 635 minus014 minus0142002-03 28 493 minus050 minus0042003-04 28 418 minus026 minus0242004-05 28 336 minus029 0002005-06 28 669 118 0232006-07 29 081 144 0632007-08 29 050 minus011 0602008-09 29 550 172 0382009-10 30 086 181 0612010-11 30 517 143 0632011-12 31 045 173 minus0152012-13 31 809 246 0742013-14 32 751 296 100

2014-15 (Projected) 33 328 176 075

Source CA Department of Finance

Figure 7-12

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School Enrollment in Marin County

K-3 4-8 9-12

Enrollment data are important for several rea-sons First these data measure the evolving pop-ulation of school-age children in Marin CountySecond average daily a endance is an importantdeterminant of total funding received by schoolsThe Local Control Funding Formula (LCFF) re-cently passed by the state of California changedtheway local school districts are funded in 2014⁸Marin County has one of the states highest grad-uation rates with 914 of its students complet-ing high school or its equivalent (Table 7-15)Marin County also has a very low dropout rateat 51 Statewide the same figures were 802and 114 in 2012-13

⁸Please see more on the LCFF at httpwwwcdecagovfgaalclcffoverviewasp

38

Table 7 - 15 Marin County Graduation and Dropout Rates 2012-2013Graduation Dropout Rate

Rate Marin California

Hispanic or Latino of Any Race 830 97 139American Indian or Alaska Native Not Hispanic 889 111 174Asian Not Hispanic 953 31 46Pacific Islander Not Hispanic 800 200 142Filipino Not Hispanic 1000 00 47African American Not Hispanic 803 118 197White Not Hispanic 949 32 74Two or More Races Not Hispanic 918 16 97Not Reported 1000 00 337County 914 51 114

Source CA Department of Education

Local institutions of higher education also support and supply potential labor force including DominicanUniversity of California and College of Marin (local community college) Marin Countys proximity to thegreater Bay Area provides Marin County employers with exposure to a large number of college universityand high-school graduates annually graduate and professional degree holders and post-doctoral workersThere are seven public universities in the greater Bay Area (including the University of California campusesin Berkeley and in San Francisco) and various private institutions (including Stanford University) MarinCounty is currently part of a regional effort from kindergarten through community colleges to build anddevelop be er career pathways for students The regional effort is called the Northern California CareerPathways Alliance (see wwwncpathwaysallianceorg) andwill likely include expanded educational infras-tructure here in Marin County

Community-college educational efforts help support local agriculture where West Marin is an importantpart of Marin Countys economic diversity and use of land and open space

Agriculture and Natural Resources

Agriculture plays a visible but relatively small role in the Marin County economy In a county where totalpersonal income is in excess of $25 billion annually total agricultural production in Marin County was esti-mated to be $84 million in 2013 (Table 7-16) In comparison to its regional peer counties Marin agricultureis more highly concentrated in Livestock and Livestock Products versus winegrapes (in Napa and Sonomacounties to the north) and is much smaller in scale (Table 7-19)

Open space (using open land as a natural resource) is major part of Marin Countys tourism efforts and alsoin providing recreational space for local residents (see httpwwwmarincountyparksorgdeptspkmapsformore) TheMarinMarket project of theAgricultural Institute ofMarin (wwwagriculturalinstituteorg)is an important piece of infrastructure that links local farmers regional farmers food producers education

39

Table 7 - 16 Marin County Agriculture ProductionType of Production 2013 2012

Livestock Products 33 406 120 34 114 000Livestock 29 747 943 27 360 200Field Crops 9 933 381 9 240 400Fruit Grape amp Vegetable Crops 5 282 475 3 754 000Aquaculture 5 532 431 4 800 387Nursery Crops 397 737 1 096 400AGRICULTURAL GROSS VALUE 84 300 087 80 365 387

Source 2013 Livestock amp Agriculture Report for Marin County

Table 7 - 17 Comparison of Production Levels 2012 - Select North Coast CountiesType of Production Marin Napa Sonoma Solano

Livestock Livestock Products amp Misc 61 474 200 3 709 500 181 653 300 63 425 000Field Crops 9 240 300 637 800 11 890 600 84 604 000Fruit Grape and Vegetable Crops 3 754 000 657 293 200 611 740 100 144 279 000Aquaculture 4 800 100 0 3 526 412 0Nursery Crops 1 096 400 3 074 100 29 933 700 23 630 200Totals 80365000 664714600 838744112 315938200

Source 2013 Livestock amp Agriculture Report for Marin County and 2013 Sonoma County Crop Report

about food systems tourism and other parts of Marin Countys community to each other in one place Overtime use of open space as agriculture may expand the breadth and depth of local food systems andmarkets

Cheese manufacturing has become a tourism a raction and rising business sector in Marin County As an-other way to link the agricultural areas of Marin County to other industries local cheese makers and dairieshave come together to form a Cheese Trail Map This map (found at httpcheesetrailorg) providestourists with a way to identify which cheese makers have facilities for tourists and also for manufacturingOpen space and agricultural lands in Marin County are a major tourism asset

Travel and Tourism

Marin County is beset on all sides by major tourism areas and also draws a fair number of tourists to at-tractions within Marin County Specifically West Marin and the Golden Gate National Recreational Area(GGNRA) that stretches from San Francisco north to Point Reyes Station brings hikers campers school fieldtrips and many others to Marin County Central Marin is also a draw based on events at the Marin CivicCenter which has a theater facility conference space and an exhibition hall Marin County also has an an-nual fair as do other counties and areas in California which draws tourists (see wwwmarinfairorg formore)

From an infrastructure standpoint Marin County has a regional role to provide a thoroughfare for travel-ers going north to Napa and Sonoma counties the core of Californias wine country (which also includesMendocino and Lake counties) as well as southbound tourists going to San Francisco and other points inthe greater Bay Area Marin County has at least three lanes of freeway for the north-south directions and

40

Table 7 - 18 Marin County Travel Benefits 2012Dollars per 1000 Residents

Tourism TOTCounty Spending Rank Revenue Rank

Alameda 2 1824 3 265 3Contra Costa 1 2776 1 103 1Marin 2 7610 5 320 4Napa 7 6221 8 2297 8San Francisco 14 6011 9 2953 9San Mateo 3 9985 7 722 7Santa Clara 2 4774 4 411 5Solano 1 4270 2 104 2Sonoma 3 1784 6 458 6

California 2 8052 426

Source Dean Runyan Associates 2013 DOFCalculations by MEC

one-lane roads each direction to the county line moving east to west Also the SMART railway that intendsto connect the Larkspur Ferry Terminal from San Francisco to Marin County and Sonoma County goingnorth adds to the tourism capacity in Marin County These were discussed in the previous section

41

Tables 7-18 and 7-19 look at aggregate data on tourism in Marin County The Point Reyes National Seashore(GGNRAs portion in Marin County) reports that 26 million visitors came to the seashore in 2013 (likelymore in 2014) but it is unknown how much of that visitor base is repeat business over the year how muchof the visitor base is overnight stay or how far it migrates⁹

Table 7 - 19 Marin County Travel Impacts 1992-20121992 2007 2008 2009 2010 2011 2012

Total Direct Travel Spending ($Million)Visitor Spending at Destination 2763 7167 744 6193 6433 6681 6848Other Travellowast 222 153 165 151 162 163 164Total Direct Spending 2986 7320 7609 6344 6405 6844 7012

Visitor Spending by Type of Traveler Accommodation ($Million)Hotel Motel 1049 3819 3699 3311 3281 3565 3689Private Campground 51 487 506 240 249 268 276Public Campground 43 48 50 36 38 41 42Private Home 649 925 958 911 944 987 999Vacation Home 209 315 323 313 319 332 337Day Travel 762 1573 1638 1382 1412 1489 1504Spending at Destination 2763 7167 7444 6193 6243 6681 6848

Visitor Spending by Commodity Purchased ($Million)Accommodations 428 1565 1583 1227 1204 1368 1484Food amp Beverage Services 710 1835 1934 1731 1712 1765 1802Food Stores 110 285 306 242 237 250 254Ground Tran amp Motor Fuel 360 1014 1113 791 935 1107 1115Arts Entertainment amp Recreation 500 1146 1171 1025 992 1006 1007Retail Sales 656 1322 1337 1176 1163 1186 1186Air Transportation (visitor only) 00 00 00 00 00 00 00Spending at Destination 2763 7167 7444 6193 6243 6681 6488

Industry Earnings Generated by Travel Spending ($Million)Accommodations amp Food Services 546 1764 1845 1598 1500 1658 1984Arts Entertainment amp Recreation 301 738 778 674 665 607 577Retaillowastlowast 113 240 241 202 194 198 202Auto Rental amp Ground Tran 03 08 09 09 09 09 10Air Transportation (visitor only) 00 00 00 00 00 00 00Other Travellowast 115 79 85 78 84 85 85Total Direct Earnings 1078 2830 2957 2561 2451 2556 2858

Industry Employment Generated by Travel Spending (Jobs)Accommodations amp Food Services 2 070 4 400 4 380 3 880 3 590 3 910 4 320Arts Entertainment amp Recreation 1 290 2 410 2 220 2 010 1 800 1 850 1 850Retaillowastlowast 490 670 660 560 540 560 560Auto Rental amp Ground Tran 20 20 30 30 30 30 30Air Transportation (visitor only) 0 0 0 0 0 0 0Other Travellowast 440 160 180 150 160 150 150Total Direct Employment 4 310 7 650 7 470 6 620 6 110 6 500 6 910

Tax Receipts Generated by Travel Spending ($Millions)Local Tax Receipts 48 178 182 145 146 164 175State Tax Receipts 122 278 286 269 285 292 285Total Direct Tax Receipts 170 460 470 410 430 460 460

Source Dean Runyan Associates 2013

⁹see h pwwwnpsgovporelearnmanagementstatisticshtm for more data

42

Transient occupancy tax (TOT) data fromMarin County suggests that overnight stays are rising since 2011as occupancy rates have risen Marin Countys tourism industries have rebounded and also feed off regionalvisitor movements

People that live in areas to the north and northeast also come throughMarin County primarily on their wayto the greater Bay Area There are also visitors that come to the Bay Area (as San Francisco California is amajor tourism destination) and come to Marin County on side trips or to stay and access San Francisco thatway

Retail Sales Base

Marin County has a personal income level that suggests retail sales would be relatively high per the stateaverage In fact in 2013 Marin County ranked just behind Placer and San Francisco counties as the thirdhighest taxable sales per capita county in California

Table 7 - 20 Median Household Income and Personal Income per Person 2005-2013Median Household Income Personal Income Per Person

County 2005 2010 2013 County 2005 2010 2013Santa Clara $86008 $84627 $85374 Marin $91591 $81504 $91214Marin $87492 $82383 $84570 San Francisco $70417 $68135 $79223San Mateo $83316 $82413 $82115 San Mateo $69849 $65953 $75031Contra Costa $77907 $73678 $73321 Santa Clara $58003 $56939 $65882Ventura $74619 $71418 $71262 Contra Costa $57878 $55118 $59545San Francisco $64463 $70883 $70387 El Dorado $50187 $49653 $54020Orange $73825 $70727 $70217 Napa $51321 $48608 $53188Placer $70408 $68330 $67706 Alameda $49894 $47854 $51970Alameda $68345 $66937 $67136 Santa Cruz $49527 $46880 $51625Napa $70474 $62893 $65582 Placer $50294 $47758 $51582El Dorado $69760 $65201 $64515 Orange $52869 $48826 $51201Solano $69295 $62948 $62541 San Diego $47125 $45501 $48257Santa Cruz $64497 $60247 $61929 Ventura $47186 $44912 $47433San Benito $69778 $58194 $61666 Sonoma $47255 $43246 $47250Sonoma $65174 $58703 $58984 Nevada $44374 $43080 $47096US $51809 $50046 $49348 Santa Barbara $46784 $43684 $46830

California $60146 $57664 $56878 California $43641 $42282 $45487Source Census Bureau and Bureau of Economic Analysis

Sales tax revenue to fund county and city projects and expenses are derived from a subset of overall retailsales Based on the sales taxes generated there is an implied level of retail sales that are made that are tax-able Sales tax forecasts for Marin County are available from the SMART rail system as part of their strategicplanning and there is some debate over which component of real personal income per capita growth willbe a stronger force in the years ahead

43

Table 7-21 Home Sales and Median Prices by CountySales Median Prices

All Homes Dec 2014 Dec 2013 Dec 2014 Change

Alameda 1545 $525000 $555000 570Contra Costa 1447 $405000 $455000 1230Marin 276 $755000 $915000 2120Napa 122 $425000 $450000 590Santa Clara 1774 $625000 $689500 1030San Francisco 529 $813000 $949000 1670San Mateo 666 $750000 $808000 770Solano 535 $272000 $310000 1400Sonoma 562 $415000 $454500 950

California 36468 $365000 $388000 640Bay Area 7456 $548500 $603000 990Los Angeles Area 19205 $395000 $415000 510

Source DQNewscom

Housing

In December of 2014 median home values in Marin County were reported at $915000 a 212 increasefrom the same month in 2013 (Table 7-21) This ranks Marin County among the top counties in terms ofmedian home prices These high home prices are a result of both the highly-desirable nature of residing inMarin County and a slow response on the supply side (both economically and politically) to rising housingdemand

Housing is one of themost contentious items inMarinCountys political circles If targeting industriesworksand there is more job and business growth Marin County will face more pressure to house its employeesThe next section is about the goals of this CEDS and the evolution of Marin County over the next five yearsHousing prices affordability and availability touch on many parts of Marin Countys economy in terms ofjobs economic growth and the role of housing as infrastructure for the countys residents and businesses

Marin Countys home prices are relatively high which augments the local cost of living As a result wagepressure builds commutes lengthen and the competition for Marin County employers to find skilledworkers becomes more regional and costly This is a cost of growth

Housing infrastructure in Marin County is an ongoing debate concerning locations for new housing thetype of new housing and the socioeconomic effects of expanding the housing stock as the county popula-tion grows In considering industries to target the costs of commuting living locally and wage demandsare all naturally linked This section of the CEDS has provides a comprehensive look at the economic aspectsof Marin County in a regional context We now look at determining targeted industries

44

Table 7-22 Housing Units California Bay Area Counties and Marin CountyPercent of Total

Year Place Population Housing Units Single Single Two Five Occupied Vacancy Persons per( of people) ( of houses) Detached A ached to Four Plus Rate Household

2010 California 37 253 956 13 670 304 582 71 81 225 919 81 290Bay Area 6 898 330 2 672 777 534 92 101 251 937 63 270

Marin 252409 111214 613 101 74 195 928 72 2362011 California 37 427 946 13 704 850 582 71 81 225 919 81 290

Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238


Marin 255846 111656 613 101 74 195 927 73 239Source California Department of Finance

Targeted Industries

Identifying Targeted Industries

Targeted industries are those that policymakers should consider as industries upon which to focus localeconomic development efforts This report provides evidence for what these targeted industries should bein Marin County The following criteria are used in trying to define these industries





The reader will notice that there is reference to NAICS codes These are the North American IndustryClassification System (NAICS) codes that identifies every type of employer (hospitals hotels lotion manu-facturing etc) Occupations are identified by the Standard Occupational Codes or SOC these define specifictypes of workers (registered nurse hotel manager janitor etc) When we speak of targeted industries laterit will be for specific industries or employers When those industries grow there are many different typesof workers affected

45

Social and environmental considerations come in the last two criteria In the 2004 targeted industries study(2004 TIS) there was a large emphasis on growing jobs and businesses that provided for economic growthsocial equity and environmental balancesup1⁰ The first five criteria cover economic vitality where the sixth cri-terion takes into consideration how Marin Countys economic development efforts affect social issues andequity

Being green has become a way of doing business not a specialty State-level legislation specifically AB 32(see httpwwwarbcagovccab32ab32htm) and SB 375 (see httpwwwarbcagovccsb375sb375htm)has provided regulatory reasons for California (let alone Marin County) businesses to be environmentallyaware in their practices and products Marin Clean Energy (MCE) was born as a business on this idea(httpwwwmcecleanenergyorg) Targeting industries with an emphasis on green practices seems su-perfluous in 2015 for the right reasons best practices have shifted tomore sustainable businessmodelsHow-ever as discussed below there are some industries where a careful eye must remain on preserving MarinCountys aesthetic and open space (the juxtaposition of visitors and agriculture for example) Businessesthat are directly tied to energy (solar wind etc) and water (water-saving design and technology) resiliencyas well as businesses that generate less traffic and lower threats of environmental imbalance make for goodtarget industries

The social side is more controversial The confluence of rising home prices slow wage growth rising costsof transportation and a lack of transportation options since 2009 has driven a perceived talent shortage inMarin County and the North Bay overall (including Sonoma and Napa) There are social issues on all sidesworkers want higher wages the cities of Oakland and San Francisco have now forced minimum wages upin 2015 Such changes will spill over to Marin County over time and perhaps alleviate low-wage issues(such as income inequality and lower real wages) but may also exacerbate high costs of living Industrygrowth comes with higher wages and more demand for local housing inflation of any kind is a by-productof demand growth against falling or stable supply

Understanding how Marin County has both a competitive advantage in some industries and a competitivedisadvantage in others helps ascertain how certain industries will grow (or not grow) into the next decadeIn each subsection below these seven criteria will be described as a way to guide the reader At the end ofeach section there will be a So What question asked to further point out the importance of that criterionand how the data connect and point to the specific industries to include

1 Growth of Employment in Marin County

Employment growth projections provide some ways to consider how a local economy will create jobs Twomajor questions immediately come to mind

bull What will happen to overall wages as the number of jobs increase and

bull How will infrastrcuture support such growth

sup1⁰The 2004 TIS documents can be found at the following website httpwwwmarineconomicforumorgresourcesreports

46

These questions are important because job growth locally will best happen if

bull Local wages are a ractive to regional workers and

bull Transportation and housing infrastructure supports either a low-cost sustainable commuting model(more use of mass transit or more automobile traffic)

bull More housing units or a combination

Table 7 - 23 shows the projected growth of employment for specific industries in Marin County The datashow the expected percentage growth on an annual basis through 2022 these are the fastest growth indus-tries by the California Employment Development Department (EDD)

Table 7 - 23 Employment Growth in Marin County 2015-2022 Annual GrowthEstimated Projected Annual Annual

Employment Employment Change ChangeIndustry 2012 2022 Jobs Percent

Pharmaceuticals 1012 1463 45 45Publishing Industries (including Software) 2156 2959 80 37Social Assistance 4422 5819 140 32Nursing and Residential Care Facilities 1397 1760 36 26Ambulatory Health Care Services 3817 4807 99 26Accommodation 2761 3410 65 24Telecommunications 649 770 12 19Food Services and Drinking Places 9768 11517 175 18Performing Arts Spectator Sports and Related Industries 781 902 12 15Administrative and Support Services 6336 7293 96 15General Merchandise Stores 1408 1584 18 13Specialty Trade Contractors 2167 2420 25 12Financial Investments and Related Activities 2321 2585 26 11Food and Beverage Stores 2343 2607 26 11Health and Personal Care Stores 792 880 9 11Hospitals (Private) 1936 2123 19 10Computer and Electronic Product Manufacturing 924 1012 9 10Personal and Laundry Services 1518 1661 14 09Real Estate 1683 1815 13 08Air Transportation 1518 1628 11 07Broadcasting (except Internet) 418 440 2 05Clothing and Clothing Accessories Stores 1364 1408 4 03Motion Picture and Sound Recording Industries 429 440 1 03Miscellaneous Store Retailers 704 715 1 02Source California EDD

So What

Previous data in this report show that services businesses have been the main growth industries throughoutMarin County since 1990 Because many of these businesses serve the local population tourists and localbusinesses Marin Countys demography and business mix will continue to influence the businesses thatgrow Marin County has a regional advantage in life sciences which provides some research and develop-ment jobs as well as some manufacturing that can help with balance Some of those businesses will comefrom regional growth

2 Recent Growth in Employment and Business Regionally

47

Table 7 - 24 Industry Growth 1990-2013 Marin CountyNAICS Industry 1990-2013 1995-2013 2000-2013 2005-2013 2010-2013

10 Total 102 69 -50 -14 74111 Crop Production -490 -777 -352 -561 -199112 Animal Production -222 -11 -316 -303 -106115 Support Activities for Agriculture and Forestry 920 3174 778 -232 157236 Construction of Buildings -166 167 -405 -505 94237 Heavy and Civil Engineering Construction -609 -125 -138 -222 -299238 Specialty Trade Contractors -55 241 -214 -179 -21311 Food Manufacturing 100 262 879 654 201312 Beverage and Tobacco Product Manufacturing 2750 438314 Textile Product Mills -548 -642 -642 -240 -208315 Apparel Manufacturing 1082 -64 200 -261 308321 Wood Product Manufacturing -700 -795 -690 -679 -526323 Printing and Related Support Activities -823 -827 -787 -687 -189325 Chemical Manufacturing 209 2191 2341 2595 614326 Plastics and Rubber Products Manufacturing -970 -952 -942 -877327 Nonmetallic Mineral Product Manufacturing -351 186 -53 258 258332 Fabricated Metal Product Manufacturing -124 -288 -249 38 -63333 Machinery Manufacturing -648 -682 -695 538 639334 Computer and Electronic Product Manufacturing -714 -862 -759 -136 177336 Transportation Equipment Manufacturing 292 -311 33 -215 88337 Furniture and Related Product Manufacturing -776 -793 -818 -796 00339 Miscellaneous Manufacturing -838 -783 -740 -430 85423 Merchant Wholesalers Durable Goods -384 -168 -87 209 267424 Merchant Wholesalers Nondurable Goods -323 -296 -149 -78 64425 Wholesale Electronic Markets and Agents and Brokers -232 30 138 -18 13441 Motor Vehicle and Parts Dealers 103 139 -93 -74 37442 Furniture and Home Furnishings Stores 718 236 -112 -69 221443 Electronics and Appliance Stores -182 -50 -446 -289 -250444 Building Material and Garden Equipment and Supplies Dea 129 -27 -307 -231 06445 Food and Beverage Stores 337 241 214 125 60446 Health and Personal Care Stores -128 -88 -181 -170 -163447 Gasoline Stations -561 -450 -298 233 -08448 Clothing and Clothing Accessories Stores -413 -384 -431 -394 163451 Sporting Goods Hobby Book and Music Stores -368 -242 -234 -225 -171452 General Merchandise Stores -111 04 111 240 96453 Miscellaneous Store Retailers 124 108 -145 -18 209454 Nonstore Retailers -218 215 -486 -17 199484 Truck Transportation -546 -122 -172 -290 281485 Transit and Ground Passenger Transportation -383 573 -63 05 114488 Support Activities for Transportation -73 -155 -173 -128 317492 Couriers and Messengers -341 -470 -272 -04493 Warehousing and Storage -660 -217 -379 500511 Publishing Industries (except Internet) -399 -463 -344 235 978512 Motion Picture and Sound Recording Industries 48 -524 -673 -652 425515 Broadcasting (except Internet) 424 348 125517 Telecommunications -416 -237 -429 55 -143518 Internet Service Providers Web Search Portals and Dat 294 -564 -635 -266 -94522 Credit Intermediation and Related Activities -390 -230 -166 -405 173523 Securities Commodity Contracts and Other Financial In 1388 1080 222 142 262524 Insurance Carriers and Related Activities -523 -464 -415 -148 -27525 Funds Trusts and Other Financial Vehicles -762 -783 -903 -920 -896531 Real Estate -109 -80 14 -146 20532 Rental and Leasing Services -221 -540 -633 -315 125533 Lessors of Nonfinancial Intangible Assets (except Copyr -986 -975 -966 -893541 Professional Scientific and Technical Services 427 292 -21 -33 -50551 Management of Companies and Enterprises 1729 593 91 04 103561 Administrative and Support Services 711 392 -98 175 115562 Waste Management and Remediation Services 1432 599 -112 -87 -44611 Educational Services 1056 832 406 215 130621 Ambulatory Health Care Services 673 471 389 432 115622 Hospitals -400 -470 -386 -600 -365623 Nursing and Residential Care Facilities 255 182 55 76 87624 Social Assistance 1372 891 1300 1296 680711 Performing Arts Spectator Sports and Related Industri -484 216 39 -142 28712 Museums Historical Sites and Similar Institutions 2378 236 310 434 226713 Amusement Gambling and Recreation Industries 619 633 145 17 -05721 Accommodation 799 1475 367 347 725722 Food Services and Drinking Places 311 88 137 153 165811 Repair and Maintenance 58 -22 -138 -50 -61812 Personal and Laundry Services 06 178 187 18 14813 Religious Grantmaking Civic Professional and Simila 913 570 351 469 128814 Private Households -68 -440 -504 -601 -596


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Table 7-25 Regional Growth Comparison Marin County and CaliforniaMarin County 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Total-Private Industry -01 -07 -07 -11 -10 -79 -89 -89 -52 -21Agriculture Forestry Fishing and Hunting 38 61 14 -221 -205 -207 -299 -313 -387 -362Construction 27 42 -37 07 -41 -259 -314 -326 -328 -320Wholesale Trade -27 -87 -39 -38 -61 -174 -159 -149 -77 -44Information -10 01 -22 -293 -336 -362 -440 -206 -163 -162Finance and Insurance -38 -44 -52 -76 -202 -252 -306 -298 -266 -259Real Estate and Rental and Leasing 25 04 -07 -48 -17 -82 -218 -201 -234 -200Professional Scientific and Technical Services 83 114 170 152 213 111 134 43 68 78Management of Companies and Enterprises -17 119 151 105 70 -34 18 54 136 123Administrative and Support and Waste Management and Rem 57 -59 05 73 93 -14 -16 -44 20 86Educational Services 62 64 55 122 147 153 144 182 302 293Health Care and Social Assistance -10 -04 14 04 27 68 51 44 65 222Arts Entertainment and Recreation -39 -54 -76 19 60 27 -69 -61 -72 -57Accommodation and Food Services -35 -34 -19 -06 10 -52 -67 -04 79 135Other Services (except Public Administration) 27 -07 23 37 33 08 66 11 110 -68Manufacturing -167 -219 -247 -330 -330 -361 -345 -395 -354 -253Retail Trade -20 -33 -63 -46 -67 -152 -129 -134 -118 -101Transportation and Warehousing -17 02 -86 -140 -178 -317 -278 -221 -185 -195

California 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013Total-Private Industry 13 35 55 62 48 -19 -32 -15 19 53Agriculture Forestry Fishing and Hunting -21 07 03 21 37 -11 13 30 56 89Construction 78 148 185 132 -03 -212 -291 -289 -252 -192Wholesale Trade 07 39 84 109 92 00 -06 15 43 76Information 23 -04 -04 -02 -08 -70 -103 -100 -92 -60Finance and Insurance 14 49 55 11 -64 -116 -164 -161 -145 -145Real Estate and Rental and Leasing 11 37 62 33 06 -68 -94 -100 -84 -57Professional Scientific and Technical Services 02 54 120 164 186 113 118 157 211 252Management of Companies and Enterprises -85 -128 -168 -192 -196 -226 -248 -225 -208 -148Administrative and Support and Waste Management and Rem 06 27 64 66 15 -99 -85 -61 -04 49Educational Services 21 55 89 135 195 226 195 292 350 367Health Care and Social Assistance 11 21 46 79 109 131 157 178 209 527Arts Entertainment and Recreation 05 07 36 62 74 33 35 46 84 129Accommodation and Food Services 28 56 94 121 127 77 77 101 148 206Other Services (except Public Administration) 39 70 93 120 152 155 121 128 255 -249Manufacturing -09 -22 -24 -52 -77 -167 -194 -192 -187 -187Retail Trade 15 38 56 60 29 -47 -52 -38 -17 04Transportation and Warehousing 08 18 34 55 59 -17 -31 -18 08 51Source California Employment Development Department (EDD)

The next criterion is about regional growth Labor resources are shared regionally Recent wage data sug-gest that as economic growth has taken place since the recessions end wages have not risen in step withthe local cost of living The mix of industries and number of workers regionally competing for a smallernumber of jobs provides employers with some advantage in labor markets Because transportation costshave remained relatively stable since 2008 and home prices have risen more quickly in rising wage areascommuting workers can take advantage of higher wages in metropolitan areas of the Bay Area while livingin suburban cities and towns Wage and cost of living pressure will continue to ripple out to other parts ofthe Bay Area

So What

Regional growth data for the Bay Area shows where competition and opportunities for Marin County maylie in terms of businesses moving out of high-wage areas and also implications onMarin County companies

49

to find talent These data may also indicate businesses and industries that demand commercial real estatein Marin County as prices rise in the core Bay Area counties The shift share analysis in the next sectioncompares the growth of employment in Marin County and the state of California overall over time

3 Location Quotient Analysis into Shift Share

Location quotients (LQs) are oneway of identifying industries as part of the economic base of a region Table7 - 26 provides location quotients for industry sectors in Marin County relative to the Bay Area as a wholeCalifornia and the United States A location quotient indicates whether the local (Marin County) employ-ment percentage is relatively large or small compared to a broader area (California) A value greater thanone indicates that the industry share of regional employment is larger in Marin than it is in the Bay AreaCalifornia or the US as a whole

Table 7 - 26 Industry Concentrations and Location Quotients

Employment Location Quotient2-Digit NAICS Share Bay Area California US

Retail Trade 1418 133 132 124

Health Care amp Soc Asst 1298 104 102 099

Accom amp Food Srvcs 1160 115 127 129

Public Admin 1055 113 073 067

Prof Sci amp Tech 1051 087 141 174

Admin Support amp Waste 641 106 099 102

Construction 549 113 131 125

Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117

Educ Services 264 125 128 132

Wholesale Trade 263 069 058 062

Arts Ent amp Rec 251 166 147 175

Information 245 059 084 123

Mgmt of Companies 217 099 153 140

RE Rental Leasing 210 121 125 142

Manufacturing 177 020 023 020

Trans amp Ware 074 037 026 023

Other 067 151 146 425

Ag For Fish amp Hunting 035 068 014 040

Utilities 002 041 013 004

Mining 000 000 000 000

Source QCEW Calculations by Marin Economic Consulting

Of the five industries contributing more than 10 to overallcounty employment three of them have location quotients thatare substantially greater than one These are retail trade accom-modation and food services and professional scientific andtechnical services (PSTS) PSTS includes legal accounting sci-entific research technical research and consulting as well as en-gineering architecture and design Each of these three industrysectors contributes more to employment in Marin County thanthey do nationally or statewide Relative to the Bay Area PSTSis less important to Marin than to other parts of the region

Personal services include retail trade food services educationservices real estate rental and leasing as well as other ser-vices (a catch-all for nonprofit organizations and personal ser-vices otherwise) These are all sectors of the economy with lo-cation quotients one or larger relative to the selected regionsConstruction another industry that is heavily concentrated inMarin County also has LQs of less than 1

50

Figure 7 - 13

Building Finishing Contractors

Automobile Dealers

Grocery Stores

Other Financial Investment Activities

Scientific Research and Development Services

Management of Companies and Enterprises

Outpatient Care Centers

Individual and Family ServicesTraveler Accommodation1

21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia

0 50 100 150 200 250 Growth in Employment During Recovery Q4-2009 to Q4-2013

Source BLS Quarterly Census of Wages Calculations by Marin Economic ConsultingRing size reflects the relative size of the industry

4-Digit NAICS Industries2013 Location Quotients - Growth Industries

Figure 7-13 presents an in-dication of more disaggre-gated sectors of the econ-omy that have grown rela-tively quickly and aremoreheavily concentrated (havesignificantly higher sharesof employment) in MarinCounty than in Califor-nia otherwise The fastestgrowing types of businessesare health-care related ser-vices Another sector witha high share of employ-ment includes other finan-cial investment activities

Shift share is similar toLQ analyses but looks forchanges over time The LQ analysis is a snapshot look at industries and relative employment strength ina local area Shift share looks at how local industries change over time This analysis includes a compari-son of Marin County with California overall A shift share analysis decomposes industry growth into threedistinct parts These parts are macroeconomic growth an industrial shift and a differential shift

bull Macroeconomic Growth drives a local economy for reasons beyond its own markets We will see thatconstruction and real estate two industries that were seen as targeted industries in 2004 and weredeeply affected in the recent recession by macroeconomic forces

bull Industrial shifts reflect how the specific industry is growing versus the local economysup1sup1 For exam-ple if life sciences grew through the recent recession such that it outpaced Marin Countys growthoverall there would be considered some proportional or industrial shift toward more life-sciencesbusinesses

bull Differential shifts compare the rate of growth of industry employment locally to a comparison econ-omy For example while construction contracted locally this industry also suffered in almost all otherBay Area counties Some parts of California suffered less than Marin County This differential shift isthe same as the LQ

sup1sup1Table 7 - 27 looks at Marin Countys industries and their growth over specific time intervals from 1990 to 2013 These intervalsrange from the entire 24-year period to the recent economic recovery period of 2010-2013

51

The sum of these three parts is the shift share or the evolution of local comparative advantage by indus-try We are comparing changes over time changes locally to the national economy and also changes to areference economy simultaneously and then spli ing those parts to identify the most important

So What

The shift share analysis shows thatMarin Countys competitive advantage asmeasured by these three shiftsin the Marin County economy relative to California is heavily skewed to services These data show the shiftof Marin Countys economy toward such locally-focused businesses over time Marin County needs somegoods-prodcuing businesses to provide balance and support in the long term and the base or export-focusedjobs show where Marin County may gain economic balance Table 7-28 provides more data on this split

4 How many jobs are involved with export versus locally-serving industries in Marin County

The economic base data in Table 7-27 show that a mix of health care food service construction finance andretail have large employment levels in Marin County but that construction retail and education are majorexport industries An opportunity also exists for industries that are primarily export-serving industriesa low ratio of base to locally-serving employment suggests there is room to grow export-focused jobs andincomes Base employment is meant to be an indicator of how much the local economy has jobs that are notreliant on local income and wealth for their growth

So What

The base industries ofMarin County are skewed toward services suggesting thatmany of the exports fromMarin County are not in what is built in Marin County but who is served The lack of base employment inaccommodation and food services begs a question of howMarin Countys hotels and restaurants are a drawfor locals versus visitors also Export-focused industries are a ractive to economic development because oftheir relatively large multiplier effects

52

Table 7 - 27 Shift Share Data Marin County 2004 to 2013 as compared to CaliforniaProportional 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013Total-Private Industry -14 -42 -20 -73 -23 -59 -102 -74 -65 -74Agriculture 25 27 01 -283 -218 -188 -312 -299 -400 -415Construction 14 07 -51 -55 -54 -240 -327 -311 -341 -372Wholesale Trade -40 -122 -53 -100 -75 -155 -173 -134 -90 -97Information -23 -34 -35 -355 -349 -342 -453 -192 -176 -215Finance and Insurance -51 -78 -65 -138 -215 -233 -319 -283 -279 -312Real Estate and Rental and Leasing 12 -30 -20 -110 -30 -63 -231 -186 -247 -252Professional Scientific and Technical Services 70 80 157 90 200 130 121 58 55 25Management of Companies -30 84 138 43 56 -15 05 68 123 70Admin and Waste Management 44 -94 -08 11 80 05 -29 -30 07 33Educational Services 49 29 42 60 134 172 131 197 289 240Health Care and Social Assistance -24 -38 01 -58 14 87 38 58 52 169Arts Entertainment and Recreation -52 -89 -89 -43 47 46 -82 -47 -85 -110Accommodation and Food Services -48 -68 -32 -68 -03 -33 -80 10 66 83Other Services (not including government) 14 -41 10 -25 20 27 53 26 97 -121Manufacturing -180 -253 -260 -392 -343 -342 -358 -380 -367 -306Retail Trade -34 -67 -76 -108 -81 -133 -142 -119 -131 -154Transportation and Warehousing -30 -33 -99 -202 -191 -297 -292 -206 -198 -248

Differential 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013Total-Private Industry -14 -42 -61 -73 -58 -59 -57 -74 -71 -74Agriculture 59 54 11 -242 -242 -195 -312 -343 -443 -451Construction -51 -106 -223 -125 -39 -47 -22 -37 -76 -127Wholesale Trade -34 -127 -123 -147 -153 -174 -154 -164 -120 -121Information -33 05 -18 -291 -327 -291 -337 -106 -72 -103Finance and Insurance -52 -93 -107 -87 -139 -136 -142 -137 -121 -114Real Estate and Rental and Leasing 13 -33 -68 -81 -23 -15 -123 -100 -149 -142Professional Scientific and Technical Services 81 60 50 -12 27 -02 17 -114 -143 -174Management of Companies 68 246 319 297 265 192 266 279 343 271Admin and Waste Management 50 -86 -60 07 78 85 70 17 24 37Educational Services 40 09 -34 -13 -48 -73 -51 -110 -48 -75Health Care and Social Assistance -22 -25 -32 -75 -82 -63 -105 -134 -144 -306Arts Entertainment and Recreation -44 -61 -112 -43 -14 -07 -105 -107 -156 -186Accommodation and Food Services -62 -90 -113 -127 -116 -129 -143 -105 -70 -70Other Services (not including government) -12 -76 -70 -83 -119 -148 -55 -117 -144 181Manufacturing -157 -197 -222 -278 -253 -194 -150 -203 -167 -66Retail Trade -36 -71 -119 -105 -97 -105 -77 -95 -102 -105Transportation and Warehousing -25 -16 -121 -195 -237 -300 -247 -203 -194 -246

Shift Share 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013Total-Private Industry -28 -92 -87 -157 -91 -197 -249 -236 -189 -170Agriculture 121 142 27 -746 -666 -590 -924 -956 -1230 -1228Construction -10 -58 -311 -173 -134 -546 -662 -673 -744 -819Wholesale Trade -101 -336 -215 -284 -289 -504 -486 -447 -288 -262Information -67 -28 -75 -938 -1012 -996 -1229 -504 -412 -480Finance and Insurance -142 -214 -224 -301 -556 -620 -767 -718 -665 -685Real Estate and Rental and Leasing 50 -59 -95 -239 -69 -160 -572 -487 -630 -594Professional Scientific and Technical Services 235 254 378 230 439 240 272 -13 -19 -71Management of Companies 21 449 607 446 391 143 290 401 602 465Admin and Waste Management 151 -238 -63 91 252 76 25 -57 50 156Educational Services 151 103 63 169 233 252 224 270 544 458Health Care and Social Assistance -56 -68 -16 -130 -41 92 -16 -32 -27 85Arts Entertainment and Recreation -135 -204 -276 -68 93 66 -256 -215 -313 -353Accommodation and Food Services -145 -192 -164 -200 -109 -214 -290 -99 74 148Other Services (not including government) 29 -124 -38 -71 -65 -113 64 -80 63 -07Manufacturing -504 -669 -728 -1000 -925 -896 -853 -978 -887 -625Retail Trade -90 -172 -259 -259 -245 -391 -347 -348 -351 -359Transportation and Warehousing -72 -47 -306 -536 -606 -914 -817 -629 -577 -689Sources California EDD and Marin Economic Forum

5 How many additional jobs and income dollars does Marin County get for one industry job

The multiplier effects of an industry on both jobs and business incomes can be blessings and a curse Eco-nomic development efforts generally seek industries that provide a bang for buck or growth for the localeconomy For slow-moving high-unemployment economies industries that provide a large number of jobs

53

and larger amounts of business income through supply-chain links locally can provide long-term founda-tions for economic prosperity In economies such as Marin County industries that have large multipliereffects need to be assessed with other constraints and considerations Residential and commercial real es-tate may not exist to support growth of some industries locally and thus local growth relies on a regionalnetwork of infrastructure (transportation housing commercial space) to thrive

Like dropping a rock into a pond an industryrsquos expansion has ripple effects on a local economy and beyondbased on new jobs created This model has three impact classifications summing to a total effect The di-rect effects are those specific to the event For example hiring for construction jobs generates an economiceffect on local employment tax and business revenues Indirect effects come from new incomes earned byconstruction workers spending a portion of that money on other businessesrsquo goods and services includingthe purchase of raw materials from local wholesalers and retailers These revenues flow to other businessesand lead to more employment wages revenue and taxes for merchants throughout Marin County When anewly-hired plumber goes out to eat at a restaurant in Marin County there are indirect effects from originalconstruction spending These additional jobs and revenues then create induced effects

The induced effects are similar to the indirect effects but come from indirectly-affected workers and firmsand their economic gains as well as new households that spend on a variety of businesses For example anew linen-service worker hired due to the restaurantrsquos expansion during a construction effort may go to thegrocery store or the doctorrsquos office more often which induces growth in local business revenues employ-ment and taxes The sum of these effects is the total or overall economic impacts The tables below are splitinto such categories where the top-ten industries affected are shown explicitly beyond the directly-affectedindustries

So What

It is important for the balance of the local economy to have some high-growth high-potential businessesalways in some quantity The multiplier effects work through the supply chain links (indirect and inducedeffects) As businesses and employees are provides more income and wages by local economic growth theyalso spend more on their supply chains to satiate demand

To provide a look at what industries provide relatively larger growth of business income and employmentover others Table 7 - 29 provide these details at the NAICS-3 and NAICS-2 digit levels respectively on av-erage for businesses within those industry sectors

54

6 Are there current efforts underway to support the industrys growth

Marin County as of July 2015 has the following efforts underway that support pecific industries and infras-tructure

Marin Market

This is an expansion of the current Marin Farmers Market at the Civic Center in San Rafael The countyseat is adjacent to this area The Marin Market is meant to be a place for food systems education anexpansion of how farmers and other food and product producers can sell their products in one placeand supported by parking and a transportation hub with SMART This is part of the agricultural sup-ply chain and vertically integrates Marin Countys agricultural sector and regional farming This market-place with provide infrastructure that supports farmers artists and other businesses in Marin County Seewwwagriculturalinstituteorg for more

North Bay Life Science Alliance

In 2012 an effort to use the Buck Institute for Aging Research in Novato as a hub for life-sciences busi-ness activity began This effort focused on aligning and growing business in biotechnology pharmaceu-tical research design and manufacturing and other variants of the life-sciences industry Marin Countyis in a position where there are growing industry clusters (and supported industry clusters) to the north(Sonoma County in medical devices) and east (Solano County has animal and plant science and phar-maceutical research and manufacturing at a Genetech campus) and also a global center for life sciencesin the San Francisco Bay Area to the south (see the California Life Sciences Association or CLSA athttpcalifesciencesorg) In 2014 the North Bay Life Sciences Alliance was established to facilitatelife sciences businesses considering and coming to Marin County to operate It is a partnership among theCity of Novato Marin Economic Forum the Buck Institute for Aging Research and other regional organi-zations See wwwnblsacom for more

Destination Management and The Marin Center

TheMarin Center is a municipal theater open area and fairgrounds space that acts as the largest event spacein Marin County The Golden Gate National Recreation Area (GGNRA) has stated that there are almost 3million people per year that visit southwestern Marin County (see earlier section on Geography for moreinformation) Sonoma and Napa counties draw in over $16 billion and $12 billion respectively from globalvisitors for wine-related tourism and other activitiessup1sup2 The BayArea (San Francisco and SanMateo counties)is a gateway to millions of pleasure and business tourists annually In 2014 San Francisco County generatesover $11 billion in visitor-related revenue for county businesses the international airport (SFO) is in SanMateo County and San Mateo County derives $32 billion in visitor expenses with over $718 million from

sup1sup2The economic data on travel and tourism provided here comes from the 2015 report by Dean Runyan AssociateshttpwwwdeanrunyancomCATravelImpactsCATravelImpactshtml

55

air travel spending alone out of SFO in 2014 Marin County generated approximately $834 million in visitorspending in 2014

So What

Linking agriculture andMarin County farmers to provide be er economic opportunities is essential to helppreserve current farmland as working ranches and to link local food sources to local retail markets TheMarin Market expands the idea of a farmers market to become an educational center on the use of openspace water and food systems and the importance of local agriculture in healthy communities

Visitors act as export income for any local area and a group to be managed in terms of conversion toovernight stays having complementary services to reduce potential leakages and to be in step with localneighborhood and business concerns with respect to where visitors enter Marin County and its economicsocial and environmental lives This is a major economic development area to come

Life sciences industries have the demography geography and economics to grow and thrive in MarinCounty There are many businesses already in Marin County and growing daily Much of this growth istied directly or indirectly to academic research and resources that may be needed to support this industrysgrowth

It is important to see this sixth criterion in the context of the first five Because economic growth bringsopportunity costs such as rising wages lower commercial vacancies more traffic and rising home pricesthere will be political issues as industries grow When targeted industries are supported by ongoing publicrelations and community development efforts it is easier to support local growth of such industries Thefinal criterion asks about infrastructure support

7Will the industry be supported by local residents businesses and infrastructure

There is a final criterion and question will growth of certain industries be supported by Marin County res-idents and current businesses Residents and business compete with each other for land parking spaceon our roadways customers business opportunities and political support Commercial real estate ownerslocally-elected officials local businesses and residents all need to find ways of co-existing and taking advan-tage of market trends The socio-political environment in Marin County will likely accept business growththat balances the costs of growth knowing these costs are beset by benefits

1 Reduced traffic conditions

2 Sustainable growth in visitors coming toMarin County specifically inWestMarins agricultural areas

3 Rising wage environments that are reflective of regional markets

4 Local support for local businesses and

5 More housing units that are a mix of affordable (specific to Marin County business employees) andmarket rate (planning for growth)

56

Figure 7 - 14Community Development Tradeoffs

Housing Income

The visiorkforce

Notice there are some contradictions inachieving all of these goals simultaneouslyFurther not all groups in Marin Countywant all these goals to be achieved Forexample local workers would want ris-ing wages The living-wage experiments inOakland and San Francisco starting in 2015make for rising-wage competitiveness re-gionally and will likely force wages up inMarin County Local residents will likelyapplaud rising wages less once businessesreact to rising wages businesses will facerising costs and more competitive hiringenvironments as a result

So What

One of the largest challenges to face MarinCounty in the next five years is the growthof business in a social and political envi-ronment where rising housing costs slow-moving wages and more traffic on major roadways and rural streets are daily concerns The importance ofcommunity building in economic development and having local chambers of commerce local businessesand elected officials all rally around a common vision is an intended outcome of this study For those in-volved in workforce development and training one of the major challenges will be to provide ways forlower-incomeworkers to rise to other positionswill filling the demand for lower-wage service positions thatmay not be able to live locally and face rising commute times and costs These tradeoffs are challenges to howindustry are targeted the role of workforce development and training and where housing and commutingcosts all intersect Community development anywhere in the Bay Area struggles with such balancing

8 Choosing the Targeted Industries

Using the data above and some qualitative assumptions from current economic and workforce develop-ment efforts regionally we determined a list of targeted industries Choosing targeted industries shouldalso match regional politics and infrastructure (see Table 7 - 30)

In the 2004 targeted industries study by Economic Competitiveness Group for Marin County one of the tar-geted industries was the built environment where construction and renovation were major components ofgrowth for Marin Countysup1sup3 By 2007 the construction industry had begun to slow down quickly as housingmarkets began to turn downward in price undermining the original industrys growth projections ECGs

sup1sup3see httpwwwmarineconomicforumorgresourcesreports for the 2004 TIS

57

data and analyses were reasonable and few economists foresaw themagnitude of change that came to hous-ing and financial markets in 2008 It is critical to foresee the economic social and environmental angles on agrowing industry if possible

By these criteria we identify a set of industries as target industries forMarin County This is a list of targetedindustries based on these criteria and other data in Marin County the Bay Area and California To under-stand the process consider the life sciences industry one of the targeted industries below The reasoningbehind its inclusion is based on the following logic

bull Recent growth in Marin County in terms of new jobs

bull Regional and global growth of similar industries in place

bull Shift Share analysis points toward scientific research as an industry of rising competitive advantage inMarin County

bull Export-focused jobs in Marin County with markets around the world

bull Large multiplier effects

bull Regional economic development effort with a funded marketing strategy and plan and

bull Commercial real estate and education institutions to support these businesses

It is tempting to drill down to the job level where we can compare business to business (architecture firmto engineering firm for example) but the available data do not allow an easy way to do such an analysisMost economists use the NAICS-2 (industry sector) and NAICS-3 (industry) levels to look at location quo-tients shift share and industries to recommend as targets for regional economic development Any lowerscale of data begins to lose observations due to data confidentiality issues

58

Table 7 - 28 Economic Base Employment Data Q2 2014NAICS 3 Code Industry Total Jobs Base Local Serving

Totals 94838 18298 76540722 Food Services and Drinking Places 10823 1780 9043541 Professional and Technical Services 9884 2070 7814621 Ambulatory Health Care Services 5894 830 5064561 Administrative and Support Services 5676 - 5676624 Social Assistance 5608 810 4798445 Food and Beverage Stores 3920 1423 2497611 Educational Services 3663 1333 2330238 Specialty Trade Contractors 3168 104 3064623 Nursing and Residential Care Facilities 2934 984 1950236 Construction of Buildings 2366 1221 1145551 Management of Companies and Enterprises 2147 619 1528524 Insurance Carriers amp Related Activities 2063 884 1179713 Amusement Gambling amp Recreation Ind 2048 623 1425531 Real Estate 1914 476 1438813 Membership Organizations amp Associations 1879 860 1019452 General Merchandise Stores 1757 - 1757441 Motor Vehicle and Parts Dealers 1589 200 1389721 Accommodation 1535 62 1473812 Personal and Laundry Services 1534 302 1232522 Credit Intermediation amp Related Activity 1499 - 1499325 Chemical Manufacturing 1469 - 1469811 Repair and Maintenance 1466 349 1117622 Hospitals 1329 - 1329423 Merchant Wholesalers Durable Goods 1310 - 1310511 Publishing Industries 1156 570 586523 Financial Investment amp Related Activity 1141 511 630444 Building Material amp Garden Supply Stores 1082 226 856453 Miscellaneous Store Retailers 1080 381 699424 Merchant Wholesalers Nondurable Goods 1048 - 1048448 Clothing and Clothing Accessories Stores 1016 - 1016446 Health and Personal Care Stores 896 117 779442 Furniture and Home Furnishings Stores 785 420 365451 Sporting GoodsHobbyBookMusic Stores 783 325 458814 Private Households 710 455 255311 Food Manufacturing 640 - 640443 Electronics and Appliance Stores 513 70 443711 Performing Arts and Spectator Sports 504 32 472512 Motion Picture amp Sound Recording Ind 482 - 482562 Waste Management and Remediation Service 436 97 339237 Heavy and Civil Engineering Construction 395 - 395425 Electronic Markets and AgentsBrokers 375 - 375454 Nonstore Retailers 345 48 297327 Nonmetallic Mineral Product Mfg 285 65 220447 Gasoline Stations 263 - 263484 Truck Transportation 262 - 262517 Telecommunications 250 - 250519 Other Information Services 244 - 244492 Couriers and Messengers 241 - 241515 Broadcasting (except Internet) 238 - 238518 ISPs Search Portals amp Data Processing 216 - 216485 Transit and Ground Passenger Transport 210 - 210488 Support Activities for Transportation 189 - 189712 Museums Parks and Historical Sites 175 38 137111 Crop Production 162 - 162112 Animal Production and Aquaculture 149 - 149334 Computer and Electronic Product Mfg 146 - 146315 Apparel Manufacturing 109 - 109323 Printing and Related Support Activities 109 - 109115 Agriculture amp Forestry Support Activity 102 - 102332 Fabricated Metal Product Manufacturing 102 - 102312 Beverage amp Tobacco Product Manufacturing 89 - 89337 Furniture and Related Product Mfg 87 - 87339 Miscellaneous Manufacturing 79 - 79333 Machinery Manufacturing 75 - 75336 Transportation Equipment Manufacturing 68 - 68487 Scenic and Sightseeing Transportation 34 - 34314 Textile Product Mills 29 - 29326 Plastics amp Rubber Products Manufacturing 28 - 28525 Funds Trusts amp Other Financial Vehicles 16 13 3493 Warehousing and Storage 12 - 12321 Wood Product Manufacturing 7 - 7Sources California EDD Bureau Of Labor Statistics (QCEW Data) Calculations by Marin Economic Forum

59

Table 7-29 Industry Revenue Multipliers Marin CountyMultipliers

NAICS 2 Industry Income Jobs11 Agriculture Forestry Fishing and Hunting 1497 168121 Mining 1494 152622 Utilities 1326 247423 Construction 1534 162931 Non-Durable Manu 1388 182632 Advanced Manu 1439 214433 Heavy Manu 1393 171642 Wholesale Trade 1456 156444 Retail 1604 150245 Retail 1565 125048 Transport 1522 182649 Logisitics 1536 133451 Information 1588 240752 Finance and Insurance 1782 241853 Real Estate and Rental and Leasing 1434 205954 Professional Scientific and Technical Services 1612 160055 Management of Companies and Enterprises 1740 207456 Administrative and Support and Waste Management and Rem 1641 146261 Educational Services 1792 135462 Health Care and Social Assistance 1677 144871 Arts Entertainment and Recreation 1673 141572 Accommodation and Food Services 1615 138881 Other Services (except Public Administration) 1693 1539

Source IMPLAN and Marin Economic Forum

Table 7 - 30 Targeted Industries Criteria Marin County

NAICS-2 Industry Weighted Criteriaor Sector Average Fast Regional Shift Base Large Econ Dev Infrastructure

Growth Growth Share Jobs Multiplier Efforts Support

11 Agriculture Forestry Fishing amp Hunting 071 0 1 1 0 1 1 121 Mining 043 0 1 1 0 1 0 022 Utilities 057 0 1 1 0 1 1 023 Construction 057 0 0 0 1 1 1 131 Non-durable Manufacturing 043 0 1 0 0 1 0 132 Intermediate Manufacturing 043 0 1 0 0 1 1 033 Equipment and Heavy Manufacturing 029 0 1 0 0 1 0 042 Wholesale Trade 057 0 1 0 1 1 0 144 Specific Retail Trade 043 0 0 0 0 1 1 145 General Retail Trade 029 0 0 0 0 1 0 148 Transportation 057 0 1 0 0 1 1 149 Warehousing 029 0 1 0 0 1 0 051 Information 043 0 1 0 0 1 0 152 Finance and Insurance 029 0 0 0 0 1 0 153 Real Estate and Rental and Leasing 043 0 0 0 0 1 1 154 Professional and Technical Services 057 1 0 1 0 0 1 155 Management of Companies and Enterprises 071 1 1 1 1 0 0 156 Administrative and Waste Services 057 1 1 1 0 0 0 161 Educational Services 071 1 1 1 0 0 1 162 Health Care and Social Assistance 071 1 1 1 0 0 1 171 Arts Entertainment and Recreation 043 1 0 0 0 0 1 172 Accommodation and Food Services 071 1 1 1 0 0 1 181 Other Services Ex Public Admin 057 1 0 1 0 0 1 1

Source EDD Marin Economic Forum Marin Economic Consulting

60



Specialty Environmental Sciences Outpatient health care Colleges and UniversitiesLogistics

Manufacturing Mobile Technology Residential Care(links to construction)

8 CEDS Goals

Given the economics and demography of Marin County we now consider broader goals for Marin Countyover the next five years These goals are parallel to six focus-group sessions hosted by Marin EconomicForum which helped gather community input on each goal beyond MEFs board members

The goals discussed below are focused on infrastructure and workforce development They include the fol-lowing seven goals

1 Support and Grow Jobs and Businesses in the Targeted Industries2 Wireless Access and Broadband Expansion3 Expansion of Tourism in a Sustainable Way for Marin Countys communities4 Preservation of Natural Resources and Open Space5 Education and Workforce Development Enhancement6 Housing and Transportation Planning and Connections and7 Supporting and Expanding the Countys Social Safety Net

Infrastructure will be needed to support these seven goals whether it is roadways school buildings cell-phone towers water-capture facilities new homes critical-care facilities senior housing with residentialcare expanded ferry service and other needs There are links among these items and also to the broadereconomy In each of the subsections below the qualitative feedback on each goal provides policy makersusing this document with some thoughts about how to focus financial support and time in achieving thesegoals The qualitative data gathered from our focus groups provide ways to consider some measurable out-comes of pursuing the goals above

61

Broadband and Wireless Access

During this focus group we asked four questions about wireless and broadband their role in the local econ-omy and if Marin Countys rural areas were specifically where more broadband and wireless would helpprovide more support for visitors and the agricultural communities The following ideas were some simpleconclusions from that group

What are four goals of expanding wireless and fixed broadband options specific to West Marin

bull To improve quality of life for individuals in West Marinbull Engaging and improving governmental servicesbull Improve businesses ability to compete andbull Meets the needs for today and tomorrow

Why would local businesses need faster-speed wireless or fixed broadband access

bull All business sectors need broadband access including telecommutersbull Need to keep up with evolving business needsbull Need for productivity andbull Need for broadband to stay competitive

What are actions or strategies to stimulate expansion of wireless and fixed broadband in Marin County

bull Engage customers to define their needsbull Work as partner with broadband partners instead of taking an adversarial positionbull Strategies for fundingbull Provide researchconduct research andbull Create more infrastructure including wireless access and gigabit- and enhanced-fiber broadband

What can local government do to help expand wireless and fixed broadband as partners

bull Set policy goalsbull Establish governmental structurebull Oversee infrastructure and right of way reformbull Regulate cost and incentivesbull Management of Infrastructure information

High-speed Internet access is like other infrastructure something that literally ties residents and businessestogether High-speed wireless specifically can help support Marin County as a destination for business andalso recreational visitors by reaching more difficult locations support more conferences (business visitors)and general visitors From local agriculture to governments such access is a primary business need

62

Destination Management

Managing Marin County as a destination is a goal where infrastructure plays a major role Because MarinCounty has a unique central location among major tourism areas one focal industry for economic develop-ment is visitor services businesses because of the juxtaposition between vsitors and residents destinationmanagement is a must To further investigate the infrastructure and economic development needs of thisindustry Marin Economic Forum asked for community participation in a focus group on the followingquestions

What are infrastructure needs to help support or expand Marin County tourism

bull Transportation ge ing visitors around Marin County quickly efficiently and as environmentallysound as possible

bull A ractions preserve those iconic to Marin Countybull Jurisdictional coordination between cities and county andbull Facilities (for visitors) expanded infrastructure to help visitors and not infringe on residents

What are the largest challenges to supporting or expanding Marin County tourism

bull Marketing local or regional market niche needs to be establishedbull Politics and Policy community education and commitment to visitors helping Marin Countybull Transportation difficult to connect all the transportation needs andbull Funding resources to fund augmented infrastructure

What information do we want to find out about visitors in Marin County

bull How much do tourists spendbull Where do tourists gobull Who are the tourists (demographically)bull What improvements are needed and wherebull How do tourists find out about Marinbull Where do tourists come frombull Will tourists come back to Marinbull Community a itudes behavior and knowledge from survey data

In what ways can more overnight visitors be a racted from the natural flows through Marin County ontheir way to other destinations

bull Improve Marin Center as an actual destinationbull Create unified marketing and economic development programsbull Increase and consolidate agriculture (and related industries) focus along with beer and winebull Be er highlight existing products and events and a ractions unique to Marin and

63

bull More focus on active sports mountain biking skating water (kayaking etc)

Managing a destination means managing local assets that help support visitors workers in these industrieslocal residents and the lands used during tourism visits Agriculture and open space has a long history inMarin County the countys western and coastal areas are a major draw and provide some industrial balancefor the county economy in terms of local food and manufacturing

Natural Resources and Open Space

There are infrastructure needs to access and support those that come to Marin County to do business withlocal farmers and ranchers but also to access our wetlands coastlines and other preserved spaces that drawvisitors Open-space preservation and destination management strategies are connected infrastructure thatbenefits one aspect of the economy must benefit the sustainability of Marin Countys natural resources

This issue goes beyond open space however Marin County is a community that has sought wa-ter and energy independence for many decades An organization called Marin Clean Energy (seewwwmcecleanenergyorg for more) is a joint powers authority that seeks to find renewable energy sourcesand sell that energy to customers in the Bay Area with a specific focus on Marin County Energy indepen-dence efforts have expanded in terms of installing and using more solar and wind energy

Some want to pursue desalinization Water resources are an issue in Marin County because of where MarinCounty has historically sourced the countys local water Sonoma and Mendocino counties two counties tothe north of Marin County are major sources of Marin Countys water resources There has been discus-sion of expanding water capture infrastructure and other methods to augment local sources of water andreclamation efforts with drought conditions worsening since 2011

Marin Economic Forumheld a focus group on natural resources inMarin County and askedmembers of thepublic to join us in answering four questions Those questions and answers are below which help furtherinform these issues

What are four goals to become more water independent in Marin County

bull Infrastructurebull Water collection

ndash Distribution (stop leaks)ndash Grey Waterndash Desalinationndash Measurement (Smart Meters)

bull Landscaping incentives to reduce water usendash Laws and Planning

64

ndash Create water-rate structures that focus on long-term supply portfoliondash Make water conservation part of all new buildings or retrofits and

bull Education and Conservation changing behavior on consumer side

What are four goals to become more energy independent here in Marin County

bull Infrastructurendash More solar and windndash Expand reach of MCE

bull Governmentndash Focus on regional resources not just localndash Assemble a 10-year energy independence plan and execute it

bull Conservationeducationndash Re-educate about benefits of conservationndash Add to local schools as explicit part of curriculum

What are actions local businesses can take to support Marins water and energy independence

bull Cultural Change educate and expand on Green Businessesbull Infrastructure increased efficiency and reuse policies neededbull Regulatory

ndash Create more or larger tax incentives for conservation and efficiencyndash Encourage more local shopping and communities

What are four infrastructure changes that would help to preserve or conserve Marin Countys naturalresources

bull Legal Structure retain core of CEQA during a time of CEQA reformbull Transportation System need more ways to reduce auto traffic and encourage biking and walkingbull Efficiency (energy and water)

ndash Support gray water utilizationndash Programs to detect and fix all leaks and losses from systemndash Provide incentives for be er technology in homes

bull Landscape Managementndash Make user rewards for changing landscape and tie directly to billingndash Create a be er carbon vegetation structure for carbon capture

bull Education and Fundingndash Create funding for change over to more efficient water and energy systems andndash Provide visuals of what the region may look like in 25 and 50 years with sea-level rise and howMarin County will be impacted economically

65

The use of natural resources and how those natural resources specifically water interact with MarinCountys open spaces to provide a broader market place to assist local residents workers visitors andbusinesses Notice a large part of the stated answers from this focus group were connected to educationEducation and workforce development is a major area for planning and consideration in any area

Education and Workforce Development

Education andworkforce development can be seen as two parts of local support for job seekers or a pipelinefrom earning an education at various levels of schooling to moving into the workforce or making a careertransition due to an economic downturn or a personal desire to do so In early 2015 Marin Economic Forumheld a focus group on needs in Marin County with respect to both education and workforce developmentSpecifically we asked about the confluence of infrastructure use and education needs also The discussionsare summarized below

What are critical needs for K-12 education as related to workforce development in Marin County

bull Early Childhood Education as prep for K-3bull 21st Century Skill Development make sure education is relevantbull Technology Training are the teachers on the technology frontierbull Business Partnerships with Schools more linksbull Learn Soft Skills financial literacy public speaking training in trades and for college work etcbull Global Learning exposure through travel and cultural immersion andbull Occupational Training and Development more depth in preparing for either college or vocation

What are the most critical needs for educationalworkforce development infrastructure in the next fiveyears (K ndash Graduate School)

bull Housing need more student housingbull Transportation easier and more complete links to all Bay Area educational institutionsbull Facilities need more classrooms and training spacesbull Overall Organization Businesses can help educators knowwhat they need (skills vs knowledge both

today and on the horizon) and if they are finding those skills and expertise in local employeesbull Sharing Resourcesbull Mentors need to develop more networks for studentsbull Student facility and peer to peer mentoring andbull Wages need higher wages to support rationale for education and workforce development

What are critical needs for adult workforce development in Marin County

bull Clarity and communication on both business and workforce needs

66

bull Internshipsbull Older Adult Training-Tech Trainingbull Transportation ease of ge ing to and from workbull Access and Programming for Higher Educationbull Business Engagement programs started by businessesbull Child Care recognizing the needs of families who workbull Housing stable housing means stable adult workers andbull ESL have enough programs and opportunities for non-English speakers to learn enough English to

participate successfully in the labor market

What demographic groups will need the most focus for education and workforce development resourcesin Marin County through 2020

bull Non-English speaking and English learning residentsbull Older Adults-Second Careerbull Underserved populations Disabled ex-offenders homeless High School-College Drop-outsbull Small Business Entrepreneurs andbull Women both seeking to start a business or moms that now want to go back to work

Workforce development and jobs expansion affects the use of housing and transportation infrastructureAs discussed earlier there is an expanding array of transportation options in Marin County but many ofMarin Countys workers come as single-occupancy vehicle drivers rather than in a more-efficient methodThe balancing act between developing higher-skilled workers incomes rising and the ability to live whereyou work are not necessarily supportive of one another The next section looks at the qualitative aspects ofhousing and transportation

Housing and Transportation

Housing markets have rebounded since 2012 and now loss of housing wealth between 2007 and 2011 hasgiven way to a lack of affordability Also due to both job growth and the Bay Area economys expansionMarin County has seen its unemployment rate dip below 4 percent traffic has increased pressure on localtransportation systems moving in all directions There is a natural connection between housing and trans-portation infrastructure The questions asked of this focus group reflected some of those connections

Housing Goals What four goals should additional housing accomplish in Marin County

bull Create a spectrum of housing options (eg junior-second units regular-second units apartment con-dominiums co-housing and single-family homes) to meet various life cycles

bull Workforce housing to be er match what our employees can afford

67

bull Focus new and infill housing in our downtowns to increase vibrancy support local businesses createa greater sense of community preserving outlying open space or existing single-family home neigh-borhoods and

bull Environmentally efficient remodels and new housing- context sensitive and human scaled enhanc-ing character of built environment (eg form based codes) streamline application processeswith greenstandards (reduce red tape)

TransportationGoalsWhat four goals should transportation systems inMarinCounty try to accomplish

bull Increase transit usage locally and regionally through bus and train affordable efficient frequent bet-ter connectivity

bull Reduce regional freeway travel times reduce bo lenecks on freeways and local roads improve Inter-state 580Highway 101 connectivity improve connectivity to airports and universities

bull Increase walking and biking for everyday trips improve safety complete streets connectivity andbull Reduce VMT (Vehicle Miles Traveled) reduce GHG emissions reduce car trips

Housing Locations Additional units should go where And why there

Housing Where Why

bull Downtowns (above shops on parking lots infill) walkbike transit local shopping vitality qualityof life

bull Shopping centersneighborhood retail walkbike transit local shopping vitality quality of lifebull COM and Dominican Student Housing Live on campus and quality of lifebull Ease of transit Worklife balance environmental quality of lifebull Second Units and co-housing shared housing stay in homes small affordable near schools

Marin County Transportation System 2020 What additional options should be in place and where

bull SMART to Larkspur and be er Ferry connectionsbull Feeder system-

ndash FirstLast Mile to home work and shoppingndash Sharing vehicles (electric bikes cards vans)

bull Transit Policies (Pedestrian first then bike transit cars ltflip or developgt subsidies for low income)bull Specific Roadway improvementsbull Schools- more buses walkingbiking and less drivingbull Electric Bikes cars transit andbull Connections between counties-eg to Oakland University of California Berkeley UCSF etc

Housing and transportation are core needs and services sought by any local resident For those workers thatmake relatively low wages and for residents on fixed incomes or receiving government transfer paymentssupport above the poverty line is critical to their ability to continue working and living Much of the social

68

safety net tied to local residents and how these residents utilize local food and health systems to be er theirlives

Social Safety Net

The social safety net in any community is meant to both alleviate poverty and provide additional supportfor lower-income individuals where applicable and needed This includes food systems workforce develop-ment infrastructure and assistance health care housing choice and many socioeconomic aspects of a localcommunity The following questions and answers were determined at our focus group on this issue

What are goals beyond increasing nutritional food and housing availability which can help MarinCounty mitigate poverty

bull Health address mental health needs health services for all (including undocumented wellness op-portunities eg exercise)

bull Education Increase at all levels pre-natal to college ESL general and employment college fundingbull Childcare and Eldercare quality and affordabilitybull Transportation access to safety net services and social eventsbull Connectivity reduce isolation and shame andbull Advocacy and engagement increaseminimumwage engage community (especiallywealthy) in needs

of nonprofits and poor

What are goals beyond increasing food and housing specific to helping Marins seniors (folks 65 andolder) and their safety net

bull Encouraging and building collaborative communities (reducing stigma and improving socialization)bull Improve access to healthcare options at all levelsbull Improved work or volunteer opportunities for seniors andbull Greater Mobility-ie transportation options

What specific tasks can be done to enhance food and housing security in Marin County

bull Food Securityndash Increase community gardens throughout the countyndash Increase Gleaners programs and publicize donations by local homeowners who have excess foodcrops

ndash Barter system (food for farm help)ndash Transportation shopper services to access food pantries free mealsndash Volunteers to deliver fresh food leftover in food markets andndash Increase number of food pantries and free food sites

69

bull Housingndash Make it easy to create second units and co-housing communal spacesndash Create dorm space for commuters to stay overnight or weeklyndash Advocate formore section-8 housing increase stipends and education for land owners tomanagethem effectively

ndash Create emergency rent programsndash Expand rent to own programs andndash Expand affordable housing buyrent close to transit

What are goals for local businesses in supporting Marins social safety net

bull Be er hiring practicesbull More job trainingbull More availability of community educationbull Be er business models for safety net providersbull Be er alternate uses of space andbull More discount programs for food and shelter

The social safety net may be one of themajor areas of infrastructure expansionwith the Affordable Care Actrecent expansions of eligibility of state-level public health benefits and an aging populace in Marin CountyFurther because the labor and housing markets are regional the countys social safety net serves a populacebeyond Marin Countys borders The resources needed to provide on-going support may include a need toexpand infrastructure

70

9 Plan of Action

The plan of action from this report is in two parts The first part are the overarching recommendationsbased on where some support is needed in Marin County and to play to county strengths Further the planof action the performance measures and the measurable outcomes discussed below are all focused on com-munity resiliency

bull How well can the local economy recover from an economic downturn

bull How well are the lower-income groups in the community supported for education employment andhealth

bull How are new business and their formation locally supported by the residents and local governments

bull How water energy and resource efficient is the local economy and community such that a naturaldisaster or other loss of essential resources is planned for and coordinated regionally

Part One General Priorities

Based on the goals stated above the general priorities focus on socioeconomic outcomes for Marin CountyThis strategy will be implemented such that Marin County

bull Promote economic development and opportunity specifically for lifting up lower-wage workersbull Expand transportation access and usagebull Protect Marin Countys natural environment while promoting sustainable tourism and agriculture in

Marin Countybull Enhance the social safety net by strategically growing infrastructure and programs to support lower-

income residentsbull Promotes an expansion of wireless connectivity throughout the county to assist educators visitors

workers residents and businessesbull Promote and support workforce development regionally recognizing that Marin County shares resi-

dents as workers throughout the North Bay and the Bay Area counties andbull Obtain and utilize funds from private and public sources to assist on the above goals

The second set is specific to the targeted industries

bull Support the growth of life sciences companies in Marin County as part of a regional effortbull Support more tourism partnerships in broad industry categories including medical procedures

restaurants local farmers markets and conference facilitiesbull Support manufacturing space where possible for local artisans food and beverage manufacturing

farmers and other businesses that need spacebull Support logistics for people goods and ideas andbull Develop more explicit links between local education and local employers recognizing a regional ele-

ment

71

10 Alignment with State Economic Development Priorities

The state of California is in the process of refining and defining its economic development strategy The CAEconomy consortium (see httpwwwcaeconomyorg acts as the state governments lead group on theseefforts The following goals are defined as the major initiatives of the California economy

bull AdvancedManufacturing Ensure that manufacturing remains a viable long term component of Cal-iforniarsquos economy that creates middle-class jobs and opportunities for California residents

bull Capital Investment Identify gaps eliminate barriers and establish appropriate intermediaries to in-crease access to capital and target investments that generate economic as well as social and environ-mental returns to California communities

bull Housing Adequate supply of housing that aligns with current and future population demand andemployment centers including affordable housing for low-income workers and families as well as forvulnerable populations (eg disabled homeless and seniors) diverse supply of housing with broadarray of housing products available to residents from single-family detached homes to high-rise con-dominiums to own or to rent access to public transportation that allows people in all neighborhoodsfreedom of movement to access to good jobs healthcare and healthy food without owning a car

bull Infrastructure Adopt a comprehensive approach to infrastructure planning development resourceconservation and finance that is focused on economic growth environmental sustainability and equalopportunities for all and ensure that all levels of government have sufficient financing and projectdelivery authority to facilitate investment in support of state regional and local economies

bull Regulation Streamlining Strengthen Californiarsquos high environmental worker-protection and public-standards safety while turning regulations into a competitive advantage develop technology-basedsystems to track applications at every step in the process modify selected regulatory processes to im-prove accountability transparency consistency of process and timeliness create incentives for com-panies and industries that have voluntarily adopted best practices and higher environmental stan-dards than required by law Measure customer satisfaction using an independently developed onlinesystem and maintain a focus on CEQA modernization by focusing on administrative and regulatoryover legislative solutions determine whether pilot tracking system can be implemented

bull Workforce Development Prepare people for in-demand andor high-growth jobs in major indus-try sectors prioritize workforce-training resources to support major regional industry sectors cre-ate partnerships between local workforce-investment boards (WIBs) community colleges economic-development organizations businesses and labor

bull Working Landscapes Design and implement policy and programs that balance all potential values ofworking landscapes - reflecting true costs and benefits provided to both urban and rural communities

72

today and for future generations and ensure that recommended policy and actions build upon thework of earlier initiatives and that all stakeholders are engaged

The Association of Bay Area Governments (ABAG) is also refining its regional economic development strat-egy ABAGs strategy is called Plan Bay Area (see wwwplanbayareaorg for more) This plan was firstreleased in 2013 and is going through revisions on its estimates and on its planning Plan Bay Area has fourmajor areas of concern for the regional economy in which Marin County exists

Housing and JobsPlan Bay Area must project the regionrsquos growth in terms of jobs and population and identify geographicareas sufficient to house that growth Once the Bay Arearsquos housing need is projected a housing plan is de-veloped to allocate voluntary housing unit targets to each local jurisdiction The housing plan within PlanBay Area must be consistent with a development pa ern that promotes reductions in greenhouse gasesState law requires an emphasis on compact mixed-use commercial and residential development with ac-cess to public transit Plans for housing must also include sufficient affordable units so that people donrsquothave to commute from outside the Bay Area to jobs within the region

TransportationTransportation policies and investments identified in Plan Bay Area aim to maintain the regionrsquos extensiveexisting transportation network as well as support the housing and development pa ern that reduces emis-sions from cars and light trucks Plan Bay Area uses a performance-based planning to help ensure that weachieve high returns on transportation policies and investments Plan Bay Area looks at a range of strategiesto make it easy safe and affordable for Bay Area residents to get from point A to point B

Environmental Impact ReportThe Environmental Impact Report (EIR) is a legally required document that assesses the environmentalimpacts of Plan Bay Areas proposed development pa erns and transportation investments By examin-ing a series of related actions that are geographically and conceptually related Plan Bay Arearsquos program-level EIR can adequately analyze cumulative regional impacts explore reasonable alternatives and considerwide-rangingmitigation measures The EIRrsquos program-level analysis also helps local jurisdictions and otheragencies with their own planning efforts

Equity AnalysisThe Equity Analysis represents a concerted effort to understand how Plan Bay Area will impact low-incomeand minority populations In accordance with Plan Bay Arearsquos performance-based approach the EquityAnalysis uses quantitative measures to gauge how the plan will affect specific issues identified in consulta-tion with local citizens The Equity Analysis satisfies federal requirements with respect to the metropolitanplanning process it also demonstrates the extent to which Plan Bay Area aspires to advance regional equity

73

Notice how both the state and regional plans provides similar contexts and concerns as the CEDS plan ofaction and details throughout this report The Marin County CEDS is aligned well with regional and stateplanning

11 Performance Measures

Measuring the progress of an economymeans tracking a large number of potential economic and social vari-ables There is not one measure that summarizes performance of a county economy without asking morequestions than it answers However the following list is perhaps a set of metrics that summarize ways thatMarin County can track its success in implementing this CEDS strategy

bull Monitor the commute flows in and out of Marin County where these workers go to and come fromand the wage and income differentials for similar industries and overall

bull Comparison of jobs growth for both residents and local employers to other counties in the North Bayand Bay Area

bull Comparison of wage and household income variability again comparing residents to those that workin Marin County and live elsewhere and also compare to state and national level figures

bull Track the number of visitors that come into Marin County where they stay what the final destina-tions may be (in terms of county of final destination) how much visitors spend and on what goodsand services they spend

bull Tracking county Transient Occupancy Tax (TOT) collections and how those figures track with tourismspending in Marin County otherwise

bull Tracking of county sales tax collections as a way to track retail salesbull Monitor the use of the social safety net taking into account changing demographics changing income

levels and changes in health care eligibility and payment systems andbull Tracking of county exports versus imports of goods and services including measures of food security

health care access and educational resources

Trends in these key economic indicators and any significant changes in the economy will be monitored on aconsistent and timely basis Effectiveness in meeting goals will be evaluated and adjustments will be madeto the CEDS document as required to meet the performance goals of the document andor the economicdevelopment needs of the region The appendix that follows provides more data on Marin County andcomparisons across all the sections of this document

Measurable Outcomes of This Plan

The following are potential measurable targets for Marin County economic development efforts

74












75

APPENDIX

This appendix provides additional information referenced or connected to part of this CEDS report Thesections are set up on the same order as the report itself for easy reference by the reader Data presented inthe following tables were collected between Sept 2014 and April 2015 All dollar values are adjusted to 2013levels

A1 General Demographic Characteristics

Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force

Table A2 - 1 Civilian Labor Force Participation by Age and Sex in MarinCivilian Labor Force

Civilian Male Civilian Female CivilianCivilian Labor Force Labor Force Labor Force

Population 16 Participation Participation ParticipationAge Group Years and Over Total Rate Male Rate Female Rate

16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618


Table A2 - 2 Employment Status by Age and Sex Among Employed Residents of MarinMale Civilian Labor Force Female Civilian Labor Force

Unemployment UnemploymentAge Group Employed Unemployed Rate Employed Unemployed Rate

16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77

----------Table A2 - 2 Continued----------Total Civilian Labor Force

UnemploymentAge Group Employed Unemployed Rate

16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73


Table A2 - 3 Civilian Labor Force Participation and Employment Status by RaceEthnicity in MarinCivilian Labor Force

Participation UnemploymentRaceEthnicity Total Rate Employed Unemployed Rate

White Not Hispanic 99 786 645 93 119 6 667 67Black Not Hispanic 2 326 426 1 982 344 148Asian Not Hispanic 7 866 669 7 443 423 54Hispanic 20 958 747 19 081 1 877 90

Total 134 427 654 124 577 9 850 73


Table A2 - 4 Civilian Labor Force Participation by RaceEthnicityfor Persons 16 to 64 Years in Marin

Civilian Population 16 to 64 YearsCivilian Labor

ForceCivilian Labor Participation

RaceEthnicity Total Force Rate

White Not Hispanic 116 610 90 580 777Black Not Hispanic 4 944 2 211 447Asian Not Hispanic 10 064 7 502 745Hispanic 26 444 20 613 779

Total 163 152 124 290 762


78

Table A2 - 5 Major Industry Group by Sex Among Employed Residents of MarinMale Female Total

Major Industry Group Number Percent Number Percent Number Percent

Agriculture Forestry Fishing and Hunting 576 09 209 03 785 06Mining 29 00 60 01 89 01Construction 6 742 104 855 14 7 597 61Manufacturing 4 059 63 1 973 33 6 032 48Wholesale Trade 1 991 31 1 166 19 3 157 25Retail Trade 6 947 107 5 613 94 12 560 101Transportation and Utilities 1 958 30 877 15 2 835 23Information 2 689 42 1 815 30 4 504 36Financial Activities 7 024 109 5 621 94 12 645 102Professional and Business Services 13 581 210 10 893 182 24 474 196Educational and Health Services 7 826 121 18 401 307 26 227 211Leisure and Hospitality 6 615 102 5 207 87 11 822 95Other Services 2 706 42 5 078 85 7 784 62Public Administration 1 928 30 2 138 36 4 066 33

Total 64 671 1000 59 906 1000 124 577 1000


Table A2 - 6 Median Earnings by Major Industry Group AmongEmployed Residents of Marin

Full-Time Year-Major Industry Group All Workers Round Workers

Agriculture Forestry Fishing and Hunting 24 875 25 413Mining 35 251 105 405Construction 41 472 62 207Manufacturing 79 982 86 882Wholesale Trade 76 722 87 090Retail Trade 25 920 45 619Transportation and Utilities 52 703 63 243Information 72 575 90 544Financial Activities 81 452 103 297Professional and Business Services 69 537 98 828Educational and Health Services 49 749 70 592Leisure and Hospitality 20 736 39 799Other Services 23 846 42 286Public Administration 72 730 84 324

Total 48 487 74 624


79

Table A2 - 7 Major Occupation Group by Sex in Among Employed Residents of MarinMale Female Total

Major Occupation Group Number Percent Number Percent Number Percent

Management Business and Financial 13 145 203 9 922 166 23 067 185Computer Engineering and Science 4 112 64 2 251 38 6 363 51Education 1 928 30 4 486 75 6 414 51Legal Community Service Arts and Media 4 797 74 4 541 76 9 338 75Healthcare Practitioners and Technicians 2 192 34 4 298 72 6 490 52Healthcare Support 311 05 868 14 1 179 09Protective Service 738 11 171 03 909 07Food Preparation and Service 2 072 32 1 825 30 3 897 31Building and Grounds Cleaning and Maintenance 2 404 37 1 803 30 4 207 34Personal Care and Service 823 13 3 264 54 4 087 33Sales and Related 6 580 102 5 430 91 12 010 96Office and Administrative Support 2 570 40 7 226 121 9 796 79Farming Fishing and Forestry 322 05 153 03 475 04Construction and Extraction 4 413 68 282 05 4 695 38Installation Maintenance and Repair 1 500 23 110 02 1 610 13Production 1 658 26 562 09 2 220 18Transportation and Material Moving 1 856 29 252 04 2 108 17Unknown 13 250 205 12 462 208 25 712 206

Total 64 671 1000 59 906 1000 124 577 1000


Table 2 - 8 Wages by Occupation in Marin CountyFull TimeFull Year Annual Pay Percent lt or gt



All Workers $74 624 $48 487 $33 730 438


80

Table A2 - 9 Marin Families by Number of Workers andMedian Family Income

MedianFamily

Number of Workers Families Percent Income

Zero 10 131 145 70 809One 23 443 335 102 284Two 32 602 466 132 542Three or More 3 835 55 122 159

Total 70 011 1000 114 298


Table A2 - 10 Means of Transportation to Work by Marins WorkersMeans of Transportation Number Percent

Car Truck or Van 91 955 757Drove Alone 80 857 666Carpooled 11 098 912-Person Carpool 8 398 693-or-more Person Carpool 2 700 22

Public Transportation (Excluding Taxicab) 10 270 85Bicycle 1 663 14Walked 4 527 37Taxicab Motorcycle or Other Means 1 193 10Worked at Home 11 823 97

Total 121 431 1000


Table A2 - 11 Travel Time to Work by EmployedResidents of MarinTravel Time (In Minutes) Number Percent

Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000

Mean Travel Time 280


81

A3 Income

Table A3 - 1 Marin Family Income by RaceEthnicity of Householder and Household IncomeFamilies by RaceEthnicity of Householder

Income White Not Hispanic Percent Black Not Hispanic Percent Asian Not Hispanic Percent

Less than $10000 584 12 110 117 198 58$10000 - $19999 1 075 21 133 141 134 40$20000 - $29999 1 480 29 152 162 94 28$30000 - $39999 1 870 37 170 181 190 56$40000 - $49999 2 326 46 77 82 236 70$50000 - $74999 5 459 108 21 22 324 96$75000 - $99999 6 072 120 61 65 467 138$100000 - $149999 10 475 208 134 143 699 206$150000 - $199999 7 016 139 82 87 385 114$200000 and over 14 087 279 659 195

Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878


----------Table A3 - 1 Continued----------Families by RaceEthnicity of Householder Households

Income Hispanic Percent Total Percent Number Percent

Less than $10000 310 39 1 369 21 1 369 13$10000 - $19999 960 120 2 324 36 2 324 23$20000 - $29999 1 175 146 2 918 46 2 918 28$30000 - $39999 1 274 159 3 544 55 3 544 34$40000 - $49999 697 87 3 344 52 3 344 32$50000 - $74999 1 301 162 7 350 115 7 350 71$75000 - $99999 924 115 7 676 120 7 676 74$100000 - $149999 667 83 12 199 191 12 199 118$150000 - $199999 236 29 7 790 122 7 790 76$200000 and over 482 60 15 403 241 15 403 149

Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82

Table A3 - 2 Marin Families by Size of Familyand Median Family Income

FamiliesMedian

Family Size Number Percent Income

2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762


Table A3 - 3 Marin Households by Size of Householdand Median Household Income

HouseholdsHousehold Median

Size Number Percent Income

1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759

Total 103 125 1000 85796Source 2013 (5 year ) American Community Survey

Table A3 - 4 Marin Households by Age of Householderand Median Household Income

HouseholdsMedian

Age of Householder Number Percent Income

Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83

Table A3 - 5 Marin Households by Selected Types of IncomeHouseholds

MedianType of Income Number Percent Income

Wage or Salary 72 780 706 82 943Self Employment 24 786 240 31 010Interest Dividends or Net Rental Income 43 880 426 9 950Social Security 29 950 290 16 318Supplemental Security Income (SSI) 2 405 23 9 491Public Assistance 1 959 19 3 582Retirement Survivor or Disability Income 17 713 172 22 552


Table A3 - 6 Personal Income by Sex in MarinMale Female Total

Personal Income Number Percent Number Percent Number Percent

No Income 10 335 102 14 066 132 24 401 117Loss 222 02 198 02 420 02$1 - $9999 11 119 109 16 861 158 27 980 134$10000 - $19999 10 450 103 16 096 151 26 546 127$20000 - $29999 9 310 91 10 585 99 19 895 96$30000 - $39999 7 997 79 7 646 72 15 643 75$40000 - $49999 6 516 64 6 917 65 13 433 65$50000 - $74999 12 523 123 13 087 123 25 610 123$75000 - $99999 7 519 74 8 040 76 15 559 75$100000 - $149999 10 445 103 7 058 66 17 503 84$150000 - $199999 4 642 46 2 043 19 6 685 32$200000 and over 10 726 105 3 823 36 14 549 70

Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84

Table A3 - 7 Selected Types of Income by Sex for the Population 65 Years and Over in MarinMales 65+ Females 65+

Median MedianTypes of Income Number Percent Income Number Percent Income

All Income Types 18 223 1000 52 703 22 797 1000 22 859

Wage or Salary 4 506 247 55 687 4 035 177 25 920Self Employment 2 514 138 27 151 1 752 77 13 087Interest Dividends or Net Rental Income 11 377 624 15 975 10 674 468 9 039Social Security 15 881 871 16 624 19 883 872 11 083Supplemental Security Income (SSI) 374 21 8 175 679 30 5 059Retirement Survivor or Disability Income 7 533 413 27 157 7 648 335 13 597


---------- Table A3 - 7 Continued----------Total 65+


All Income Types 41 020 1000 33 884

Wage or Salary 8 541 208 35 355Self Employment 4 266 104 20 673Interest Dividends or Net Rental Income 22 051 538 11 911Social Security 35 764 872 13 233Supplemental Security Income (SSI) 1 053 26 7 705Retirement Survivor or Disability Income 15 181 370 18 794


85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136


Note The remaining tables in Appendix Section A3 indicate poverty rates among persons

Table A4 - 2 RaceEthnicity by Poverty Status in MarinPoverty Level

Below Poverty Below Below BelowRaceEthnicity Total 100 Rate 150 200 300

White Not Hispanic 181 816 9 829 54 15 786 22 258 37 618Black Not Hispanic 4 404 1 021 232 1 640 1 959 2 725Asian Not Hispanic 13 417 1 143 85 1 777 2 786 3 557Hispanic 36 652 5 909 161 13 274 17 957 25 169

Total 244 090 18 846 77 33 964 46 578 71 403


Table A4 - 3 Age by Poverty Status in MarinPoverty Level

Below Poverty Below Below BelowAge Group Total 100 Rate B150 200 300

Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86

Table A4 - 4 Families by Family Type and Poverty Status in MarinFamiliesBelow Poverty

Family Type Total Poverty Rate

Married-Couple Families 51 518 1 120 22With Related Children 22 889 759 33Without Related Children 28 629 361 13Male Householder No Wife Present 3 437 406 118With Related Children 2 133 396 186Without Related Children 1 304 10 08Female Householder No Husband Present 8 962 1 427 159With Related Children 5 539 1 355 245Without Related Children 3 423 72 21

Total Families 63 917 2 953 46With Related Children 30 561 2 510 82Without Related Children 33 356 443 13


Table A4 - 5 Presence of Parent in Family by Poverty Statusfor Related Children Under 18 Years Old in Marin

Below PovertyPresence of Parent Total Poverty Rate

Both Parents 39 595 1 841 46Father Only 3 301 700 212Mother Only 8 758 2 065 236Neither 806 213 264Unrelated Child 50 50 1000

Total 52 510 4 869 93


87

A5 Educational Attainment

Table A5 - 1 Educational A ainment by Sex in MarinMale Female Total

Educational A ainment Number Percent Number Percent Number Percent

Not a High School Graduate 7 941 89 5 994 63 13 935 75High School Graduate 12 668 142 10 707 112 23 375 126Some College No Degree 16 308 183 18 101 189 34 409 186Associates Degree 4 638 52 6 781 71 11 419 62Bachelors Degree 26 379 295 32 166 337 58 545 317Masters Degree 11 939 134 15 026 157 26 965 146Professional or Doctorate 9 439 106 6 788 71 16 227 88

Total 89 312 1000 95 563 1000 184 875 1000


Table A5 - 2 Educational A ainment by Race in MarinWhite Not Hispanic Black Not Hispanic Asian Not Hispanice


Not a High School Graduate 3 525 25 1 118 238 762 72High School Graduate 15 207 106 1 253 267 1 010 96Some College or Associates Degree 36 026 252 1 380 294 2 139 203Bachelors Degree 50 040 350 643 137 3 926 373Masters Degree or Higher 38 058 266 300 64 2 679 255

Total 142 856 1000 4 694 1000 10 516 1000

High School Graduate or Higher 139 331 975 3 576 762 9 754 928Bachelors Degree or Higher 88 098 617 943 201 6 605 628

Median Level of Educational A ainment 140 120 140


----------Table A5 - 2 Continued----------Hispanic Total

Educational A ainment Number Percent Number Percent

Not a High School Graduate 8 144 358 13 935 75High School Graduate 5 063 223 23 375 126Some College or Associates Degree 5 060 223 45 828 248Bachelors Degree 2 912 128 58 545 317Masters Degree or Higher 1 539 68 43 192 234

Total 22 718 1000 184 875 1000

High School Graduate or Higher 14 574 642 170 940 925Bachelors Degree or Higher 4 451 196 101 737 550

Median Level of Educational A ainment 120 140


88

Table A5 - 3 Educational A ainment by Nativity in MarinNative Foreign Born

Educational A ainment Number Percent Naturalized Percent Noncitizen Percent Total

Not a High School Graduate 4 663 33 2 438 119 6 834 314 13 935High School Graduate 16 137 113 3 108 152 4 130 190 23 375Some College or Associates Degree 36 489 256 5 090 248 4 249 195 45 828Bachelors Degree 49 695 348 5 152 251 3 698 170 58 545Masters Degree or Higher 35 652 250 4 704 230 2 836 130 43 192

Total 142 636 1000 20 492 1000 21 747 1000 184 875

High School Graduate or Higher 137 973 967 18 054 881 14 913 686 170 940Bachelors Degree or Higher 85 347 598 9 856 481 6 534 300 101 737



Table A5 - 4 High School Diploma or Higher by Age and Sex in MarinMale Female Total

Percent Percent PercentAge Group Number of Age Number of Age Number of Age

25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925


Table A5 - 5 Bachelors Degree or Higher by Age and Sex in MarinMale Female Total


25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89

Table A5 - 6 Earnings by Educational A ainment in MarinNot a High School Some College or

Graduate High School Graduate Associates DegreeEarnings Number Percent Number Percent Number Percent

Less than $10000 839 181 655 86 749 42$10000 - $24999 2 379 512 2 030 267 3 198 177$25000 - $39999 944 203 1 682 221 3 493 194$40000 - $59999 420 90 1 709 225 3 635 201$60000 - $79999 602 79 2 476 137$80000 - $99999 16 03 160 21 1 723 95$100000 and over 49 11 774 102 2 768 153

Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854


----------Table A5 - 6 Continued----------Masters Degree or

Bachelors Degree Higher TotalEarnings Number Percent Number Percent Number Percent

Less than $10000 533 19 343 18 3 119 40$10000 - $24999 2 100 77 740 38 10 447 135$25000 - $39999 2 691 98 1 289 67 10 099 131$40000 - $59999 4 823 176 2 216 114 12 803 166$60000 - $79999 3 861 141 2 493 129 9 432 122$80000 - $99999 3 343 122 2 490 129 7 732 100$100000 and over 10 088 368 9 804 506 23 483 305

Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90

Table A5 - 7 Median Earnings by Educational A ainment and RaceEthnicity in MarinWhite Not Black Not Asian Not

Educational A ainment Hispanic Hispanic Hispanic Hispanic Total

Not a High School Graduate 39 799 4 147 20 736 19 733 19 733High School Graduate 41 472 42 162 37 946 24 432 36 288Some College or Associates Degree 52 876 38 804 43 182 31 622 47 759Bachelors Degree 84 324 48 871 50 068 51 739 78 933Masters Degree or Higher 103 365 82 943 100 135 84 574 100 879

Total 75 892 41 472 56 381 27 151 63 243


Table A5 - 8 Median Earnings by Educational A ainment and Sex in MarinEducational A ainment Male Female Total

Less than High School 22 809 17 910 22 809Some High School 32 581 20 736 25 297High School Graduate 45 105 28 776 41 108Some College No Degree 57 973 52 622 54 950Associates Degree 62 959 62 019 62 207Bachelors Degree 103 679 72 575 89 549Masters Degree 124 415 84 571 101 605Professional Degree 164 172 105 752 140 381Doctoral Degree 155 518 102 086 122 159

Total 84 574 67 657 75 892


91

A6 Tourism

Table 6 - 9 CaliforniaTransient Occupancy Tax by County Fiscal Year ($Thousands)County Rate 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Alameda 110 26 689 25 840 28 045 30 964 24 531 36 425 31 801 29 386 32 177 40 756 41 139Contra Costa 91 9 633 9 372 9 996 10 896 11 918 12 717 10 526 8 904 9 653 11 011 12 599Marin 104 5 953 5 885 6 202 6 855 8 888 8 296 7 180 6 197 7 093 8 126 9 114Napa 122 14 977 15 653 18 032 20 465 21 940 26 469 24 675 23 944 27 602 31 707 35 752San Francisco 140 130 037 145 206 157 151 179 076 199 768 224 814 219 777 192 082 215 512 242 840 241 961San Mateo 110 24 873 26 412 29 401 34 217 37 707 42 408 37 681 36 938 46 467 53 152 64 029Santa Clara 101 45 984 44 368 49 234 57 172 65 141 70 994 59 112 54 704 62 065 75 034 83 790Solano 96 3 941 4 110 4 065 4 217 4 729 4 802 4 003 3 773 4 093 4 361 4 758Sonoma 98 13 459 13 986 15 326 17 038 19 893 20 813 19 020 18 133 19 999 22 368 25 128

California ($Millions) 114 1 037 1 104 1 225 1 358 1 468 1 567 1 417 1 320 1 458 1 612 1 725


Table 6 - 10 County Travel Spending 1992-2012 ($Milllions)1992 through 2010 lowastAnnual Change

County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12

Alameda 1 749 1 792 2 008 2 235 2 854 2 456 2 715 3 205 3 250 2 939 3 180 3 359 6 33Contra Costa 641 675 755 873 1 039 943 1 072 1 250 1 375 1 215 1 337 1 366 2 39Marin 299 348 394 455 547 523 624 688 761 641 684 701 2 44Napa 358 408 488 570 631 661 733 886 1 026 1 040 990 1 052 6 55San Francisco 4 441 4 702 5 378 6 154 7 139 6 122 6 857 7 952 9 192 10 677 11 287 12 008 6 51San Mateo 1 353 1 498 1 821 2 135 2 385 1 972 2 138 2 471 2 671 2 621 2 857 2 943 3 40Santa Clara 2 317 2 473 2 953 3 526 4 157 3 372 3 528 4 209 4 372 3 952 4 401 4 527 3 34Solano 320 335 362 403 495 455 507 554 598 548 585 598 2 32Sonoma 661 696 778 882 997 983 1 076 1 240 1 343 1 357 1 472 1 552 5 44

California 50 462 52 408 58 676 66 277 76 337 72 801 81 359 92 388 98 169 95 104 101 840 106 226 4 38Source Dean Runyan Associates 2013lowastAnnual Change refers to the average annual change

92

A7 Geographic Mobility

Table A7 - 1 Geographic Mobility in the Past Year by Selected CharacteristicsAmong Marin Residents

PercentCharacteristic Total Nonmover Mover Moved

Population 1 year and Over 248 860 212 439 36 421 146

Age Group1-17 48 998 41 740 7 258 14818-24 14 987 10 944 4 043 27025-34 24 731 16 451 8 280 33535-49 57 479 47 701 9 778 17050-64 60 360 55 424 4 936 8260-74 23 193 22 067 1 126 4975+ 19 112 18 112 1 000 52Median Age 44 47 33SexMale 122 164 103 198 18 966 155Female 126 696 109 241 17 455 138RaceEthnicityWhite Not Hispanic 182 558 159 178 23 380 128Black Not Hispanic 6 323 4 379 1 944 307Asian Not Hispanic 13 689 11 331 2 358 172Hispanic 37 760 30 839 6 921 183NativityNative - Born in California 118 241 101 093 17 148 145Native - Born Elsewhere 81 720 70 012 11 708 143Foreign Born 48 899 41 334 7 565 155Marital StatusNever Married 55 573 43 989 11 584 208Married 110 314 98 802 11 512 104Separated 3 959 2 558 1 401 354Widowed 11 073 10 138 935 84Divorced 27 305 22 926 4 379 160Educational A ainment (Persons Age 25+)Not a High School Graduate 13 935 10 802 3 133 225High School Graduate 23 375 19 642 3 733 160Some College or Associates Degree 45 828 39 742 6 086 133Bachelors Degree 58 545 50 855 7 690 131Masters Degree or Higher 43 192 38 714 4 478 104Employment Status (Persons Age 15+)Civilian Labor Force - Employed 124 577 106 396 18 181 146Civilian Labor Force - Unemployed 9 850 8 107 1 743 177Armed Forces 204 95 109 534Not in the Labor Force 71 030 61 399 9 631 136


93

Table A7 - 2 Interstate Geographic Mobility in the Past Yearby Selected Characteristics of Marin Residents

To Marin County From Marin CountyFrom Another State To Another State

Characteristic Number Percent Number Percent

Total Movers 3 667 1000 3 393 1000

Age Group1-17 455 124 488 14418-24 562 153 1 177 34725-34 1 189 324 584 17235-49 862 235 649 19150-64 311 85 369 10965+ 288 79 126 37SexMale 1 753 478 1 709 504Female 1 914 522 1 684 496RaceEthnicityWhite Not Hispanic 3 023 824 2 976 877Black Not Hispanic 104 28 107 32Asian Not Hispanic 104 28 0 00Hispanic 357 97 71 21NativityNative 3 320 905 2 917 860Foreign Born 347 95 476 140Household IncomeLess than $20000 167 46 294 87$20000 - $49999 594 162 594 175$50000 - $74999 282 77 348 103$75000 - $124999 1 275 348 462 136$125000 - $199999 764 208 455 134$200000+ 585 160 1 240 365Poverty Status (Persons for whom Poverty Status is Determined) 3 514 1000 2 551 1000Below Poverty 314 89 360 141At or Above Poverty 3 200 911 2 191 859Marital Status 3 212 1000 3 059 1000Never Married 1 338 417 1 765 577Married 1 438 448 916 299Separated Widowed or Divorced 436 136 378 124Educational A ainment (Persons Age 25+) 2 650 1000 1 728 1000Less than a Bachelors Degree 1 190 449 719 416Bachelors Degree or Higher 1 460 551 1 009 584Households 1 182 1000 1 075 1000Family Households 685 580 403 375Nonfamily Households 497 420 672 625


Table A7 - 3 Interstate Geographic Mobility in the Past Year byMarin Residents

To Marin County From Marin CountyFrom Other States in To Other States in

US Region Number Percent Number Percent

Midwest 552 151 112 33Northeast 1 041 284 758 223South 817 223 1 166 344West 1 257 343 1 357 400

Total 3 667 1000 3 393 1000


94

A8 Foreign Born

Table A8 - 1 Age by Nativity and Sex in MarinPercent

Native Foreign Born ForeignAge Group Male Female Total Male Female Total Born

Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194


Table A8 - 2 RaceEthnicity by NativityForeign Born Percent

Percent ForeignRaceEthnicity Native Naturalized Noncitizen Noncitizen Total Born

White Not Hispanic 165 282 11 701 7 316 385 19 017 103Black Not Hispanic 5 780 209 403 658 612 96Asian Not Hispanic 5 638 4 887 3 304 403 8 191 592Hispanic 18 573 4 466 15 430 776 19 896 517

Total 202 779 21 770 27 167 555 48 937 194


95

Table A8 - 3 World Region of Birth Among Immigrants in MarinRegion of Birth Number Percent

Africa 701 14Central America 18 690 382North America 2 273 46South America 2 706 55Eastern Asia 3 804 78South Central Asia 287 06South Eastern Asia 4 259 87Western Asia (Middle East) 2 744 56Europe 12 759 261Other 714 15

Total 48 937 1000


Table A8 - 4 Top Five Countries of Birth by Citizenship Status in MarinTotal

Percent Percent ForeignCountry of Birth Naturalized Naturalized Noncitizen Noncitizen Born

All Countries 21 770 445 27 167 555 48 937

Mexico 1 658 174 7 845 826 9 503Guatemala 835 154 4 576 846 5 411El Salvador 404 171 1 961 829 2 365Canada 1 162 512 1 109 488 2 271Iran 1 693 775 491 225 2 184


Table A8 - 5 Year of Entry into the US by Citizenship Status in Marinfor Marin County Foreign-Born Population

TotalNaturalized Percent Percent Foreign

Year of Entry into the US Naturalized Naturalized Noncitizen Noncitizen Born

Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language

Table A9 - 1 Language Spoken in Marin Homes and Ability to Speak English by AgeSpeaks a Language Other than English at Home

Speaks EnglishLess than

Age Group Total Number Percent of Age ``Well Percent of Age

5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42


Table A9 - 2 Top Ten Languages Spoken in Marin Homes Other than Englishby Ability to Speak English

Speaks a Language Other than English at HomeSpeaks English Percent Speaks

Less than English LessLanguage Number Percent of Age ``Well than ``Well

All Languages 55 074 1000 9 865 179

Spanish 30 219 549 7 942 263French 2 994 54 92 31German 2 782 51 0 00Persian 1 898 34 235 124Italian 1 479 27 16 11Russian 1 414 26 130 92Chinese 1 109 20 87 78Japanese 1 089 20 215 197Portuguese 1 083 20 118 109Tagalog 1 009 18 111 110


97

Table A9 - 3 Language Spoken in Marin Homes by Age and Poverty Status in the Past 12 MonthsTotal Speaks Only English Speaks a Language Other than

EnglishPercent Percent Percent

Below Below Below Below Below BelowAge Group Number Poverty Poverty Number Poverty Poverty Number Poverty Poverty

5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112


Table A9 - 4 Language Spoken at Home and Ability to Speak Englishby Educational A ainment in Marin

Speaks a Language Other thanSpeaks Only English English

Educational A ainment Total Number Percent Number Percent

Not a High School Graduate 13 935 4 753 33 9 182 222High School Graduate 23 375 16 197 113 7 178 174Some College or Associates Degree 45 828 37 427 261 8 401 203Bachelors Degree or Higher 101 737 85 214 593 16 523 400

Total 184 875 143 591 1000 41 284 1000


----------Table A9 - 4 Continued----------Speaks a Language Other thanEnglish at Home and SpeaksEnglish Less than ``Well

Educational A ainment Number Percent

Not a High School Graduate 4 831 577High School Graduate 1 801 215Some College or Associates Degree 821 98Bachelors Degree or Higher 915 109

Total 8 368 1000


98

A10 Disability

Table A10 - 1 Age by Sex and Disability Status Among Marin ResidentsMale Female Total

With a With a With aAge Group Disability Percent of Age Disability Percent of Age Disability Percent of Age

Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84


Table A10 - 2 Age by Type of Disability Among Marin ResidentsCivilian Type of Disability

Noninstitutionalized Hearing Percent of Vision Percent of Cognitive Percent ofAge Group Population Difficulty Age Difficulty Age Difficulty Age

Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27


----------Table A10 - 2 Continued----------Civilian Type of Disability

Noninstitutionalized Ambulatory Percent of Self-Care Percent of Indep Living Percent ofAge Group Population Difficulty Age Difficulty Age Difficulty Age

Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29


Table A10 - 3 RaceEthnicity by Disability Status in MarinPercent

With a with aRaceEthnicity Total Disability Disability

White Not Hispanic 182 337 16 657 91Black Not Hispanic 4 541 663 146Asian Not Hispanic 13 540 877 65Hispanic 36 951 1 850 50

Total 245 309 20 528 84


99

A11 Veterans

Table A11 - 1 Age by Sex and Veteran Status in MarinMale Female Total

Age Percent Percent PercentGroup Number Veterans Veterans Number Veterans Veterans Number Veterans Veterans

18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78


Table A11 - 2 RaceEthnicity by Veteran Status in MarinPercent

RaceEthnicity Total Veterans Veterans

White Not Hispanic 150 663 13 887 92Black Not Hispanic 5 402 552 102Asian Not Hispanic 11 504 228 20Hispanic 27 094 579 21

Total 199 658 15 609 78


Table A11 - 3 Marin Veterans by Period of Service and Poverty StatusBelow Poverty

Period of Service Total Poverty Rate

Total Veterans 14 921 629 42

2nd Gulf War (92001 or Later) 536 64 1191st Gulf War (81990 to 82001) 1 186 9 08Vietnam Era 5 329 246 46Korean War 2 312 59 26World War II 2 375 50 21Between ConflictsWars 4 186 218 52Pre-World War II 31 0 00


100

A12 Fertility

Table A12 - 1 Women in Marin who had a birth in the past 12 Monthsby Marital Status and Age

Women who had a birth in the past 12 monthsRate per1000 Percent

Age Group Total Number Percent Women Unmarried

15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131


Table A12 - 2 Women in Marin who had a Birth in the Past 12 Monthsby Marital Statusand RaceEthnicity



White Not Hispanic 34 042 1 959 644 58 85Black Not Hispanic 1 104 79 26 72 1000Asian Not Hispanic 4 154 217 71 52 09Hispanic 9 826 722 237 73 165

Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility

Contents

EXECUTIVE SUMMARY 4BACKGROUND 71 What is the CEDS 72 CEDS Strategy Commi ee 73 CEDS Development Process 10COUNTY PROFILE 114 Geography 115 Population 146 Transportation Access 17Roadways 17Railways 19Public Transit 19Bikeways 21Aviation 217 Economy 22Economic Base 22Employment and Unemployment 24Wages and Jobs 30Incomes and Wages 32Education 37Agriculture and Natural Resources 39Travel and Tourism 40Retail Sales Base 43Housing 44Targeted Industries 458 CEDS Goals 61Broadband and Wireless Access 62Destination Management 63Natural Resources and Open Space 64Education and Workforce Development 66Housing and Transportation 67Social Safety Net 699 Plan of Action 7110 Alignment with State Economic Development Priorities 72

2


EXECUTIVE SUMMARY







4
















5











6

BACKGROUND

1 What is the CEDS








7






8


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


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StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility


EXECUTIVE SUMMARY







4
















5











6

BACKGROUND

1 What is the CEDS








7






8


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility
















5











6

BACKGROUND

1 What is the CEDS








7






8


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility











6

BACKGROUND

1 What is the CEDS








7






8


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility

BACKGROUND

1 What is the CEDS








7






8


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility






8


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility


9













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility













10

COUNTY PROFILE




Economic Vitality

Environmental


The vision of

community

development

Workforce

Development

Success


4 Geography


11









12







13

5 Population









14







2010 2013 2010 2013 2010 2013




15




Total 251 716 1000 1000 1000


Figure 5-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California


16




Total 101 804 1000 106 420 1000 208 224 1000 1000




Roadways


17


18

Railways




Public Transit



19



Larkspur Ferry

(Golden Gate Ferry)

Larkspur Ferry

(Golden Gate Ferry)

Tiburon Ferry


Angel Island Ferry


7080101

7080101

7080101

7080101

7080101

7080101

7080101

7080101

80101

7080101

42

42

10

10

10

259

259

259

259

259

259

259

259

257

257

257

257

257

257

257

257

251

251

251

251

251

233

233

233

228228 228

228

228

228

228

219

219

219

219

219

68

68

68

68

61

61

61

61

61

66

66

66F

71

71

71

71

71

71

71

71

49

4949

49

49

49

49

45

45

45K

36

36

36

36

3635

29

29

29

29

29

29

29

29

23

23

23

23

23

22

22

22

22

2222

17

17

17

17

17

17

17

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS

StrawberryPoint

Bel Aire ES

Del Mar MS

St Hilary

Reed ES

San Rafael HS

DominicanUniversity

Venetia Valley

Brandeis Hillel

Phoenix Academy


San Jose MS


MillerCreek MS

Terra Linda

Vallecito ES

St Markrsquos ES


Mary Silveira ES


San Marin HS

Sinaloa MS

Novato HS

Dixie ES

Hidden Valley

Brookside

San DomenicoSchool


White Hill MS

MarinAcademy

Davidson


Branson School

College of Marin


Hall MS

Redwood HS

San Andreas HS

Neil Cummins ES

Park School

Tamalpais HS

Mill Valley MS

MLK MS

Willow Creek


Manor

Hill MS


City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target



City Hall

StrawberryVillage


Marin CivicCenter


NorthgateMall

HomewardBound

Marin Airporter


Pacheco Plaza


Novato HumanNeeds

Vintage Oaks

Firemanrsquos Fund


LarkspurLanding


Town Center

LarkspurCity Hall


Ross Town Hall

San RafaelCity Hall

Montecito

NovatoCity Hall


Cost PlusPlaza


Mill ValleyDepot


SausalitoCity Hall

FairfaxTown Hall


Target


Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Tiburon Ferry

Larkspur Ferry

Sausalito Ferry

Kaiser


Kaiser

Marin General

Kaiser


Kaiser

Marin General

Pickleweed



Pickleweed



TIBURON

BELVEDERE

SAUSALITOMARIN CITY

MILL VALLEY

CORTE MADERA

PARADISE CAY

LARKSPUR

KENTFIELD GREENBRAE

ROSS

SAN RAFAEL

SAN ANSELMO

FAIRFAX

SLEEPY HOLLOW

TERRA LINDA


SANTA VENETIA

PEACOCK GAP

HAMILTON

IGNACIO

NOVATO

SAN MARIN

MANOR

FORT BAKER

BEL MARIN KEYS

BLACK POINT

GREEN POINT

CANAL

MUIR BEACH

Belvedere

Reed

Beach

Adrian Vendola

Main Gate

Grand

Linco

ln

Miller Creek


FairwaySim

mons

Center

Wilson

Euca

lyptu

s

Sutro

McClayVineyard

7th

Tamalp

ais

Diablo

Ignacio

Mission

Montecillo

Alam

eda d

el Pr

ado

Alameda de la Loma

Rowland

Rowland

Rowlan

d

Arthur

Indian Valley

Olive

Olive

DeLong


CenterHill

McInnis

Union

Mission

AB

CD

E

H

Bolinas

Ross

San Anselmo

Center

Forbes

San Fra

ncisco

Sequoia

Bolin

as

Glen

Olema

Bothin

Willow

Broadmoor

Paradise

Camino Alto

Donahue

Cami

no Al

to

Las Gallinas

Civic CenterMed

way

Canal

Kern

er

Kerner

Bellam

Nave

E Francisco

Tiburon Bl Trestle

Glen

Tiburon Bl

Paradise

Paradise


3rd

Las G

allina


Manuel T Freitas

Ignacio

Sunset

Nave

Hamilton

S Novato

S Novato

Novato

San Marin

Redwood

Redw

ood Atherton

Grant

Novato

Sir Francis Drake

Andersen

E Francisco

Sir Francis Drake

Sir Francis Drake

4th

Magnolia

Colle

ge

Tamalpais

Miller

E Blithedale

Almonte

Bridgeway

Panoramic Hwy

Muir Woods

Andersen

1

131

131

101

101

1

1

1

101

580

101

37

101

37

101

58259

49 251 257


71 61

17 22 36

66F

10 70 80

92


410

17 22 219


8

8010 2

17 61 66F

4 92


BG GF

35

29

36

17 22 23

45K

49 71

233 257


45

22868

259 40

42 70 80 101

27 44 AE GR MA SO

259233

45 45K 49


68

2922 23

228


25

24

27

10180 58

49 71 70

251 259


Curbside

219 8


BG AI




Legend

0 05 10 miles

schoolmedical

park amp ridepark

ferryother

Airport Express

Angel Island Ferry

AEAI


Golden Gate Ferry

Greyhound

GFGR

Marin AirporterMA

Sonoma Co TransitSO

102

Transfer Point

Golden Gate Transit


Ferry Route




20


Bikeways



Aviation




21


7 Economy







Economic Base


22

Figure 7 - 1

3

10

13

85

216

579

996

1615

6117

9634


1000+500-999250-499100-249

50-9920-4910-19

5-91-4






23

Figure 7 - 2


1000+500-999250-499100-249

50-9920-4910-19

5-91-4












24


Figure 7 - 3

24

68

1012

Perc

ent o

f Lab

or F

orce

1990 1995 2000 2005 2010 2015year




Figure 7 - 4

9010

011

012

013

0

Inde

x 1

990

= 10

0

1990 1995 2000 2005 2010 2015year



25

















26











27









Total 61 258 79 787



28




Total 17 301 1000 19 161 1000 30 097 1000










29


Wages and Jobs





30





31


Incomes and Wages



Figure 7 - 7

2040

6080

100

Thou

sand

s of

201

3 D

olla

rs

1980 1990 2000 2010





32

Figure 7 - 8

6080

100

120

Thou

sand

s of

201

2 D

olla

rs

2006 2008 2010 2012 2014




Figure 7 - 9

-10

-50

510

15Ye

ar o

ver Y

ear

Gro

wth

2008 2009 2010 2011 2012 2013




33

Figure 7 - 10

















34




All Workers $74 624 $48 487 $33 730 438







35




Figure 7 - 11

05

1015

Perc

ent o

f Hou

seho

lds

1989 1999 2007 2008 2009 2010 2011 2012 2013





36


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136



Education


37




2014-15 (Projected) 33 328 176 075


Figure 7-12

010

000

200

0030

000

400

00

1990

-91

1991

-92

1992

-93

1993

-94

1994

-95

1995

-96

1996

-97

1997

-98

1998

-99

2000

-01

2001

-02

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14



K-3 4-8 9-12



38










39









Travel and Tourism



40







41











42



Retail Sales Base






43





Source DQNewscom

Housing





44





Bay Area 6 935 244 2 678 797 534 92 101 252 937 63 271Marin 253040 111323 613 101 74 194 928 72 236



Bay Area 7 077 766 2 696 327 533 92 100 254 937 63 275Marin 254696 111539 613 101 74 195 928 72 238



Targeted Industries








45










46









So What



47




48





So What


49






Retail Trade 1418 133 132 124



Public Admin 1055 113 073 067




Other Srvcs 537 149 171 175

Fin amp Ins 486 147 145 117









Other 067 151 146 425


Utilities 002 041 013 004

Mining 000 000 000 000




50

Figure 7 - 13


Automobile Dealers

Grocery Stores






21

41

61

82

22

Loca

tion

Quo

tient

vC

alifo

rnia










51


So What




So What


52






53




So What



54



Marin Market







55


So What












56


Housing Income

The visiorkforce


So What






57











58



59









60





8 CEDS Goals





61












62












63












64















65











66











67








Housing Where Why








68


Social Safety Net











69






70

9 Plan of Action

















ment

71










72







73















74












75

APPENDIX



Figure A1-1

112237

194312

7763

221188

208125

8536

10338

0 5 10 15 20 25 30 35Percent


Bachelors degree

Associates degree




Less than 9th grade



Marin California

76

A2 Labor Force




16-19 10 650 3 957 372 1 764 314 2 193 43620-24 10 109 6 555 648 3 559 630 2 996 67225-29 11 628 9 149 787 4 941 784 4 208 79030-34 13 010 11 032 848 5 836 844 5 196 85335-39 16 201 13 335 823 6 850 878 6 485 77240-44 19 948 16 291 817 8 796 865 7 495 76645-49 21 246 17 541 826 9 281 861 8 260 78950-54 20 615 17 183 834 8 237 843 8 946 82555-59 21 384 16 646 778 8 620 843 8 026 71960-64 18 361 12 601 686 6 019 705 6 582 67065-69 14 168 6 384 451 3 233 492 3 151 41570-74 9 025 2 486 275 1 580 351 906 20075+ 19 112 1 267 66 817 108 450 39

Total 205 457 134 427 654 69 533 693 64 894 618




16-19 1 170 594 337 1 730 463 21120-24 3 096 463 130 2 483 513 17125-29 4 450 491 99 3 886 322 7730-34 5 628 208 36 4 697 499 9635-39 6 395 455 66 5 677 808 12540-44 8 368 428 49 7 145 350 4745-49 8 638 643 69 7 854 406 4950-54 7 746 491 60 8 317 629 7055-59 8 107 513 60 7 649 377 4760-64 5 707 312 52 6 205 377 5765-69 3 024 209 65 2 984 167 5370-74 1 551 29 18 890 16 1875+ 791 26 32 389 61 136

Total 64 671 4 862 70 59 906 4 988 77


77



16-19 2 900 1 057 26720-24 5 579 976 14925-29 8 336 813 8930-34 10 325 707 6435-39 12 072 1 263 9540-44 15 513 778 4845-49 16 492 1 049 6050-54 16 063 1 120 6555-59 15 756 890 5360-64 11 912 689 5565-69 6 008 376 5970-74 2 441 45 1875+ 1 180 87 69

Total 124 577 9 850 73





Total 134 427 654 124 577 9 850 73







Total 163 152 124 290 762


78




Total 64 671 1000 59 906 1000 124 577 1000





Total 48 487 74 624


79




Total 64 671 1000 59 906 1000 124 577 1000





All Workers $74 624 $48 487 $33 730 438


80


MedianFamily



Total 70 011 1000 114 298





Total 121 431 1000



Less than 15 29 057 26515 to 29 31 840 29030 to 44 23 148 21145-59 13 735 12560-89 9 502 8790+ 2 326 21

Total 109 608 1000



81

A3 Income




Total 50 444 1000 940 1000 3 386 1000

Median Income 127 525 35 838 104 878





Total 8 026 1000 63 917 1000 103 125 1000

Median Income 44 582 112 762 85 796


82


FamiliesMedian


2 31 786 497 104 2583 14 183 222 115 6024 12 640 198 135 7535 3 679 58 106 7896 1 102 17 94 5557+ 527 08 69 912

Total 63 917 1000 112 762





1 31 663 307 447742 36 918 358 1036793 14 818 144 1142984 13 779 134 1348445 4 017 39 1054056 1 254 12 945557+ 676 07 84759



HouseholdsMedian


Under 35 11 290 109 53 72935-44 18 123 176 105 40545-54 22 609 219 105 40555-64 23 421 227 102 74665+ 27 682 268 62 611

Total 103 125 1000 85 796


83








Total 101 804 1000 106 420 1000 208 224 1000

Median Income 56 000 35 000 44 000


84



All Income Types 18 223 1000 52 703 22 797 1000 22 859








85

A4 Poverty


1989 35 89 1181999 46 104 1102007 53 98 1132008 58 105 1162009 45 110 1232010 61 113 1282011 72 130 1342012 70 133 1352013 56 135 136






Total 244 090 18 846 77 33 964 46 578 71 403




Under 18 51 277 4 551 89 8 602 11 173 16 61518-34 36 747 4 481 122 8 388 11 408 16 74235-49 55 235 3 893 70 6 547 9 475 14 28650-64 59 250 3 435 58 5 629 8 016 12 39965+ 41 581 2 486 60 4 798 6 506 11 361

Total 244 090 18 846 77 33 964 46 578 71 403


86









Total 52 510 4 869 93


87





Total 89 312 1000 95 563 1000 184 875 1000





Total 142 856 1000 4 694 1000 10 516 1000







Total 22 718 1000 184 875 1000




88




Total 142 636 1000 20 492 1000 21 747 1000 184 875






25-34 10 635 799 9 973 874 20 608 83335-49 26 064 904 26 718 933 52 782 91850-64 27 059 948 30 696 965 57 755 95765+ 17 613 946 22 182 937 39 795 941

Total 81 371 911 89 569 937 170 940 925




25-34 4 370 328 5 406 474 9 776 39535-49 15 670 543 18 504 646 34 174 59550-64 16 692 585 19 363 608 36 055 59765+ 11 025 592 10 707 452 21 732 514

Total 47 757 535 53 980 565 101 737 550


89




Total 4 647 1000 7 612 1000 18 042 1000

Median Earnings 19 733 36 615 47 854





Total 27 439 1000 19 375 1000 77 115 1000

Median Earnings 79 054 101 189 63 898


90




Total 75 892 41 472 56 381 27 151 63 243




Total 84 574 67 657 75 892


91

A6 Tourism






County 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2011 2012 11-12 92-12



92







93




Total Movers 3 667 1000 3 393 1000







Total 3 667 1000 3 393 1000


94

A8 Foreign Born



Under 10 14 141 13 879 28 020 426 543 969 3310-19 12 492 12 189 24 681 1 645 1 392 3 037 11020-29 8 392 6 679 15 071 3 593 3 131 6 724 30930-39 9 867 9 627 19 494 4 931 4 864 9 795 33440-49 15 992 15 349 31 341 5 020 4 899 9 919 24050-59 16 979 18 190 35 169 3 020 3 810 6 830 16360-69 12 597 14 258 26 855 2 517 3 157 5 674 17470-79 6 142 6 323 12 465 1 382 1 969 3 351 21280+ 3 762 5 921 9 683 766 1 872 2 638 214

Total 100 364 102 415 202 779 23 300 25 637 48 937 194





Total 202 779 21 770 27 167 555 48 937 194


95



Total 48 937 1000




All Countries 21 770 445 27 167 555 48 937






Before 1950 1 250 960 52 40 1 3021950-1959 2 257 862 362 138 2 6191960-1969 4 030 803 989 197 5 0191970-1979 3 756 811 875 189 4 6311980-1989 5 043 652 2 695 348 7 7381990-1999 3 893 338 7 630 662 11 5232000-2011 1 541 96 14 564 904 16 1052000-2005 1 404 133 9 149 867 10 5532006-2011 137 25 5 415 975 5 552

Total 21 770 445 27 167 555 48 937


96

A9 Language




5-17 37 843 8 690 230 496 1318-24 14 987 5 100 340 1 001 6725-64 142 570 34 755 244 7 472 5265+ 42 305 6 529 154 896 21

Total 237 705 55 074 232 9 865 42





All Languages 55 074 1000 9 865 179



97




5-17 37 512 3 226 86 28 936 1 958 68 8 576 1 268 14818-24 13 568 2 021 149 8 971 1 251 139 4 597 770 16825-64 137 664 9 788 71 104 309 6 583 63 33 355 3 205 9665+ 41 581 2 486 60 35 342 1 812 51 6 239 674 108

Total 230 325 17 521 76 177 558 11 604 65 52 767 5 917 112






Total 184 875 143 591 1000 41 284 1000





Total 8 368 1000


98

A10 Disability



Under 5 11 02 14 02 25 025-17 653 34 328 18 981 2618-34 631 33 915 50 1 546 4135-64 3 565 66 3 316 55 6 881 6065-74 1 676 155 1 477 122 3 153 13875+ 3 229 431 4 713 420 7 942 425

Total 9 765 83 10 763 84 20 528 84




Under 5 14 011 25 02 0 00 0 005-17 37 798 217 06 99 03 592 1618-64 151 919 1 839 12 936 06 3 439 2365+ 41 581 4 883 117 1 599 38 2 668 64

Total 245 309 6 964 28 2 634 11 6 699 27




Under 5 14 011 0 00 0 00 0 005-17 37 798 209 06 164 04 74 0218-64 151 919 3 469 23 1 684 11 2 449 1665+ 41 581 6 290 151 2 524 61 4 509 108

Total 245 309 9 968 41 4 372 18 7 032 29





Total 245 309 20 528 84


99

A11 Veterans



18-34 21 378 405 19 18 220 162 09 39 598 567 1435-54 38 521 2 066 54 39 489 267 07 78 010 2 333 3055-64 18 765 2 745 146 20 980 104 05 39 745 2 849 7265-74 11 072 4 632 418 12 121 135 11 23 193 4 767 20675+ 7 556 4 834 640 11 556 259 22 19 112 5 093 266

Total 97 292 14 682 151 102 366 927 09 199 658 15 609 78





Total 199 658 15 609 78







100

A12 Fertility




15-19 6 371 47 15 7 53220-24 4 486 206 68 46 51925-29 5 324 705 232 132 16630-34 6 093 632 208 104 4335-39 8 398 1 081 355 129 9640-44 9 781 186 61 19 10845-49 10 467 186 61 18 00

Total 50 920 3 043 1000 60 131






Total 50 920 3 043 1000 60 131


101

EXECUTIVE SUMMARY

BACKGROUND

1 What is the CEDS



COUNTY PROFILE

4 Geography

5 Population


Roadways

Railways

Public Transit

Bikeways

Aviation

7 Economy

Economic Base


Wages and Jobs

Incomes and Wages

Education


Travel and Tourism

Retail Sales Base

Housing

Targeted Industries

8 CEDS Goals






Social Safety Net

9 Plan of Action




APPENDIX


A2 Labor Force

A3 Income

A4 Poverty


A6 Tourism


A8 Foreign Born

A9 Language

A10 Disability

A11 Veterans

A12 Fertility

marincounty comprehensiveeconomicdevelopment ... - final...contents executivesummary 4 background 7...

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